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creative 统计fix

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This commit is contained in:
hgc 2025-01-07 14:18:58 +08:00
parent 53d932b71c
commit bca78b8923
1 changed files with 53 additions and 10 deletions

63
app/service/GoogleAdsReportService.php
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@ -907,6 +907,7 @@ class GoogleAdsReportService
'data' => [],
'chat_1_data' => [], // 返回按月汇总的 chat_data
'total' => 0,
'statistics' => [],
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
@ -1034,8 +1035,7 @@ class GoogleAdsReportService
if (!$adStatsCollection->isEmpty()) {
// 如果该 ad_id 有对应的聚合数据，初始化资产汇总数据
if (!isset($assetSummaryData[$assetRelation->asset_id])) {
// 获取 asset 相关信息，通过模型查询 Asset
$asset = Asset::find($assetRelation->asset_id); // 根据 asset_id 查找对应的 Asset 数据
$assetSummaryData[$assetRelation->asset_id] = [
'asset_id' => $assetRelation->asset_id,
@ -1059,7 +1059,8 @@ class GoogleAdsReportService
} else {
$month = $adStats->month; // 格式化日期为 'YYYY-MM'
}
// 获取 asset 相关信息，通过模型查询 Asset
$asset = Asset::find($assetRelation->asset_id); // 根据 asset_id 查找对应的 Asset 数据
// 累加该 ad_id 的统计数据到对应的 asset_id 汇总
$assetSummaryData[$assetRelation->asset_id]['asset_name'] = $asset->asset_name;
$assetSummaryData[$assetRelation->asset_id]['asset_type'] = $asset->asset_type;
@ -1085,14 +1086,16 @@ class GoogleAdsReportService
}
}
}
//return $assetSummaryData;
// 5. 格式化输出数据
// 生成最终输出的数据
$resultData = [];
$chat_data = [];
$statistics = $this->initializeStatistics(); // Initialize statistics before processing
foreach ($assetSummaryData as $assetId => $data) {
// 计算 ROAS
$roas = $data['total_spend'] ? ($data['total_conversions_value'] / $data['total_spend']) * 100 : 0;
$roas = $data['total_spend'] ? ($data['total_conversions_value'] / $data['total_spend']) : 0;
// 合并月度数据到总数据
$resultData[] = [
@ -1102,7 +1105,7 @@ class GoogleAdsReportService
'creative_url' => $data['asset_url'],
'spend' => '$' . number_format($data['total_spend'], 2),
'purchase_value' => '-',
'roas' => number_format($roas, 2) . '%',
'roas' => number_format($roas, 2) . 'X',
'cpa' => '-',
'cpc_link_click' => '-',
'cpm' => '-',
@ -1145,6 +1148,10 @@ class GoogleAdsReportService
$chat_data[$month]['total_spend'] += $monthlyData['spend'];
$chat_data[$month]['total_conversions_value'] += $monthlyData['conversions_value'];
// Aggregate statistics for overall summary
$statistics['spend'] += $monthlyData['spend'];
$statistics['conversions_value'] += $monthlyData['conversions_value'];
}
@ -1157,11 +1164,15 @@ class GoogleAdsReportService
$totalConversionsValue = $data['total_conversions_value'];
// 如果有支出数据，计算 ROAS
$chat_data[$month]['roas'] = $totalSpend ? ($totalConversionsValue / $totalSpend) * 100 : 0;
// 格式化 ROAS 为百分比
$chat_data[$month]['roas'] = number_format($chat_data[$month]['roas'], 2) . '%';
$chat_data[$month]['roas'] = $totalSpend ? ($totalConversionsValue / $totalSpend) : 0;
// 格式化 ROAS 为倍数
$chat_data[$month]['roas'] = round($chat_data[$month]['roas'], 2);
}
// 计算整体的 ROAS
$statistics['spend'] = '$'.number_format($statistics['spend'], 2);
$statistics['roas'] = $statistics['spend'] > 0 ? ($statistics['conversions_value'] / $statistics['spend']) : 0;
// 返回分页数据
$totalItems = count($assetSummaryData);
@ -1181,8 +1192,40 @@ class GoogleAdsReportService
'pages' => $totalPages
],
'chat_1_data' => array_values($chat_data), // 返回按月汇总的 chat_data
'data' => $resultDataPaginated
'data' => $resultDataPaginated,
'statistics' => $statistics
];
}
/**
* 初始化统计数据
*/
private function initializeStatistics()
{
return [
'conversions_value' => 0,
'spend' => 0,
'purchase_value' => '-', // 可根据需求进一步计算
'roas' => 0, // 可以根据需要计算总体 ROAS
'cpa' => '-',
'cpc_link_click' => '-',
'cpm' => '-',
'cpc_all' => '-',
'aov' => '-',
'click_to_atc_ratio' => '-',
'atc_to_purchase_ratio' => '-',
'purchases' => '-',
'first_frame_retention' => '-',
'thumbstop' => '-',
'ctr_outbound' => '-',
'click_to_purchase' => '-',
'ctr_all' => '-',
'video_plays_25_rate' => '-',
'video_plays_50_rate' => '-',
'video_plays_75_rate' => '-',
'video_plays_100_rate' => '-',
'hold_rate' => '-'
// Add other stats as necessary
];
}
}