webman_ad/app/service/GoogleAdsReportService.php
2024-12-23 12:00:33 +08:00

515 lines
22 KiB
PHP

<?php
namespace app\service;
use app\model\Ad;
use app\model\DayData;
use app\model\Campaign;
use app\model\AdGroup;
use PhpOffice\PhpSpreadsheet\Spreadsheet;
use PhpOffice\PhpSpreadsheet\Writer\Xlsx;
use think\db\exception\DbException;
use think\facade\Db;
use think\model\Collection;
class GoogleAdsReportService
{
/**
* 获取广告列表
*/
public static function getAdList($page, $pageSize, $keyword, $dateRange)
{
// 基础查询:广告表和日数据表联接
$query = Ad::alias('a')
->leftJoin('bps.bps_google_ads_ad_group g', 'a.ad_group_id = g.ad_group_id') // 关联广告组表
->leftJoin('bps.bps_google_ads_campaign c', 'a.campaign_id = c.campaign_id') // 关联广告系列表
->leftJoin('bps.bps_google_ad_day_data d', 'a.ad_id = d.ad_id')
->field('a.ad_id, -1 as ad_name, a.status as ad_status, a.customer_id,a.ad_group_id, g.ad_group_name, a.campaign_id,c.campaign_name,
SUM(d.clicks) as clicks, SUM(d.cost_micros) / 1000000 as spend,
SUM(d.conversions) as results, SUM(d.conversions_value) as conversions_value,
SUM(d.impressions) as reach,-1 as roas,-1 as be_roas,-1 as revenue, -1 as profit, -1 as delivery')
->group('a.ad_id, a.ad_name, a.status, a.customer_id, a.ad_group_id, g.ad_group_name, a.campaign_id, c.campaign_name') // 确保所有字段都在 group by 中
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('a.ad_name', 'like', '%' . $keyword . '%');
}
});
// 根据日期维度添加聚合条件
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
// 获取分页数据
$ads = $query->paginate($pageSize, false, ['page' => $page]);
// 返回分页和总数信息
return [
'data' => $ads->items(),
'total' => $ads->total(),
'current_page' => $ads->currentPage(),
'last_page' => $ads->lastPage(),
];
}
/**
* 导出广告列表到 Excel
*
* @param string $keyword
* @param string $dateRange
* @return void
*/
public static function exportAdListToExcel($keyword, $dateRange)
{
// 获取所有的广告数据
$query = Ad::alias('a')
->leftJoin('bps.bps_google_ads_ad_group g', 'a.ad_group_id = g.ad_group_id') // 关联广告组表
->leftJoin('bps.bps_google_ads_campaign c', 'a.campaign_id = c.campaign_id') // 关联广告系列表
->leftJoin('bps.bps_google_ad_day_data d', 'a.ad_id = d.ad_id')
->field('a.ad_id, -1 as ad_name, a.status as ad_status, a.customer_id,a.ad_group_id, g.ad_group_name, a.campaign_id,c.campaign_name,
SUM(d.clicks) as clicks, SUM(d.cost_micros) / 1000000 as spend,
SUM(d.conversions) as results, SUM(d.conversions_value) as conversions_value,
SUM(d.impressions) as reach,-1 as roas,-1 as be_roas,-1 as revenue, -1 as profit, -1 as delivery')
->group('a.ad_id, a.ad_name, a.status, a.customer_id, a.ad_group_id, g.ad_group_name, a.campaign_id, c.campaign_name') // 确保所有字段都在 group by 中
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('a.ad_name', 'like', '%' . $keyword . '%');
}
});
// 根据日期维度添加聚合条件
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
// 获取所有广告数据
$ads = $query->select();
// 创建一个新的 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$sheet->setCellValue('A1', 'Ad ID');
$sheet->setCellValue('B1', 'Ad Status');
$sheet->setCellValue('C1', 'Name');
$sheet->setCellValue('D1', 'Campaign');
$sheet->setCellValue('E1', 'Ad Set');
$sheet->setCellValue('F1', 'Delivery');
$sheet->setCellValue('G1', 'Results');
$sheet->setCellValue('H1', 'Reach');
$sheet->setCellValue('I1', 'Revenue');
$sheet->setCellValue('J1', 'ROAS');
$sheet->setCellValue('K1', 'beROAS');
$sheet->setCellValue('L1', 'Profit');
$sheet->setCellValue('M1', 'Spend');
// $sheet->setCellValue('N1', 'Customer ID');
// $sheet->setCellValue('E1', 'Clicks');
// $sheet->setCellValue('F1', 'Cost Micros');
// $sheet->setCellValue('G1', 'Conversions');
// $sheet->setCellValue('H1', 'Conversions Value');
// $sheet->setCellValue('I1', 'Impressions');
// 填充数据
$row = 2; // 从第二行开始
foreach ($ads as $ad) {
$sheet->setCellValueExplicit('A' . $row, (string)$ad->ad_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置 ad_id 为文本
$sheet->setCellValue('B' . $row, $ad->ad_status);
$sheet->setCellValueExplicit('C' . $row, $ad->ad_name); // 直接设置 ad_name
$sheet->setCellValueExplicit('D' . $row, $ad->campaign_name); // 直接设置 ad_name
$sheet->setCellValueExplicit('E' . $row, $ad->ad_group_name); // 直接设置 ad_name
$sheet->setCellValueExplicit('F' . $row, $ad->delivery); // 直接设置 ad_name
$sheet->setCellValue('G' . $row, $ad->conversions);
$sheet->setCellValue('H' . $row, $ad->reach);
$sheet->setCellValue('I' . $row, $ad->revenue);
$sheet->setCellValue('J' . $row, $ad->roas);
$sheet->setCellValue('K' . $row, $ad->be_roas);
$sheet->setCellValue('L' . $row, $ad->profit);
$sheet->setCellValue('M' . $row, $ad->spend);
// $sheet->setCellValueExplicit('N' . $row, (string)$ad->customer_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置 customer_id 为文本
$row++;
}
// 设置 Excel 文件名
$fileName = 'Ad_Report_' . $dateRange . '_' . date('Y-m-d_H-i-s') . '.xlsx';
// 创建 Excel 文件并保存
$writer = new Xlsx($spreadsheet);
$filePath = public_path() . '/' . $fileName;
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
// return ['success' => true, 'file_path' => $filePath];
} catch (\Exception $e) {
return ['' => false, 'message' => $e->getMessage()];
}
}
/**
* 获取广告系列列表
*/
public static function getCampaignList($page, $pageSize, $keyword, $dateRange)
{
// 基础查询:广告活动和日数据表联接
$query = Campaign::alias('c')
->leftJoin('bps.bps_google_ad_day_data d', 'c.campaign_id = d.campaign_id')
->field('c.campaign_id, c.status as campaign_status,c.campaign_name, c.customer_id,
SUM(d.clicks) as clicks, SUM(d.cost_micros) / 1000000 as spend,
SUM(d.conversions) as results, SUM(d.conversions_value) as conversions_value,
SUM(d.impressions) as reach,-1 as roas,-1 as be_roas,-1 as revenue, -1 as profit, -1 as delivery')
->group('c.campaign_id, c.status,c.customer_id, c.campaign_name')
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('c.campaign_name', 'like', '%' . $keyword . '%');
}
});
// 根据日期维度添加聚合条件
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
// 获取分页数据
$campaigns = $query->paginate($pageSize, false, ['page' => $page]);
// 返回分页和总数信息
return [
'data' => $campaigns->items(),
'total' => $campaigns->total(),
'current_page' => $campaigns->currentPage(),
'last_page' => $campaigns->lastPage(),
];
}
/**
* 导出广告系列数据到 Excel
*
* @param string $keyword
* @param string $dateRange
* @return void
*/
public static function exportCampaignsToExcel($keyword, $dateRange)
{
// 获取所有的广告系列数据
$query = Campaign::alias('c')
->leftJoin('bps.bps_google_ad_day_data d', 'c.campaign_id = d.campaign_id')
->field('c.campaign_id, c.status as campaign_status,c.campaign_name, c.customer_id,
SUM(d.clicks) as clicks, SUM(d.cost_micros) / 1000000 as spend,
SUM(d.conversions) as results, SUM(d.conversions_value) as conversions_value,
SUM(d.impressions) as reach,-1 as roas,-1 as be_roas,-1 as revenue, -1 as profit, -1 as delivery')
->group('c.campaign_id, c.status,c.customer_id, c.campaign_name')
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('c.campaign_name', 'like', '%' . $keyword . '%');
}
});
// 根据日期维度添加聚合条件
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
// 获取所有广告系列数据
$campaigns = $query->select();
// 创建一个新的 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$sheet->setCellValue('A1', 'Campaign ID');
$sheet->setCellValue('B1', 'Status');
$sheet->setCellValue('C1', 'Name');
$sheet->setCellValue('D1', 'Delivery');
$sheet->setCellValue('E1', 'Results');
$sheet->setCellValue('F1', 'Reach');
$sheet->setCellValue('G1', 'Revenue');
$sheet->setCellValue('H1', 'ROAS');
$sheet->setCellValue('I1', 'beROAS');
$sheet->setCellValue('J1', 'Profit');
$sheet->setCellValue('K1', 'Spend');
// 填充数据
$row = 2; // 从第二行开始
foreach ($campaigns as $campaign) {
//使用 setCellValueExplicit 显式设置为文本格式
$sheet->setCellValueExplicit('A' . $row, (string)$campaign->campaign_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置为文本格式
$sheet->setCellValue('B' . $row, $campaign->campaign_status);
$sheet->setCellValueExplicit('C' . $row, $campaign->campaign_name);
$sheet->setCellValueExplicit('D' . $row, $campaign->delivery); // 直接设置 ad_name
$sheet->setCellValue('E' . $row, $campaign->conversions);
$sheet->setCellValue('F' . $row, $campaign->reach);
$sheet->setCellValue('G' . $row, $campaign->revenue);
$sheet->setCellValue('H' . $row, $campaign->roas);
$sheet->setCellValue('I' . $row, $campaign->be_roas);
$sheet->setCellValue('J' . $row, $campaign->profit);
$sheet->setCellValue('K' . $row, $campaign->spend);
// $sheet->setCellValueExplicit('N' . $row, (string)$campaign->customer_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置为文本格式
$row++;
}
// 设置 Excel 文件名
$fileName = 'Campaign_Report_' . $dateRange . '_' . date('Y-m-d_H-i-s') . '.xlsx';
// 创建 Excel 文件并保存
$writer = new Xlsx($spreadsheet);
$filePath = public_path() . '/' . $fileName;
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
// return ['success' => true, 'file_path' => $filePath];
} catch (\Exception $e) {
return ['' => false, 'message' => $e->getMessage()];
}
}
/**
* 获取广告系列列表
*/
public static function getAdGroupList($page, $pageSize, $keyword, $dateRange)
{
// 初始化查询
$query = AdGroup::alias('ag')
->leftJoin('bps.bps_google_ad_day_data d', 'ag.ad_group_id = d.ad_group_id')
->leftJoin('bps.bps_google_ads_campaign c', 'ag.campaign_id = c.campaign_id') // 关联广告系列表
->field('ag.ad_group_id,ag.ad_group_name,ag.status as ad_group_status, ag.campaign_id,c.campaign_name, ag.customer_id,
SUM(d.clicks) as clicks, SUM(d.cost_micros) / 1000000 as spend,
SUM(d.conversions) as results, SUM(d.conversions_value) as conversions_value,
SUM(d.impressions) as reach,-1 as roas,-1 as be_roas,-1 as revenue, -1 as profit, -1 as delivery')
->group('ag.ad_group_id,ag.ad_group_name,ag.status, ag.campaign_id,c.campaign_name, ag.customer_id')
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('ag.ad_group_name', 'like', '%' . $keyword . '%');
}
});
// 根据日期范围添加聚合条件
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
// 分页查询
try {
// $sql = $query->fetchSql()->select(); // fetchSql() 会返回 SQL 查询语句
// echo "Executed SQL: " . $sql; // 输出执行的 SQL
$result = $query->paginate([
'list_rows' => $pageSize, // 每页数量
'page' => $page, // 当前页码
]);
// 返回分页数据
return [
'data' => $result->items(),
'total' => $result->total(),
'current_page' => $result->currentPage(),
'last_page' => $result->lastPage(),
];
} catch (DbException $e) {
// 处理数据库查询错误
return [
'error' => 'Database query failed: ' . $e->getMessage(),
];
}
}
/**
* 将广告组数据导出到 Excel 文件
*/
public static function exportAdGroupsToExcel($keyword = '', $dateRange = 'Today')
{
// 初始化查询
$query = AdGroup::alias('ag')
->leftJoin('bps.bps_google_ad_day_data d', 'ag.ad_group_id = d.ad_group_id')
->leftJoin('bps.bps_google_ads_campaign c', 'ag.campaign_id = c.campaign_id') // 关联广告系列表
->field('ag.ad_group_id,ag.ad_group_name,ag.status as ad_group_status, ag.campaign_id,c.campaign_name, ag.customer_id,
SUM(d.clicks) as clicks, SUM(d.cost_micros) / 1000000 as spend,
SUM(d.conversions) as results, SUM(d.conversions_value) as conversions_value,
SUM(d.impressions) as reach,-1 as roas,-1 as be_roas,-1 as revenue, -1 as profit, -1 as delivery')
->group('ag.ad_group_id,ag.ad_group_name,ag.status, ag.campaign_id,c.campaign_name, ag.customer_id')
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('ag.ad_group_name', 'like', '%' . $keyword . '%');
}
});
// 根据日期范围添加聚合条件
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
// 获取所有广告组数据
$ad_groups = $query->select();
// 创建一个新的 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$sheet->setCellValue('A1', 'Ad Group ID');
$sheet->setCellValue('B1', 'Status');
$sheet->setCellValue('C1', 'Name');
$sheet->setCellValue('D1', 'Campaign');
$sheet->setCellValue('E1', 'Delivery');
$sheet->setCellValue('F1', 'Results');
$sheet->setCellValue('G1', 'Reach');
$sheet->setCellValue('H1', 'Revenue');
$sheet->setCellValue('I1', 'ROAS');
$sheet->setCellValue('J1', 'beROAS');
$sheet->setCellValue('K1', 'Profit');
$sheet->setCellValue('L1', 'Spend');
// 填充数据
$row = 2;
foreach ($ad_groups as $adGroup) {
// 使用 setCellValueExplicit 显式设置为文本格式
$sheet->setCellValueExplicit('A' . $row, (string)$adGroup->ad_group_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置为文本格式
// $sheet->setCellValueExplicit('B' . $row, (string)$adGroup->campaign_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('B' . $row, $adGroup->ag_group_status);
$sheet->setCellValueExplicit('C' . $row, $adGroup->ad_group_name);
$sheet->setCellValueExplicit('D' . $row, $adGroup->campaign_name);
$sheet->setCellValueExplicit('E' . $row, $adGroup->delivery); // 直接设置 ad_name
$sheet->setCellValue('F' . $row, $adGroup->conversions);
$sheet->setCellValue('G' . $row, $adGroup->reach);
$sheet->setCellValue('H' . $row, $adGroup->revenue);
$sheet->setCellValue('I' . $row, $adGroup->roas);
$sheet->setCellValue('J' . $row, $adGroup->be_roas);
$sheet->setCellValue('K' . $row, $adGroup->profit);
$sheet->setCellValue('L' . $row, $adGroup->spend);
// $sheet->setCellValueExplicit('M' . $row, (string)$adGroup->customer_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$row++;
}
// 自动调整所有列宽
foreach (range('A', 'H') as $column) {
$spreadsheet->getActiveSheet()->getColumnDimension($column)->setAutoSize(true);
}
// 设置 Excel 文件名
$fileName = 'AdGroup_Report_' . $dateRange . '_' . date('Y-m-d_H-i-s') . '.xlsx';
// 创建 Excel 文件并保存
$writer = new Xlsx($spreadsheet);
$filePath = public_path() . '/' . $fileName;
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
// return ['success' => true, 'file_path' => $filePath];
} catch (\Exception $e) {
return ['' => false, 'message' => $e->getMessage()];
}
}
}