1231 lines
63 KiB
PHP
1231 lines
63 KiB
PHP
<?php
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namespace app\service;
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use app\model\Ad;
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use app\model\BpsAdCreativeInsight;
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use app\model\BpsAdInsight;
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use app\model\DayData;
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use app\model\Campaign;
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use app\model\BpsAdCampaign;
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use app\model\BpsAdSet;
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use app\model\BpsAdAd;
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use app\model\ThirdUser;
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use app\model\Asset;
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use app\model\AssetRelation;
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use DateTime;
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use PhpOffice\PhpSpreadsheet\Spreadsheet;
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use PhpOffice\PhpSpreadsheet\Writer\Xlsx;
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use think\db\exception\DbException;
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use think\facade\Db as ThinkDb;
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class AdsInsightService
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{
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// 状态映射数组
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private static $statusMapping = [
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2 => 'ENABLE', // 2 代表广告已启用
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3 => 'PAUSED', // 3 代表广告待审核等状态
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// 其他状态可以继续添加
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];
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/**
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* 获取广告系列列表
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*/
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public static function getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0)
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{
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// 检查 customerIds 是否为空，直接返回空结构
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if (empty($customerIds)) {
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return [
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'pagination' => [
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'startIndex' => 0,
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'maxResults' => $pageSize,
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'count' => 0,
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => 0,
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],
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'statistics' => [
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],
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'data' => [],
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];
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}
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// 动态构建日期条件
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$dateCondition = '';
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if ($startDate && $endDate) {
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$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
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} else {
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}
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// 基础查询：广告活动和日数据表联接
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$query = BpsAdCampaign::alias('c')
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->cache(false) // 强制不使用缓存
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->leftJoin('bps.bps_ads_insights d', "c.campaign_id = d.ad_campaign_id AND c.platform_type = d.platform AND {$dateCondition}")
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->field('c.campaign_id, c.status as status, c.name, c.account_id,c.platform_type,
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COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
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COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
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COALESCE(SUM(d.clicks), 0) as clicks,
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COALESCE(SUM(d.spend) / 1000000, 0) as spend,
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COALESCE(SUM(d.impressions), 0) as impressions,
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COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
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COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
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COALESCE(SUM(d.purchases), 0) as purchases,
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COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
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COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
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COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
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-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
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->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type')
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->where('c.account_id', 'in', $customerIds); // 添加 customerIds 条件
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if ($status !== 0) {
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$query->where('c.status', '=', $status);
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}
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// 添加关键字过滤条件
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$query->where(function ($query) use ($keyword, $platformType) {
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if ($keyword) {
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$query->where('c.name', 'like', '%' . $keyword . '%');
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}
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if ($platformType) {
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$platformType = (int)$platformType;
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$query->where('c.platform_type', '=', $platformType);
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}
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});
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// 获取所有符合条件的数据（不分页）
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$allCampaigns = $query->select()->toArray();
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$total_spend = array_sum(array_column($allCampaigns, 'spend'));
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$total_cost = array_sum(array_column($allCampaigns, 'total_cost'));
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$total_impressions = array_sum(array_column($allCampaigns, 'impressions'));
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$total_clicks = array_sum(array_column($allCampaigns, 'clicks'));
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$total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
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$total_revenue = array_sum(array_column($allCampaigns, 'revenue'));
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$total_purchases = array_sum(array_column($allCampaigns, 'purchases'));
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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// 汇总统计数据
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$statistics = [
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'assisted_purchases' => array_sum(array_column($allCampaigns, 'assisted_purchases')),
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'last_clicked_purchases' => array_sum(array_column($allCampaigns, 'last_clicked_purchases')),
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'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'X',
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'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
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'clicks' => $total_clicks,
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'impressions' => $total_impressions,
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'adds_to_cart' => array_sum(array_column($allCampaigns, 'adds_to_cart')),
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'cost_per_atc' => array_sum(array_column($allCampaigns, 'cost_per_atc')),
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'purchases' => array_sum(array_column($allCampaigns, 'purchases')),
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'purchases_value' => array_sum(array_column($allCampaigns, 'purchases_value')),
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'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
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'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入
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'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
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'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
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'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
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'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
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'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
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// 计算总的 CTR
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'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
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];
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// 获取分页数据
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$campaigns = $query->paginate($pageSize, false, ['page' => $page]);
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// 确保数据格式统一
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$result = array_map(function ($item) {
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// CTR 的计算：点击率 = 点击数 / 展示数
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$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
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// Conversion Rate 的计算：转换率 = 购买数 / 点击数
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$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
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// Net Profit 的计算：净利润 = 收入 - 总成本
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$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
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// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
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$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
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// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
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$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
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return [
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'id' => $item['campaign_id'],
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'platform_type' => $item['platform_type'],
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'account_id' => $item['account_id'], // 映射为 customer_id
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'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
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'status' => $item['status'],
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'assisted_purchases' => $item['assisted_purchases'],
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'last_clicked_purchases' => $item['last_clicked_purchases'],
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'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'X',
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'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
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'impressions' => $item['impressions'],
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'clicks' => $item['clicks'],
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'ctr' => $ctr, // CTR 字段
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'adds_to_cart' => $item['adds_to_cart'],
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'cost_per_atc' => $item['cost_per_atc'],
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'purchases' => $item['purchases'],
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'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
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'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
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'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
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'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
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'conversion_rate' => $conversion_rate,
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'net_profit' => $net_profit,
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'net_profit_margin' => $net_profit_margin,
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'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
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];
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}, $campaigns->items());
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// Pagination 数据
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$pagination = [
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'startIndex' => ($page - 1) * $pageSize,
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'maxResults' => $pageSize,
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'count' => $campaigns->total(),
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'pageNo' => $campaigns->currentPage(),
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'pageSize' => $pageSize,
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'pages' => $campaigns->lastPage(),
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];
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return [
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'pagination' => $pagination,
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'statistics' => $statistics,
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'data' => $result,
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];
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}
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/**
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* 获取广告组列表
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*/
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public static function getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0)
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{
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// 检查 customerIds 是否为空，直接返回空结构
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if (empty($customerIds)) {
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return [
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'pagination' => [
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'startIndex' => 0,
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'maxResults' => $pageSize,
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'count' => 0,
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => 0,
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],
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'statistics' => [
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],
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'data' => [],
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];
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}
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// 动态构建日期条件
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$dateCondition = '';
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if ($startDate && $endDate) {
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$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
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}
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// 基础查询：广告组和日数据表联接
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$query = BpsAdSet::alias('s')
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->cache(false) // 强制不使用缓存
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->leftJoin('bps.bps_ads_insights d', "s.ad_set_id = d.ad_set_id AND s.platform_type = d.platform AND {$dateCondition}")
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->leftJoin('bps.bps_ads_campaign c', 's.campaign_id = c.campaign_id') // 联接广告系列表
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->field('s.ad_set_id, s.status as status, s.name, s.account_id,s.platform_type,c.name as campaign_name,
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COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
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COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
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COALESCE(SUM(d.clicks), 0) as clicks,
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COALESCE(SUM(d.spend) / 1000000, 0) as spend,
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COALESCE(SUM(d.impressions), 0) as impressions,
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COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
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COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
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COALESCE(SUM(d.purchases), 0) as purchases,
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COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
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COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
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COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
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-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
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->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name')
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->where('s.account_id', 'in', $customerIds); // 添加 customerIds 条件
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if ($status !== 0) {
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$query->where('s.status', '=', $status);
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}
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// 添加关键字过滤条件
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$query->where(function ($query) use ($keyword, $platformType) {
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if ($keyword) {
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$query->where('s.name', 'like', '%' . $keyword . '%');
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}
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if ($platformType) {
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$platformType = (int)$platformType;
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$query->where('s.platform_type', '=', $platformType);
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}
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});
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// 获取所有符合条件的数据（不分页）
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$allAdsets = $query->select()->toArray();
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$total_spend = array_sum(array_column($allAdsets, 'spend'));
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$total_cost = array_sum(array_column($allAdsets, 'total_cost'));
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$total_impressions = array_sum(array_column($allAdsets, 'impressions'));
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$total_clicks = array_sum(array_column($allAdsets, 'clicks'));
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$total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value'));
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$total_revenue = array_sum(array_column($allAdsets, 'revenue'));
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$total_purchases = array_sum(array_column($allAdsets, 'purchases'));
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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// 汇总统计数据
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$statistics = [
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'assisted_purchases' => array_sum(array_column($allAdsets, 'assisted_purchases')),
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'last_clicked_purchases' => array_sum(array_column($allAdsets, 'last_clicked_purchases')),
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'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'X',
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'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
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'clicks' => $total_clicks,
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'impressions' => array_sum(array_column($allAdsets, 'impressions')),
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'adds_to_cart' => array_sum(array_column($allAdsets, 'adds_to_cart')),
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'cost_per_atc' => array_sum(array_column($allAdsets, 'cost_per_atc')),
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'purchases' => array_sum(array_column($allAdsets, 'purchases')),
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'purchases_value' => array_sum(array_column($allAdsets, 'purchases_value')),
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'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
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'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入
|
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'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
|
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'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
|
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'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
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'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
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'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
|
||
// 计算总的 CTR
|
||
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
];
|
||
|
||
// 获取分页数据
|
||
$adsets = $query->paginate($pageSize, false, ['page' => $page]);
|
||
|
||
// 确保数据格式统一
|
||
$result = array_map(function ($item) {
|
||
// CTR 的计算：点击率 = 点击数 / 展示数
|
||
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
|
||
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
|
||
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
|
||
// Net Profit 的计算：净利润 = 收入 - 总成本
|
||
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
|
||
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
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$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
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// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
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$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
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return [
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||
'id' => $item['ad_set_id'],
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'platform_type' => $item['platform_type'],
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||
'account_id' => $item['account_id'], // 映射为 customer_id
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||
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'campaign_name' => $item['campaign_name'] ?: '-', // 若 name 为空则显示 '-'
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||
'status' => $item['status'],
|
||
'assisted_purchases' => $item['assisted_purchases'],
|
||
'last_clicked_purchases' => $item['last_clicked_purchases'],
|
||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'X',
|
||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||
'impressions' => $item['impressions'],
|
||
'clicks' => $item['clicks'],
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||
'ctr' => $ctr, // CTR 字段
|
||
'adds_to_cart' => $item['adds_to_cart'],
|
||
'cost_per_atc' => $item['cost_per_atc'],
|
||
'purchases' => $item['purchases'],
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
|
||
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
|
||
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
|
||
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
|
||
'conversion_rate' => $conversion_rate, // 没有提供有效的计算，保持为 '-'
|
||
'net_profit' => $net_profit, // 没有提供 net_profit 计算，保持为 '-'
|
||
'net_profit_margin' => $net_profit_margin, // 没有提供 net_profit_margin 计算，保持为 '-'
|
||
'net_profit_on_ad_spend' => $net_profit_on_ad_spend, // 没有提供 net_profit_on_ad_spend 计算，保持为 '-'
|
||
];
|
||
}, $adsets->items());
|
||
|
||
// Pagination 数据
|
||
$pagination = [
|
||
'startIndex' => ($page - 1) * $pageSize,
|
||
'maxResults' => $pageSize,
|
||
'count' => $adsets->total(),
|
||
'pageNo' => $adsets->currentPage(),
|
||
'pageSize' => $pageSize,
|
||
'pages' => $adsets->lastPage(),
|
||
];
|
||
|
||
return [
|
||
'pagination' => $pagination,
|
||
'statistics' => $statistics,
|
||
'data' => $result,
|
||
];
|
||
}
|
||
|
||
public static function getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0)
|
||
{
|
||
// 检查 customerIds 是否为空，直接返回空结构
|
||
if (empty($customerIds)) {
|
||
return [
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => $pageSize,
|
||
'count' => 0,
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => 0,
|
||
],
|
||
'statistics' => [],
|
||
'data' => [],
|
||
];
|
||
}
|
||
|
||
// 动态构建日期条件
|
||
$dateCondition = '';
|
||
if ($startDate && $endDate) {
|
||
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
|
||
}
|
||
|
||
// 基础查询：广告和日数据表联接
|
||
$query = BpsAdAd::alias('a')
|
||
->cache(false) // 强制不使用缓存
|
||
->leftJoin('bps.bps_ads_insights d', "a.ad_id = d.ad_id AND a.platform_type = d.platform AND {$dateCondition}")
|
||
->leftJoin('bps.bps_ads_set s', 'a.ad_set_id = s.ad_set_id') // 联接广告组表，获取 ad_set_name
|
||
->field('a.ad_id, a.status as status, a.name, a.account_id,a.platform_type,s.name as ad_set_name,
|
||
COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
|
||
COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
|
||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
|
||
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
|
||
COALESCE(SUM(d.purchases), 0) as purchases,
|
||
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
|
||
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
|
||
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
|
||
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
|
||
->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name')
|
||
->where('a.account_id', 'in', $customerIds); // 添加 customerIds 条件
|
||
// 如果传入了 status 参数，按状态筛选
|
||
if ($status !== 0) {
|
||
$query->where('a.status', '=', $status);
|
||
}
|
||
// 添加关键字过滤条件
|
||
$query->where(function ($query) use ($keyword, $platformType) {
|
||
if ($keyword) {
|
||
$query->where('a.name', 'like', '%' . $keyword . '%');
|
||
}
|
||
if ($platformType) {
|
||
$platformType = (int)$platformType;
|
||
$query->where('a.platform_type', '=', $platformType);
|
||
}
|
||
});
|
||
|
||
// 获取所有符合条件的数据（不分页）
|
||
$allAds = $query->select()->toArray();
|
||
|
||
// 汇总统计数据
|
||
$total_spend = array_sum(array_column($allAds, 'spend'));
|
||
$total_cost = array_sum(array_column($allAds, 'total_cost'));
|
||
$total_impressions = array_sum(array_column($allAds, 'impressions'));
|
||
$total_clicks = array_sum(array_column($allAds, 'clicks'));
|
||
$total_purchases_value = array_sum(array_column($allAds, 'purchases_value'));
|
||
$total_revenue = array_sum(array_column($allAds, 'revenue'));
|
||
$total_purchases = array_sum(array_column($allAds, 'purchases'));
|
||
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
|
||
|
||
$statistics = [
|
||
'assisted_purchases' => array_sum(array_column($allAds, 'assisted_purchases')),
|
||
'last_clicked_purchases' => array_sum(array_column($allAds, 'last_clicked_purchases')),
|
||
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2),
|
||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||
'clicks' => $total_clicks,
|
||
'impressions' => array_sum(array_column($allAds, 'impressions')),
|
||
'adds_to_cart' => array_sum(array_column($allAds, 'adds_to_cart')),
|
||
'cost_per_atc' => array_sum(array_column($allAds, 'cost_per_atc')),
|
||
'purchases' => array_sum(array_column($allAds, 'purchases')),
|
||
'purchases_value' => array_sum(array_column($allAds, 'purchases_value')),
|
||
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
|
||
'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入
|
||
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
|
||
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
|
||
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
|
||
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
|
||
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 平均广告花费的净利润
|
||
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
];
|
||
|
||
// 获取分页数据
|
||
$ads = $query->paginate($pageSize, false, ['page' => $page]);
|
||
|
||
// 确保数据格式统一
|
||
$result = array_map(function ($item) {
|
||
// CTR 的计算：点击率 = 点击数 / 展示数
|
||
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
|
||
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
|
||
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
|
||
// Net Profit 的计算：净利润 = 收入 - 总成本
|
||
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
|
||
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
|
||
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
|
||
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
|
||
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
|
||
|
||
return [
|
||
'id' => $item['ad_id'],
|
||
'platform_type' => $item['platform_type'],
|
||
'account_id' => $item['account_id'], // 映射为 customer_id
|
||
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'status' => $item['status'],
|
||
'assisted_purchases' => $item['assisted_purchases'],
|
||
'last_clicked_purchases' => $item['last_clicked_purchases'],
|
||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2),
|
||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||
'impressions' => $item['impressions'],
|
||
'clicks' => $item['clicks'],
|
||
'ctr' => $ctr, // CTR 字段
|
||
'adds_to_cart' => $item['adds_to_cart'],
|
||
'cost_per_atc' => $item['cost_per_atc'],
|
||
'purchases' => $item['purchases'],
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
|
||
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '$0.00',
|
||
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
|
||
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
|
||
'conversion_rate' => $conversion_rate,
|
||
'net_profit' => $net_profit,
|
||
'net_profit_margin' => $net_profit_margin,
|
||
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
|
||
];
|
||
}, $ads->items());
|
||
|
||
// Pagination 数据
|
||
$pagination = [
|
||
'startIndex' => ($page - 1) * $pageSize,
|
||
'maxResults' => $pageSize,
|
||
'count' => $ads->total(),
|
||
'pageNo' => $ads->currentPage(),
|
||
'pageSize' => $pageSize,
|
||
'pages' => $ads->lastPage(),
|
||
];
|
||
|
||
return [
|
||
'pagination' => $pagination,
|
||
'statistics' => $statistics,
|
||
'data' => $result,
|
||
];
|
||
}
|
||
|
||
public static function getThirdUserList($platformType, $userIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null)
|
||
{
|
||
// 检查 userIds 是否为空，直接返回空结构
|
||
if (empty($userIds)) {
|
||
return [
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => $pageSize,
|
||
'count' => 0,
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => 0,
|
||
],
|
||
'statistics' => [],
|
||
'data' => [],
|
||
];
|
||
}
|
||
$userCount = count($userIds);
|
||
// dump($userIds);
|
||
// 动态构建日期条件
|
||
$dateCondition = '1=1'; // 默认没有日期限制
|
||
if ($startDate && $endDate) {
|
||
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
|
||
}
|
||
// u.user_id as third_user_id, u.third_type, u.facebook_user_id,
|
||
// a.advertiser_id, a.advertiser_name, a.google_manager, a.google_test_account,
|
||
// 基础查询：第三方用户和广告商数据表联接
|
||
$query = ThirdUser::alias('u')
|
||
->cache(false) // 强制不使用缓存
|
||
->leftJoin('bps.bps_third_user_advertiser a', "u.id = a.doc_")
|
||
->field('u.id as user_id,u.third_type,a.advertiser_name,
|
||
|
||
COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
|
||
COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
|
||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
|
||
COALESCE(SUM(d.cost_per_atc), 0) as cost_per_atc,
|
||
COALESCE(SUM(d.purchases), 0) as purchases,
|
||
COALESCE(SUM(d.purchases_value/1000000), 0) as purchases_value,
|
||
COALESCE(SUM(d.revenue/1000000), 0) as revenue,
|
||
COALESCE(SUM(d.total_cost)/1000000, 0) as total_cost')
|
||
->leftJoin('bps.bps_ads_insights d', "a.advertiser_id = d.account_id AND {$dateCondition}")
|
||
->where('u.id', 'in', $userIds); // 添加 userIds 条件
|
||
|
||
// 添加关键字过滤条件
|
||
$query->where(function ($query) use ($keyword, $platformType) {
|
||
if ($keyword) {
|
||
$query->where('a.advertiser_name', 'like', '%' . $keyword . '%');
|
||
}
|
||
if ($platformType) {
|
||
$query->where('d.platform', '=', $platformType);
|
||
}
|
||
});
|
||
|
||
// 添加 GROUP BY 子句
|
||
// $query->group('u.id, u.user_id, u.third_type, u.facebook_user_id,
|
||
// a.advertiser_id, a.advertiser_name, a.google_manager, a.google_test_account');
|
||
$query->group('u.id,u.third_type,a.advertiser_name');
|
||
|
||
// 调试打印 SQL
|
||
|
||
|
||
// 获取所有符合条件的数据（不分页）
|
||
$allUsers = $query->select()->toArray();
|
||
// dump($query->getLastSql());
|
||
//
|
||
// dump($allUsers);
|
||
|
||
// 汇总统计数据
|
||
$total_spend = array_sum(array_column($allUsers, 'spend'));
|
||
$total_impressions = array_sum(array_column($allUsers, 'impressions'));
|
||
$total_clicks = array_sum(array_column($allUsers, 'clicks'));
|
||
$total_adds_to_cart = array_sum(array_column($allUsers, 'adds_to_cart'));
|
||
$total_cost_per_atc = array_sum(array_column($allUsers, 'cost_per_atc'));
|
||
$total_purchases = array_sum(array_column($allUsers, 'purchases'));
|
||
$total_purchases_value = array_sum(array_column($allUsers, 'purchases_value'));
|
||
$total_revenue = array_sum(array_column($allUsers, 'revenue'));
|
||
$total_cost = array_sum(array_column($allUsers, 'total_cost'));
|
||
|
||
// 计算 ROAS
|
||
$roas = $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2);
|
||
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
|
||
// 计算 CTR
|
||
$ctr = $total_impressions > 0 ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-';
|
||
|
||
// 汇总统计字段初始化
|
||
$statistics = [
|
||
'assisted_purchases' => 0,
|
||
'last_clicked_purchases' => 0,
|
||
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2),
|
||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||
'clicks' => $total_clicks,
|
||
'impressions' => $total_impressions,
|
||
'adds_to_cart' => $total_adds_to_cart,
|
||
'cost_per_atc' => $total_cost_per_atc,
|
||
'purchases' => $total_purchases,
|
||
'purchases_value' => '$' . number_format($total_purchases_value, 2) ?: '$0.00', // 格式化销售额$total_purchases_value,
|
||
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00', // 格式化销售额$total_purchases_value,
|
||
'revenue' => '$' . number_format($total_revenue, 2) ?: '$0.00', // 格式化收入
|
||
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
|
||
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
|
||
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
|
||
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
|
||
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
|
||
'ctr' => $ctr, // CTR 字段
|
||
];
|
||
|
||
// 获取分页数据
|
||
$users = $query->paginate($pageSize, false, ['page' => $page]);
|
||
|
||
// 按照 third_user_id 聚合统计字段
|
||
$aggregatedUsers = [];
|
||
|
||
// 遍历每个用户的统计数据
|
||
foreach ($users->items() as $item) {
|
||
$thirdUserId = $item['user_id'];
|
||
|
||
if (!isset($aggregatedUsers[$thirdUserId])) {
|
||
$aggregatedUsers[$thirdUserId] = [
|
||
'user_id' => $item['user_id'],
|
||
'platform_type' => self::getPlatformType($item['third_type']),
|
||
'advertiser_name' => $item['advertiser_name'],
|
||
'assisted_purchases' => 0,
|
||
'last_clicked_purchases' => 0,
|
||
'roas' => 0,
|
||
'spend' => 0,
|
||
'impressions' => 0,
|
||
'clicks' => 0,
|
||
'adds_to_cart' => 0,
|
||
'cost_per_atc' => 0,
|
||
'purchases' => 0,
|
||
'purchases_value' => 0,
|
||
'cost_per_purchase' => 0,
|
||
'revenue' => 0,
|
||
'total_cost' => 0,
|
||
'net_profit' => '-', // 没有提供 net_profit，保持为 '-'
|
||
'net_profit_margin' => '-', // 没有提供 net_profit_margin，保持为 '-'
|
||
'net_profit_on_ad_spend' => '-', // 没有提供 net_profit_on_ad_spend，保持为 '-'
|
||
|
||
];
|
||
}
|
||
|
||
// 汇总统计
|
||
$aggregatedUsers[$thirdUserId]['spend'] += $item['spend'];
|
||
$aggregatedUsers[$thirdUserId]['impressions'] += $item['impressions'];
|
||
$aggregatedUsers[$thirdUserId]['clicks'] += $item['clicks'];
|
||
$aggregatedUsers[$thirdUserId]['adds_to_cart'] += $item['adds_to_cart'];
|
||
$aggregatedUsers[$thirdUserId]['cost_per_atc'] += $item['cost_per_atc'];
|
||
$aggregatedUsers[$thirdUserId]['purchases'] += $item['purchases'];
|
||
$aggregatedUsers[$thirdUserId]['purchases_value'] += $item['purchases_value'];
|
||
$aggregatedUsers[$thirdUserId]['revenue'] += $item['revenue'];
|
||
$aggregatedUsers[$thirdUserId]['total_cost'] += $item['total_cost'];
|
||
$aggregatedUsers[$thirdUserId]['assisted_purchases'] += $item['assisted_purchases'];
|
||
$aggregatedUsers[$thirdUserId]['last_clicked_purchases'] += $item['last_clicked_purchases'];
|
||
}
|
||
|
||
// 计算统计口径字段：ROAS, CTR等
|
||
foreach ($aggregatedUsers as $userId => $data) {
|
||
$total_spend = $data['spend'];
|
||
$total_purchases_value = $data['purchases_value'];
|
||
$total_revenue = $data['revenue'];
|
||
$total_cost = $data['total_cost'];
|
||
$total_clicks = $data['clicks'];
|
||
$total_impressions = $data['impressions'];
|
||
|
||
// CTR 的计算：点击率 = 点击数 / 展示数
|
||
$ctr = $data['impressions'] > 0 ? number_format(($data['clicks'] / $data['impressions']) * 100, 2) . '%' : '-';
|
||
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
|
||
$conversion_rate = $data['clicks'] > 0 ? round(($data['purchases'] / $data['clicks']) * 100, 2) . '%' : '-';
|
||
// Net Profit 的计算：净利润 = 收入 - 总成本
|
||
$net_profit = ($data['revenue'] - $data['total_cost']) >= 0 ? '+$' . number_format($data['revenue'] - $data['total_cost'], 2) : '-$' . number_format(abs($data['revenue'] - $data['total_cost']), 2);
|
||
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
|
||
$net_profit_margin = $data['revenue'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['revenue'], 2) * 100 . '%' : '-';
|
||
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
|
||
$net_profit_on_ad_spend = $data['spend'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['spend'], 2) * 100 . '%' : '-';
|
||
|
||
// 计算 ROAS, CTR 和其他需要的字段
|
||
$aggregatedUsers[$userId]['roas'] = $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2);
|
||
$aggregatedUsers[$userId]['amount_spend'] = '$' . number_format($total_spend, 2) ?: '$0.00';
|
||
$aggregatedUsers[$userId]['purchases_value'] = '$' . number_format($total_purchases_value, 2) ?: '$0.00';
|
||
$aggregatedUsers[$userId]['cost_per_purchase'] = $data['purchases'] == 0 ? '$0.00' : '$' . number_format($total_purchases_value / $data['purchases'], 2);
|
||
$aggregatedUsers[$userId]['revenue'] = '$' . number_format($total_revenue, 2) ?: '$0.00';
|
||
$aggregatedUsers[$userId]['total_cost'] = '$' . number_format($total_cost, 2) ?: '$0.00';
|
||
$aggregatedUsers[$userId]['conversion_rate'] = $conversion_rate;
|
||
$aggregatedUsers[$userId]['ctr'] = $ctr;
|
||
$aggregatedUsers[$userId]['net_profit'] = $net_profit;
|
||
$aggregatedUsers[$userId]['net_profit_margin'] = $net_profit_margin;
|
||
$aggregatedUsers[$userId]['net_profit_on_ad_spend'] = $net_profit_on_ad_spend;
|
||
}
|
||
// 如果 aggregatedUsers 为空，返回默认的数据结构
|
||
if (empty($aggregatedUsers)) {
|
||
$emptyUser = [];
|
||
$query = ThirdUser::alias('u')
|
||
->cache(false) // 强制不使用缓存
|
||
->leftJoin('bps.bps_third_user_advertiser a', "u.id = a.doc_")
|
||
->field('u.id as user_id,u.third_type,a.advertiser_name');
|
||
// 添加关键字过滤条件
|
||
$query->where(function ($query) use ($keyword, $platformType) {
|
||
// if ($keyword) {
|
||
// $query->where('a.advertiser_name', 'like', '%' . $keyword . '%');
|
||
// }
|
||
if ($platformType) {
|
||
$a = (int)$platformType;
|
||
$platformTypeNames = [1 => 'facebook', 2 => 'google', 3 => 'tiktok'];
|
||
$query->where('u.third_type', '=', $platformTypeNames[$a]);
|
||
}
|
||
});
|
||
|
||
// 获取所有符合条件的数据（不分页）
|
||
$allUsers = $query->select()->toArray();
|
||
foreach ($allUsers as $user) {
|
||
if (in_array($user['user_id'], $userIds)) {
|
||
$emptyUser[] = [
|
||
'user_id' => $user['user_id'],
|
||
'platform_type' => (int)$platformType,
|
||
'advertiser_name' => $user['advertiser_name'],
|
||
'assisted_purchases' => 0,
|
||
'last_clicked_purchases' => 0,
|
||
'spend' => 0,
|
||
'impressions' => 0,
|
||
'clicks' => 0,
|
||
'adds_to_cart' => 0,
|
||
'cost_per_atc' => 0,
|
||
'purchases' => 0,
|
||
'purchases_value' => 0,
|
||
'revenue' => 0,
|
||
'total_cost' => 0,
|
||
'conversion_rate' => '-',
|
||
'net_profit' => '-',
|
||
'net_profit_margin' => '-',
|
||
'net_profit_on_ad_spend' => '-',
|
||
'ctr' => '-',
|
||
];
|
||
}
|
||
}
|
||
// dump($allUsers,'222');
|
||
|
||
return [
|
||
'pagination' => [
|
||
'startIndex' => ($page - 1) * $pageSize,
|
||
'maxResults' => $pageSize,
|
||
'count' => count($emptyUser),
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => 0,
|
||
],
|
||
'statistics' => $statistics,
|
||
'data' => $emptyUser
|
||
];
|
||
}
|
||
|
||
|
||
// 使用 array_values 移除键名
|
||
$dataWithoutKeys = array_values($aggregatedUsers);
|
||
// 最终分页信息
|
||
$pagination = [
|
||
'startIndex' => ($page - 1) * $pageSize,
|
||
'maxResults' => $pageSize,
|
||
// 'count' => $users->total(),
|
||
'count' => $userCount,
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => ceil($users->total() / $pageSize),
|
||
];
|
||
|
||
return [
|
||
'pagination' => $pagination,
|
||
'statistics' => $statistics,
|
||
'data' => $dataWithoutKeys,
|
||
];
|
||
}
|
||
|
||
|
||
public function getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null)
|
||
{
|
||
// 1. 创建查询对象，初始化 BpsAdCreativeInsight 查询
|
||
$creativeDataQuery = BpsAdCreativeInsight::alias('i')
|
||
->join('bps.bps_ads_creative c', 'i.creative_id = c.creative_id', 'LEFT'); // 联接 bps_ads_creative 表
|
||
if ($platformType != 0) {
|
||
$creativeDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
|
||
}
|
||
|
||
// 2. 日期范围筛选
|
||
if ($startDate && $endDate) {
|
||
$creativeDataQuery->whereBetween('i.date', [$startDate, $endDate]);
|
||
}
|
||
|
||
// 3. 客户 ID 过滤（如果提供了）
|
||
if (!empty($customerIds)) {
|
||
$creativeDataQuery->whereIn('i.account_id', $customerIds);
|
||
} else {
|
||
return [
|
||
'data' => [],
|
||
'total' => 0,
|
||
'statistics' => [],
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => $pageSize,
|
||
'count' => 0,
|
||
'pageNo' => 1,
|
||
'pageSize' => $pageSize
|
||
]
|
||
];
|
||
}
|
||
|
||
// 4. 关键词过滤
|
||
if ($keyword) {
|
||
$creativeDataQuery->where('c.name', 'like', '%' . $keyword . '%'); // 在 bps_ads_creative 表中查找关键词
|
||
}
|
||
|
||
// 5. 数据聚合（按 creative_id 和其他字段）
|
||
$creativeDataQuery->group('i.creative_id, i.platform, i.account_id, c.name, c.type,c.url, c.thumbnail_url') // 按需要的字段分组
|
||
->field([
|
||
'i.creative_id',
|
||
'i.platform',
|
||
'c.name AS creative_name', // 从 bps_ads_creative 表中选择 name
|
||
'c.url AS creative_url', // 从 bps_ads_creative 表中选择 url
|
||
'c.type AS creative_type', // 从 bps_ads_creative 表中选择 url
|
||
'c.thumbnail_url', // 从 bps_ads_creative 表中选择 thumbnail_url
|
||
ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) AS total_spend'),
|
||
ThinkDb::raw('COALESCE(SUM(i.purchases_value) / 1000000, 0) AS total_purchases_value'),
|
||
ThinkDb::raw('COALESCE(SUM(i.purchases), 0) AS total_purchases'),
|
||
ThinkDb::raw('COALESCE(SUM(i.revenue) / 1000000, 0) AS total_revenue'),
|
||
ThinkDb::raw('COALESCE(SUM(i.impressions), 0) AS total_impressions'),
|
||
ThinkDb::raw('COALESCE(SUM(i.clicks), 0) AS total_clicks'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_plays_25_rate'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_plays_50_rate'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_plays_75_rate'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_plays_100_rate'),
|
||
ThinkDb::raw('-1 AS hold_rate')
|
||
]);
|
||
|
||
// 6. 执行查询并获取聚合结果
|
||
$aggregatedData = $creativeDataQuery->select();
|
||
// 打印调试 SQL 查询
|
||
//$sql = $creativeDataQuery->getLastSql();
|
||
// dump($sql);
|
||
|
||
// 7. 初始化广告创意的汇总数据和统计数据
|
||
$creativeSummaryData = [];
|
||
// $statisticsData = $this->initializeStatistics();
|
||
$statisticsData = [];
|
||
|
||
// 8. 遍历查询结果并计算每个 creative 的相关统计数据
|
||
foreach ($aggregatedData as $creativeData) {
|
||
// 初始化该 creative_id 的数据（如果不存在）
|
||
if (!isset($creativeSummaryData[$creativeData->creative_id])) {
|
||
$creativeSummaryData[$creativeData->creative_id] = [
|
||
'creative_id' => $creativeData->creative_id,
|
||
'platform' => $creativeData->platform,
|
||
'creative' => $creativeData->creative_name, // 使用联接查询中的 creative_name
|
||
'creative_type' => $creativeData->creative_type, // 使用联接查询中的 creative_name
|
||
'creative_url' => $creativeData->creative_url ?: '', // 使用联接查询中的 creative_url
|
||
'thumbnail_url' => $creativeData->thumbnail_url ?: '', // 使用联接查询中的 thumbnail_url
|
||
'title' => $creativeData->title ?: '', // 使用联接查询中的 title
|
||
'spend' => 0,
|
||
'purchases_value' => 0,
|
||
'roas' => 0,
|
||
'cpa' => '-',
|
||
'cpc_link_click' => '-',
|
||
'cpm' => '-',
|
||
'cpc_all' => '-',
|
||
'aov' => '-',
|
||
'click_to_atc_ratio' => '-',
|
||
'atc_to_purchase_ratio' => '-',
|
||
'purchases' => 0,
|
||
'first_frame_retention' => '-',
|
||
'thumbstop' => '-',
|
||
'ctr_outbound' => '-',
|
||
'click_to_purchase' => '-',
|
||
'ctr_all' => '-',
|
||
'video_plays_25_rate' => 0,
|
||
'video_plays_50_rate' => 0,
|
||
'video_plays_75_rate' => 0,
|
||
'video_plays_100_rate' => 0,
|
||
'hold_rate' => '-',
|
||
'total_conversions_value' => 0,
|
||
'total_conversions' => 0,
|
||
'impressions' => 0,
|
||
'clicks' => 0,
|
||
'revenue' => 0,
|
||
'ad_count' => 0
|
||
];
|
||
}
|
||
|
||
// 更新该 creative_id 的统计数据
|
||
$creativeSummaryData[$creativeData->creative_id]['spend'] += $creativeData->total_spend;
|
||
$creativeSummaryData[$creativeData->creative_id]['purchases_value'] += $creativeData->total_purchases_value;
|
||
$creativeSummaryData[$creativeData->creative_id]['purchases'] += $creativeData->total_purchases;
|
||
$creativeSummaryData[$creativeData->creative_id]['impressions'] += $creativeData->total_impressions;
|
||
$creativeSummaryData[$creativeData->creative_id]['clicks'] += $creativeData->total_clicks;
|
||
$creativeSummaryData[$creativeData->creative_id]['revenue'] += $creativeData->total_revenue;
|
||
$creativeSummaryData[$creativeData->creative_id]['video_plays_25_rate'] += $creativeData->video_plays_25_rate;
|
||
$creativeSummaryData[$creativeData->creative_id]['video_plays_50_rate'] += $creativeData->video_plays_50_rate;
|
||
$creativeSummaryData[$creativeData->creative_id]['video_plays_75_rate'] += $creativeData->video_plays_75_rate;
|
||
$creativeSummaryData[$creativeData->creative_id]['video_plays_100_rate'] += $creativeData->video_plays_100_rate;
|
||
// 计算 ROAS
|
||
$roas = $creativeSummaryData[$creativeData->creative_id]['spend'] > 0
|
||
? $creativeSummaryData[$creativeData->creative_id]['revenue'] / $creativeSummaryData[$creativeData->creative_id]['spend']
|
||
: 0;
|
||
$creativeSummaryData[$creativeData->creative_id]['roas'] = $roas > 0 ? number_format($roas, 2) . 'X' : '-';
|
||
|
||
// 填充广告计数
|
||
// $creativeSummaryData[$creativeData->creative_id]['ad_count'] = rand(10, 200); // 每个 creative_id 对应一个广告
|
||
}
|
||
// dump($creativeSummaryData);
|
||
|
||
// 汇总总体统计数据
|
||
$statisticsData['spend'] = array_sum(array_column($creativeSummaryData, 'spend'));
|
||
$statisticsData['purchases_value'] = array_sum(array_column($creativeSummaryData, 'purchases_value'));
|
||
$statisticsData['purchases'] = array_sum(array_column($creativeSummaryData, 'purchases'));
|
||
$statisticsData['impressions'] = array_sum(array_column($creativeSummaryData, 'impressions'));
|
||
$statisticsData['clicks'] = array_sum(array_column($creativeSummaryData, 'clicks'));
|
||
$statisticsData['revenue'] = array_sum(array_column($creativeSummaryData, 'revenue'));
|
||
// 汇总统计数据
|
||
$statistics = [
|
||
'spend' => '$' . number_format($statisticsData['spend'], 2), // 格式化金额
|
||
'purchases_value' => '$' . number_format($statisticsData['purchases_value'], 2), // 格式化金额
|
||
'roas' => $statisticsData['spend'] == 0 ? '-' : round($statisticsData['revenue'] / $statisticsData['spend'], 2) . 'X',
|
||
'cpa' => '-', // 格式化金额
|
||
'cpc_link_click' => '-', // 格式化金额
|
||
'cpm' => '-', // 格式化金额
|
||
'cpc_all' => '-', //格式化金额
|
||
'aov' => '-', // 格式化金额
|
||
'click_to_atc_ratio' => '-', // 格式化百分比
|
||
'atc_to_purchase_ratio' => '-',// 格式化百分比
|
||
'purchases' => $statisticsData['purchases'],
|
||
'first_frame_retention' => '-',
|
||
'thumbstop' => '-',
|
||
'ctr_outbound' => '-',
|
||
'click_to_purchase' => '-',
|
||
'ctr_all' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
'video_plays_25_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_25_rate')),
|
||
'video_plays_50_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_50_rate')),
|
||
'video_plays_75_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_75_rate')),
|
||
'video_plays_100_rate' => array_sum(array_column($creativeSummaryData, 'video_plays_100_rate')),
|
||
'hold_rate' => '-',// 格式化百分比
|
||
];
|
||
|
||
// 获取每个 creative_id 对应的广告数量
|
||
$creativeIds_from_google = array_keys(array_filter($creativeSummaryData, function ($item) {
|
||
return $item['platform'] == 2;
|
||
}));
|
||
|
||
if (!empty($creativeIds_from_google)) {
|
||
// 将整数日期转为 Y-m-d 格式
|
||
$formattedStartDate = DateTime::createFromFormat('Ymd', $startDate)->format('Y-m-d');
|
||
$formattedEndDate = DateTime::createFromFormat('Ymd', $endDate)->format('Y-m-d');
|
||
// 查询满足条件的 asset_id 和唯一 ad_id 计数
|
||
$ad_count_google = AssetRelation::whereIn('asset_id', $creativeIds_from_google)
|
||
->whereBetween('date', [$formattedStartDate, $formattedEndDate])
|
||
->group('asset_id')
|
||
->column('COUNT(DISTINCT ad_id) AS ad_count', 'asset_id');
|
||
}
|
||
$creativeIds_from_fb_tk = array_keys(array_filter($creativeSummaryData, function ($item) {
|
||
return ($item['platform'] == 1 || $item['platform'] == 3);
|
||
}));
|
||
if (!empty($creativeIds_from_fb_tk)) {
|
||
$ad_count_fb_tk = BpsAdAd::whereIn('creative_id', $creativeIds_from_fb_tk)
|
||
->group('creative_id')
|
||
->column('COUNT(DISTINCT ad_id) as ad_count', 'creative_id');
|
||
}
|
||
// 确保变量存在，避免未定义错误
|
||
$ad_count_fb_tk = $ad_count_fb_tk ?? [];
|
||
$ad_count_google = $ad_count_google ?? [];
|
||
// 合并数组
|
||
$ad_count_combined = $ad_count_fb_tk + $ad_count_google;
|
||
//dump($ad_count_combined);
|
||
// dump($creativeIds_from_fb_tk);
|
||
|
||
// 将广告数量填充到对应的 creativeSummaryData 中
|
||
foreach ($creativeSummaryData as $creativeId => &$creativeData) {
|
||
$creativeData['ad_count'] = $ad_count_combined[$creativeId] ?? 0; // 如果没有匹配记录，默认填充 0
|
||
// dump($creativeData);
|
||
}
|
||
unset($creativeData); // 解除引用
|
||
// dump($creativeSummaryData);
|
||
|
||
// 格式化返回的创意数据
|
||
$formattedData = array_map(function ($item) {
|
||
return [
|
||
'creative_id' => $item['creative_id'],
|
||
'creative' => $item['creative'] ?: '-',
|
||
'creative_type' => $item['creative_type'],
|
||
'creative_url' => $item['creative_url'],
|
||
'thumbnail_url' => $item['thumbnail_url'],
|
||
'spend' => '$' . number_format($item['spend'], 2),
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2),
|
||
'roas' => $item['roas'],
|
||
'cpa' => '-',
|
||
'cpc_link_click' => '-',
|
||
'cpm' => '-',
|
||
'cpc_all' => '-',
|
||
'aov' => '-',
|
||
'click_to_atc_ratio' => '-',
|
||
'atc_to_purchase_ratio' => '-',
|
||
'purchases' => $item['purchases'],
|
||
'first_frame_retention' => '-',
|
||
'thumbstop' => '-',
|
||
'ctr_outbound' => '-',
|
||
'click_to_purchase' => '-',
|
||
'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
|
||
'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
|
||
'impressions' => $item['impressions'],
|
||
'video_plays_25_rate' => $item['video_plays_25_rate'],
|
||
'video_plays_50_rate' => $item['video_plays_50_rate'],
|
||
'video_plays_75_rate' => $item['video_plays_75_rate'],
|
||
'video_plays_100_rate' => $item['video_plays_100_rate'],
|
||
'hold_rate' => '-',
|
||
'ad_count' => $item['ad_count'],
|
||
// 添加更多的格式化字段
|
||
];
|
||
}, $creativeSummaryData);
|
||
|
||
|
||
// 9. 返回分页数据
|
||
return [
|
||
'data' => array_values($formattedData),
|
||
'total' => count($creativeSummaryData),
|
||
'statistics' => $statistics, // 汇总的统计数据
|
||
'pagination' => [
|
||
'startIndex' => ($page - 1) * $pageSize,
|
||
'maxResults' => $pageSize,
|
||
'count' => count($creativeSummaryData),
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => ceil(count($creativeSummaryData) / $pageSize)
|
||
]
|
||
];
|
||
}
|
||
|
||
|
||
/**
|
||
* 初始化统计数据
|
||
*/
|
||
private function initializeStatistics()
|
||
{
|
||
return [
|
||
'impressions' => 0,
|
||
'clicks' => 0,
|
||
'revenue' => 0,
|
||
'spend' => 0,
|
||
'purchases_value' => 0,
|
||
'roas' => 0,
|
||
'cpa' => '-',
|
||
'cpc_link_click' => '-',
|
||
'cpm' => '-',
|
||
'cpc_all' => '-',
|
||
'aov' => '-',
|
||
'click_to_atc_ratio' => '-',
|
||
'atc_to_purchase_ratio' => '-',
|
||
'purchases' => 0,
|
||
'first_frame_retention' => '-',
|
||
'thumbstop' => '-',
|
||
'ctr_outbound' => '-',
|
||
'click_to_purchase' => '-',
|
||
'ctr_all' => '-',
|
||
'video_plays_25_rate' => 0,
|
||
'video_plays_50_rate' => 0,
|
||
'video_plays_75_rate' => 0,
|
||
'video_plays_100_rate' => 0,
|
||
'hold_rate' => '-',
|
||
// Add other stats as necessary
|
||
];
|
||
}
|
||
|
||
public function getAdcycleInsight($platformType, $customerIds, $cycle, $startDate = null, $endDate = null)
|
||
{
|
||
// 1. 查询全部数据集
|
||
$adcycleDataQuery = BpsAdInsight::alias('i');
|
||
if ($platformType != 0) {
|
||
$adcycleDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
|
||
}
|
||
//dump($customerIds);
|
||
// 2. 客户 ID 过滤（如果提供了）
|
||
if (!empty($customerIds)) {
|
||
$adcycleDataQuery->whereIn('i.account_id', $customerIds);
|
||
} else {
|
||
return [
|
||
'data' => [],
|
||
'total' => 0
|
||
];
|
||
}
|
||
|
||
// 3. 时间范围筛选
|
||
if ($startDate && $endDate) {
|
||
$adcycleDataQuery->whereBetween('i.date', [$startDate, $endDate]);
|
||
}
|
||
|
||
// 4. 获取数据并按日期聚合
|
||
$adcycleData = $adcycleDataQuery->field([
|
||
'i.date',
|
||
ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) as spend'),
|
||
ThinkDb::raw('COALESCE(SUM(i.revenue), 0) as revenue')
|
||
])
|
||
->group('i.date') // 按日期进行分组
|
||
->select();
|
||
|
||
// dump(ThinkDb::getLastSql());
|
||
|
||
// 5. 处理数据，按照周期进行分组
|
||
$processedData = $this->processDataByCycle($adcycleData->toArray(), $cycle);
|
||
|
||
// 6. 返回处理后的数据
|
||
return $processedData;
|
||
}
|
||
|
||
/**
|
||
* 按周期处理数据
|
||
*
|
||
* @param array $adcycleData 原始数据
|
||
* @param string $cycle 周期类型（daily, weekly, monthly）
|
||
* @return array 按照周期分组后的数据
|
||
*/
|
||
private function processDataByCycle($adcycleData, $cycle)
|
||
{
|
||
// 排序 adcycleData 数组，确保按照日期升序排列
|
||
usort($adcycleData, function ($a, $b) {
|
||
return $a['date'] <=> $b['date']; // 按照 'YYYYMMDD' 字符顺序排序
|
||
});
|
||
$groupedData = [];
|
||
|
||
foreach ($adcycleData as $data) {
|
||
// 根据周期类型，调整日期分组
|
||
switch ($cycle) {
|
||
case 1:
|
||
// 将 'YYYYMMDD' 格式的日期转换为 'YYYY-MM-DD'
|
||
$date = DateTime::createFromFormat('Ymd', $data['date']); // 转换为 DateTime 对象
|
||
$key = $date ? $date->format('Y-m-d') : ''; // 格式化为 'YYYY-MM-DD'
|
||
break;
|
||
case 2:
|
||
// 使用 ISO 周格式来分组
|
||
$key = $this->getWeekFromDate($data['date']);
|
||
break;
|
||
case 3:
|
||
// 按年-月格式分组
|
||
$key = $this->getMonthFromDate($data['date']);
|
||
break;
|
||
default:
|
||
throw new \InvalidArgumentException("Invalid cycle value. Use 'daily', 'weekly' or 'monthly'.");
|
||
}
|
||
|
||
// 汇总数据
|
||
if (!isset($groupedData[$key])) {
|
||
$groupedData[$key] = [
|
||
'spend' => 0,
|
||
'revenue' => 0,
|
||
// 'conversions_value' => 0,
|
||
// 'conversions' => 0,
|
||
// 'impressions' => 0,
|
||
// 'clicks' => 0
|
||
];
|
||
}
|
||
|
||
// 累加数据
|
||
$groupedData[$key]['spend'] += $data['spend'];
|
||
$groupedData[$key]['revenue'] += $data['revenue'];
|
||
// $groupedData[$key]['conversions_value'] += $data->purchases_value;
|
||
// $groupedData[$key]['conversions'] += $data->purchases;
|
||
// $groupedData[$key]['impressions'] += $data->impressions;
|
||
// $groupedData[$key]['clicks'] += $data->clicks;
|
||
}
|
||
|
||
// 格式化返回数据
|
||
$formattedData = [];
|
||
foreach ($groupedData as $key => $values) {
|
||
$roas = $values['spend'] > 0 ? $values['revenue'] / $values['spend'] : 0;
|
||
$formattedData[] = [
|
||
'date' => $key,
|
||
'spend' => round($values['spend'], 2),
|
||
'roas' => $roas > 0 ? round($roas, 2) : 0
|
||
];
|
||
}
|
||
// 如果没有数据，返回空数组并提供默认的分页信息
|
||
if (empty($formattedData)) {
|
||
return [
|
||
'data' => [],
|
||
'total' => 0,
|
||
];
|
||
}
|
||
|
||
// 返回格式化后的数据
|
||
return [
|
||
'data' => $formattedData,
|
||
'total' => count($formattedData),
|
||
];
|
||
}
|
||
|
||
/**
|
||
* 获取周数（基于 ISO 周格式）
|
||
*
|
||
* @param int $date 日期（格式：YYYYMMDD）
|
||
* @return string ISO 周格式（YYYY-Www）
|
||
*/
|
||
private function getWeekFromDate($date)
|
||
{
|
||
// 将日期转换为 PHP DateTime 对象
|
||
$dateStr = (string)$date;
|
||
$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
|
||
|
||
// 获取 ISO 周格式
|
||
return $dateObj->format('o-W') . 'W';
|
||
}
|
||
|
||
/**
|
||
* 获取月分（格式：YYYY-MM）
|
||
*
|
||
* @param int $date 日期（格式：YYYYMMDD）
|
||
* @return string 月份格式（YYYY-MM）
|
||
*/
|
||
private function getMonthFromDate($date)
|
||
{
|
||
// 将日期转换为 PHP DateTime 对象
|
||
$dateStr = (string)$date;
|
||
$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
|
||
|
||
// 获取年-月格式
|
||
return $dateObj->format('Y-m');
|
||
}
|
||
|
||
public static function getPlatformType($thirdType)
|
||
{
|
||
$platformMapping = [
|
||
'facebook' => 1,
|
||
'google' => 2,
|
||
'tiktok' => 3,
|
||
];
|
||
|
||
return $platformMapping[$thirdType] ?? null; // 如果不存在的第三方类型，返回 null
|
||
}
|
||
|
||
}
|