Accounts、Campaigns、Ad Sets 、Ads 数据字段新增 platform_purchase、pixel_purchase ；删除assisted_purchases、last_clicked_purchases
This commit is contained in:
huangguancheng
parent
a451f51bbe
commit
e5332da1f3
@ -194,13 +194,13 @@ class AdsInsightService
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}
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$query->leftJoin('bps.bps_ads_insights d', "c.campaign_id = d.ad_campaign_id AND c.platform_type = d.platform AND {$dateCondition}")
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->field('c.campaign_id, c.status as status, c.name, c.account_id,c.platform_type,
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COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
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COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
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COALESCE(SUM(d.clicks), 0) as clicks,
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COALESCE(SUM(d.spend) / 1000000, 0) as spend,
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COALESCE(SUM(d.impressions), 0) as impressions,
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COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
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COALESCE(SUM(d.purchases), 0) as purchases,
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COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
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COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
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COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
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COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
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COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
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@ -224,19 +224,21 @@ class AdsInsightService
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// 获取所有符合条件的数据（不分页）
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$allCampaigns = $query->select()->toArray();
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$total_spend = array_sum(array_column($allCampaigns, 'spend'));
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$total_cost = array_sum(array_column($allCampaigns, 'total_cost'));
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$total_impressions = array_sum(array_column($allCampaigns, 'impressions'));
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$total_clicks = array_sum(array_column($allCampaigns, 'clicks'));
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$total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
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$total_revenue = array_sum(array_column($allCampaigns, 'revenue'));
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$total_purchases = array_sum(array_column($allCampaigns, 'purchases'));
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$adds_to_cart = array_sum(array_column($allCampaigns, 'adds_to_cart'));
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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$total_spend = array_sum(array_column($allCampaigns, 'spend'));
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$total_cost = array_sum(array_column($allCampaigns, 'total_cost'));
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$total_impressions = array_sum(array_column($allCampaigns, 'impressions'));
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$total_clicks = array_sum(array_column($allCampaigns, 'clicks'));
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$total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
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$total_revenue = array_sum(array_column($allCampaigns, 'revenue'));
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$total_purchases = array_sum(array_column($allCampaigns, 'purchases'));
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// $total_platform_purchase = array_sum(array_column($allCampaigns, 'platform_purchase'));
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// $total_pixel_purchase = array_sum(array_column($allCampaigns, 'pixel_purchase'));
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$adds_to_cart = array_sum(array_column($allCampaigns, 'adds_to_cart'));
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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// 汇总统计数据
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$statistics = [
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'assisted_purchases' => array_sum(array_column($allCampaigns, 'assisted_purchases')),
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'last_clicked_purchases' => array_sum(array_column($allCampaigns, 'last_clicked_purchases')),
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'platform_purchase' => array_sum(array_column($allCampaigns, 'platform_purchase')),
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'pixel_purchase' => array_sum(array_column($allCampaigns, 'pixel_purchase')),
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'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'X',
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'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
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'clicks' => $total_clicks,
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@ -281,8 +283,8 @@ class AdsInsightService
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'account_id' => $item['account_id'], // 映射为 customer_id
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'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
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'status' => $item['status'],
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'assisted_purchases' => $item['assisted_purchases'],
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'last_clicked_purchases' => $item['last_clicked_purchases'],
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'platform_purchase' => $item['platform_purchase'],
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'pixel_purchase' => $item['pixel_purchase'],
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'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'X',
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'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
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'impressions' => $item['impressions'],
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@ -355,8 +357,8 @@ class AdsInsightService
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'B1' => 'Status',
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'C1' => 'Ad Platform', // 修正为 Ad Platform
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'D1' => 'Ad Accounts', // 修正为 Ad Accounts
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'E1' => 'Assisted Purchases',
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'F1' => 'Last-clicked Purchases',
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'E1' => 'Platform Purchases',
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'F1' => 'Best Pixel Purchases',
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'G1' => 'ROAS',
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'H1' => 'Amount Spent',
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'I1' => 'Impressions',
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@ -386,8 +388,8 @@ class AdsInsightService
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$sheet->setCellValue('B' . $row, self::$statusMapping[$campaign['status']]); // Status
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$sheet->setCellValue('C' . $row, self::$platformMapping[$campaign['platform_type']]); // Platform Type
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$sheet->setCellValueExplicit('D' . $row, (string)$campaign['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
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$sheet->setCellValue('E' . $row, $campaign['assisted_purchases']); // Assisted Purchases
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$sheet->setCellValue('F' . $row, $campaign['last_clicked_purchases']); // Last-clicked Purchases
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$sheet->setCellValue('E' . $row, $campaign['platform_purchase']); // Assisted Purchases
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$sheet->setCellValue('F' . $row, $campaign['pixel_purchase']); // Last-clicked Purchases
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$sheet->setCellValue('G' . $row, $campaign['roas']); // ROAS
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$sheet->setCellValue('H' . $row, $campaign['spend']); // Amount Spent
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$sheet->setCellValue('I' . $row, $campaign['impressions']); // Impressions
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@ -410,8 +412,8 @@ class AdsInsightService
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$statistics = $campaignList['statistics'];
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$statisticsRow = $row; // 统计信息从当前行开始
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$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
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$sheet->setCellValue('E' . $statisticsRow, $statistics['assisted_purchases']); // Assisted Purchases
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$sheet->setCellValue('F' . $statisticsRow, $statistics['last_clicked_purchases']); // Last-clicked Purchases
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$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']); // Platform Purchases
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$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']); // Pixel Purchases
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$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
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$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
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$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
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@ -487,8 +489,8 @@ class AdsInsightService
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'B1' => 'Status',
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'C1' => 'Ad Platform', // 修正为 Ad Platform
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'D1' => 'Ad Accounts', // 修正为 Ad Accounts
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'E1' => 'Assisted Purchases',
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'F1' => 'Last-clicked Purchases',
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'E1' => 'Platform Purchases',
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'F1' => 'Best Pixel Purchases',
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'G1' => 'ROAS',
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'H1' => 'Amount Spent',
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'I1' => 'Impressions',
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@ -518,8 +520,8 @@ class AdsInsightService
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$sheet->setCellValue('B' . $row, self::$statusMapping[$adset['status']]); // Status
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$sheet->setCellValue('C' . $row, self::$platformMapping[$adset['platform_type']]); // Platform Type
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$sheet->setCellValueExplicit('D' . $row, (string)$adset['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
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$sheet->setCellValue('E' . $row, $adset['assisted_purchases']); // Assisted Purchases
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$sheet->setCellValue('F' . $row, $adset['last_clicked_purchases']); // Last-clicked Purchases
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$sheet->setCellValue('E' . $row, $adset['platform_purchase']); // Assisted Purchases
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$sheet->setCellValue('F' . $row, $adset['pixel_purchase']); // Last-clicked Purchases
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$sheet->setCellValue('G' . $row, $adset['roas']); // ROAS
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$sheet->setCellValue('H' . $row, $adset['spend']); // Amount Spent
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$sheet->setCellValue('I' . $row, $adset['impressions']); // Impressions
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@ -542,8 +544,8 @@ class AdsInsightService
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$statistics = $adsetList['statistics'];
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$statisticsRow = $row; // 统计信息从当前行开始
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$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
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$sheet->setCellValue('E' . $statisticsRow, $statistics['assisted_purchases']); // Assisted Purchases
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$sheet->setCellValue('F' . $statisticsRow, $statistics['last_clicked_purchases']); // Last-clicked Purchases
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$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']); // Assisted Purchases
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$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']); // Last-clicked Purchases
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$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
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$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
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$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
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@ -619,8 +621,8 @@ class AdsInsightService
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'B1' => 'Status',
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'C1' => 'Ad Platform', // 修正为 Ad Platform
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'D1' => 'Ad Accounts', // 修正为 Ad Accounts
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'E1' => 'Assisted Purchases',
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'F1' => 'Last-clicked Purchases',
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'E1' => 'Platform Purchases',
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'F1' => 'Best Pixel Purchases',
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'G1' => 'ROAS',
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'H1' => 'Amount Spent',
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'I1' => 'Impressions',
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@ -650,8 +652,8 @@ class AdsInsightService
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$sheet->setCellValue('B' . $row, self::$statusMapping[$ad['status']]); // Status
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$sheet->setCellValue('C' . $row, self::$platformMapping[$ad['platform_type']]); // Platform Type
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$sheet->setCellValueExplicit('D' . $row, (string)$ad['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
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$sheet->setCellValue('E' . $row, $ad['assisted_purchases']); // Assisted Purchases
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$sheet->setCellValue('F' . $row, $ad['last_clicked_purchases']); // Last-clicked Purchases
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$sheet->setCellValue('E' . $row, $ad['platform_purchase']); // Assisted Purchases
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$sheet->setCellValue('F' . $row, $ad['pixel_purchase']); // Last-clicked Purchases
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$sheet->setCellValue('G' . $row, $ad['roas']); // ROAS
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$sheet->setCellValue('H' . $row, $ad['spend']); // Amount Spent
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$sheet->setCellValue('I' . $row, $ad['impressions']); // Impressions
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@ -674,8 +676,8 @@ class AdsInsightService
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$statistics = $adList['statistics'];
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$statisticsRow = $row; // 统计信息从当前行开始
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$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
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$sheet->setCellValue('E' . $statisticsRow, $statistics['assisted_purchases']); // Assisted Purchases
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$sheet->setCellValue('F' . $statisticsRow, $statistics['last_clicked_purchases']); // Last-clicked Purchases
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$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']); // Assisted Purchases
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$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']); // Last-clicked Purchases
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$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
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$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
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$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
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@ -890,13 +892,13 @@ class AdsInsightService
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$query->leftJoin('bps.bps_ads_insights d', "s.ad_set_id = d.ad_set_id AND s.platform_type = d.platform AND {$dateCondition}")
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->leftJoin('bps.bps_ads_campaign c', 's.campaign_id = c.campaign_id') // 联接广告系列表
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->field('s.ad_set_id, s.status as status, s.name, s.account_id,s.platform_type,c.name as campaign_name,
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COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
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COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
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COALESCE(SUM(d.clicks), 0) as clicks,
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COALESCE(SUM(d.spend) / 1000000, 0) as spend,
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COALESCE(SUM(d.impressions), 0) as impressions,
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COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
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COALESCE(SUM(d.purchases), 0) as purchases,
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COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
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COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
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COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
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COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
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COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
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@ -929,13 +931,15 @@ class AdsInsightService
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$total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value'));
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$total_revenue = array_sum(array_column($allAdsets, 'revenue'));
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$total_purchases = array_sum(array_column($allAdsets, 'purchases'));
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// $total_platform_purchase = array_sum(array_column($allAdsets, 'platform_purchase'));
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// $total_pixel_purchase = array_sum(array_column($allAdsets, 'pixel_purchase'));
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$adds_to_cart = array_sum(array_column($allAdsets, 'adds_to_cart'));
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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// 汇总统计数据
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$statistics = [
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'assisted_purchases' => array_sum(array_column($allAdsets, 'assisted_purchases')),
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'last_clicked_purchases' => array_sum(array_column($allAdsets, 'last_clicked_purchases')),
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'platform_purchase' => array_sum(array_column($allAdsets, 'platform_purchase')),
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'pixel_purchase' => array_sum(array_column($allAdsets, 'pixel_purchase')),
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'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'X',
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'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
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'clicks' => $total_clicks,
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@ -979,8 +983,8 @@ class AdsInsightService
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'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
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'campaign_name' => $item['campaign_name'] ?: '-', // 若 name 为空则显示 '-'
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'status' => $item['status'],
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'assisted_purchases' => $item['assisted_purchases'],
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'last_clicked_purchases' => $item['last_clicked_purchases'],
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'platform_purchase' => $item['platform_purchase'],
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'pixel_purchase' => $item['pixel_purchase'],
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'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'X',
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'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
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'impressions' => $item['impressions'],
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@ -1083,8 +1087,8 @@ class AdsInsightService
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$sheet->setCellValueExplicit('A' . $row, (string)$account['user_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // Ad Account Id
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$sheet->setCellValue('B' . $row, $account['advertiser_name']); // Advertiser Name
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$sheet->setCellValue('C' . $row, self::$platformMapping[$account['platform_type']]); // Ad Platform
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$sheet->setCellValue('D' . $row, $account['assisted_purchases']); // Assisted Purchases（原 E 列）
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$sheet->setCellValue('E' . $row, $account['last_clicked_purchases']); // Last-clicked Purchases（原 F 列）
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$sheet->setCellValue('D' . $row, $account['platform_purchase']); // Assisted Purchases（原 E 列）
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$sheet->setCellValue('E' . $row, $account['pixel_purchase']); // Last-clicked Purchases（原 F 列）
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$sheet->setCellValue('F' . $row, $account['roas']); // ROAS（原 G 列）
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$sheet->setCellValue('G' . $row, $account['spend']); // Amount Spent（原 H 列）
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$sheet->setCellValue('H' . $row, $account['impressions']); // Impressions（原 I 列）
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@ -1107,8 +1111,8 @@ class AdsInsightService
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$statistics = $accountList['statistics'];
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$statisticsRow = $row; // 统计信息从当前行开始
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$sheet->setCellValue('C' . $statisticsRow, 'Totals'); // 统计信息标题（调整到 A 列）
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$sheet->setCellValue('D' . $statisticsRow, $statistics['assisted_purchases']); // Assisted Purchases（原 E 列）
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$sheet->setCellValue('E' . $statisticsRow, $statistics['last_clicked_purchases']); // Last-clicked Purchases（原 F 列）
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$sheet->setCellValue('D' . $statisticsRow, $statistics['platform_purchase']);
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$sheet->setCellValue('E' . $statisticsRow, $statistics['pixel_purchase']);
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$sheet->setCellValue('F' . $statisticsRow, $statistics['roas']); // ROAS（原 G 列）
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$sheet->setCellValue('G' . $statisticsRow, $statistics['amount_spend']); // Amount Spent（原 H 列）
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$sheet->setCellValue('H' . $statisticsRow, $statistics['impressions']); // Impressions（原 I 列）
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@ -1186,13 +1190,13 @@ class AdsInsightService
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$query->leftJoin('bps.bps_ads_insights d', "a.advertiser_id = d.account_id AND {$dateCondition}")
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->leftJoin('bps.bps_third_user u', 'a.doc_ = u.id')
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->field('a.advertiser_id, a.advertiser_name,u.third_type,
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COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
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COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
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COALESCE(SUM(d.clicks), 0) as clicks,
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COALESCE(SUM(d.spend) / 1000000, 0) as spend,
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COALESCE(SUM(d.impressions), 0) as impressions,
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COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
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COALESCE(SUM(d.purchases), 0) as purchases,
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COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
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COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
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COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
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COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
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COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
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@ -1231,8 +1235,8 @@ class AdsInsightService
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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$statistics = [
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'assisted_purchases' => array_sum(array_column($allAccounts, 'assisted_purchases')),
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'last_clicked_purchases' => array_sum(array_column($allAccounts, 'last_clicked_purchases')),
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'platform_purchase' => array_sum(array_column($allAccounts, 'platform_purchase')),
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'pixel_purchase' => array_sum(array_column($allAccounts, 'pixel_purchase')),
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'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2),
|
||||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||||
'clicks' => $total_clicks,
|
||||
@ -1277,8 +1281,8 @@ class AdsInsightService
|
||||
'advertiser_name' => $item['advertiser_name'] ?: '-', // 若 name 为空则显示 '-'
|
||||
// 'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
|
||||
// 'status' => $item['status'],
|
||||
'assisted_purchases' => $item['assisted_purchases'],
|
||||
'last_clicked_purchases' => $item['last_clicked_purchases'],
|
||||
'platform_purchase' => $item['platform_purchase'],
|
||||
'pixel_purchase' => $item['pixel_purchase'],
|
||||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2),
|
||||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||||
'amount_spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||||
@ -1355,13 +1359,13 @@ class AdsInsightService
|
||||
$query->leftJoin('bps.bps_ads_insights d', "a.ad_id = d.ad_id AND a.platform_type = d.platform AND {$dateCondition}")
|
||||
->leftJoin('bps.bps_ads_set s', 'a.ad_set_id = s.ad_set_id') // 联接广告组表，获取 ad_set_name
|
||||
->field('a.ad_id, a.status as status, a.name, a.account_id,a.platform_type,s.name as ad_set_name,
|
||||
COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
|
||||
COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
|
||||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||||
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
|
||||
COALESCE(SUM(d.purchases), 0) as purchases,
|
||||
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
|
||||
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
|
||||
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
|
||||
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
|
||||
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
|
||||
@ -1399,8 +1403,8 @@ class AdsInsightService
|
||||
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
|
||||
|
||||
$statistics = [
|
||||
'assisted_purchases' => array_sum(array_column($allAds, 'assisted_purchases')),
|
||||
'last_clicked_purchases' => array_sum(array_column($allAds, 'last_clicked_purchases')),
|
||||
'platform_purchase' => array_sum(array_column($allAds, 'platform_purchase')),
|
||||
'pixel_purchase' => array_sum(array_column($allAds, 'pixel_purchase')),
|
||||
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2),
|
||||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||||
'clicks' => $total_clicks,
|
||||
@ -1446,8 +1450,8 @@ class AdsInsightService
|
||||
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
|
||||
'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
|
||||
'status' => $item['status'],
|
||||
'assisted_purchases' => $item['assisted_purchases'],
|
||||
'last_clicked_purchases' => $item['last_clicked_purchases'],
|
||||
'platform_purchase' => $item['platform_purchase'],
|
||||
'pixel_purchase' => $item['pixel_purchase'],
|
||||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2),
|
||||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||||
'impressions' => $item['impressions'],
|
||||
@ -1516,8 +1520,8 @@ class AdsInsightService
|
||||
->leftJoin('bps.bps_third_user_advertiser a', "u.id = a.doc_")
|
||||
->field('u.id as user_id,u.third_type,a.advertiser_name,
|
||||
|
||||
COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
|
||||
COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
|
||||
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
|
||||
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
|
||||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||||
@ -1573,8 +1577,8 @@ class AdsInsightService
|
||||
|
||||
// 汇总统计字段初始化
|
||||
$statistics = [
|
||||
'assisted_purchases' => 0,
|
||||
'last_clicked_purchases' => 0,
|
||||
'platform_purchase' => 0,
|
||||
'pixel_purchase' => 0,
|
||||
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2),
|
||||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||||
'clicks' => $total_clicks,
|
||||
@ -1608,8 +1612,8 @@ class AdsInsightService
|
||||
'user_id' => $item['user_id'],
|
||||
'platform_type' => self::getPlatformType($item['third_type']),
|
||||
'advertiser_name' => $item['advertiser_name'],
|
||||
'assisted_purchases' => 0,
|
||||
'last_clicked_purchases' => 0,
|
||||
'platform_purchase' => 0,
|
||||
'pixel_purchase' => 0,
|
||||
'roas' => 0,
|
||||
'spend' => 0,
|
||||
'impressions' => 0,
|
||||
@ -1638,8 +1642,8 @@ class AdsInsightService
|
||||
$aggregatedUsers[$thirdUserId]['purchases_value'] += $item['purchases_value'];
|
||||
$aggregatedUsers[$thirdUserId]['revenue'] += $item['revenue'];
|
||||
$aggregatedUsers[$thirdUserId]['total_cost'] += $item['total_cost'];
|
||||
$aggregatedUsers[$thirdUserId]['assisted_purchases'] += $item['assisted_purchases'];
|
||||
$aggregatedUsers[$thirdUserId]['last_clicked_purchases'] += $item['last_clicked_purchases'];
|
||||
$aggregatedUsers[$thirdUserId]['platform_purchase'] += $item['platform_purchase'];
|
||||
$aggregatedUsers[$thirdUserId]['pixel_purchase'] += $item['pixel_purchase'];
|
||||
}
|
||||
|
||||
// 计算统计口径字段：ROAS, CTR等
|
||||
@ -1702,8 +1706,8 @@ class AdsInsightService
|
||||
'user_id' => $user['user_id'],
|
||||
'platform_type' => (int)$platformType,
|
||||
'advertiser_name' => $user['advertiser_name'],
|
||||
'assisted_purchases' => 0,
|
||||
'last_clicked_purchases' => 0,
|
||||
'platform_purchase' => 0,
|
||||
'pixel_purchase' => 0,
|
||||
'spend' => 0,
|
||||
'impressions' => 0,
|
||||
'clicks' => 0,
|
||||
@ -2029,9 +2033,9 @@ class AdsInsightService
|
||||
'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
|
||||
'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
|
||||
'impressions' => $item['impressions'],
|
||||
'video_plays_25_rate' => ($item['video_plays'] > 0) ? number_format($item['video_25'] / $item['video_plays'], 2). '%' : '-',
|
||||
'video_plays_50_rate' => ($item['video_plays'] > 0) ? number_format($item['video_50'] / $item['video_plays'], 2). '%' : '-',
|
||||
'video_plays_75_rate' => ($item['video_plays'] > 0) ? number_format($item['video_75'] / $item['video_plays'], 2). '%' : '-',
|
||||
'video_plays_25_rate' => ($item['video_plays'] > 0) ? number_format($item['video_25'] / $item['video_plays'], 2) . '%' : '-',
|
||||
'video_plays_50_rate' => ($item['video_plays'] > 0) ? number_format($item['video_50'] / $item['video_plays'], 2) . '%' : '-',
|
||||
'video_plays_75_rate' => ($item['video_plays'] > 0) ? number_format($item['video_75'] / $item['video_plays'], 2) . '%' : '-',
|
||||
'hold_rate' => self::calculateHoldRate($item['video_25'], $item['video_50'], $item['video_75'], $item['video_100']),
|
||||
'ad_count' => $item['ad_count'],
|
||||
// 添加更多的格式化字段
|
||||
|
||||
Loading…
Reference in New Issue
Block a user