insight列表数量统计、creative列表接口更新
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huangguancheng
parent
c0f52aec6c
commit
74359478bb
@ -511,6 +511,7 @@ class AdsInsightService
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'data' => [],
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];
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}
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$userCount = count($userIds);
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// dump($userIds);
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// 动态构建日期条件
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$dateCondition = '1=1'; // 默认没有日期限制
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@ -736,7 +737,7 @@ class AdsInsightService
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'pagination' => [
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'startIndex' => ($page - 1) * $pageSize,
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'maxResults' => $pageSize,
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'count' => 0,
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'count' => count($emptyUser),
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => 0,
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@ -753,7 +754,8 @@ class AdsInsightService
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$pagination = [
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'startIndex' => ($page - 1) * $pageSize,
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'maxResults' => $pageSize,
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'count' => $users->total(),
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// 'count' => $users->total(),
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'count' => $userCount,
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => ceil($users->total() / $pageSize),
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@ -812,16 +814,17 @@ class AdsInsightService
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'c.url AS creative_url', // 从 bps_ads_creative 表中选择 url
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'c.type AS creative_type', // 从 bps_ads_creative 表中选择 url
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'c.thumbnail_url', // 从 bps_ads_creative 表中选择 thumbnail_url
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ThinkDb::raw('SUM(i.spend) AS total_spend'),
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ThinkDb::raw('SUM(i.purchases_value) AS total_conversions_value'),
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ThinkDb::raw('SUM(i.purchases) AS total_conversions'),
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ThinkDb::raw('SUM(i.impressions) AS total_impressions'),
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ThinkDb::raw('SUM(i.clicks) AS total_clicks'),
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ThinkDb::raw('SUM(i.video_25) AS video_25'),
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ThinkDb::raw('SUM(i.video_50) AS video_50'),
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ThinkDb::raw('SUM(i.video_75) AS video_75'),
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ThinkDb::raw('SUM(i.video_100) AS video_100'),
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ThinkDb::raw('SUM(i.hold_rate) AS hold_rate')
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ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) AS total_spend'),
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ThinkDb::raw('COALESCE(SUM(i.purchases_value) / 1000000, 0) AS total_purchases_value'),
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ThinkDb::raw('COALESCE(SUM(i.purchases), 0) AS total_purchases'),
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ThinkDb::raw('COALESCE(SUM(i.revenue) / 1000000, 0) AS total_revenue'),
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ThinkDb::raw('COALESCE(SUM(i.impressions), 0) AS total_impressions'),
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ThinkDb::raw('COALESCE(SUM(i.clicks), 0) AS total_clicks'),
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ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_plays_25_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_plays_50_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_plays_75_rate'),
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ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_plays_100_rate'),
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ThinkDb::raw('-1 AS hold_rate')
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]);
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// 6. 执行查询并获取聚合结果
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@ -832,7 +835,8 @@ class AdsInsightService
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// 7. 初始化广告创意的汇总数据和统计数据
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$creativeSummaryData = [];
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$statisticsData = $this->initializeStatistics();
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// $statisticsData = $this->initializeStatistics();
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$statisticsData = [];
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// 8. 遍历查询结果并计算每个 creative 的相关统计数据
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foreach ($aggregatedData as $creativeData) {
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@ -846,7 +850,7 @@ class AdsInsightService
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'thumbnail_url' => $creativeData->thumbnail_url ?: '', // 使用联接查询中的 thumbnail_url
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'title' => $creativeData->title ?: '', // 使用联接查询中的 title
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'spend' => 0,
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'purchase_value' => '-',
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'purchases_value' => 0,
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'roas' => 0,
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'cpa' => '-',
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'cpc_link_click' => '-',
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@ -855,37 +859,40 @@ class AdsInsightService
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'aov' => '-',
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'click_to_atc_ratio' => '-',
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'atc_to_purchase_ratio' => '-',
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'purchases' => '-',
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'purchases' => 0,
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'ctr_outbound' => '-',
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'click_to_purchase' => '-',
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'ctr_all' => '-',
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'video_plays_25_rate' => '-',
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'video_plays_50_rate' => '-',
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'video_plays_75_rate' => '-',
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'video_plays_100_rate' => '-',
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'video_plays_25_rate' => 0,
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'video_plays_50_rate' => 0,
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'video_plays_75_rate' => 0,
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'video_plays_100_rate' => 0,
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'hold_rate' => '-',
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'total_conversions_value' => 0,
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'total_conversions' => 0,
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'total_impressions' => 0,
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'impressions' => 0,
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'clicks' => 0,
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'revenue' => 0,
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'ad_count' => 0
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];
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}
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// 更新该 creative_id 的统计数据
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$creativeSummaryData[$creativeData->creative_id]['spend'] += $creativeData->total_spend;
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$creativeSummaryData[$creativeData->creative_id]['total_conversions_value'] += $creativeData->total_conversions_value;
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$creativeSummaryData[$creativeData->creative_id]['total_impressions'] += $creativeData->total_impressions;
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// 汇总总体统计数据
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$statisticsData['spend'] += $creativeData->total_spend;
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$statisticsData['conversions_value'] += $creativeData->total_conversions_value;
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$statisticsData['impressions'] += $creativeData->total_impressions;
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$creativeSummaryData[$creativeData->creative_id]['spend'] += $creativeData->total_spend;
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$creativeSummaryData[$creativeData->creative_id]['purchases_value'] += $creativeData->total_purchases_value;
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$creativeSummaryData[$creativeData->creative_id]['purchases'] += $creativeData->total_purchases;
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$creativeSummaryData[$creativeData->creative_id]['impressions'] += $creativeData->total_impressions;
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$creativeSummaryData[$creativeData->creative_id]['clicks'] += $creativeData->total_clicks;
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$creativeSummaryData[$creativeData->creative_id]['revenue'] += $creativeData->total_revenue;
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$creativeSummaryData[$creativeData->creative_id]['video_plays_25_rate'] += $creativeData->video_plays_25_rate;
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$creativeSummaryData[$creativeData->creative_id]['video_plays_50_rate'] += $creativeData->video_plays_50_rate;
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$creativeSummaryData[$creativeData->creative_id]['video_plays_75_rate'] += $creativeData->video_plays_75_rate;
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$creativeSummaryData[$creativeData->creative_id]['video_plays_100_rate'] += $creativeData->video_plays_100_rate;
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// 计算 ROAS
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$roas = $creativeSummaryData[$creativeData->creative_id]['spend'] > 0
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? $creativeSummaryData[$creativeData->creative_id]['total_conversions_value'] / $creativeSummaryData[$creativeData->creative_id]['spend']
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? $creativeSummaryData[$creativeData->creative_id]['revenue'] / $creativeSummaryData[$creativeData->creative_id]['spend']
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: 0;
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$creativeSummaryData[$creativeData->creative_id]['roas'] = $roas > 0 ? number_format($roas, 2) . 'X' : '-';
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@ -893,11 +900,79 @@ class AdsInsightService
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$creativeSummaryData[$creativeData->creative_id]['ad_count'] = rand(10, 200); // 每个 creative_id 对应一个广告
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}
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// 汇总总体统计数据
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$statisticsData['spend'] = array_sum(array_column($creativeSummaryData, 'spend'));
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$statisticsData['purchases_value'] = array_sum(array_column($creativeSummaryData, 'purchases_value'));
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$statisticsData['purchases'] = array_sum(array_column($creativeSummaryData, 'purchases'));
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$statisticsData['impressions'] = array_sum(array_column($creativeSummaryData, 'impressions'));
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$statisticsData['clicks'] = array_sum(array_column($creativeSummaryData, 'clicks'));
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$statisticsData['revenue'] = array_sum(array_column($creativeSummaryData, 'revenue'));
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// 汇总统计数据
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$statistics = [
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'spend' => '$' . number_format($statisticsData['spend'], 2), // 格式化金额
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'purchases_value' => '$' . number_format($statisticsData['purchases_value'], 2), // 格式化金额
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'roas' => $statisticsData['spend'] == 0 ? '-' : round($statisticsData['revenue'] / $statisticsData['spend'], 2) . 'X',
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'cpa' => '-', // 格式化金额
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'cpc_link_click' => '-', // 格式化金额
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'cpm' => '-', // 格式化金额
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'cpc_all' => '-', //格式化金额
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'aov' => '-', // 格式化金额
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'click_to_atc_ratio' => '-', // 格式化百分比
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'atc_to_purchase_ratio' => '-',// 格式化百分比
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'purchases' => $statisticsData['purchases'],
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'ctr_outbound' => '-',
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'click_to_purchase' => '-',
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'ctr_all' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
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'video_plays_25_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_25_rate')),
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'video_plays_50_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_50_rate')),
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'video_plays_75_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_75_rate')),
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'video_plays_100_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_100_rate')),
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'hold_rate' => '-',// 格式化百分比
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];
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// 格式化返回的创意数据
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$formattedData = array_map(function ($item) {
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return [
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'creative_id' => $item['creative_id'],
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'creative' => $item['creative'] ?: '-',
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'creative_type' => $item['creative_type'],
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'creative_url' => $item['creative_url'],
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'thumbnail_url' => $item['thumbnail_url'],
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'spend' => '$' . number_format($item['spend'], 2),
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'purchases_value' => '$' . number_format($item['purchases_value'], 2),
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'roas' => $item['roas'],
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'cpa' => '-',
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'cpc_link_click' => '-',
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'cpm' => '-',
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'cpc_all' => '-',
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'aov' => '-',
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'click_to_atc_ratio' => '-',
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'atc_to_purchase_ratio' => '-',
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'purchases' => $item['purchases'],
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'ctr_outbound' => '-',
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'click_to_purchase' => '-',
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'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
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'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
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'impressions' => $item['impressions'],
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'video_plays_25_rate' => $item['video_plays_25_rate'],
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'video_plays_50_rate' => $item['video_plays_50_rate'],
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'video_plays_75_rate' => $item['video_plays_75_rate'],
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'video_plays_100_rate' => $item['video_plays_100_rate'],
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'hold_rate' => '-',
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'ad_count' => $item['ad_count'],
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// 添加更多的格式化字段
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];
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}, $creativeSummaryData);
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// 9. 返回分页数据
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return [
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'data' => array_values($creativeSummaryData),
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'data' => array_values($formattedData),
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'total' => count($creativeSummaryData),
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'statistics' => $statisticsData, // 汇总的统计数据
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'statistics' => $statistics, // 汇总的统计数据
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'pagination' => [
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'startIndex' => ($page - 1) * $pageSize,
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'maxResults' => $pageSize,
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@ -916,11 +991,12 @@ class AdsInsightService
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private function initializeStatistics()
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{
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return [
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'conversions_value' => 0,
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'impressions' => 0,
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'clicks' => 0,
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'revenue' => 0,
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'spend' => 0,
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'purchase_value' => '-', // 可根据需求进一步计算
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'roas' => 0, // 可以根据需要计算总体 ROAS
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'purchases_value' => 0,
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'roas' => 0,
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'cpa' => '-',
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'cpc_link_click' => '-',
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'cpm' => '-',
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@ -928,17 +1004,17 @@ class AdsInsightService
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'aov' => '-',
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'click_to_atc_ratio' => '-',
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'atc_to_purchase_ratio' => '-',
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'purchases' => '-',
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'purchases' => 0,
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'ctr_outbound' => '-',
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'click_to_purchase' => '-',
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'ctr_all' => '-',
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'video_plays_25_rate' => '-',
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'video_plays_50_rate' => '-',
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'video_plays_75_rate' => '-',
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'video_plays_100_rate' => '-',
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'hold_rate' => '-'
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'video_plays_25_rate' => 0,
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'video_plays_50_rate' => 0,
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'video_plays_75_rate' => 0,
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'video_plays_100_rate' => 0,
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'hold_rate' => '-',
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// Add other stats as necessary
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];
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}
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