From 765dc88e875f2f6167ef6a600f2b8ac5da2bd668 Mon Sep 17 00:00:00 2001
From: huangguancheng <huangguancheng@bestfulfill>
Date: Mon, 20 Jan 2025 10:58:45 +0800
Subject: [PATCH] =?UTF-8?q?Dashboard=20meta=E3=80=81google=E3=80=81tiktok?=
 =?UTF-8?q?=E7=9A=84=E7=9C=8B=E6=9D=BF=E6=95=B0=E6=8D=AE=20=E6=9B=B4?=
 =?UTF-8?q?=E6=96=B03?=
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

---
 app/service/AdsDashboardService.php | 54 ++++++++++++++++++++---------
 1 file changed, 38 insertions(+), 16 deletions(-)

diff --git a/app/service/AdsDashboardService.php b/app/service/AdsDashboardService.php
index 53047a5..9fd588f 100644
--- a/app/service/AdsDashboardService.php
+++ b/app/service/AdsDashboardService.php
@@ -109,9 +109,11 @@ class AdsDashboardService
         COALESCE(SUM(d.spend) / 1000000, 0) as spend,
         COALESCE(SUM(d.impressions), 0) as impressions,
         COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
-        COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
         COALESCE(SUM(d.purchases), 0) as purchases,
+        COALESCE(SUM(d.purchases_all), 0) as purchases_all,
+        COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
         COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
+        COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value,
         COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
         COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost'
         )
@@ -125,28 +127,28 @@ class AdsDashboardService
                 'roas' => 'roas',
                 'cpc' => 'cpc',
                 'cpm' => 'cpm',
-                'meta_purchases' => 'purchases',
+                'meta_purchases' => 'platform_purchase',
                 'web_purchases' => 'purchases',
-                'purchases' => 'purchases',
-                'meta_conversion_value' => 'purchases_value',
+                'purchases' => 'purchases_all',
+                'meta_conversion_value' => 'platform_purchase_value',
                 'web_conversion_value' => 'purchases_value',
                 'conversion_value' => 'purchases_value',
-                'cpoc' => 'cost_per_atc',
+                'cpoc' => '',
                 'ctr' => 'ctr',
                 'revenue_per_link_click' => 'revenue_per_link_click',
                 'cpa' => 'cpa',
             ],
             'google' => [
                 'google_ads' => 'spend', // 示例映射
-                'conversion_value' => 'purchases_value',
+                'conversion_value' => 'platform_purchase_value',
                 'roas' => 'roas',
                 'conversions' => 'purchases',
                 'ctr' => 'ctr',
-                'cpa' => 'cpa',
+                'cpa' => 'google_cpa',
                 'cpm' => 'cpm',
                 'clicks' => 'clicks',
                 'impressions' => 'impressions',
-                'all_conversions_value' => 'purchases_value',
+                'all_conversions_value' => 'revenue',
                 'all_roas' => 'roas',
                 'all_conversions' => 'purchases',
                 'all_cpa' => 'cpa',
@@ -159,13 +161,13 @@ class AdsDashboardService
                 'cpc' => 'cpc',
                 'ctr' => 'ctr',
                 'cpa' => 'cpa',
-                'tiktok_shop_conversions' => 'purchases',
-                'tiktok_shop_conversion_value' => 'purchases_value',
-                'conversion_value' => 'purchases_value',
-                'web_conversion_value' => 'purchases_value',
-                'purchases' => 'purchases',
+                'tiktok_shop_conversions' => '',
+                'tiktok_shop_conversion_value' => '',
+                'conversion_value' => 'platform_purchase_value',
+                'web_conversion_value' => 'revenue',
+                'purchases' => 'platform_purchase',
                 'web_purchases' => 'purchases',
-                'tiktok_gmv_max_ads' => 'revenue',
+                'tiktok_gmv_max_ads' => '',
             ],
         ];
 
@@ -187,12 +189,17 @@ class AdsDashboardService
             $impressions    = (int)$data['impressions'];
             $clicks         = (int)$data['clicks'];
             $purchases      = (int)$data['purchases'];
-            $purchasesValue = (float)$data['purchases_value'];
+            $purchases_all      = (int)$data['purchases_all'];
+            $platform_purchase      = (int)$data['platform_purchase'];
+            $purchases_value = (float)$data['purchases_value'];
+            $platform_purchase_value = (float)$data['platform_purchase_value'];
 
             // 计算指标
             $roas                = ($spend == 0) ? 0 : $revenue / $spend;
             $ctr                 = ($impressions == 0) ? 0 : $clicks / $impressions;
+            $cpoc                 = ($platform_purchase == 0) ? 0 : $platform_purchase_value / $platform_purchase;
             $cpa                 = ($purchases == 0) ? 0 : $spend / $purchases;
+            $google_cpa                 = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase;
             $cpm                 = ($impressions == 0) ? 0 : ($spend * 1000) / $impressions;
             $cpc                 = ($clicks == 0) ? 0 : $spend / $clicks;
             $conversionRate      = ($clicks == 0) ? 0 : $purchases / $clicks;
@@ -220,17 +227,26 @@ class AdsDashboardService
                             $value = '$' . number_format($totalCost, 2);
                             break;
                         case 'purchases_value':
-                            $value = '$' . number_format($purchasesValue, 2);
+                            $value = '$' . number_format($purchases_value, 2);
+                            break;
+                        case 'platform_purchase_value':
+                            $value = '$' . number_format($platform_purchase_value, 2);
                             break;
                         case 'roas':
                             $value = round($roas, 2) . 'X';
                             break;
+                        case 'cpoc':
+                            $value = '$' . number_format($cpoc, 2) . '%';
+                            break;
                         case 'ctr':
                             $value = number_format($ctr * 100, 2) . '%';
                             break;
                         case 'cpa':
                             $value = '$' . number_format($cpa, 2);
                             break;
+                        case 'google_cpa':
+                            $value = '$' . number_format($google_cpa, 2);
+                            break;
                         case 'cpm':
                             $value = '$' . number_format($cpm, 2);
                             break;
@@ -246,6 +262,12 @@ class AdsDashboardService
                         case 'purchases':
                             $value = $purchases;
                             break;
+                        case 'purchases_all':
+                            $value = $purchases_all;
+                            break;
+                        case 'platform_purchase':
+                            $value = $platform_purchase;
+                            break;
                         case 'clicks':
                             $value = $clicks;
                             break;