定义dashboard的3个统计字段 Tiktok Shop Conversions、Tiktok Shop Conversion Value、TikTok GMV Max Ads

This commit is contained in:
huangguancheng 2025-01-23 18:12:33 +08:00
parent ee5e3b7bbd
commit 737d85ad4c

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@ -37,10 +37,14 @@ class AdsDashboardService
{ {
// 1. 查询全部数据集 // 1. 查询全部数据集
$adcycleDataQuery = BpsAdInsight::alias('d'); $adcycleDataQuery = BpsAdInsight::alias('d');
$adRevenueQuery = BpsAdInsight::alias('d')
->where('d.platform', 3); // 过滤 platform=3
//dump($customerIds); //dump($customerIds);
// 2. 客户 ID 过滤(如果提供了) // 2. 客户 ID 过滤(如果提供了)
if (!empty($customerIds)) { if (!empty($customerIds)) {
$adcycleDataQuery->whereIn('d.account_id', $customerIds); $adcycleDataQuery->whereIn('d.account_id', $customerIds);
$adRevenueQuery->whereIn('d.account_id', $customerIds);
} else { } else {
return [ return [
'data' => [ 'data' => [
@ -98,6 +102,7 @@ class AdsDashboardService
// 3. 时间范围筛选 // 3. 时间范围筛选
if ($startDate && $endDate) { if ($startDate && $endDate) {
$adcycleDataQuery->whereBetween('d.date', [$startDate, $endDate]); $adcycleDataQuery->whereBetween('d.date', [$startDate, $endDate]);
$adRevenueQuery->whereBetween('d.date', [$startDate, $endDate]);
} }
// 4. 获取数据并按平台和日期聚合 // 4. 获取数据并按平台和日期聚合
@ -111,14 +116,23 @@ class AdsDashboardService
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart, COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases, COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.purchases_all), 0) as purchases_all, COALESCE(SUM(d.purchases_all), 0) as purchases_all,
COALESCE(SUM(d.tiktok_shop_conversion), 0) as tiktok_shop_conversion,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase, COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value, COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value, COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value,
COALESCE(SUM(d.tiktok_shop_conversion_value) / 1000000, 0) as tiktok_shop_conversion_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue, COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost' COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost'
) )
->group('d.platform') // 按平台和日期进行分组 ->group('d.platform') // 按平台和日期进行分组
->select(); ->select();
// dump(ThinkDb::getLastSql());
// 4. 获取tiktok数据并按 ad_id 分组,计算 revenue 的总和
$adRevenueData = $adRevenueQuery->field(
'd.ad_id, COALESCE(SUM(d.revenue) / 1000000, 0) as total_revenue' // 计算 revenue 的总和
)
->group('d.ad_id') // 按 ad_id 分组
->select();
// dump(ThinkDb::getLastSql()); // dump(ThinkDb::getLastSql());
// 定义字段映射关系 // 定义字段映射关系
$fieldMapping = [ $fieldMapping = [
@ -161,13 +175,13 @@ class AdsDashboardService
'cpc' => 'cpc', 'cpc' => 'cpc',
'ctr' => 'ctr', 'ctr' => 'ctr',
'cpa' => 'cpa', 'cpa' => 'cpa',
'tiktok_shop_conversions' => '', 'tiktok_shop_conversions' => 'tiktok_shop_conversion',
'tiktok_shop_conversion_value' => '', 'tiktok_shop_conversion_value' => 'tiktok_shop_conversion_value',
'conversion_value' => 'platform_purchase_value', 'conversion_value' => 'platform_purchase_value',
'web_conversion_value' => 'revenue', 'web_conversion_value' => 'revenue',
'purchases' => 'platform_purchase', 'purchases' => 'platform_purchase',
'web_purchases' => 'purchases', 'web_purchases' => 'purchases',
'tiktok_gmv_max_ads' => '', 'tiktok_gmv_max_ads' => 'max_ad_revenue',
], ],
]; ];
@ -180,6 +194,15 @@ class AdsDashboardService
], ],
]; ];
// 5. 计算最大的 total_revenue
$maxAdRevenue = 0;
foreach ($adRevenueData as $data) {
if ($data['total_revenue'] > $maxAdRevenue) {
$maxAdRevenue = $data['total_revenue'];
}
}
// 在 PHP 中计算指标 // 在 PHP 中计算指标
foreach ($adcycleData as $data) { foreach ($adcycleData as $data) {
$platform = $data['platform']; // 获取平台类型 $platform = $data['platform']; // 获取平台类型
@ -190,9 +213,11 @@ class AdsDashboardService
$clicks = (int)$data['clicks']; $clicks = (int)$data['clicks'];
$purchases = (int)$data['purchases']; $purchases = (int)$data['purchases'];
$purchases_all = (int)$data['purchases_all']; $purchases_all = (int)$data['purchases_all'];
$tiktok_shop_conversion = (int)$data['tiktok_shop_conversion'];
$platform_purchase = (int)$data['platform_purchase']; $platform_purchase = (int)$data['platform_purchase'];
$purchases_value = (float)$data['purchases_value']; $purchases_value = (float)$data['purchases_value'];
$platform_purchase_value = (float)$data['platform_purchase_value']; $platform_purchase_value = (float)$data['platform_purchase_value'];
$tiktok_shop_conversion_value = (float)$data['tiktok_shop_conversion_value'];
// 计算指标 // 计算指标
$roas = ($spend == 0) ? 0 : $revenue / $spend; $roas = ($spend == 0) ? 0 : $revenue / $spend;
@ -260,23 +285,32 @@ class AdsDashboardService
case 'conversion_rate': case 'conversion_rate':
$value = $conversionRate; $value = $conversionRate;
break; break;
case 'tiktok_shop_conversion':
$value = number_format($tiktok_shop_conversion);
break;
case 'tiktok_shop_conversion_value':
$value = '$' . number_format($tiktok_shop_conversion_value, 2);
break;
case 'max_ad_revenue':
$value = '$' . number_format($maxAdRevenue, 2);
break;
case 'revenue_per_link_click': case 'revenue_per_link_click':
$value = '$' . number_format($revenuePerLinkClick, 2); $value = '$' . number_format($revenuePerLinkClick, 2);
break; break;
case 'purchases': case 'purchases':
$value = $purchases; $value = number_format($purchases);
break; break;
case 'purchases_all': case 'purchases_all':
$value = $purchases_all; $value = number_format($purchases_all);
break; break;
case 'platform_purchase': case 'platform_purchase':
$value = $platform_purchase; $value = number_format($platform_purchase);
break; break;
case 'clicks': case 'clicks':
$value = $clicks; $value = number_format($clicks);
break; break;
case 'impressions': case 'impressions':
$value = $impressions; $value = number_format($impressions);
break; break;
default: default:
$value = '-'; $value = '-';