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定义dashboard的3个统计字段 Tiktok Shop Conversions、Tiktok Shop Conversion Value、TikTok GMV Max Ads

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huangguancheng 2025-01-23 18:12:33 +08:00
parent ee5e3b7bbd
commit 737d85ad4c
1 changed files with 54 additions and 20 deletions
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74
app/service/AdsDashboardService.php
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@ -37,10 +37,14 @@ class AdsDashboardService
{
// 1. 查询全部数据集
$adcycleDataQuery = BpsAdInsight::alias('d');
$adRevenueQuery = BpsAdInsight::alias('d')
->where('d.platform', 3); // 过滤 platform=3
//dump($customerIds);
// 2. 客户 ID 过滤（如果提供了）
if (!empty($customerIds)) {
$adcycleDataQuery->whereIn('d.account_id', $customerIds);
$adRevenueQuery->whereIn('d.account_id', $customerIds);
} else {
return [
'data' => [
@ -98,6 +102,7 @@ class AdsDashboardService
// 3. 时间范围筛选
if ($startDate && $endDate) {
$adcycleDataQuery->whereBetween('d.date', [$startDate, $endDate]);
$adRevenueQuery->whereBetween('d.date', [$startDate, $endDate]);
}
// 4. 获取数据并按平台和日期聚合
@ -111,14 +116,23 @@ class AdsDashboardService
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_all), 0) as purchases_all,
COALESCE(SUM(d.tiktok_shop_conversion), 0) as tiktok_shop_conversion,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value,
COALESCE(SUM(d.tiktok_shop_conversion_value) / 1000000, 0) as tiktok_shop_conversion_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost'
)
->group('d.platform') // 按平台和日期进行分组
->select();
// dump(ThinkDb::getLastSql());
// 4. 获取tiktok数据并按 ad_id 分组，计算 revenue 的总和
$adRevenueData = $adRevenueQuery->field(
'd.ad_id, COALESCE(SUM(d.revenue) / 1000000, 0) as total_revenue' // 计算 revenue 的总和
)
->group('d.ad_id') // 按 ad_id 分组
->select();
// dump(ThinkDb::getLastSql());
// 定义字段映射关系
$fieldMapping = [
@ -161,13 +175,13 @@ class AdsDashboardService
'cpc' => 'cpc',
'ctr' => 'ctr',
'cpa' => 'cpa',
'tiktok_shop_conversions' => '',
'tiktok_shop_conversion_value' => '',
'tiktok_shop_conversions' => 'tiktok_shop_conversion',
'tiktok_shop_conversion_value' => 'tiktok_shop_conversion_value',
'conversion_value' => 'platform_purchase_value',
'web_conversion_value' => 'revenue',
'purchases' => 'platform_purchase',
'web_purchases' => 'purchases',
'tiktok_gmv_max_ads' => '',
'tiktok_gmv_max_ads' => 'max_ad_revenue',
],
];
@ -180,19 +194,30 @@ class AdsDashboardService
],
];
// 5. 计算最大的 total_revenue
$maxAdRevenue = 0;
foreach ($adRevenueData as $data) {
if ($data['total_revenue'] > $maxAdRevenue) {
$maxAdRevenue = $data['total_revenue'];
}
}
// 在 PHP 中计算指标
foreach ($adcycleData as $data) {
$platform = $data['platform']; // 获取平台类型
$spend = (float)$data['spend'];
$revenue = (float)$data['revenue'];
$totalCost = (float)$data['total_cost'];
$impressions = (int)$data['impressions'];
$clicks = (int)$data['clicks'];
$purchases = (int)$data['purchases'];
$purchases_all = (int)$data['purchases_all'];
$platform_purchase = (int)$data['platform_purchase'];
$purchases_value = (float)$data['purchases_value'];
$platform_purchase_value = (float)$data['platform_purchase_value'];
$platform = $data['platform']; // 获取平台类型
$spend = (float)$data['spend'];
$revenue = (float)$data['revenue'];
$totalCost = (float)$data['total_cost'];
$impressions = (int)$data['impressions'];
$clicks = (int)$data['clicks'];
$purchases = (int)$data['purchases'];
$purchases_all = (int)$data['purchases_all'];
$tiktok_shop_conversion = (int)$data['tiktok_shop_conversion'];
$platform_purchase = (int)$data['platform_purchase'];
$purchases_value = (float)$data['purchases_value'];
$platform_purchase_value = (float)$data['platform_purchase_value'];
$tiktok_shop_conversion_value = (float)$data['tiktok_shop_conversion_value'];
// 计算指标
$roas = ($spend == 0) ? 0 : $revenue / $spend;
@ -206,7 +231,7 @@ class AdsDashboardService
$conversionRate = ($clicks == 0) ? 0 : $purchases / $clicks;
$revenuePerLinkClick = ($clicks == 0) ? 0 : $revenue / $clicks;
// 根据平台类型映射数据
// 根据平台类型映射数据
$platformKey = match ($platform) {
1 => 'meta',
2 => 'google',
@ -260,23 +285,32 @@ class AdsDashboardService
case 'conversion_rate':
$value = $conversionRate;
break;
case 'tiktok_shop_conversion':
$value = number_format($tiktok_shop_conversion);
break;
case 'tiktok_shop_conversion_value':
$value = '$' . number_format($tiktok_shop_conversion_value, 2);
break;
case 'max_ad_revenue':
$value = '$' . number_format($maxAdRevenue, 2);
break;
case 'revenue_per_link_click':
$value = '$' . number_format($revenuePerLinkClick, 2);
break;
case 'purchases':
$value = $purchases;
$value = number_format($purchases);
break;
case 'purchases_all':
$value = $purchases_all;
$value = number_format($purchases_all);
break;
case 'platform_purchase':
$value = $platform_purchase;
$value = number_format($platform_purchase);
break;
case 'clicks':
$value = $clicks;
$value = number_format($clicks);
break;
case 'impressions':
$value = $impressions;
$value = number_format($impressions);
break;
default:
$value = '-';