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Dashboard meta、google、tiktok的看板数据 更新3

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huangguancheng 2025-01-20 10:58:45 +08:00
parent 166bd0fbe6
commit 765dc88e87
1 changed files with 38 additions and 16 deletions
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54
app/service/AdsDashboardService.php
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@ -109,9 +109,11 @@ class AdsDashboardService
COALESCE(SUM(d.spend) / 1000000, 0) as spend, COALESCE(SUM(d.spend) / 1000000, 0) as spend,
COALESCE(SUM(d.impressions), 0) as impressions, COALESCE(SUM(d.impressions), 0) as impressions,
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart, COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
COALESCE(SUM(d.purchases), 0) as purchases, COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_all), 0) as purchases_all,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value, COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue, COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost' COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost'
) )
@ -125,28 +127,28 @@ class AdsDashboardService
'roas' => 'roas', 'roas' => 'roas',
'cpc' => 'cpc', 'cpc' => 'cpc',
'cpm' => 'cpm', 'cpm' => 'cpm',
'meta_purchases' => 'purchases', 'meta_purchases' => 'platform_purchase',
'web_purchases' => 'purchases', 'web_purchases' => 'purchases',
'purchases' => 'purchases', 'purchases' => 'purchases_all',
'meta_conversion_value' => 'purchases_value', 'meta_conversion_value' => 'platform_purchase_value',
'web_conversion_value' => 'purchases_value', 'web_conversion_value' => 'purchases_value',
'conversion_value' => 'purchases_value', 'conversion_value' => 'purchases_value',
'cpoc' => 'cost_per_atc', 'cpoc' => '',
'ctr' => 'ctr', 'ctr' => 'ctr',
'revenue_per_link_click' => 'revenue_per_link_click', 'revenue_per_link_click' => 'revenue_per_link_click',
'cpa' => 'cpa', 'cpa' => 'cpa',
], ],
'google' => [ 'google' => [
'google_ads' => 'spend', // 示例映射 'google_ads' => 'spend', // 示例映射
'conversion_value' => 'purchases_value', 'conversion_value' => 'platform_purchase_value',
'roas' => 'roas', 'roas' => 'roas',
'conversions' => 'purchases', 'conversions' => 'purchases',
'ctr' => 'ctr', 'ctr' => 'ctr',
'cpa' => 'cpa', 'cpa' => 'google_cpa',
'cpm' => 'cpm', 'cpm' => 'cpm',
'clicks' => 'clicks', 'clicks' => 'clicks',
'impressions' => 'impressions', 'impressions' => 'impressions',
'all_conversions_value' => 'purchases_value', 'all_conversions_value' => 'revenue',
'all_roas' => 'roas', 'all_roas' => 'roas',
'all_conversions' => 'purchases', 'all_conversions' => 'purchases',
'all_cpa' => 'cpa', 'all_cpa' => 'cpa',
@ -159,13 +161,13 @@ class AdsDashboardService
'cpc' => 'cpc', 'cpc' => 'cpc',
'ctr' => 'ctr', 'ctr' => 'ctr',
'cpa' => 'cpa', 'cpa' => 'cpa',
'tiktok_shop_conversions' => 'purchases', 'tiktok_shop_conversions' => '',
'tiktok_shop_conversion_value' => 'purchases_value', 'tiktok_shop_conversion_value' => '',
'conversion_value' => 'purchases_value', 'conversion_value' => 'platform_purchase_value',
'web_conversion_value' => 'purchases_value', 'web_conversion_value' => 'revenue',
'purchases' => 'purchases', 'purchases' => 'platform_purchase',
'web_purchases' => 'purchases', 'web_purchases' => 'purchases',
'tiktok_gmv_max_ads' => 'revenue', 'tiktok_gmv_max_ads' => '',
], ],
]; ];
@ -187,12 +189,17 @@ class AdsDashboardService
$impressions = (int)$data['impressions']; $impressions = (int)$data['impressions'];
$clicks = (int)$data['clicks']; $clicks = (int)$data['clicks'];
$purchases = (int)$data['purchases']; $purchases = (int)$data['purchases'];
$purchasesValue = (float)$data['purchases_value']; $purchases_all = (int)$data['purchases_all'];
$platform_purchase = (int)$data['platform_purchase'];
$purchases_value = (float)$data['purchases_value'];
$platform_purchase_value = (float)$data['platform_purchase_value'];
// 计算指标 // 计算指标
$roas = ($spend == 0) ? 0 : $revenue / $spend; $roas = ($spend == 0) ? 0 : $revenue / $spend;
$ctr = ($impressions == 0) ? 0 : $clicks / $impressions; $ctr = ($impressions == 0) ? 0 : $clicks / $impressions;
$cpoc = ($platform_purchase == 0) ? 0 : $platform_purchase_value / $platform_purchase;
$cpa = ($purchases == 0) ? 0 : $spend / $purchases; $cpa = ($purchases == 0) ? 0 : $spend / $purchases;
$google_cpa = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase;
$cpm = ($impressions == 0) ? 0 : ($spend * 1000) / $impressions; $cpm = ($impressions == 0) ? 0 : ($spend * 1000) / $impressions;
$cpc = ($clicks == 0) ? 0 : $spend / $clicks; $cpc = ($clicks == 0) ? 0 : $spend / $clicks;
$conversionRate = ($clicks == 0) ? 0 : $purchases / $clicks; $conversionRate = ($clicks == 0) ? 0 : $purchases / $clicks;
@ -220,17 +227,26 @@ class AdsDashboardService
$value = '$' . number_format($totalCost, 2); $value = '$' . number_format($totalCost, 2);
break; break;
case 'purchases_value': case 'purchases_value':
$value = '$' . number_format($purchasesValue, 2); $value = '$' . number_format($purchases_value, 2);
break;
case 'platform_purchase_value':
$value = '$' . number_format($platform_purchase_value, 2);
break; break;
case 'roas': case 'roas':
$value = round($roas, 2) . 'X'; $value = round($roas, 2) . 'X';
break; break;
case 'cpoc':
$value = '$' . number_format($cpoc, 2) . '%';
break;
case 'ctr': case 'ctr':
$value = number_format($ctr * 100, 2) . '%'; $value = number_format($ctr * 100, 2) . '%';
break; break;
case 'cpa': case 'cpa':
$value = '$' . number_format($cpa, 2); $value = '$' . number_format($cpa, 2);
break; break;
case 'google_cpa':
$value = '$' . number_format($google_cpa, 2);
break;
case 'cpm': case 'cpm':
$value = '$' . number_format($cpm, 2); $value = '$' . number_format($cpm, 2);
break; break;
@ -246,6 +262,12 @@ class AdsDashboardService
case 'purchases': case 'purchases':
$value = $purchases; $value = $purchases;
break; break;
case 'purchases_all':
$value = $purchases_all;
break;
case 'platform_purchase':
$value = $platform_purchase;
break;
case 'clicks': case 'clicks':
$value = $clicks; $value = $clicks;
break; break;