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roas

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hgc 2025-01-06 19:41:46 +08:00
parent f9168896ed
commit 53d932b71c
1 changed files with 33 additions and 17 deletions
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50
app/service/GoogleAdsReportService.php
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@ -106,14 +106,19 @@ class GoogleAdsReportService
// 获取所有符合条件的数据（不分页）
$allAds = $query->select()->toArray(); // 使用 toArray() 将对象转化为数组
$total_spend = array_sum(array_column($allAds, 'spend'));
$total_reach = array_sum(array_column($allAds, 'reach'));
$total_conversions_value = array_sum(array_column($allAds, 'conversions_value'));
// 汇总统计数据：基于所有数据而不是分页数据
$statistics = [
'results' => '-',
'reach' => array_sum(array_column($allAds, 'reach')) ?: 0,
'reach' => $total_reach,
'spend' => '$' . number_format($total_spend, 2) ?: '$0.00',
'revenue' => '-',
'roas' => '-',
'roas' => $total_spend == 0 ? '-' : number_format($total_conversions_value / $total_spend * 100, 2) . '%',
'profit' => '-',
'spend' => '$' . number_format(array_sum(array_column($allAds, 'spend')), 2) ?: '$0.00',
'be_roas' => '-'
];
// 获取查询结果
@ -150,6 +155,7 @@ class GoogleAdsReportService
$assetUrl = $asset['asset_url'];
}
}
//ROAS = conversion_value / (cost_micros / 1000000)
return [
'id' => $item['ad_id'],
@ -160,7 +166,8 @@ class GoogleAdsReportService
'results' => $item['results'],
'reach' => $item['reach'],
'revenue' => $item['revenue'] == -1 ? '-' : $item['revenue'],
'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
// 'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
'roas' => $item['spend'] == 0 ? '-' : number_format($item['conversions_value'] / $item['spend'] * 100, 2) . '%',
'profit' => $item['profit'] == -1 ? '-' : $item['profit'],
'spend' => '$' . number_format($item['spend'], 2),
'campaign_name' => $item['campaign_name'],
@ -395,12 +402,12 @@ class GoogleAdsReportService
$query = Campaign::alias('c')
->cache(false) // 强制不使用缓存
->leftJoin('bps.bps_google_ad_day_data d', "c.campaign_id = d.campaign_id AND {$dateCondition}")
->field('c.campaign_id, c.status as campaign_status, c.campaign_name, c.customer_id,
COALESCE(SUM(d.clicks), 0) as clicks,
->field('c.campaign_id, c.status as campaign_status, c.campaign_name, c.customer_id,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, 0) as spend,
COALESCE(SUM(d.conversions), 0) as results,
COALESCE(SUM(d.conversions_value), 0) as conversions_value,
COALESCE(SUM(d.impressions), 0) as reach,
COALESCE(SUM(d.conversions), 0) as results,
COALESCE(SUM(d.conversions_value), 0) as conversions_value,
COALESCE(SUM(d.impressions), 0) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery')
->group('c.campaign_id, c.status, c.customer_id, c.campaign_name')
->where('c.customer_id', 'in', $customerIds); // 添加 customerIds 条件
@ -415,13 +422,16 @@ class GoogleAdsReportService
// 获取所有符合条件的数据（不分页）
$allCampaigns = $query->select()->toArray();
$total_spend = array_sum(array_column($allCampaigns, 'spend'));
$total_reach = array_sum(array_column($allCampaigns, 'reach'));
$total_conversions_value = array_sum(array_column($allCampaigns, 'conversions_value'));
// 汇总统计数据
$statistics = [
'results' => '-',
'reach' => array_sum(array_column($allCampaigns, 'reach')) ?: 0,
'spend' => '$' . number_format(array_sum(array_column($allCampaigns, 'spend')), 2) ?: '$0.00',
'reach' => $total_reach,
'spend' => '$' . number_format($total_spend, 2) ?: '$0.00',
'revenue' => '-',
'roas' => '-',
'roas' => $total_spend == 0 ? '-' : number_format($total_conversions_value / $total_spend * 100, 2) . '%',
'profit' => '-',
'be_roas' => '-',
];
@ -439,7 +449,8 @@ class GoogleAdsReportService
'results' => $item['results'],
'reach' => $item['reach'],
'revenue' => $item['revenue'] == -1 ? '-' : $item['revenue'],
'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
// 'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
'roas' => $item['spend'] == 0 ? '-' : number_format($item['conversions_value'] / $item['spend'] * 100, 2) . '%',
'profit' => $item['profit'] == -1 ? '-' : $item['profit'],
'spend' => '$' . number_format($item['spend'], 2),
'delivery' => self::$statusMapping[$item['campaign_status']],
@ -666,13 +677,17 @@ class GoogleAdsReportService
// 获取所有符合条件的数据（不分页）
$allAdGroups = $query->select()->toArray();
$total_spend = array_sum(array_column($allAdGroups, 'spend'));
$total_reach = array_sum(array_column($allAdGroups, 'reach'));
$total_conversions_value = array_sum(array_column($allAdGroups, 'conversions_value'));
// 汇总统计数据：基于所有数据而不是分页数据
$statistics = [
'results' => '-',
'reach' => array_sum(array_column($allAdGroups, 'reach')) ?: 0,
'spend' => '$' . number_format(array_sum(array_column($allAdGroups, 'spend')), 2) ?: '$0.00',
'reach' => $total_reach,
'spend' => '$' . number_format($total_spend, 2) ?: '$0.00',
'revenue' => '-',
'roas' => '-',
'roas' => $total_spend == 0 ? '-' : number_format($total_conversions_value / $total_spend * 100, 2) . '%',
'profit' => '-',
'be_roas' => '-'
];
@ -694,7 +709,8 @@ class GoogleAdsReportService
'reach' => $item['reach'],
'spend' => '$' . number_format($item['spend'], 2),
'revenue' => $item['revenue'] == -1 ? '-' : $item['revenue'],
'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
// 'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
'roas' => $item['spend'] == 0 ? '-' : number_format($item['conversions_value'] / $item['spend'] * 100, 2) . '%',
'profit' => $item['profit'] == -1 ? '-' : $item['profit'],
'be_roas' => $item['be_roas'] == -1 ? '-' : $item['be_roas'],
];