guancheng.huang/webman_ad
1
0
Fork 0
Code Issues Pull Requests Actions Packages Projects Releases Wiki Activity

insight数据优化2

Browse Source
This commit is contained in:
huangguancheng 2025-01-11 14:37:00 +08:00
parent d7806321df
commit c0f52aec6c
1 changed files with 54 additions and 44 deletions
Show Stats Download Patch File Download Diff File Expand all files Collapse all files

98
app/service/AdsInsightService.php
View File

@ -69,9 +69,9 @@ class AdsInsightService
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_value), 0) as purchases_value,
COALESCE(SUM(d.revenue), 0) as revenue,
COALESCE(SUM(d.total_cost), 0) as total_cost,
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type')
->where('c.account_id', 'in', $customerIds); // 添加 customerIds 条件
@ -116,9 +116,9 @@ class AdsInsightService
'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format($total_revenue - $total_cost, 2), // 净利润
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2), // 广告支出净利润
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
// 计算总的 CTR
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
@ -133,11 +133,11 @@ class AdsInsightService
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format($item['revenue'] - $item['total_cost'], 2);
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) : '-';
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
return [
'id' => $item['campaign_id'],
'platform_type' => $item['platform_type'],
@ -224,9 +224,9 @@ class AdsInsightService
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_value), 0) as purchases_value,
COALESCE(SUM(d.revenue), 0) as revenue,
COALESCE(SUM(d.total_cost), 0) as total_cost,
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name')
->where('s.account_id', 'in', $customerIds); // 添加 customerIds 条件
@ -273,9 +273,9 @@ class AdsInsightService
'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format($total_revenue - $total_cost, 2), // 净利润
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2), // 广告支出净利润
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
// 计算总的 CTR
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
@ -290,11 +290,11 @@ class AdsInsightService
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format($item['revenue'] - $item['total_cost'], 2);
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) : '-';
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
return [
'id' => $item['ad_set_id'],
'platform_type' => $item['platform_type'],
@ -378,9 +378,9 @@ class AdsInsightService
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_value), 0) as purchases_value,
COALESCE(SUM(d.revenue), 0) as revenue,
COALESCE(SUM(d.total_cost), 0) as total_cost,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name')
->where('a.account_id', 'in', $customerIds); // 添加 customerIds 条件
@ -427,9 +427,9 @@ class AdsInsightService
'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format($total_revenue - $total_cost, 2), // 净利润
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2),
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 平均广告花费的净利润
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
@ -438,7 +438,17 @@ class AdsInsightService
// 确保数据格式统一
$result = array_map(function ($item) {
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-'; // 格式化为百分比
// CTR 的计算：点击率 = 点击数 / 展示数
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
return [
'id' => $item['ad_id'],
'platform_type' => $item['platform_type'],
@ -460,10 +470,10 @@ class AdsInsightService
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => '-', // 没有提供有效的计算，保持为 '-'
'net_profit' => '-', // 没有提供 net_profit 计算，保持为 '-'
'net_profit_margin' => '-', // 没有提供 net_profit_margin 计算，保持为 '-'
'net_profit_on_ad_spend' => '-', // 没有提供 net_profit_on_ad_spend 计算，保持为 '-'
'conversion_rate' => $conversion_rate,
'net_profit' => $net_profit,
'net_profit_margin' => $net_profit_margin,
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
];
}, $ads->items());
@ -523,9 +533,9 @@ class AdsInsightService
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_value), 0) as purchases_value,
COALESCE(SUM(d.revenue), 0) as revenue,
COALESCE(SUM(d.total_cost), 0) as total_cost')
COALESCE(SUM(d.purchases_value/1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue/1000000), 0) as revenue,
COALESCE(SUM(d.total_cost)/1000000, 0) as total_cost')
->leftJoin('bps.bps_ads_insights d', "a.advertiser_id = d.account_id AND {$dateCondition}")
->where('u.id', 'in', $userIds); // 添加 userIds 条件
@ -586,9 +596,9 @@ class AdsInsightService
'revenue' => '$' . number_format($total_revenue, 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format($total_revenue - $total_cost, 2), // 净利润
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2), // 广告支出净利润
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
'ctr' => $ctr, // CTR 字段
];
@ -655,11 +665,11 @@ class AdsInsightService
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $data['clicks'] > 0 ? round(($data['purchases'] / $data['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($data['revenue'] - $data['total_cost']) >= 0 ? '+$' . number_format($data['revenue'] - $data['total_cost'], 2) : '-$' . number_format($data['revenue'] - $data['total_cost'], 2);
$net_profit = ($data['revenue'] - $data['total_cost']) >= 0 ? '+$' . number_format($data['revenue'] - $data['total_cost'], 2) : '-$' . number_format(abs($data['revenue'] - $data['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $data['revenue'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $data['spend'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['spend'], 2) : '-';
$net_profit_on_ad_spend = $data['spend'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['spend'], 2) * 100 . '%' : '-';
// 计算 ROAS, CTR 和其他需要的字段
$aggregatedUsers[$userId]['roas'] = $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2);
@ -674,30 +684,30 @@ class AdsInsightService
$aggregatedUsers[$userId]['net_profit_margin'] = $net_profit_margin;
$aggregatedUsers[$userId]['net_profit_on_ad_spend'] = $net_profit_on_ad_spend;
}
// 如果 aggregatedUsers 为空，返回默认的数据结构
// 如果 aggregatedUsers 为空，返回默认的数据结构
if (empty($aggregatedUsers)) {
$emptyUser = [];
$query = ThirdUser::alias('u')
->cache(false) // 强制不使用缓存
->leftJoin('bps.bps_third_user_advertiser a', "u.id = a.doc_")
->field('u.id as user_id,u.third_type,a.advertiser_name');
// 添加关键字过滤条件
$query = ThirdUser::alias('u')
->cache(false) // 强制不使用缓存
->leftJoin('bps.bps_third_user_advertiser a', "u.id = a.doc_")
->field('u.id as user_id,u.third_type,a.advertiser_name');
// 添加关键字过滤条件
$query->where(function ($query) use ($keyword, $platformType) {
// if ($keyword) {
// $query->where('a.advertiser_name', 'like', '%' . $keyword . '%');
// }
if ($platformType) {
$a = (int)$platformType;
$platformTypeNames = [1=>'facebook',2=>'google',3=>'tiktok'];
$a = (int)$platformType;
$platformTypeNames = [1 => 'facebook', 2 => 'google', 3 => 'tiktok'];
$query->where('u.third_type', '=', $platformTypeNames[$a]);
}
});
// 获取所有符合条件的数据（不分页）
$allUsers = $query->select()->toArray();
// 获取所有符合条件的数据（不分页）
$allUsers = $query->select()->toArray();
foreach ($allUsers as $user) {
if (in_array($user['user_id'], $userIds)) {
$emptyUser[] = [
if (in_array($user['user_id'], $userIds)) {
$emptyUser[] = [
'user_id' => $user['user_id'],
'platform_type' => (int)$platformType,
'advertiser_name' => $user['advertiser_name'],
@ -718,7 +728,7 @@ class AdsInsightService
'net_profit_on_ad_spend' => '-',
'ctr' => '-',
];
}
}
}
// dump($allUsers,'222');