creative更新统计口径
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huangguancheng
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@ -1826,10 +1826,11 @@ class AdsInsightService
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ThinkDb::raw('COALESCE(SUM(i.link_clicks), 0) AS total_link_clicks'),
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ThinkDb::raw('COALESCE(SUM(i.adds_to_cart), 0) AS total_adds_to_cart'),
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ThinkDb::raw('COALESCE(SUM(i.outbound_clicks), 0) AS total_outbound_clicks'),
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ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_plays_25_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_plays_50_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_plays_75_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_plays_100_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_25'),
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ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_50'),
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ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_75'),
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ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_100'),
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ThinkDb::raw('COALESCE(SUM(i.video_play),0) AS video_plays'),
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ThinkDb::raw('-1 AS hold_rate')
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]);
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@ -1881,10 +1882,15 @@ class AdsInsightService
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'ctr_outbound' => '-',
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'click_to_purchase' => '-',
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'ctr_all' => '-',
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'video_plays_25_rate' => 0,
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'video_plays_50_rate' => 0,
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'video_plays_75_rate' => 0,
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'video_plays_100_rate' => 0,
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'video_25' => 0,
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'video_50' => 0,
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'video_75' => 0,
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'video_100' => 0,
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'video_plays' => 0,
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'video_plays_25_rate' => '-',
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'video_plays_50_rate' => '-',
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'video_plays_75_rate' => '-',
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'video_plays_100_rate' => '-',
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'hold_rate' => '-',
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'total_conversions_value' => 0,
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'total_conversions' => 0,
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@ -1899,19 +1905,20 @@ class AdsInsightService
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}
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// 更新该 creative_id 的统计数据
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$creativeSummaryData[$creativeId]['spend'] += $creativeData['total_spend'];
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$creativeSummaryData[$creativeId]['purchases_value'] += $creativeData['total_purchases_value'];
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$creativeSummaryData[$creativeId]['purchases'] += $creativeData['total_purchases'];
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$creativeSummaryData[$creativeId]['impressions'] += $creativeData['total_impressions'];
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$creativeSummaryData[$creativeId]['clicks'] += $creativeData['total_clicks'];
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$creativeSummaryData[$creativeId]['link_clicks'] += $creativeData['total_link_clicks'];
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$creativeSummaryData[$creativeId]['outbound_clicks'] += $creativeData['total_outbound_clicks'];
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$creativeSummaryData[$creativeId]['adds_to_cart'] += $creativeData['total_adds_to_cart'];
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$creativeSummaryData[$creativeId]['revenue'] += $creativeData['total_revenue'];
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$creativeSummaryData[$creativeId]['video_plays_25_rate'] += $creativeData['video_plays_25_rate'];
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$creativeSummaryData[$creativeId]['video_plays_50_rate'] += $creativeData['video_plays_50_rate'];
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$creativeSummaryData[$creativeId]['video_plays_75_rate'] += $creativeData['video_plays_75_rate'];
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$creativeSummaryData[$creativeId]['video_plays_100_rate'] += $creativeData['video_plays_100_rate'];
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$creativeSummaryData[$creativeId]['spend'] += $creativeData['total_spend'];
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$creativeSummaryData[$creativeId]['purchases_value'] += $creativeData['total_purchases_value'];
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$creativeSummaryData[$creativeId]['purchases'] += $creativeData['total_purchases'];
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$creativeSummaryData[$creativeId]['impressions'] += $creativeData['total_impressions'];
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$creativeSummaryData[$creativeId]['clicks'] += $creativeData['total_clicks'];
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$creativeSummaryData[$creativeId]['link_clicks'] += $creativeData['total_link_clicks'];
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$creativeSummaryData[$creativeId]['outbound_clicks'] += $creativeData['total_outbound_clicks'];
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$creativeSummaryData[$creativeId]['adds_to_cart'] += $creativeData['total_adds_to_cart'];
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$creativeSummaryData[$creativeId]['revenue'] += $creativeData['total_revenue'];
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$creativeSummaryData[$creativeId]['video_25'] += $creativeData['video_25'];
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$creativeSummaryData[$creativeId]['video_50'] += $creativeData['video_50'];
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$creativeSummaryData[$creativeId]['video_75'] += $creativeData['video_75'];
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$creativeSummaryData[$creativeId]['video_100'] += $creativeData['video_100'];
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$creativeSummaryData[$creativeId]['video_plays'] += $creativeData['video_plays'];
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// 填充广告计数
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// $creativeSummaryData[$creativeData->creative_id]['ad_count'] = rand(10, 200); // 每个 creative_id 对应一个广告
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}
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@ -1927,6 +1934,11 @@ class AdsInsightService
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$statisticsData['outbound_clicks'] = array_sum(array_column($creativeSummaryData, 'outbound_clicks'));
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$statisticsData['adds_to_cart'] = array_sum(array_column($creativeSummaryData, 'adds_to_cart'));
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$statisticsData['revenue'] = array_sum(array_column($creativeSummaryData, 'revenue'));
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$statisticsData['video_25'] = array_sum(array_column($creativeSummaryData, 'video_25'));
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$statisticsData['video_50'] = array_sum(array_column($creativeSummaryData, 'video_50'));
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$statisticsData['video_75'] = array_sum(array_column($creativeSummaryData, 'video_75'));
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$statisticsData['video_100'] = array_sum(array_column($creativeSummaryData, 'video_100'));
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$statisticsData['video_plays'] = array_sum(array_column($creativeSummaryData, 'video_plays'));
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// 汇总统计数据
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$statistics = [
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'spend' => '$' . number_format($statisticsData['spend'], 2), // 格式化金额
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@ -1940,16 +1952,16 @@ class AdsInsightService
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'click_to_atc_ratio' => ($statisticsData['clicks'] > 0) ? number_format(($statisticsData['adds_to_cart'] / $statisticsData['clicks']) * 100, 2) . '%' : '-',
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'atc_to_purchase_ratio' => ($statisticsData['adds_to_cart'] > 0) ? number_format(($statisticsData['purchases'] / $statisticsData['adds_to_cart']) * 100, 2) . '%' : '-',
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'purchases' => $statisticsData['purchases'],
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'first_frame_retention' => self::calculateFirstFrameRetention($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
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'thumbstop' => self::calculateThumbstop($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
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'ctr_outbound' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
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'click_to_purchase' => ($statisticsData['purchases'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['purchases']) * 100, 2) . '%' : '-',
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'ctr_all' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
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'video_plays_25_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_25_rate')),
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'video_plays_50_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_50_rate')),
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'video_plays_75_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_75_rate')),
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'video_plays_100_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_100_rate')),
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'hold_rate' => '-',// 格式化百分比
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'video_plays_25_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_plays_25_rate'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
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'video_plays_50_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_plays_25_rate'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
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'video_plays_75_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_plays_25_rate'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
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'video_plays_100_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_plays_25_rate'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
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'hold_rate' => self::calculateHoldRate($statisticsData['video_25'], $statisticsData['video_50'], $statisticsData['video_75'], $statisticsData['video_100']),// 格式化百分比
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];
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// 获取每个 creative_id 对应的广告数量
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@ -2010,18 +2022,17 @@ class AdsInsightService
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'click_to_atc_ratio' => ($item['clicks'] > 0) ? number_format(($item['adds_to_cart'] / $item['clicks']) * 100, 2) . '%' : '-',
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'atc_to_purchase_ratio' => ($item['adds_to_cart'] > 0) ? number_format(($item['purchases'] / $item['adds_to_cart']) * 100, 2) . '%' : '-',
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'purchases' => $item['purchases'],
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'first_frame_retention' => self::calculateFirstFrameRetention($item['impressions'], $item['video_plays'], $item['video_25']),
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'thumbstop' => self::calculateThumbstop($item['impressions'], $item['video_plays'], $item['video_25']),
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'ctr_outbound' => ($item['impressions'] > 0) ? number_format(($item['outbound_clicks'] / $item['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
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'click_to_purchase' => ($item['purchases'] > 0) ? number_format(($item['outbound_clicks'] / $item['purchases']) * 100, 2) . '%' : '-',
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'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
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'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
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'impressions' => $item['impressions'],
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'video_plays_25_rate' => $item['video_plays_25_rate'],
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'video_plays_50_rate' => $item['video_plays_50_rate'],
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'video_plays_75_rate' => $item['video_plays_75_rate'],
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'video_plays_100_rate' => $item['video_plays_100_rate'],
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'hold_rate' => '-',
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'video_plays_25_rate' => ($item['video_plays'] > 0) ? number_format($item['video_25'] / $item['video_plays'], 2). '%' : '-',
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'video_plays_50_rate' => ($item['video_plays'] > 0) ? number_format($item['video_50'] / $item['video_plays'], 2). '%' : '-',
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'video_plays_75_rate' => ($item['video_plays'] > 0) ? number_format($item['video_75'] / $item['video_plays'], 2). '%' : '-',
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'hold_rate' => self::calculateHoldRate($item['video_25'], $item['video_50'], $item['video_75'], $item['video_100']),
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'ad_count' => $item['ad_count'],
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// 添加更多的格式化字段
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];
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@ -2044,6 +2055,54 @@ class AdsInsightService
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];
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}
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public static function calculateFirstFrameRetention($impressions, $video_play, $video_25)
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{
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// 如果 impressions 为 0 或 NULL，直接返回 0
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if ($impressions == 0 || $video_play == 0) {
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return '-';
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}
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// 处理 NULL 值，用 0 替换
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$video_25 = $video_25 ?? 0;
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// 计算公式
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return number_format(($video_play / $impressions) * ($video_25 / $video_play) * 100, 2) . '%';
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}
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public static function calculateThumbstop($impressions, $video_play, $video_25)
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{
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// 如果 impressions 为 0 或 NULL，直接返回 0
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if ($impressions == 0) {
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return '-';
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}
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// 处理 NULL 值，用 0 替换
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$video_play = $video_play ?? 0;
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$video_25 = $video_25 ?? 0;
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// 计算公式
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return number_format((($video_play * 0.7) + ($video_25 * 0.3)) / $impressions * 100, 2) . '%';
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}
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public static function calculateHoldRate($video_25, $video_50, $video_75, $video_100)
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{
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// 如果 video_25 为 0 或 NULL，直接返回 0
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if ($video_25 == 0) {
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return '-';
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}
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// 处理 NULL 值，用 0 替换
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$video_25 = $video_25 ?? 0;
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$video_50 = $video_50 ?? 0;
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$video_75 = $video_75 ?? 0;
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$video_100 = $video_100 ?? 0;
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// 计算公式
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$numerator = $video_25 + $video_50 + $video_75 + $video_100;
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$denominator = $video_25 * 4;
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return number_format(($numerator / $denominator) * 100, 2) . '%';
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}
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/**
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* 初始化统计数据
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