2085 lines
111 KiB
PHP
2085 lines
111 KiB
PHP
<?php
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namespace app\service;
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use app\model\Ad;
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use app\model\BpsAdCreativeInsight;
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use app\model\BpsAdInsight;
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//use app\model\BpsAdsMerchantRelation;
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use app\model\BpsAdsMerchantStoreRelation;
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use app\model\DayData;
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use app\model\Campaign;
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use app\model\BpsAdCampaign;
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use app\model\BpsAdSet;
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use app\model\BpsAdAd;
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use app\model\ThirdUser;
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use app\model\Asset;
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use app\model\AssetRelation;
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use app\model\ThirdUserAdvertiser;
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use DateTime;
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use PhpOffice\PhpSpreadsheet\Spreadsheet;
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use PhpOffice\PhpSpreadsheet\Writer\Xlsx;
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use think\db\exception\DbException;
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use think\facade\Db as ThinkDb;
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use support\Redis;
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use support\Response;
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class AdsInsightService
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{
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// 状态映射数组
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private static $statusMapping = [
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0 => 'UNSPECIFIED', // UNSPECIFIED
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1 => 'UNKNOWN', // UNKNOWN
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2 => 'ENABLED', // ENABLED
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3 => 'PAUSED', // PAUSED
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4 => 'REMOVED', // REMOVED
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5 => 'FROZEN', // FROZEN
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6 => 'ARCHIVED', // ARCHIVED
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];
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// 状态映射数组
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private static $platformMapping = [
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1 => 'meta',
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2 => 'google',
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3 => 'tiktok',
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];
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// 状态映射数组
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private static $creativeTypeMapping = [
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1 => 'image',
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2 => 'video',
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];
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// Redis 键名前缀
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const REDIS_KEY_PREFIX = 'ad_data_count:';
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/**
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* 获取广告数据的各项总数（统一接口）
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*
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* @param array $customerIds 客户 ID 数组
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* @return array 各项 count 统计数据
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*/
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public static function getAdCountData($merchantId, $storeId, $customerIds, $startDate, $endDate)
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{
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if (empty($customerIds)) {
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return [];
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}
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// 生成唯一的哈希键
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$hashKey = self::generateHashKey($customerIds);
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$redisKey = self::REDIS_KEY_PREFIX . $hashKey;
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// 尝试从 Redis 中获取缓存值
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$cachedData = Redis::get($redisKey);
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if (!empty($cachedData)) {
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return json_decode($cachedData, true);
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}
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// 没有缓存时重新计算
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$countData = self::calculateCountData($merchantId, $storeId, $customerIds, $startDate, $endDate);
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// 缓存到 Redis，有效期 10 分钟
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Redis::setex($redisKey, 600, json_encode($countData));
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return $countData;
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}
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/**
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* 计算广告数据的 count
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*/
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protected static function calculateCountData($merchantId, $storeId, $customerIds, $startDate, $endDate)
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{
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if (!$startDate || !$endDate) {
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[$startDate, $endDate] = self::getLastWeekDateRange();
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}
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return [
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'account_list_count' => self::getAccountListCount($merchantId, $storeId, $customerIds, $startDate, $endDate),
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'campaign_list_count' => self::getCampaignListCount($customerIds, $startDate, $endDate),
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'adset_list_count' => self::getAdsetListCount($customerIds, $startDate, $endDate),
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'ad_list_count' => self::getAdListCount($customerIds, $startDate, $endDate),
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'creative_list_count' => self::getCreativeListCount($customerIds, $startDate, $endDate),
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];
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}
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/**
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* 生成 Redis 键的唯一哈希值
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*/
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protected static function generateHashKey(array $customerIds)
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{
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sort($customerIds);
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return md5(json_encode($customerIds));
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}
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/**
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* 获取广告列表的 count
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*/
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protected static function getAdListCount(array $customerIds, $startDate, $endDate)
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{
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return self::getAdList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
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}
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/**
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* 获取广告系列列表的 count
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*/
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protected static function getCampaignListCount(array $customerIds, $startDate, $endDate)
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{
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return self::getCampaignList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
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}
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/**
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* 获取广告组列表的 count
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*/
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protected static function getAdsetListCount(array $customerIds, $startDate, $endDate)
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{
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return self::getAdsetList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
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}
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/**
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* 获取账户列表的 count
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*/
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protected static function getAccountListCount($merchantId, $storeId, $customerIds, $startDate, $endDate)
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{
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return self::getAccountList(0, $merchantId, $storeId, $customerIds, 1, 1, '', $startDate, $endDate, false, true);
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}
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/**
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* 获取账户列表的 count
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*/
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protected static function getCreativeListCount(array $customerIds, $startDate, $endDate)
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{
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return self::getCreativeInsightData(0, $customerIds, 1, 1, '', $startDate, $endDate, false, true);
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}
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/**
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* 获取最近 7 天的起始和结束日期
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*/
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protected static function getLastWeekDateRange()
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{
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$endDate = (int)date('Ymd');
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$startDate = (int)date('Ymd', strtotime('-6 days'));
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return [$startDate, $endDate];
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}
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/**
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* 获取广告系列列表
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*/
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public static function getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
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{
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// 检查 customerIds 是否为空，直接返回空结构
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if (empty($customerIds)) {
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return $countOnly ? 0 : [
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'pagination' => [
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'startIndex' => 0,
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'maxResults' => 0,
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'count' => 0,
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => 0,
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],
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'statistics' => [],
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'data' => [],
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];
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}
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// 基础查询：广告活动和日数据表联接
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$query = BpsAdCampaign::alias('c')
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->cache(false) // 强制不使用缓存
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->where('c.account_id', 'in', $customerIds);
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// 如果只需要记录条数，执行计数查询
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if ($countOnly) {
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return $query->count();
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}
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// 动态构建日期条件
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$dateCondition = '';
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if ($startDate && $endDate) {
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$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
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}
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$query->leftJoin('bps.bps_ads_insights d', "c.campaign_id = d.ad_campaign_id AND c.platform_type = d.platform AND {$dateCondition}")
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->field('c.campaign_id, c.status as status, c.name, c.account_id,c.platform_type,
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COALESCE(SUM(d.clicks), 0) as clicks,
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COALESCE(SUM(d.spend) / 1000000, 0) as spend,
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COALESCE(SUM(d.impressions), 0) as impressions,
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COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
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COALESCE(SUM(d.purchases), 0) as purchases,
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COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
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COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
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COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
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COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
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COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
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-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
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->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type');
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// ->where('c.account_id', 'in', $customerIds); // 添加 customerIds 条件
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// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
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if ($requireSpend) {
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$query->having('SUM(d.spend) > 0');
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}
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if ($status !== 0) {
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$query->where('c.status', '=', $status);
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}
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// 添加关键字过滤条件
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$query->where(function ($query) use ($keyword, $platformType) {
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if ($keyword) {
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$query->whereRaw('LOWER(c.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
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}
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if ($platformType) {
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$platformType = (int)$platformType;
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$query->where('c.platform_type', '=', $platformType);
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}
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});
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$query->order('c.platform_type,c.account_id,c.status', 'asc');
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// 获取所有符合条件的数据（不分页）
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$allCampaigns = $query->select()->toArray();
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$total_spend = array_sum(array_column($allCampaigns, 'spend'));
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$total_cost = array_sum(array_column($allCampaigns, 'total_cost'));
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$total_impressions = array_sum(array_column($allCampaigns, 'impressions'));
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$total_clicks = array_sum(array_column($allCampaigns, 'clicks'));
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$total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
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$total_revenue = array_sum(array_column($allCampaigns, 'revenue'));
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$total_purchases = array_sum(array_column($allCampaigns, 'purchases'));
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// $total_platform_purchase = array_sum(array_column($allCampaigns, 'platform_purchase'));
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// $total_pixel_purchase = array_sum(array_column($allCampaigns, 'pixel_purchase'));
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$adds_to_cart = array_sum(array_column($allCampaigns, 'adds_to_cart'));
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$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
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// 汇总统计数据
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$statistics = [
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'platform_purchase' => number_format(array_sum(array_column($allCampaigns, 'platform_purchase'))),
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'pixel_purchase' => number_format(array_sum(array_column($allCampaigns, 'pixel_purchase'))),
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'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
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'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
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'clicks' => number_format($total_clicks),
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'impressions' => number_format($total_impressions),
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'adds_to_cart' => number_format($adds_to_cart),
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'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
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'purchases' => number_format($total_purchases),
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'purchases_value' => array_sum(array_column($allCampaigns, 'purchases_value')),
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'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
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'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入
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'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
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'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
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'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
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'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
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'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
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// 计算总的 CTR
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'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
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];
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// 获取分页数据
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// $campaigns = $query->paginate($pageSize, false, ['page' => $page]);
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// 获取分页数据
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$page = max(1, (int)$page); // 确保页码不小于 1
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// $ads = $query->page($page, $pageSize)->select();
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$campaigns = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
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// 确保数据格式统一
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$result = array_map(function ($item) {
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// CTR 的计算：点击率 = 点击数 / 展示数
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$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
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// Conversion Rate 的计算：转换率 = 购买数 / 点击数
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$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
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// Net Profit 的计算：净利润 = 收入 - 总成本
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$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
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// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
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$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
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// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
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$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
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return [
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'id' => $item['campaign_id'],
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'platform_type' => $item['platform_type'],
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'account_id' => $item['account_id'], // 映射为 customer_id
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'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
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'status' => $item['status'],
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'platform_purchase' => number_format($item['platform_purchase']),
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'pixel_purchase' => number_format($item['pixel_purchase']),
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'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
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'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
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'impressions' => number_format($item['impressions']),
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'clicks' => number_format($item['clicks']),
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'ctr' => $ctr, // CTR 字段
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'adds_to_cart' => number_format($item['adds_to_cart']),
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'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
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'purchases' => number_format($item['purchases']),
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'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
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'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
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'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
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'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
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'conversion_rate' => $conversion_rate,
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'net_profit' => $net_profit,
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'net_profit_margin' => $net_profit_margin,
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'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
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];
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}, $campaigns->toArray());
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// Pagination 数据
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$pagination = [
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'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
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'maxResults' => count($campaigns), // 当前页实际返回数据数量
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'count' => count($allCampaigns), // 符合条件的总记录数
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'pageNo' => $page, // 当前页码
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'pageSize' => $pageSize, // 每页条数
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'pages' => (int)ceil(count($allCampaigns) / $pageSize), // 总页数
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];
|
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return [
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'pagination' => $pagination,
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'statistics' => $statistics,
|
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'data' => $result,
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];
|
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}
|
||
|
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/**
|
||
* 导出广告系列列表到 Excel
|
||
*
|
||
* @param int $platformType 平台类型
|
||
* @param array $customerIds 客户ID列表
|
||
* @param int $page 当前页码
|
||
* @param int $pageSize 每页条数
|
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* @param string $keyword 关键字
|
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* @param string|null $startDate 开始日期
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* @param string|null $endDate 结束日期
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* @param int $status 广告系列状态
|
||
*/
|
||
public static function exportCampaignsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $status = 0)
|
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{
|
||
// 调用 getCampaignList 获取广告系列数据
|
||
$campaignList = self::getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, false);
|
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|
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if (empty($campaignList['data'])) {
|
||
$data = [
|
||
'code' => 901,
|
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'msg' => 'No data available for export.',
|
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'data' => []
|
||
];
|
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return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
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}
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|
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// 创建 Spreadsheet 对象
|
||
$spreadsheet = new Spreadsheet();
|
||
$sheet = $spreadsheet->getActiveSheet();
|
||
|
||
// 设置表头
|
||
$headers = [
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'A1' => 'Ad Campaigns',
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||
'B1' => 'Status',
|
||
'C1' => 'Ad Platform', // 修正为 Ad Platform
|
||
'D1' => 'Ad Accounts', // 修正为 Ad Accounts
|
||
'E1' => 'Platform Purchases',
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'F1' => 'Best Pixel Purchases',
|
||
'G1' => 'ROAS',
|
||
'H1' => 'Amount Spent',
|
||
'I1' => 'Impressions',
|
||
'J1' => 'Clicks',
|
||
'K1' => 'Click Through Rate',
|
||
'L1' => 'Adds to Cart',
|
||
'M1' => 'Cost per ATC',
|
||
'N1' => 'Purchases',
|
||
'O1' => 'Purchases Value',
|
||
'P1' => 'Cost per Purchase',
|
||
'Q1' => 'Conversion Rate',
|
||
'R1' => 'Revenue',
|
||
'S1' => 'Total Cost',
|
||
'T1' => 'Net Profit',
|
||
'U1' => 'Net Profit Margin',
|
||
'V1' => 'Net Profit on Ad Spend' // 新增 V 列
|
||
];
|
||
foreach ($headers as $cell => $header) {
|
||
$sheet->setCellValue($cell, $header);
|
||
}
|
||
|
||
// 填充数据
|
||
$row = 2;
|
||
foreach ($campaignList['data'] as $campaign) {
|
||
// $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
|
||
$sheet->setCellValue('A' . $row, $campaign['name']); // Ad Campaigns
|
||
$sheet->setCellValue('B' . $row, self::$statusMapping[$campaign['status']]); // Status
|
||
$sheet->setCellValue('C' . $row, self::$platformMapping[$campaign['platform_type']]); // Platform Type
|
||
$sheet->setCellValueExplicit('D' . $row, (string)$campaign['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
|
||
$sheet->setCellValue('E' . $row, $campaign['platform_purchase']);
|
||
$sheet->setCellValue('F' . $row, $campaign['pixel_purchase']);
|
||
$sheet->setCellValue('G' . $row, $campaign['roas']); // ROAS
|
||
$sheet->setCellValue('H' . $row, $campaign['spend']); // Amount Spent
|
||
$sheet->setCellValue('I' . $row, $campaign['impressions']); // Impressions
|
||
$sheet->setCellValue('J' . $row, $campaign['clicks']); // Clicks
|
||
$sheet->setCellValue('K' . $row, $campaign['ctr']); // Click Through Rate
|
||
$sheet->setCellValue('L' . $row, $campaign['adds_to_cart']); // Adds to Cart
|
||
$sheet->setCellValue('M' . $row, $campaign['cost_per_atc']); // Cost per ATC
|
||
$sheet->setCellValue('N' . $row, $campaign['purchases']); // Purchases
|
||
$sheet->setCellValue('O' . $row, $campaign['purchases_value']); // Purchases Value
|
||
$sheet->setCellValue('P' . $row, $campaign['cost_per_purchase']); // Cost per Purchase
|
||
$sheet->setCellValue('Q' . $row, $campaign['conversion_rate']); // Conversion Rate
|
||
$sheet->setCellValue('R' . $row, $campaign['revenue']); // Revenue
|
||
$sheet->setCellValue('S' . $row, $campaign['total_cost']); // Total Cost
|
||
$sheet->setCellValue('T' . $row, $campaign['net_profit']); // Net Profit
|
||
$sheet->setCellValue('U' . $row, $campaign['net_profit_margin']); // Net Profit Margin
|
||
$sheet->setCellValue('V' . $row, $campaign['net_profit_on_ad_spend']); // Net Profit on Ad Spend
|
||
$row++;
|
||
}
|
||
// 填充统计信息到表格的最后一行
|
||
$statistics = $campaignList['statistics'];
|
||
$statisticsRow = $row; // 统计信息从当前行开始
|
||
$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
|
||
$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']); // Platform Purchases
|
||
$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']); // Pixel Purchases
|
||
$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
|
||
$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
|
||
$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
|
||
$sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
|
||
$sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
|
||
$sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
|
||
$sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
|
||
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
|
||
$sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
|
||
$sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
|
||
$sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
|
||
$sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
|
||
$sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
|
||
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
|
||
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
|
||
$sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend
|
||
|
||
unset($statistics);
|
||
unset($campaignList);
|
||
// 文件名与路径
|
||
$fileName = 'Exported_Campaigns_' . date('Y-m-d_H-i-s') . '.xlsx';
|
||
$filePath = public_path() . '/' . $fileName;
|
||
|
||
// 保存 Excel 文件
|
||
$writer = new Xlsx($spreadsheet);
|
||
try {
|
||
$writer->save($filePath);
|
||
return response()->download($filePath, $fileName);
|
||
} catch (\Exception $e) {
|
||
// return ['success' => false, 'message' => $e->getMessage()];
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
}
|
||
|
||
/**
|
||
* 导出广告组列表到 Excel
|
||
*
|
||
* @param int $platformType 平台类型
|
||
* @param array $customerIds 客户ID列表
|
||
* @param int $page 当前页码
|
||
* @param int $pageSize 每页条数
|
||
* @param string $keyword 关键字
|
||
* @param string|null $startDate 开始日期
|
||
* @param string|null $endDate 结束日期
|
||
* @param int $status 广告系列状态
|
||
*/
|
||
public static function exportAdsetsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
|
||
{
|
||
// 调用 getCampaignList 获取广告系列数据
|
||
$adsetList = self::getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend);
|
||
|
||
if (empty($adsetList['data'])) {
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
|
||
// 创建 Spreadsheet 对象
|
||
$spreadsheet = new Spreadsheet();
|
||
$sheet = $spreadsheet->getActiveSheet();
|
||
|
||
// 设置表头
|
||
$headers = [
|
||
'A1' => 'Ad Sets',
|
||
'B1' => 'Status',
|
||
'C1' => 'Ad Platform', // 修正为 Ad Platform
|
||
'D1' => 'Ad Accounts', // 修正为 Ad Accounts
|
||
'E1' => 'Platform Purchases',
|
||
'F1' => 'Best Pixel Purchases',
|
||
'G1' => 'ROAS',
|
||
'H1' => 'Amount Spent',
|
||
'I1' => 'Impressions',
|
||
'J1' => 'Clicks',
|
||
'K1' => 'Click Through Rate',
|
||
'L1' => 'Adds to Cart',
|
||
'M1' => 'Cost per ATC',
|
||
'N1' => 'Purchases',
|
||
'O1' => 'Purchases Value',
|
||
'P1' => 'Cost per Purchase',
|
||
'Q1' => 'Conversion Rate',
|
||
'R1' => 'Revenue',
|
||
'S1' => 'Total Cost',
|
||
'T1' => 'Net Profit',
|
||
'U1' => 'Net Profit Margin',
|
||
'V1' => 'Net Profit on Ad Spend' // 新增 V 列
|
||
];
|
||
foreach ($headers as $cell => $header) {
|
||
$sheet->setCellValue($cell, $header);
|
||
}
|
||
|
||
// 填充数据
|
||
$row = 2;
|
||
foreach ($adsetList['data'] as $adset) {
|
||
// $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
|
||
$sheet->setCellValue('A' . $row, $adset['name']); // Ad Campaigns
|
||
$sheet->setCellValue('B' . $row, self::$statusMapping[$adset['status']]); // Status
|
||
$sheet->setCellValue('C' . $row, self::$platformMapping[$adset['platform_type']]); // Platform Type
|
||
$sheet->setCellValueExplicit('D' . $row, (string)$adset['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
|
||
$sheet->setCellValue('E' . $row, $adset['platform_purchase']);
|
||
$sheet->setCellValue('F' . $row, $adset['pixel_purchase']);
|
||
$sheet->setCellValue('G' . $row, $adset['roas']); // ROAS
|
||
$sheet->setCellValue('H' . $row, $adset['spend']); // Amount Spent
|
||
$sheet->setCellValue('I' . $row, $adset['impressions']); // Impressions
|
||
$sheet->setCellValue('J' . $row, $adset['clicks']); // Clicks
|
||
$sheet->setCellValue('K' . $row, $adset['ctr']); // Click Through Rate
|
||
$sheet->setCellValue('L' . $row, $adset['adds_to_cart']); // Adds to Cart
|
||
$sheet->setCellValue('M' . $row, $adset['cost_per_atc']); // Cost per ATC
|
||
$sheet->setCellValue('N' . $row, $adset['purchases']); // Purchases
|
||
$sheet->setCellValue('O' . $row, $adset['purchases_value']); // Purchases Value
|
||
$sheet->setCellValue('P' . $row, $adset['cost_per_purchase']); // Cost per Purchase
|
||
$sheet->setCellValue('Q' . $row, $adset['conversion_rate']); // Conversion Rate
|
||
$sheet->setCellValue('R' . $row, $adset['revenue']); // Revenue
|
||
$sheet->setCellValue('S' . $row, $adset['total_cost']); // Total Cost
|
||
$sheet->setCellValue('T' . $row, $adset['net_profit']); // Net Profit
|
||
$sheet->setCellValue('U' . $row, $adset['net_profit_margin']); // Net Profit Margin
|
||
$sheet->setCellValue('V' . $row, $adset['net_profit_on_ad_spend']); // Net Profit on Ad Spend
|
||
$row++;
|
||
}
|
||
// 填充统计信息到表格的最后一行
|
||
$statistics = $adsetList['statistics'];
|
||
$statisticsRow = $row; // 统计信息从当前行开始
|
||
$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
|
||
$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']);
|
||
$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']);
|
||
$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
|
||
$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
|
||
$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
|
||
$sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
|
||
$sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
|
||
$sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
|
||
$sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
|
||
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
|
||
$sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
|
||
$sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
|
||
$sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
|
||
$sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
|
||
$sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
|
||
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
|
||
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
|
||
$sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend
|
||
|
||
unset($statistics);
|
||
unset($adsetList);
|
||
// 文件名与路径
|
||
$fileName = 'Exported_Adsets_' . date('Y-m-d_H-i-s') . '.xlsx';
|
||
$filePath = public_path() . '/' . $fileName;
|
||
|
||
// 保存 Excel 文件
|
||
$writer = new Xlsx($spreadsheet);
|
||
try {
|
||
$writer->save($filePath);
|
||
return response()->download($filePath, $fileName);
|
||
} catch (\Exception $e) {
|
||
// return ['success' => false, 'message' => $e->getMessage()];
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
}
|
||
|
||
/**
|
||
* 导出广告列表到 Excel
|
||
*
|
||
* @param int $platformType 平台类型
|
||
* @param array $customerIds 客户ID列表
|
||
* @param int $page 当前页码
|
||
* @param int $pageSize 每页条数
|
||
* @param string $keyword 关键字
|
||
* @param string|null $startDate 开始日期
|
||
* @param string|null $endDate 结束日期
|
||
* @param int $status 广告系列状态
|
||
*/
|
||
public static function exportAdsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
|
||
{
|
||
// 调用 getCampaignList 获取广告系列数据
|
||
$adList = self::getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend, false);
|
||
|
||
if (empty($adList['data'])) {
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
|
||
// 创建 Spreadsheet 对象
|
||
$spreadsheet = new Spreadsheet();
|
||
$sheet = $spreadsheet->getActiveSheet();
|
||
|
||
// 设置表头
|
||
$headers = [
|
||
'A1' => 'Ads',
|
||
'B1' => 'Status',
|
||
'C1' => 'Ad Platform', // 修正为 Ad Platform
|
||
'D1' => 'Ad Accounts', // 修正为 Ad Accounts
|
||
'E1' => 'Platform Purchases',
|
||
'F1' => 'Best Pixel Purchases',
|
||
'G1' => 'ROAS',
|
||
'H1' => 'Amount Spent',
|
||
'I1' => 'Impressions',
|
||
'J1' => 'Clicks',
|
||
'K1' => 'Click Through Rate',
|
||
'L1' => 'Adds to Cart',
|
||
'M1' => 'Cost per ATC',
|
||
'N1' => 'Purchases',
|
||
'O1' => 'Purchases Value',
|
||
'P1' => 'Cost per Purchase',
|
||
'Q1' => 'Conversion Rate',
|
||
'R1' => 'Revenue',
|
||
'S1' => 'Total Cost',
|
||
'T1' => 'Net Profit',
|
||
'U1' => 'Net Profit Margin',
|
||
'V1' => 'Net Profit on Ad Spend' // 新增 V 列
|
||
];
|
||
foreach ($headers as $cell => $header) {
|
||
$sheet->setCellValue($cell, $header);
|
||
}
|
||
|
||
// 填充数据
|
||
$row = 2;
|
||
foreach ($adList['data'] as $ad) {
|
||
// $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
|
||
$sheet->setCellValue('A' . $row, $ad['name']); // Ad Campaigns
|
||
$sheet->setCellValue('B' . $row, self::$statusMapping[$ad['status']]); // Status
|
||
$sheet->setCellValue('C' . $row, self::$platformMapping[$ad['platform_type']]); // Platform Type
|
||
$sheet->setCellValueExplicit('D' . $row, (string)$ad['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
|
||
$sheet->setCellValue('E' . $row, $ad['platform_purchase']);
|
||
$sheet->setCellValue('F' . $row, $ad['pixel_purchase']);
|
||
$sheet->setCellValue('G' . $row, $ad['roas']); // ROAS
|
||
$sheet->setCellValue('H' . $row, $ad['spend']); // Amount Spent
|
||
$sheet->setCellValue('I' . $row, $ad['impressions']); // Impressions
|
||
$sheet->setCellValue('J' . $row, $ad['clicks']); // Clicks
|
||
$sheet->setCellValue('K' . $row, $ad['ctr']); // Click Through Rate
|
||
$sheet->setCellValue('L' . $row, $ad['adds_to_cart']); // Adds to Cart
|
||
$sheet->setCellValue('M' . $row, $ad['cost_per_atc']); // Cost per ATC
|
||
$sheet->setCellValue('N' . $row, $ad['purchases']); // Purchases
|
||
$sheet->setCellValue('O' . $row, $ad['purchases_value']); // Purchases Value
|
||
$sheet->setCellValue('P' . $row, $ad['cost_per_purchase']); // Cost per Purchase
|
||
$sheet->setCellValue('Q' . $row, $ad['conversion_rate']); // Conversion Rate
|
||
$sheet->setCellValue('R' . $row, $ad['revenue']); // Revenue
|
||
$sheet->setCellValue('S' . $row, $ad['total_cost']); // Total Cost
|
||
$sheet->setCellValue('T' . $row, $ad['net_profit']); // Net Profit
|
||
$sheet->setCellValue('U' . $row, $ad['net_profit_margin']); // Net Profit Margin
|
||
$sheet->setCellValue('V' . $row, $ad['net_profit_on_ad_spend']); // Net Profit on Ad Spend
|
||
$row++;
|
||
}
|
||
// 填充统计信息到表格的最后一行
|
||
$statistics = $adList['statistics'];
|
||
$statisticsRow = $row; // 统计信息从当前行开始
|
||
$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
|
||
$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']);
|
||
$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']);
|
||
$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
|
||
$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
|
||
$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
|
||
$sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
|
||
$sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
|
||
$sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
|
||
$sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
|
||
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
|
||
$sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
|
||
$sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
|
||
$sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
|
||
$sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
|
||
$sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
|
||
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
|
||
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
|
||
$sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend
|
||
|
||
unset($statistics);
|
||
unset($adList);
|
||
// 文件名与路径
|
||
$fileName = 'Exported_Ads_' . date('Y-m-d_H-i-s') . '.xlsx';
|
||
$filePath = public_path() . '/' . $fileName;
|
||
|
||
// 保存 Excel 文件
|
||
$writer = new Xlsx($spreadsheet);
|
||
try {
|
||
$writer->save($filePath);
|
||
return response()->download($filePath, $fileName);
|
||
} catch (\Exception $e) {
|
||
// return ['success' => false, 'message' => $e->getMessage()];
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
}
|
||
|
||
public static function exportCreativesToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false)
|
||
{
|
||
// 获取广告创意数据
|
||
$creativeList = self::getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $requireSpend, false);
|
||
|
||
if (empty($creativeList['data'])) {
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
|
||
// 创建 Spreadsheet 对象
|
||
$spreadsheet = new Spreadsheet();
|
||
$sheet = $spreadsheet->getActiveSheet();
|
||
|
||
// 设置表头
|
||
$headers = [
|
||
'A1' => 'Creative',
|
||
'B1' => 'Ad Platform',
|
||
'C1' => 'Thumbnail/Creative URL',
|
||
'D1' => 'Creative Type',
|
||
'E1' => 'Ad Count',
|
||
'F1' => 'Spend',
|
||
'G1' => 'Purchase value',
|
||
'H1' => 'ROAS',
|
||
'I1' => 'CPA',
|
||
'J1' => 'CPC (link click)',
|
||
'K1' => 'CPM',
|
||
'L1' => 'CPC (all)',
|
||
'M1' => 'AOV',
|
||
'N1' => 'Click to ATC ratio',
|
||
'O1' => 'ATC to purchase ratio',
|
||
'P1' => 'Purchases',
|
||
'Q1' => '1st frame retention',
|
||
'R1' => 'Thumbstop',
|
||
'S1' => 'CTR (outbound)',
|
||
'T1' => 'Click to purchase',
|
||
'U1' => 'CTR (all)',
|
||
'V1' => '25% video plays (rate)',
|
||
'W1' => '50% video plays (rate)',
|
||
'X1' => '75% video plays (rate)',
|
||
'Y1' => '100% video plays (rate)',
|
||
'Z1' => 'Hold rate'
|
||
];
|
||
|
||
// 填充表头
|
||
foreach ($headers as $cell => $header) {
|
||
$sheet->setCellValue($cell, $header);
|
||
}
|
||
|
||
// 填充数据
|
||
$row = 2;
|
||
foreach ($creativeList['data'] as $creative) {
|
||
$sheet->setCellValue('A' . $row, $creative['creative']); // Creative
|
||
$sheet->setCellValue('B' . $row, self::$platformMapping[$creative['platform']]); // Ad Platform
|
||
$sheet->setCellValue('C' . $row, $creative['thumbnail_url'] ?: $creative['creative_url']); // Thumbnail/Creative URL
|
||
$sheet->setCellValue('D' . $row, self::$creativeTypeMapping[$creative['creative_type']]); // Creative Type
|
||
$sheet->setCellValue('E' . $row, $creative['ad_count']); // Ad Count
|
||
$sheet->setCellValue('F' . $row, $creative['spend']); // Spend
|
||
$sheet->setCellValue('G' . $row, $creative['purchases_value']); // Purchase value
|
||
$sheet->setCellValue('H' . $row, $creative['roas']); // ROAS
|
||
$sheet->setCellValue('I' . $row, $creative['cpa']); // CPA
|
||
$sheet->setCellValue('J' . $row, $creative['cpc_link_click']); // CPC (link click)
|
||
$sheet->setCellValue('K' . $row, $creative['cpm']); // CPM
|
||
$sheet->setCellValue('L' . $row, $creative['cpc_all']); // CPC (all)
|
||
$sheet->setCellValue('M' . $row, $creative['aov']); // AOV
|
||
$sheet->setCellValue('N' . $row, $creative['click_to_atc_ratio']); // Click to ATC ratio
|
||
$sheet->setCellValue('O' . $row, $creative['atc_to_purchase_ratio']); // ATC to purchase ratio
|
||
$sheet->setCellValue('P' . $row, $creative['purchases']); // Purchases
|
||
$sheet->setCellValue('Q' . $row, $creative['first_frame_retention']); // 1st frame retention
|
||
$sheet->setCellValue('R' . $row, $creative['thumbstop']); // Thumbstop
|
||
$sheet->setCellValue('S' . $row, $creative['ctr_outbound']); // CTR (outbound)
|
||
$sheet->setCellValue('T' . $row, $creative['click_to_purchase']); // Click to purchase
|
||
$sheet->setCellValue('U' . $row, $creative['ctr_all']); // CTR (all)
|
||
$sheet->setCellValue('V' . $row, $creative['video_plays_25_rate']); // 25% video plays (rate)
|
||
$sheet->setCellValue('W' . $row, $creative['video_plays_50_rate']); // 50% video plays (rate)
|
||
$sheet->setCellValue('X' . $row, $creative['video_plays_75_rate']); // 75% video plays (rate)
|
||
$sheet->setCellValue('Y' . $row, $creative['video_plays_100_rate']); // 100% video plays (rate)
|
||
$sheet->setCellValue('Z' . $row, $creative['hold_rate']); // Hold rate
|
||
$row++;
|
||
}
|
||
|
||
// 填充统计信息到表格的最后一行
|
||
$statistics = $creativeList['statistics'];
|
||
$statisticsRow = $row; // 统计信息从当前行开始
|
||
$sheet->setCellValue('E' . $statisticsRow, 'Totals'); // 统计信息标题
|
||
$sheet->setCellValue('F' . $statisticsRow, $statistics['spend']); // Spend
|
||
$sheet->setCellValue('G' . $statisticsRow, $statistics['purchases_value']); // Purchase value
|
||
$sheet->setCellValue('H' . $statisticsRow, $statistics['roas']); // ROAS
|
||
$sheet->setCellValue('I' . $statisticsRow, $statistics['cpa']); // CPA
|
||
$sheet->setCellValue('J' . $statisticsRow, $statistics['cpc_link_click']); // CPC (link click)
|
||
$sheet->setCellValue('K' . $statisticsRow, $statistics['cpm']); // CPM
|
||
$sheet->setCellValue('L' . $statisticsRow, $statistics['cpc_all']); // CPC (all)
|
||
$sheet->setCellValue('M' . $statisticsRow, $statistics['aov']); // AOV
|
||
$sheet->setCellValue('N' . $statisticsRow, $statistics['click_to_atc_ratio']); // Click to ATC ratio
|
||
$sheet->setCellValue('O' . $statisticsRow, $statistics['atc_to_purchase_ratio']); // ATC to purchase ratio
|
||
$sheet->setCellValue('P' . $statisticsRow, $statistics['purchases']); // Purchases
|
||
$sheet->setCellValue('Q' . $statisticsRow, $statistics['first_frame_retention']); // 1st frame retention
|
||
$sheet->setCellValue('R' . $statisticsRow, $statistics['thumbstop']); // Thumbstop
|
||
$sheet->setCellValue('S' . $statisticsRow, $statistics['ctr_outbound']); // CTR (outbound)
|
||
$sheet->setCellValue('T' . $statisticsRow, $statistics['click_to_purchase']); // Click to purchase
|
||
$sheet->setCellValue('U' . $statisticsRow, $statistics['ctr_all']); // CTR (all)
|
||
$sheet->setCellValue('V' . $statisticsRow, $statistics['video_plays_25_rate']); // 25% video plays (rate)
|
||
$sheet->setCellValue('W' . $statisticsRow, $statistics['video_plays_50_rate']); // 50% video plays (rate)
|
||
$sheet->setCellValue('X' . $statisticsRow, $statistics['video_plays_75_rate']); // 75% video plays (rate)
|
||
$sheet->setCellValue('Y' . $statisticsRow, $statistics['video_plays_100_rate']); // 100% video plays (rate)
|
||
$sheet->setCellValue('Z' . $statisticsRow, $statistics['hold_rate']); // Hold rate
|
||
|
||
// 释放内存
|
||
unset($statistics);
|
||
unset($creativeList);
|
||
|
||
// 文件名与路径
|
||
$fileName = 'Exported_Creatives_' . date('Y-m-d_H-i-s') . '.xlsx';
|
||
$filePath = public_path() . '/' . $fileName;
|
||
|
||
// 保存 Excel 文件
|
||
$writer = new Xlsx($spreadsheet);
|
||
try {
|
||
$writer->save($filePath);
|
||
return response()->download($filePath, $fileName);
|
||
} catch (\Exception $e) {
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
}
|
||
|
||
|
||
/**
|
||
* 获取广告组列表
|
||
*/
|
||
public static function getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
|
||
{
|
||
// 检查 customerIds 是否为空，直接返回空结构
|
||
if (empty($customerIds)) {
|
||
return $countOnly ? 0 : [
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => 0,
|
||
'count' => 0,
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => 0,
|
||
],
|
||
'statistics' => [],
|
||
'data' => [],
|
||
];
|
||
}
|
||
|
||
// 基础查询：广告活动和日数据表联接
|
||
$query = BpsAdSet::alias('s')
|
||
->cache(false) // 强制不使用缓存
|
||
->where('s.account_id', 'in', $customerIds);
|
||
// 如果只需要记录条数，执行计数查询
|
||
if ($countOnly) {
|
||
return $query->count();
|
||
}
|
||
|
||
|
||
// 动态构建日期条件
|
||
$dateCondition = '';
|
||
if ($startDate && $endDate) {
|
||
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
|
||
|
||
}
|
||
|
||
// 基础查询：广告组和日数据表联接
|
||
$query->leftJoin('bps.bps_ads_insights d', "s.ad_set_id = d.ad_set_id AND s.platform_type = d.platform AND {$dateCondition}")
|
||
->leftJoin('bps.bps_ads_campaign c', 's.campaign_id = c.campaign_id') // 联接广告系列表
|
||
->field('s.ad_set_id, s.status as status, s.name, s.account_id,s.platform_type,c.name as campaign_name,
|
||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
|
||
COALESCE(SUM(d.purchases), 0) as purchases,
|
||
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
|
||
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
|
||
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
|
||
COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
|
||
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
|
||
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
|
||
->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name');
|
||
// ->where('s.account_id', 'in', $customerIds); // 添加 customerIds 条件
|
||
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
|
||
if ($requireSpend) {
|
||
$query->having('SUM(d.spend) > 0');
|
||
}
|
||
if ($status !== 0) {
|
||
$query->where('s.status', '=', $status);
|
||
}
|
||
|
||
// 添加关键字过滤条件
|
||
$query->where(function ($query) use ($keyword, $platformType) {
|
||
if ($keyword) {
|
||
// $query->where('s.name', 'like', '%' . $keyword . '%');
|
||
$query->whereRaw('LOWER(s.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
|
||
}
|
||
if ($platformType) {
|
||
$platformType = (int)$platformType;
|
||
$query->where('s.platform_type', '=', $platformType);
|
||
}
|
||
});
|
||
$query->order('s.platform_type, s.account_id, s.status', 'asc');
|
||
// 获取所有符合条件的数据（不分页）
|
||
$allAdsets = $query->select()->toArray();
|
||
|
||
$total_spend = array_sum(array_column($allAdsets, 'spend'));
|
||
$total_cost = array_sum(array_column($allAdsets, 'total_cost'));
|
||
$total_impressions = array_sum(array_column($allAdsets, 'impressions'));
|
||
$total_clicks = array_sum(array_column($allAdsets, 'clicks'));
|
||
$total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value'));
|
||
$total_revenue = array_sum(array_column($allAdsets, 'revenue'));
|
||
$total_purchases = array_sum(array_column($allAdsets, 'purchases'));
|
||
// $total_platform_purchase = array_sum(array_column($allAdsets, 'platform_purchase'));
|
||
// $total_pixel_purchase = array_sum(array_column($allAdsets, 'pixel_purchase'));
|
||
$adds_to_cart = array_sum(array_column($allAdsets, 'adds_to_cart'));
|
||
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
|
||
|
||
// 汇总统计数据
|
||
$statistics = [
|
||
'platform_purchase' => number_format(array_sum(array_column($allAdsets, 'platform_purchase'))),
|
||
'pixel_purchase' => number_format(array_sum(array_column($allAdsets, 'pixel_purchase'))),
|
||
'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
|
||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||
'clicks' => number_format($total_clicks),
|
||
'impressions' => number_format($total_impressions),
|
||
'adds_to_cart' => number_format($adds_to_cart),
|
||
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
|
||
'purchases' => number_format($total_purchases),
|
||
'purchases_value' => array_sum(array_column($allAdsets, 'purchases_value')),
|
||
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
|
||
'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入
|
||
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
|
||
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
|
||
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
|
||
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
|
||
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
|
||
// 计算总的 CTR
|
||
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
];
|
||
|
||
// 获取分页数据
|
||
// $adsets = $query->paginate($pageSize, false, ['page' => $page]);
|
||
$page = max(1, (int)$page); // 确保页码不小于 1
|
||
$adsets = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
|
||
|
||
// 确保数据格式统一
|
||
$result = array_map(function ($item) {
|
||
// CTR 的计算：点击率 = 点击数 / 展示数
|
||
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
|
||
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
|
||
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
|
||
// Net Profit 的计算：净利润 = 收入 - 总成本
|
||
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
|
||
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
|
||
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
|
||
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
|
||
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
|
||
return [
|
||
'id' => $item['ad_set_id'],
|
||
'platform_type' => $item['platform_type'],
|
||
'account_id' => $item['account_id'], // 映射为 customer_id
|
||
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'campaign_name' => $item['campaign_name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'status' => $item['status'],
|
||
'platform_purchase' => number_format($item['platform_purchase']),
|
||
'pixel_purchase' => number_format($item['pixel_purchase']),
|
||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
|
||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||
'impressions' => number_format($item['impressions']),
|
||
'clicks' => number_format($item['clicks']),
|
||
'ctr' => $ctr, // CTR 字段
|
||
'adds_to_cart' => number_format($item['adds_to_cart']),
|
||
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
|
||
'purchases' => number_format($item['purchases']),
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
|
||
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
|
||
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
|
||
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
|
||
'conversion_rate' => $conversion_rate, // 没有提供有效的计算，保持为 '-'
|
||
'net_profit' => $net_profit, // 没有提供 net_profit 计算，保持为 '-'
|
||
'net_profit_margin' => $net_profit_margin, // 没有提供 net_profit_margin 计算，保持为 '-'
|
||
'net_profit_on_ad_spend' => $net_profit_on_ad_spend, // 没有提供 net_profit_on_ad_spend 计算，保持为 '-'
|
||
];
|
||
}, $adsets->toArray());
|
||
|
||
// Pagination 数据
|
||
$pagination = [
|
||
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
|
||
'maxResults' => count($adsets), // 当前页实际返回数据数量
|
||
'count' => count($allAdsets), // 符合条件的总记录数
|
||
'pageNo' => $page, // 当前页码
|
||
'pageSize' => $pageSize, // 每页条数
|
||
'pages' => (int)ceil(count($allAdsets) / $pageSize), // 总页数
|
||
];
|
||
|
||
return [
|
||
'pagination' => $pagination,
|
||
'statistics' => $statistics,
|
||
'data' => $result,
|
||
];
|
||
}
|
||
|
||
|
||
/**
|
||
* 导出广告账号列表到 Excel
|
||
*
|
||
* @param int $platformType 平台类型
|
||
* @param array $customerIds 客户ID列表
|
||
* @param int $page 当前页码
|
||
* @param int $pageSize 每页条数
|
||
* @param string $keyword 关键字
|
||
* @param string|null $startDate 开始日期
|
||
* @param string|null $endDate 结束日期
|
||
* @param int $status 广告系列状态
|
||
*/
|
||
public static function exportAccountsToExcel($platformType, $merchantId, $storeId, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false)
|
||
{
|
||
// 调用 getCampaignList 获取广告系列数据
|
||
$accountList = self::getAccountList($platformType, $merchantId, $storeId, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $requireSpend);
|
||
|
||
if (empty($accountList['data'])) {
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
|
||
// 创建 Spreadsheet 对象
|
||
$spreadsheet = new Spreadsheet();
|
||
$sheet = $spreadsheet->getActiveSheet();
|
||
|
||
// 设置表头
|
||
$headers = [
|
||
'A1' => 'Ad Account Id',
|
||
'B1' => 'Advertiser Name',
|
||
'C1' => 'Ad Platform',
|
||
'D1' => 'Platform Purchases',
|
||
'E1' => 'Best Pixel Purchases',
|
||
'F1' => 'ROAS',
|
||
'G1' => 'Amount Spent',
|
||
'H1' => 'Impressions',
|
||
'I1' => 'Clicks',
|
||
'J1' => 'Click Through Rate',
|
||
'K1' => 'Adds to Cart',
|
||
'L1' => 'Cost per ATC',
|
||
'M1' => 'Purchases',
|
||
'N1' => 'Purchases Value',
|
||
'O1' => 'Cost per Purchase',
|
||
'P1' => 'Conversion Rate',
|
||
'Q1' => 'Revenue',
|
||
'R1' => 'Total Cost',
|
||
'S1' => 'Net Profit',
|
||
'T1' => 'Net Profit Margin',
|
||
'U1' => 'Net Profit on Ad Spend'
|
||
];
|
||
foreach ($headers as $cell => $header) {
|
||
$sheet->setCellValue($cell, $header);
|
||
}
|
||
|
||
// 填充数据
|
||
// 填充数据
|
||
$row = 2;
|
||
foreach ($accountList['data'] as $account) {
|
||
$sheet->setCellValueExplicit('A' . $row, (string)$account['user_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // Ad Account Id
|
||
$sheet->setCellValue('B' . $row, $account['advertiser_name']); // Advertiser Name
|
||
$sheet->setCellValue('C' . $row, self::$platformMapping[$account['platform_type']]); // Ad Platform
|
||
$sheet->setCellValue('D' . $row, $account['platform_purchase']);
|
||
$sheet->setCellValue('E' . $row, $account['pixel_purchase']);
|
||
$sheet->setCellValue('F' . $row, $account['roas']); // ROAS（原 G 列）
|
||
$sheet->setCellValue('G' . $row, $account['spend']); // Amount Spent（原 H 列）
|
||
$sheet->setCellValue('H' . $row, $account['impressions']); // Impressions（原 I 列）
|
||
$sheet->setCellValue('I' . $row, $account['clicks']); // Clicks（原 J 列）
|
||
$sheet->setCellValue('J' . $row, $account['ctr']); // Click Through Rate（原 K 列）
|
||
$sheet->setCellValue('K' . $row, $account['adds_to_cart']); // Adds to Cart（原 L 列）
|
||
$sheet->setCellValue('L' . $row, $account['cost_per_atc']); // Cost per ATC（原 M 列）
|
||
$sheet->setCellValue('M' . $row, $account['purchases']); // Purchases（原 N 列）
|
||
$sheet->setCellValue('N' . $row, $account['purchases_value']); // Purchases Value（原 O 列）
|
||
$sheet->setCellValue('O' . $row, $account['cost_per_purchase']); // Cost per Purchase（原 P 列）
|
||
$sheet->setCellValue('P' . $row, $account['conversion_rate']); // Conversion Rate（原 Q 列）
|
||
$sheet->setCellValue('Q' . $row, $account['revenue']); // Revenue（原 R 列）
|
||
$sheet->setCellValue('R' . $row, $account['total_cost']); // Total Cost（原 S 列）
|
||
$sheet->setCellValue('S' . $row, $account['net_profit']); // Net Profit（原 T 列）
|
||
$sheet->setCellValue('T' . $row, $account['net_profit_margin']); // Net Profit Margin（原 U 列）
|
||
$sheet->setCellValue('U' . $row, $account['net_profit_on_ad_spend']); // Net Profit on Ad Spend（原 V 列）
|
||
$row++;
|
||
}
|
||
// 填充统计信息到表格的最后一行
|
||
$statistics = $accountList['statistics'];
|
||
$statisticsRow = $row; // 统计信息从当前行开始
|
||
$sheet->setCellValue('C' . $statisticsRow, 'Totals'); // 统计信息标题（调整到 A 列）
|
||
$sheet->setCellValue('D' . $statisticsRow, $statistics['platform_purchase']);
|
||
$sheet->setCellValue('E' . $statisticsRow, $statistics['pixel_purchase']);
|
||
$sheet->setCellValue('F' . $statisticsRow, $statistics['roas']); // ROAS（原 G 列）
|
||
$sheet->setCellValue('G' . $statisticsRow, $statistics['amount_spend']); // Amount Spent（原 H 列）
|
||
$sheet->setCellValue('H' . $statisticsRow, $statistics['impressions']); // Impressions（原 I 列）
|
||
$sheet->setCellValue('I' . $statisticsRow, $statistics['clicks']); // Clicks（原 J 列）
|
||
$sheet->setCellValue('J' . $statisticsRow, $statistics['ctr']); // Click Through Rate（原 K 列）
|
||
$sheet->setCellValue('K' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart（原 L 列）
|
||
$sheet->setCellValue('L' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC（原 M 列）
|
||
$sheet->setCellValue('M' . $statisticsRow, $statistics['purchases']); // Purchases（原 N 列）
|
||
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases_value']); // Purchases Value（原 O 列）
|
||
$sheet->setCellValue('O' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase（原 P 列）
|
||
$sheet->setCellValue('P' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate（原 Q 列）
|
||
$sheet->setCellValue('Q' . $statisticsRow, $statistics['revenue']); // Revenue（原 R 列）
|
||
$sheet->setCellValue('R' . $statisticsRow, $statistics['total_cost']); // Total Cost（原 S 列）
|
||
$sheet->setCellValue('S' . $statisticsRow, $statistics['net_profit']); // Net Profit（原 T 列）
|
||
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin（原 U 列）
|
||
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend（原 V 列）
|
||
|
||
unset($statistics);
|
||
unset($accountList);
|
||
// 文件名与路径
|
||
$fileName = 'Exported_Accounts_' . date('Y-m-d_H-i-s') . '.xlsx';
|
||
$filePath = public_path() . '/' . $fileName;
|
||
|
||
// 保存 Excel 文件
|
||
$writer = new Xlsx($spreadsheet);
|
||
try {
|
||
$writer->save($filePath);
|
||
return response()->download($filePath, $fileName);
|
||
} catch (\Exception $e) {
|
||
// return ['success' => false, 'message' => $e->getMessage()];
|
||
$data = [
|
||
'code' => 901,
|
||
'msg' => 'No data available for export.',
|
||
'data' => []
|
||
];
|
||
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
|
||
}
|
||
}
|
||
|
||
public static function getAccountList($platformType, $merchantId, $storeId, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $countOnly = false)
|
||
{
|
||
// 检查 customerIds 是否为空，直接返回计数为 0
|
||
if (empty($customerIds)) {
|
||
return $countOnly ? 0 : [
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => $pageSize,
|
||
'count' => 0,
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => 0,
|
||
],
|
||
'statistics' => [],
|
||
'data' => [],
|
||
];
|
||
}
|
||
// 构建查询条件
|
||
// $query = ThirdUserAdvertiser::alias('a')
|
||
// ->cache(false)
|
||
// ->where('a.advertiser_id', 'in', $customerIds);
|
||
$query = BpsAdsMerchantStoreRelation::alias('bamr')
|
||
->cache(false)
|
||
->where('bamr.merchant_id', '=', $merchantId)
|
||
->where('bamr.store_id', '=', $storeId)
|
||
->where('bamr.account_id', 'in', $customerIds);
|
||
|
||
|
||
// 仅计数时优化查询
|
||
if ($countOnly) {
|
||
return $query->count('distinct(bamr.account_id)'); // 只查询总记录数
|
||
}
|
||
// 动态构建日期条件
|
||
$dateCondition = '';
|
||
if ($startDate && $endDate) {
|
||
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
|
||
|
||
}
|
||
|
||
// 基础查询：广告和日数据表联接
|
||
// 其他联表及字段计算
|
||
$query->leftJoin('bps.bps_ads_insights d', "bamr.account_id = d.account_id AND {$dateCondition}")
|
||
->field('bamr.account_id, bamr.account_name,bamr.platform,
|
||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
|
||
COALESCE(SUM(d.purchases), 0) as purchases,
|
||
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
|
||
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
|
||
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
|
||
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
|
||
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
|
||
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
|
||
->group('bamr.account_id, bamr.account_name,bamr.platform');
|
||
// ->where('bamr.account_id', 'in', $customerIds); // 添加 customerIds 条件
|
||
// 如果传入了 status 参数，按状态筛选
|
||
// if ($status !== 0) {
|
||
// $query->where('a.status', '=', $status);
|
||
// }
|
||
// 添加关键字过滤条件
|
||
$query->where(function ($query) use ($keyword, $platformType) {
|
||
if ($keyword) {
|
||
$query->whereRaw('LOWER(bamr.account_name) LIKE ?', ['%' . strtolower($keyword) . '%']);
|
||
}
|
||
if ($platformType) {
|
||
// $a = (int)$platformType;
|
||
// $platformTypeNames = [1 => 'facebook', 2 => 'google', 3 => 'tiktok'];
|
||
$query->where('bamr.platform', '=', $platformType);
|
||
}
|
||
});
|
||
$query->order('bamr.platform', 'asc');
|
||
|
||
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
|
||
if ($requireSpend) {
|
||
$query->having('SUM(d.spend) > 0');
|
||
}
|
||
|
||
// 获取所有符合条件的数据（不分页）
|
||
$allAccounts = $query->select()->toArray();
|
||
// 打印调试 SQL 查询
|
||
// $sql = $query->getLastSql();
|
||
// dump($sql);
|
||
// 汇总统计数据
|
||
$total_spend = array_sum(array_column($allAccounts, 'spend'));
|
||
$total_cost = array_sum(array_column($allAccounts, 'total_cost'));
|
||
$total_impressions = array_sum(array_column($allAccounts, 'impressions'));
|
||
$total_clicks = array_sum(array_column($allAccounts, 'clicks'));
|
||
$total_purchases_value = array_sum(array_column($allAccounts, 'purchases_value'));
|
||
$total_revenue = array_sum(array_column($allAccounts, 'revenue'));
|
||
$total_purchases = array_sum(array_column($allAccounts, 'purchases'));
|
||
$adds_to_cart = array_sum(array_column($allAccounts, 'adds_to_cart'));
|
||
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
|
||
|
||
$statistics = [
|
||
'platform_purchase' => number_format(array_sum(array_column($allAccounts, 'platform_purchase'))),
|
||
'pixel_purchase' => number_format(array_sum(array_column($allAccounts, 'pixel_purchase'))),
|
||
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2) . 'x',
|
||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||
'clicks' => number_format($total_clicks),
|
||
'impressions' => number_format($total_impressions),
|
||
'adds_to_cart' => number_format($adds_to_cart),
|
||
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
|
||
'purchases' => number_format($total_purchases),
|
||
'purchases_value' => '$' . number_format($total_purchases_value, 2) ?: '$0.00', // 格式化销售额$total_purchases_value,,
|
||
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
|
||
'revenue' => '$' . number_format(array_sum(array_column($allAccounts, 'revenue')), 2) ?: '$0.00', // 格式化收入
|
||
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
|
||
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
|
||
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
|
||
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
|
||
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 平均广告花费的净利润
|
||
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
];
|
||
|
||
|
||
// 获取分页数据
|
||
$page = max(1, (int)$page); // 确保页码不小于 1
|
||
// $ads = $query->page($page, $pageSize)->select();
|
||
$accounts = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
|
||
// dump($ads);
|
||
|
||
// 确保数据格式统一
|
||
$result = array_map(function ($item) {
|
||
// CTR 的计算：点击率 = 点击数 / 展示数
|
||
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
|
||
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
|
||
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
|
||
// Net Profit 的计算：净利润 = 收入 - 总成本
|
||
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
|
||
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
|
||
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
|
||
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
|
||
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
|
||
// $platformTypeIds = ['facebook' => 1, 'google' => 2, 'tiktok' => 3];
|
||
return [
|
||
'user_id' => $item['account_id'],
|
||
// 'platform_type' => $platformTypeIds[$item['third_type']],
|
||
'platform_type' => $item['platform'],
|
||
'advertiser_name' => $item['account_name'] ?: '-', // 若 name 为空则显示 '-'
|
||
// 'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
|
||
// 'status' => $item['status'],
|
||
'platform_purchase' => number_format($item['platform_purchase']),
|
||
'pixel_purchase' => number_format($item['pixel_purchase']),
|
||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
|
||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||
'amount_spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||
'impressions' => number_format($item['impressions']),
|
||
'clicks' => number_format($item['clicks']),
|
||
'ctr' => $ctr, // CTR 字段
|
||
'adds_to_cart' => number_format($item['adds_to_cart']),
|
||
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
|
||
'purchases' => number_format($item['purchases']),
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
|
||
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
|
||
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
|
||
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
|
||
'conversion_rate' => $conversion_rate,
|
||
'net_profit' => $net_profit,
|
||
'net_profit_margin' => $net_profit_margin,
|
||
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
|
||
];
|
||
}, $accounts->toArray());
|
||
|
||
// Pagination 数据
|
||
$pagination = [
|
||
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
|
||
'maxResults' => count($accounts), // 当前页实际返回数据数量
|
||
'count' => count($allAccounts), // 符合条件的总记录数
|
||
'pageNo' => $page, // 当前页码
|
||
'pageSize' => $pageSize, // 每页条数
|
||
'pages' => (int)ceil(count($allAccounts) / $pageSize), // 总页数
|
||
];
|
||
|
||
return [
|
||
'pagination' => $pagination,
|
||
'statistics' => $statistics,
|
||
'data' => $result,
|
||
];
|
||
}
|
||
|
||
|
||
public static function getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
|
||
{
|
||
// 检查 customerIds 是否为空，直接返回空结构
|
||
if (empty($customerIds)) {
|
||
return $countOnly ? 0 : [
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => 0,
|
||
'count' => 0,
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => 0,
|
||
],
|
||
'statistics' => [],
|
||
'data' => [],
|
||
];
|
||
}
|
||
|
||
// 基础查询：广告活动和日数据表联接
|
||
$query = BpsAdAd::alias('a')
|
||
->cache(false) // 强制不使用缓存
|
||
->where('a.account_id', 'in', $customerIds);
|
||
// 如果只需要记录条数，执行计数查询
|
||
if ($countOnly) {
|
||
return $query->count();
|
||
}
|
||
|
||
// 动态构建日期条件
|
||
$dateCondition = '';
|
||
if ($startDate && $endDate) {
|
||
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
|
||
|
||
}
|
||
|
||
// 基础查询：广告和日数据表联接
|
||
$query->leftJoin('bps.bps_ads_insights d', "a.ad_id = d.ad_id AND a.platform_type = d.platform AND {$dateCondition}")
|
||
->leftJoin('bps.bps_ads_set s', 'a.ad_set_id = s.ad_set_id') // 联接广告组表，获取 ad_set_name
|
||
->field('a.ad_id, a.status as status, a.name, a.account_id,a.platform_type,s.name as ad_set_name,
|
||
COALESCE(SUM(d.clicks), 0) as clicks,
|
||
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
|
||
COALESCE(SUM(d.impressions), 0) as impressions,
|
||
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
|
||
COALESCE(SUM(d.purchases), 0) as purchases,
|
||
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
|
||
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
|
||
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
|
||
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
|
||
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
|
||
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
|
||
->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name');
|
||
// ->where('a.account_id', 'in', $customerIds); // 添加 customerIds 条件
|
||
// 如果传入了 status 参数，按状态筛选
|
||
if ($status !== 0) {
|
||
$query->where('a.status', '=', $status);
|
||
}
|
||
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
|
||
if ($requireSpend) {
|
||
$query->having('SUM(d.spend) > 0');
|
||
}
|
||
// 添加关键字过滤条件
|
||
$query->where(function ($query) use ($keyword, $platformType) {
|
||
if ($keyword) {
|
||
// $query->where('a.name', 'like', '%' . $keyword . '%');
|
||
$query->whereRaw('LOWER(a.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
|
||
}
|
||
if ($platformType) {
|
||
$platformType = (int)$platformType;
|
||
$query->where('a.platform_type', '=', $platformType);
|
||
}
|
||
});
|
||
$query->order('a.platform_type, a.account_id, a.status', 'asc');
|
||
// 获取所有符合条件的数据（不分页）
|
||
$allAds = $query->select()->toArray();
|
||
|
||
// 汇总统计数据
|
||
$total_spend = array_sum(array_column($allAds, 'spend'));
|
||
$total_cost = array_sum(array_column($allAds, 'total_cost'));
|
||
$total_impressions = array_sum(array_column($allAds, 'impressions'));
|
||
$total_clicks = array_sum(array_column($allAds, 'clicks'));
|
||
$total_purchases_value = array_sum(array_column($allAds, 'purchases_value'));
|
||
$total_revenue = array_sum(array_column($allAds, 'revenue'));
|
||
$total_purchases = array_sum(array_column($allAds, 'purchases'));
|
||
$adds_to_cart = array_sum(array_column($allAds, 'adds_to_cart'));
|
||
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
|
||
|
||
// 生成唯一缓存键
|
||
$cacheKey = 'adlist_stats:' . md5(serialize([
|
||
$platformType,
|
||
$customerIds,
|
||
$pageSize,
|
||
$keyword,
|
||
$startDate,
|
||
$endDate,
|
||
$status,
|
||
$requireSpend
|
||
]));
|
||
// 尝试从缓存读取统计数据
|
||
if (!$countOnly && $cached = Redis::get($cacheKey)) {
|
||
$statistics = json_decode($cached, true);
|
||
// 跳过后续统计计算直接使用缓存数据...
|
||
} else {
|
||
$statistics = [
|
||
'platform_purchase' => number_format(array_sum(array_column($allAds, 'platform_purchase'))),
|
||
'pixel_purchase' => number_format(array_sum(array_column($allAds, 'pixel_purchase'))),
|
||
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2) . 'x',
|
||
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
|
||
'clicks' => number_format($total_clicks),
|
||
'impressions' => number_format($total_impressions),
|
||
'adds_to_cart' => number_format($adds_to_cart),
|
||
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
|
||
'purchases' => number_format($total_purchases),
|
||
'purchases_value' => array_sum(array_column($allAds, 'purchases_value')),
|
||
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
|
||
'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入
|
||
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
|
||
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
|
||
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
|
||
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
|
||
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 平均广告花费的净利润
|
||
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
];
|
||
|
||
// 将新生成的统计数据存入缓存（10分钟有效期）
|
||
Redis::setex($cacheKey, 600, json_encode($statistics));
|
||
}
|
||
|
||
|
||
// 获取分页数据
|
||
$page = max(1, (int)$page); // 确保页码不小于 1
|
||
// $ads = $query->page($page, $pageSize)->select();
|
||
$ads = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
|
||
// dump($ads);
|
||
|
||
// 确保数据格式统一
|
||
$result = array_map(function ($item) {
|
||
// CTR 的计算：点击率 = 点击数 / 展示数
|
||
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
|
||
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
|
||
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
|
||
// Net Profit 的计算：净利润 = 收入 - 总成本
|
||
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
|
||
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
|
||
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
|
||
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
|
||
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
|
||
|
||
return [
|
||
'id' => $item['ad_id'],
|
||
'platform_type' => $item['platform_type'],
|
||
'account_id' => $item['account_id'], // 映射为 customer_id
|
||
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
|
||
'status' => $item['status'],
|
||
'platform_purchase' => number_format($item['platform_purchase']),
|
||
'pixel_purchase' => number_format($item['pixel_purchase']),
|
||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
|
||
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
|
||
'impressions' => number_format($item['impressions']),
|
||
'clicks' => number_format($item['clicks']),
|
||
'ctr' => $ctr, // CTR 字段
|
||
'adds_to_cart' => number_format($item['adds_to_cart']),
|
||
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
|
||
'purchases' => number_format($item['purchases']),
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
|
||
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
|
||
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
|
||
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
|
||
'conversion_rate' => $conversion_rate,
|
||
'net_profit' => $net_profit,
|
||
'net_profit_margin' => $net_profit_margin,
|
||
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
|
||
];
|
||
}, $ads->toArray());
|
||
|
||
// Pagination 数据
|
||
$pagination = [
|
||
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
|
||
'maxResults' => count($ads), // 当前页实际返回数据数量
|
||
'count' => count($allAds), // 符合条件的总记录数
|
||
'pageNo' => $page, // 当前页码
|
||
'pageSize' => $pageSize, // 每页条数
|
||
'pages' => (int)ceil(count($allAds) / $pageSize), // 总页数
|
||
];
|
||
|
||
return [
|
||
'pagination' => $pagination,
|
||
'statistics' => $statistics,
|
||
'data' => $result,
|
||
];
|
||
}
|
||
|
||
public static function getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $countOnly = false)
|
||
{
|
||
// 1. 创建查询对象，初始化 BpsAdCreativeInsight 查询
|
||
$creativeDataQuery = BpsAdCreativeInsight::alias('i')
|
||
->join('bps.bps_ads_creative c', 'i.creative_id = c.creative_id', 'LEFT'); // 联接 bps_ads_creative 表
|
||
if ($platformType != 0) {
|
||
$creativeDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
|
||
}
|
||
|
||
// 2. 日期范围筛选
|
||
if ($startDate && $endDate) {
|
||
$creativeDataQuery->whereBetween('i.date', [$startDate, $endDate]);
|
||
}
|
||
|
||
// 3. 客户 ID 过滤（如果提供了）
|
||
if (!empty($customerIds)) {
|
||
$creativeDataQuery->whereIn('i.account_id', $customerIds);
|
||
} else {
|
||
return $countOnly ? 0 : [
|
||
'data' => [],
|
||
'total' => 0,
|
||
'statistics' => [],
|
||
'pagination' => [
|
||
'startIndex' => 0,
|
||
'maxResults' => $pageSize,
|
||
'count' => 0,
|
||
'pageNo' => 1,
|
||
'pageSize' => $pageSize
|
||
]
|
||
];
|
||
}
|
||
// 仅返回记录数时的逻辑
|
||
if ($countOnly) {
|
||
return $creativeDataQuery->count('distinct(i.creative_id)') ?: 0;
|
||
}
|
||
|
||
// 4. 关键词过滤
|
||
if ($keyword) {
|
||
// $creativeDataQuery->where('c.name', 'like', '%' . $keyword . '%'); // 在 bps_ads_creative 表中查找关键词
|
||
$creativeDataQuery->whereRaw('LOWER(c.name) LIKE ?', ['%' . strtolower($keyword) . '%']); // 在 bps_ads_creative 表中查找关键词
|
||
}
|
||
|
||
// 5. 数据聚合（按 creative_id 和其他字段）
|
||
$creativeDataQuery->group('i.creative_id, i.platform, i.account_id, c.name, c.type,c.url, c.thumbnail_url') // 按需要的字段分组
|
||
->field([
|
||
'i.creative_id',
|
||
'i.platform',
|
||
'c.name AS creative_name', // 从 bps_ads_creative 表中选择 name
|
||
'c.url AS creative_url', // 从 bps_ads_creative 表中选择 url
|
||
'c.type AS creative_type', // 从 bps_ads_creative 表中选择 url
|
||
'c.thumbnail_url', // 从 bps_ads_creative 表中选择 thumbnail_url
|
||
ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) AS total_spend'),
|
||
ThinkDb::raw('COALESCE(SUM(i.purchases_value) / 1000000, 0) AS total_purchases_value'),
|
||
ThinkDb::raw('COALESCE(SUM(i.purchases), 0) AS total_purchases'),
|
||
ThinkDb::raw('COALESCE(SUM(i.revenue) / 1000000, 0) AS total_revenue'),
|
||
ThinkDb::raw('COALESCE(SUM(i.impressions), 0) AS total_impressions'),
|
||
ThinkDb::raw('COALESCE(SUM(i.clicks), 0) AS total_clicks'),
|
||
ThinkDb::raw('COALESCE(SUM(i.link_clicks), 0) AS total_link_clicks'),
|
||
ThinkDb::raw('COALESCE(SUM(i.adds_to_cart), 0) AS total_adds_to_cart'),
|
||
ThinkDb::raw('COALESCE(SUM(i.outbound_clicks), 0) AS total_outbound_clicks'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_25'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_50'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_75'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_100'),
|
||
ThinkDb::raw('COALESCE(SUM(i.video_play),0) AS video_plays'),
|
||
ThinkDb::raw('-1 AS hold_rate')
|
||
]);
|
||
|
||
// 根据 $requireSpend 参数决定是否添加 SUM(i.spend) > 0 的条件
|
||
if ($requireSpend) {
|
||
$creativeDataQuery->having('SUM(i.spend) > 0');
|
||
}
|
||
|
||
// 6. 执行查询并获取聚合结果
|
||
// $aggregatedData = $creativeDataQuery->select();
|
||
// 6. 执行查询并获取聚合结果
|
||
$aggregatedData = $creativeDataQuery->select()->toArray(); // 转换为数组处理
|
||
$totalRecords = count($aggregatedData); // 总记录数
|
||
|
||
// 计算分页起始索引
|
||
$startIndex = ($page - 1) * $pageSize;
|
||
|
||
|
||
// 打印调试 SQL 查询
|
||
//$sql = $creativeDataQuery->getLastSql();
|
||
// dump($sql);
|
||
|
||
// 7. 初始化广告创意的汇总数据和统计数据
|
||
$creativeSummaryData = [];
|
||
// $statisticsData = $this->initializeStatistics();
|
||
$statisticsData = [];
|
||
|
||
// 8. 遍历查询结果并计算每个 creative 的相关统计数据
|
||
foreach ($aggregatedData as $creativeData) {
|
||
// 初始化该 creative_id 的数据（如果不存在）
|
||
$creativeId = $creativeData['creative_id'];
|
||
if (!isset($creativeSummaryData[$creativeId])) {
|
||
$creativeSummaryData[$creativeId] = [
|
||
'creative_id' => $creativeData['creative_id'],
|
||
'platform' => $creativeData['platform'],
|
||
'creative' => $creativeData['creative_name'],
|
||
'creative_type' => $creativeData['creative_type'],
|
||
'creative_url' => $creativeData['creative_url'] ?? '',
|
||
'thumbnail_url' => $creativeData['thumbnail_url'] ?? '',
|
||
'title' => $creativeData['title'] ?? '',
|
||
'spend' => 0,
|
||
'purchases_value' => 0,
|
||
'roas' => 0,
|
||
'cpa' => '-',
|
||
'cpc_link_click' => '-',
|
||
'cpm' => '-',
|
||
'cpc_all' => '-',
|
||
'aov' => '-',
|
||
'click_to_atc_ratio' => '-',
|
||
'atc_to_purchase_ratio' => '-',
|
||
'purchases' => 0,
|
||
'first_frame_retention' => '-',
|
||
'thumbstop' => '-',
|
||
'ctr_outbound' => '-',
|
||
'click_to_purchase' => '-',
|
||
'ctr_all' => '-',
|
||
'video_25' => 0,
|
||
'video_50' => 0,
|
||
'video_75' => 0,
|
||
'video_100' => 0,
|
||
'video_plays' => 0,
|
||
'video_plays_25_rate' => '-',
|
||
'video_plays_50_rate' => '-',
|
||
'video_plays_75_rate' => '-',
|
||
'video_plays_100_rate' => '-',
|
||
'hold_rate' => '-',
|
||
'total_conversions_value' => 0,
|
||
'total_conversions' => 0,
|
||
'impressions' => 0,
|
||
'clicks' => 0,
|
||
'link_clicks' => 0,
|
||
'outbound_clicks' => 0,
|
||
'adds_to_cart' => 0,
|
||
'revenue' => 0,
|
||
'ad_count' => 0
|
||
];
|
||
}
|
||
|
||
// 更新该 creative_id 的统计数据
|
||
$creativeSummaryData[$creativeId]['spend'] += $creativeData['total_spend'];
|
||
$creativeSummaryData[$creativeId]['purchases_value'] += $creativeData['total_purchases_value'];
|
||
$creativeSummaryData[$creativeId]['purchases'] += $creativeData['total_purchases'];
|
||
$creativeSummaryData[$creativeId]['impressions'] += $creativeData['total_impressions'];
|
||
$creativeSummaryData[$creativeId]['clicks'] += $creativeData['total_clicks'];
|
||
$creativeSummaryData[$creativeId]['link_clicks'] += $creativeData['total_link_clicks'];
|
||
$creativeSummaryData[$creativeId]['outbound_clicks'] += $creativeData['total_outbound_clicks'];
|
||
$creativeSummaryData[$creativeId]['adds_to_cart'] += $creativeData['total_adds_to_cart'];
|
||
$creativeSummaryData[$creativeId]['revenue'] += $creativeData['total_revenue'];
|
||
$creativeSummaryData[$creativeId]['video_25'] += $creativeData['video_25'];
|
||
$creativeSummaryData[$creativeId]['video_50'] += $creativeData['video_50'];
|
||
$creativeSummaryData[$creativeId]['video_75'] += $creativeData['video_75'];
|
||
$creativeSummaryData[$creativeId]['video_100'] += $creativeData['video_100'];
|
||
$creativeSummaryData[$creativeId]['video_plays'] += $creativeData['video_plays'];
|
||
// 填充广告计数
|
||
// $creativeSummaryData[$creativeData->creative_id]['ad_count'] = rand(10, 200); // 每个 creative_id 对应一个广告
|
||
}
|
||
// dump($creativeSummaryData);
|
||
|
||
// 汇总总体统计数据
|
||
$statisticsData['spend'] = array_sum(array_column($creativeSummaryData, 'spend'));
|
||
$statisticsData['purchases_value'] = array_sum(array_column($creativeSummaryData, 'purchases_value'));
|
||
$statisticsData['purchases'] = array_sum(array_column($creativeSummaryData, 'purchases'));
|
||
$statisticsData['impressions'] = array_sum(array_column($creativeSummaryData, 'impressions'));
|
||
$statisticsData['clicks'] = array_sum(array_column($creativeSummaryData, 'clicks'));
|
||
$statisticsData['link_clicks'] = array_sum(array_column($creativeSummaryData, 'link_clicks'));
|
||
$statisticsData['outbound_clicks'] = array_sum(array_column($creativeSummaryData, 'outbound_clicks'));
|
||
$statisticsData['adds_to_cart'] = array_sum(array_column($creativeSummaryData, 'adds_to_cart'));
|
||
$statisticsData['revenue'] = array_sum(array_column($creativeSummaryData, 'revenue'));
|
||
$statisticsData['video_25'] = array_sum(array_column($creativeSummaryData, 'video_25'));
|
||
$statisticsData['video_50'] = array_sum(array_column($creativeSummaryData, 'video_50'));
|
||
$statisticsData['video_75'] = array_sum(array_column($creativeSummaryData, 'video_75'));
|
||
$statisticsData['video_100'] = array_sum(array_column($creativeSummaryData, 'video_100'));
|
||
$statisticsData['video_plays'] = array_sum(array_column($creativeSummaryData, 'video_plays'));
|
||
// 汇总统计数据
|
||
$statistics = [
|
||
'spend' => '$' . number_format($statisticsData['spend'], 2), // 格式化金额
|
||
'purchases_value' => '$' . number_format($statisticsData['purchases_value'], 2), // 格式化金额
|
||
'roas' => $statisticsData['spend'] == 0 ? '-' : round($statisticsData['purchases_value'] / $statisticsData['spend'], 2) . 'x',
|
||
'cpa' => $statisticsData['purchases'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['purchases'], 2),
|
||
'cpc_link_click' => $statisticsData['link_clicks'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['link_clicks'], 2),
|
||
'cpm' => $statisticsData['impressions'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] * 1000 / $statisticsData['impressions'], 2), // sum(spend) * 1000 / sum(Impression)
|
||
'cpc_all' => $statisticsData['clicks'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['clicks'], 2),
|
||
'aov' => $statisticsData['purchases'] == 0 ? '-' : '$' . number_format($statisticsData['purchases_value'] / $statisticsData['purchases'], 2), // 格式化金额
|
||
'click_to_atc_ratio' => ($statisticsData['clicks'] > 0) ? number_format(($statisticsData['adds_to_cart'] / $statisticsData['clicks']) * 100, 2) . '%' : '-',
|
||
'atc_to_purchase_ratio' => ($statisticsData['adds_to_cart'] > 0) ? number_format(($statisticsData['purchases'] / $statisticsData['adds_to_cart']) * 100, 2) . '%' : '-',
|
||
'purchases' => $statisticsData['purchases'],
|
||
'first_frame_retention' => self::calculateFirstFrameRetention($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
|
||
'thumbstop' => self::calculateThumbstop($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
|
||
'ctr_outbound' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
'click_to_purchase' => ($statisticsData['purchases'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['purchases']) * 100, 2) . '%' : '-',
|
||
'ctr_all' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
'video_plays_25_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_25'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
|
||
'video_plays_50_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_50'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
|
||
'video_plays_75_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_75'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
|
||
'video_plays_100_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_100'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
|
||
'hold_rate' => self::calculateHoldRate($statisticsData['video_25'], $statisticsData['video_50'], $statisticsData['video_75'], $statisticsData['video_100']),// 格式化百分比
|
||
];
|
||
|
||
// 获取每个 creative_id 对应的广告数量
|
||
$creativeIds_from_google = array_keys(array_filter($creativeSummaryData, function ($item) {
|
||
return $item['platform'] == 2;
|
||
}));
|
||
|
||
if (!empty($creativeIds_from_google)) {
|
||
// 将整数日期转为 Y-m-d 格式
|
||
$formattedStartDate = DateTime::createFromFormat('Ymd', $startDate)->format('Y-m-d');
|
||
$formattedEndDate = DateTime::createFromFormat('Ymd', $endDate)->format('Y-m-d');
|
||
// 查询满足条件的 asset_id 和唯一 ad_id 计数
|
||
$ad_count_google = AssetRelation::whereIn('asset_id', $creativeIds_from_google)
|
||
->whereBetween('date', [$formattedStartDate, $formattedEndDate])
|
||
->group('asset_id')
|
||
->column('COUNT(DISTINCT ad_id) AS ad_count', 'asset_id');
|
||
}
|
||
$creativeIds_from_fb_tk = array_keys(array_filter($creativeSummaryData, function ($item) {
|
||
return ($item['platform'] == 1 || $item['platform'] == 3);
|
||
}));
|
||
if (!empty($creativeIds_from_fb_tk)) {
|
||
$ad_count_fb_tk = BpsAdAd::whereIn('creative_id', $creativeIds_from_fb_tk)
|
||
->group('creative_id')
|
||
->column('COUNT(DISTINCT ad_id) as ad_count', 'creative_id');
|
||
}
|
||
// 确保变量存在，避免未定义错误
|
||
$ad_count_fb_tk = $ad_count_fb_tk ?? [];
|
||
$ad_count_google = $ad_count_google ?? [];
|
||
// 合并数组
|
||
$ad_count_combined = $ad_count_fb_tk + $ad_count_google;
|
||
//dump($ad_count_combined);
|
||
// dump($creativeIds_from_fb_tk);
|
||
|
||
// 将广告数量填充到对应的 creativeSummaryData 中
|
||
foreach ($creativeSummaryData as $creativeId => &$creativeData) {
|
||
$creativeData['ad_count'] = $ad_count_combined[$creativeId] ?? 0; // 如果没有匹配记录，默认填充 0
|
||
// dump($creativeData);
|
||
}
|
||
unset($creativeData); // 解除引用
|
||
// dump($creativeSummaryData);
|
||
|
||
// 格式化返回的创意数据
|
||
$formattedData = array_map(function ($item) {
|
||
return [
|
||
'creative_id' => $item['creative_id'],
|
||
'creative' => $item['creative'] ?: '-',
|
||
'platform' => $item['platform'] ?: '-',
|
||
'creative_type' => $item['creative_type'],
|
||
'creative_url' => $item['creative_url'],
|
||
'thumbnail_url' => $item['thumbnail_url'],
|
||
'spend' => '$' . number_format($item['spend'], 2),
|
||
'purchases_value' => '$' . number_format($item['purchases_value'], 2),
|
||
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
|
||
'cpa' => $item['purchases'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['purchases'], 2),
|
||
'cpc_link_click' => $item['link_clicks'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['link_clicks'], 2),
|
||
'cpm' => $item['impressions'] == 0 ? '-' : '$' . number_format($item['spend'] * 1000 / $item['impressions'], 2),
|
||
'cpc_all' => $item['clicks'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['clicks'], 2),
|
||
'aov' => $item['purchases'] == 0 ? '-' : '$' . number_format($item['purchases_value'] / $item['purchases'], 2),
|
||
'click_to_atc_ratio' => ($item['clicks'] > 0) ? number_format(($item['adds_to_cart'] / $item['clicks']) * 100, 2) . '%' : '-',
|
||
'atc_to_purchase_ratio' => ($item['adds_to_cart'] > 0) ? number_format(($item['purchases'] / $item['adds_to_cart']) * 100, 2) . '%' : '-',
|
||
'purchases' => $item['purchases'],
|
||
'first_frame_retention' => self::calculateFirstFrameRetention($item['impressions'], $item['video_plays'], $item['video_25']),
|
||
'thumbstop' => self::calculateThumbstop($item['impressions'], $item['video_plays'], $item['video_25']),
|
||
'ctr_outbound' => ($item['impressions'] > 0) ? number_format(($item['outbound_clicks'] / $item['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
|
||
'click_to_purchase' => ($item['purchases'] > 0) ? number_format(($item['outbound_clicks'] / $item['purchases']) * 100, 2) . '%' : '-',
|
||
'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
|
||
'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
|
||
'impressions' => $item['impressions'],
|
||
'video_plays_25_rate' => ($item['video_plays'] > 0) ? number_format($item['video_25'] / $item['video_plays'], 2) . '%' : '-',
|
||
'video_plays_50_rate' => ($item['video_plays'] > 0) ? number_format($item['video_50'] / $item['video_plays'], 2) . '%' : '-',
|
||
'video_plays_75_rate' => ($item['video_plays'] > 0) ? number_format($item['video_75'] / $item['video_plays'], 2) . '%' : '-',
|
||
'video_plays_100_rate' => ($item['video_plays'] > 0) ? number_format($item['video_100'] / $item['video_plays'], 2) . '%' : '-',
|
||
'hold_rate' => self::calculateHoldRate($item['video_25'], $item['video_50'], $item['video_75'], $item['video_100']),
|
||
'ad_count' => $item['ad_count'],
|
||
// 添加更多的格式化字段
|
||
];
|
||
}, $creativeSummaryData);
|
||
// $formattedData = array_values($creativeSummaryData); // 未分页处理
|
||
$pagedData = array_slice(array_values($formattedData), $startIndex, $pageSize); // 分页处理
|
||
// 9. 返回分页数据
|
||
return [
|
||
'data' => $pagedData,
|
||
'total' => count($creativeSummaryData),
|
||
'statistics' => $statistics, // 汇总的统计数据
|
||
'pagination' => [
|
||
'startIndex' => ($page - 1) * $pageSize,
|
||
'maxResults' => $pageSize,
|
||
'count' => count($creativeSummaryData),
|
||
'pageNo' => $page,
|
||
'pageSize' => $pageSize,
|
||
'pages' => ceil(count($creativeSummaryData) / $pageSize)
|
||
]
|
||
];
|
||
}
|
||
|
||
public static function calculateFirstFrameRetention($impressions, $video_play, $video_25)
|
||
{
|
||
// 如果 impressions 为 0 或 NULL，直接返回 0
|
||
if ($impressions == 0 || $video_play == 0) {
|
||
return '-';
|
||
}
|
||
|
||
// 处理 NULL 值，用 0 替换
|
||
$video_25 = $video_25 ?? 0;
|
||
|
||
// 计算公式
|
||
return number_format(($video_play / $impressions) * ($video_25 / $video_play) * 100, 2) . '%';
|
||
}
|
||
|
||
public static function calculateThumbstop($impressions, $video_play, $video_25)
|
||
{
|
||
// 如果 impressions 为 0 或 NULL，直接返回 0
|
||
if ($impressions == 0) {
|
||
return '-';
|
||
}
|
||
|
||
// 处理 NULL 值，用 0 替换
|
||
$video_play = $video_play ?? 0;
|
||
$video_25 = $video_25 ?? 0;
|
||
|
||
// 计算公式
|
||
return number_format((($video_play * 0.7) + ($video_25 * 0.3)) / $impressions * 100, 2) . '%';
|
||
}
|
||
|
||
public static function calculateHoldRate($video_25, $video_50, $video_75, $video_100)
|
||
{
|
||
// 如果 video_25 为 0 或 NULL，直接返回 0
|
||
if ($video_25 == 0) {
|
||
return '-';
|
||
}
|
||
|
||
// 处理 NULL 值，用 0 替换
|
||
$video_25 = $video_25 ?? 0;
|
||
$video_50 = $video_50 ?? 0;
|
||
$video_75 = $video_75 ?? 0;
|
||
$video_100 = $video_100 ?? 0;
|
||
|
||
// 计算公式
|
||
$numerator = $video_25 + $video_50 + $video_75 + $video_100;
|
||
$denominator = $video_25 * 4;
|
||
return number_format(($numerator / $denominator) * 100, 2) . '%';
|
||
}
|
||
|
||
|
||
/**
|
||
* 初始化统计数据
|
||
*/
|
||
private function initializeStatistics()
|
||
{
|
||
return [
|
||
'impressions' => 0,
|
||
'clicks' => 0,
|
||
'revenue' => 0,
|
||
'spend' => 0,
|
||
'purchases_value' => 0,
|
||
'roas' => 0,
|
||
'cpa' => '-',
|
||
'cpc_link_click' => '-',
|
||
'cpm' => '-',
|
||
'cpc_all' => '-',
|
||
'aov' => '-',
|
||
'click_to_atc_ratio' => '-',
|
||
'atc_to_purchase_ratio' => '-',
|
||
'purchases' => 0,
|
||
'first_frame_retention' => '-',
|
||
'thumbstop' => '-',
|
||
'ctr_outbound' => '-',
|
||
'click_to_purchase' => '-',
|
||
'ctr_all' => '-',
|
||
'video_plays_25_rate' => 0,
|
||
'video_plays_50_rate' => 0,
|
||
'video_plays_75_rate' => 0,
|
||
'video_plays_100_rate' => 0,
|
||
'hold_rate' => '-',
|
||
// Add other stats as necessary
|
||
];
|
||
}
|
||
|
||
public function getAdcycleInsight($platformType, $customerIds, $cycle, $startDate = null, $endDate = null)
|
||
{
|
||
// 1. 查询全部数据集
|
||
$adcycleDataQuery = BpsAdInsight::alias('i');
|
||
if ($platformType != 0) {
|
||
$adcycleDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
|
||
}
|
||
//dump($customerIds);
|
||
// 2. 客户 ID 过滤（如果提供了）
|
||
if (!empty($customerIds)) {
|
||
$adcycleDataQuery->whereIn('i.account_id', $customerIds);
|
||
} else {
|
||
return [
|
||
'data' => [],
|
||
'total' => 0
|
||
];
|
||
}
|
||
|
||
// 3. 时间范围筛选
|
||
if ($startDate && $endDate) {
|
||
$adcycleDataQuery->whereBetween('i.date', [$startDate, $endDate]);
|
||
}
|
||
|
||
// 4. 获取数据并按日期聚合
|
||
$adcycleData = $adcycleDataQuery->field([
|
||
'i.date',
|
||
ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) as spend'),
|
||
ThinkDb::raw('COALESCE(SUM(i.revenue), 0) as revenue')
|
||
])
|
||
->group('i.date') // 按日期进行分组
|
||
->select();
|
||
|
||
// dump(ThinkDb::getLastSql());
|
||
|
||
// 5. 处理数据，按照周期进行分组
|
||
$processedData = $this->processDataByCycle($adcycleData->toArray(), $cycle);
|
||
|
||
// 6. 返回处理后的数据
|
||
return $processedData;
|
||
}
|
||
|
||
/**
|
||
* 按周期处理数据
|
||
*
|
||
* @param array $adcycleData 原始数据
|
||
* @param string $cycle 周期类型（daily, weekly, monthly）
|
||
* @return array 按照周期分组后的数据
|
||
*/
|
||
private function processDataByCycle($adcycleData, $cycle)
|
||
{
|
||
// 排序 adcycleData 数组，确保按照日期升序排列
|
||
usort($adcycleData, function ($a, $b) {
|
||
return $a['date'] <=> $b['date']; // 按照 'YYYYMMDD' 字符顺序排序
|
||
});
|
||
$groupedData = [];
|
||
|
||
foreach ($adcycleData as $data) {
|
||
// 根据周期类型，调整日期分组
|
||
switch ($cycle) {
|
||
case 1:
|
||
// 将 'YYYYMMDD' 格式的日期转换为 'YYYY-MM-DD'
|
||
$date = DateTime::createFromFormat('Ymd', $data['date']); // 转换为 DateTime 对象
|
||
$key = $date ? $date->format('Y-m-d') : ''; // 格式化为 'YYYY-MM-DD'
|
||
break;
|
||
case 2:
|
||
// 使用 ISO 周格式来分组
|
||
$key = $this->getWeekFromDate($data['date']);
|
||
break;
|
||
case 3:
|
||
// 按年-月格式分组
|
||
$key = $this->getMonthFromDate($data['date']);
|
||
break;
|
||
default:
|
||
throw new \InvalidArgumentException("Invalid cycle value. Use 'daily', 'weekly' or 'monthly'.");
|
||
}
|
||
|
||
// 汇总数据
|
||
if (!isset($groupedData[$key])) {
|
||
$groupedData[$key] = [
|
||
'spend' => 0,
|
||
'revenue' => 0,
|
||
// 'conversions_value' => 0,
|
||
// 'conversions' => 0,
|
||
// 'impressions' => 0,
|
||
// 'clicks' => 0
|
||
];
|
||
}
|
||
|
||
// 累加数据
|
||
$groupedData[$key]['spend'] += $data['spend'];
|
||
$groupedData[$key]['revenue'] += $data['revenue'];
|
||
// $groupedData[$key]['conversions_value'] += $data->purchases_value;
|
||
// $groupedData[$key]['conversions'] += $data->purchases;
|
||
// $groupedData[$key]['impressions'] += $data->impressions;
|
||
// $groupedData[$key]['clicks'] += $data->clicks;
|
||
}
|
||
|
||
// 格式化返回数据
|
||
$formattedData = [];
|
||
foreach ($groupedData as $key => $values) {
|
||
$roas = $values['spend'] > 0 ? $values['revenue'] / $values['spend'] : 0;
|
||
$formattedData[] = [
|
||
'date' => $key,
|
||
'spend' => round($values['spend'], 2),
|
||
'roas' => $roas > 0 ? round($roas, 2) : 0
|
||
];
|
||
}
|
||
// 如果没有数据，返回空数组并提供默认的分页信息
|
||
if (empty($formattedData)) {
|
||
return [
|
||
'data' => [],
|
||
'total' => 0,
|
||
];
|
||
}
|
||
|
||
// 返回格式化后的数据
|
||
return [
|
||
'data' => $formattedData,
|
||
'total' => count($formattedData),
|
||
];
|
||
}
|
||
|
||
/**
|
||
* 获取周数（基于 ISO 周格式）
|
||
*
|
||
* @param int $date 日期（格式：YYYYMMDD）
|
||
* @return string ISO 周格式（YYYY-Www）
|
||
*/
|
||
private function getWeekFromDate($date)
|
||
{
|
||
// 将日期转换为 PHP DateTime 对象
|
||
$dateStr = (string)$date;
|
||
$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
|
||
|
||
// 获取 ISO 周格式
|
||
return $dateObj->format('o-W') . 'W';
|
||
}
|
||
|
||
/**
|
||
* 获取月分（格式：YYYY-MM）
|
||
*
|
||
* @param int $date 日期（格式：YYYYMMDD）
|
||
* @return string 月份格式（YYYY-MM）
|
||
*/
|
||
private function getMonthFromDate($date)
|
||
{
|
||
// 将日期转换为 PHP DateTime 对象
|
||
$dateStr = (string)$date;
|
||
$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
|
||
|
||
// 获取年-月格式
|
||
return $dateObj->format('Y-m');
|
||
}
|
||
|
||
public static function getPlatformType($thirdType)
|
||
{
|
||
$platformMapping = [
|
||
'facebook' => 1,
|
||
'google' => 2,
|
||
'tiktok' => 3,
|
||
];
|
||
|
||
return $platformMapping[$thirdType] ?? null; // 如果不存在的第三方类型，返回 null
|
||
}
|
||
|
||
}
|