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cost_per_purchase

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huangguancheng 2025-01-10 17:54:42 +08:00
parent 5d8d1085ba
commit d574c02f41
1 changed files with 22 additions and 10 deletions
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12
app/service/AdsInsightService.php
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@ -96,6 +96,8 @@ class AdsInsightService
$total_impressions = array_sum(array_column($allCampaigns, 'impressions')); $total_impressions = array_sum(array_column($allCampaigns, 'impressions'));
$total_clicks = array_sum(array_column($allCampaigns, 'clicks')); $total_clicks = array_sum(array_column($allCampaigns, 'clicks'));
$total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value')); $total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
$total_purchases = array_sum(array_column($allCampaigns, 'purchases'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
// 汇总统计数据 // 汇总统计数据
$statistics = [ $statistics = [
'assisted_purchases' => array_sum(array_column($allCampaigns, 'assisted_purchases')), 'assisted_purchases' => array_sum(array_column($allCampaigns, 'assisted_purchases')),
@ -108,6 +110,7 @@ class AdsInsightService
'cost_per_atc' => array_sum(array_column($allCampaigns, 'cost_per_atc')), 'cost_per_atc' => array_sum(array_column($allCampaigns, 'cost_per_atc')),
'purchases' => array_sum(array_column($allCampaigns, 'purchases')), 'purchases' => array_sum(array_column($allCampaigns, 'purchases')),
'purchases_value' => array_sum(array_column($allCampaigns, 'purchases_value')), 'purchases_value' => array_sum(array_column($allCampaigns, 'purchases_value')),
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入 'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本 'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => '-', // 没有计算逻辑，保持为 '-' 'conversion_rate' => '-', // 没有计算逻辑，保持为 '-'
@ -140,6 +143,7 @@ class AdsInsightService
'cost_per_atc' => $item['cost_per_atc'], 'cost_per_atc' => $item['cost_per_atc'],
'purchases' => $item['purchases'], 'purchases' => $item['purchases'],
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额 'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入 'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本 'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-' 'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-'
@ -236,6 +240,8 @@ class AdsInsightService
$total_impressions = array_sum(array_column($allAdsets, 'impressions')); $total_impressions = array_sum(array_column($allAdsets, 'impressions'));
$total_clicks = array_sum(array_column($allAdsets, 'clicks')); $total_clicks = array_sum(array_column($allAdsets, 'clicks'));
$total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value')); $total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value'));
$total_purchases = array_sum(array_column($allAdsets, 'purchases'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
// 汇总统计数据 // 汇总统计数据
$statistics = [ $statistics = [
@ -249,6 +255,7 @@ class AdsInsightService
'cost_per_atc' => array_sum(array_column($allAdsets, 'cost_per_atc')), 'cost_per_atc' => array_sum(array_column($allAdsets, 'cost_per_atc')),
'purchases' => array_sum(array_column($allAdsets, 'purchases')), 'purchases' => array_sum(array_column($allAdsets, 'purchases')),
'purchases_value' => array_sum(array_column($allAdsets, 'purchases_value')), 'purchases_value' => array_sum(array_column($allAdsets, 'purchases_value')),
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入 'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本 'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => '-', // 没有计算逻辑，保持为 '-' 'conversion_rate' => '-', // 没有计算逻辑，保持为 '-'
@ -281,6 +288,7 @@ class AdsInsightService
'cost_per_atc' => $item['cost_per_atc'], 'cost_per_atc' => $item['cost_per_atc'],
'purchases' => $item['purchases'], 'purchases' => $item['purchases'],
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额 'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入 'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本 'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-' 'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-'
@ -374,6 +382,8 @@ class AdsInsightService
$total_impressions = array_sum(array_column($allAds, 'impressions')); $total_impressions = array_sum(array_column($allAds, 'impressions'));
$total_clicks = array_sum(array_column($allAds, 'clicks')); $total_clicks = array_sum(array_column($allAds, 'clicks'));
$total_purchases_value = array_sum(array_column($allAds, 'purchases_value')); $total_purchases_value = array_sum(array_column($allAds, 'purchases_value'));
$total_purchases = array_sum(array_column($allAds, 'purchases'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
$statistics = [ $statistics = [
'assisted_purchases' => array_sum(array_column($allAds, 'assisted_purchases')), 'assisted_purchases' => array_sum(array_column($allAds, 'assisted_purchases')),
@ -386,6 +396,7 @@ class AdsInsightService
'cost_per_atc' => array_sum(array_column($allAds, 'cost_per_atc')), 'cost_per_atc' => array_sum(array_column($allAds, 'cost_per_atc')),
'purchases' => array_sum(array_column($allAds, 'purchases')), 'purchases' => array_sum(array_column($allAds, 'purchases')),
'purchases_value' => array_sum(array_column($allAds, 'purchases_value')), 'purchases_value' => array_sum(array_column($allAds, 'purchases_value')),
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入 'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本 'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => '-', // 没有计算逻辑，保持为 '-' 'conversion_rate' => '-', // 没有计算逻辑，保持为 '-'
@ -417,6 +428,7 @@ class AdsInsightService
'cost_per_atc' => $item['cost_per_atc'], 'cost_per_atc' => $item['cost_per_atc'],
'purchases' => $item['purchases'], 'purchases' => $item['purchases'],
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额 'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入 'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本 'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-' 'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-'