webman_ad/app/service/AdsInsightService.php

<?php

namespace app\service;

use app\model\Ad;
use app\model\BpsAdCreativeInsight;
use app\model\BpsAdInsight;

//use app\model\BpsAdsMerchantRelation;
use app\model\BpsAdsMerchantRelation;
use app\model\BpsAdsMerchantStoreRelation;
use app\model\DayData;
use app\model\Campaign;
use app\model\BpsAdCampaign;
use app\model\BpsAdSet;
use app\model\BpsAdAd;
use app\model\ThirdUser;
use app\model\Asset;
use app\model\AssetRelation;
use app\model\ThirdUserAdvertiser;
use DateTime;
use PhpOffice\PhpSpreadsheet\Spreadsheet;
use PhpOffice\PhpSpreadsheet\Writer\Xlsx;
use think\db\exception\DbException;
use think\facade\Db as ThinkDb;
use support\Redis;
use support\Response;
use support\Log;

class AdsInsightService
{
    // 在类顶部添加
    private static $sqlLogEnabled = false;

    // 状态映射数组
    private static $statusMapping = [
        0 => 'UNSPECIFIED',  // UNSPECIFIED
        1 => 'UNKNOWN',  // UNKNOWN
        2 => 'ENABLED',  // ENABLED
        3 => 'PAUSED',  // PAUSED
        4 => 'REMOVED',  // REMOVED
        5 => 'FROZEN',  // FROZEN
        6 => 'ARCHIVED',  // ARCHIVED
    ];
    // 状态映射数组
    private static $platformMapping = [
        1 => 'meta',
        2 => 'google',
        3 => 'tiktok',
    ];
    // 状态映射数组
    private static $creativeTypeMapping = [
        1 => 'image',
        2 => 'video',
    ];

    // Redis 键名前缀
    const REDIS_KEY_PREFIX = 'ad_data_count:';

    /**
     * 获取广告数据的各项总数（统一接口）
     *
     * @param array $customerIds 客户 ID 数组
     * @return array 各项 count 统计数据
     */
    public static function getAdCountData($merchantId, $storeId, $customerIds, $startDate, $endDate)
    {
        if (empty($customerIds)) {
            return [];
        }
        // 生成唯一的哈希键
        $hashKey  = self::generateHashKey($customerIds);
        $redisKey = self::REDIS_KEY_PREFIX . $hashKey;

        // 尝试从 Redis 中获取缓存值
        $cachedData = Redis::get($redisKey);
        if (!empty($cachedData)) {
            return json_decode($cachedData, true);
        }
        // 没有缓存时重新计算
        $countData = self::calculateCountData($merchantId, $storeId, $customerIds, $startDate, $endDate);

        // 缓存到 Redis，有效期 10 分钟
        Redis::setex($redisKey, 600, json_encode($countData));

        return $countData;
    }


    /**
     * 计算广告数据的 count
     */
    protected static function calculateCountData($merchantId, $storeId, $customerIds, $startDate, $endDate)
    {
        if (!$startDate || !$endDate) {
            [$startDate, $endDate] = self::getLastWeekDateRange();
        }
        return [
            'account_list_count' => self::getAccountListCount($merchantId, $storeId, $customerIds, $startDate, $endDate),
            'campaign_list_count' => self::getCampaignListCount($customerIds, $startDate, $endDate),
            'adset_list_count' => self::getAdsetListCount($customerIds, $startDate, $endDate),
            'ad_list_count' => self::getAdListCount($customerIds, $startDate, $endDate),
            'creative_list_count' => self::getCreativeListCount($customerIds, $startDate, $endDate),
        ];
    }

    /**
     * 生成 Redis 键的唯一哈希值
     */
    protected static function generateHashKey(array $customerIds)
    {
        sort($customerIds);
        return md5(json_encode($customerIds));
    }

    /**
     * 获取广告列表的 count
     */
    protected static function getAdListCount(array $customerIds, $startDate, $endDate)
    {
        return self::getAdList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
    }

    /**
     * 获取广告系列列表的 count
     */
    protected static function getCampaignListCount(array $customerIds, $startDate, $endDate)
    {
        return self::getCampaignList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
    }

    /**
     * 获取广告组列表的 count
     */
    protected static function getAdsetListCount(array $customerIds, $startDate, $endDate)
    {
        return self::getAdsetList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
    }

    /**
     * 获取账户列表的 count
     */
    protected static function getAccountListCount($merchantId, $storeId, $customerIds, $startDate, $endDate)
    {
        return self::getAccountList(0, $merchantId, $storeId, $customerIds, 1, 1, '', $startDate, $endDate, false, true);
    }

    /**
     * 获取账户列表的 count
     */
    protected static function getCreativeListCount(array $customerIds, $startDate, $endDate)
    {
        return self::getCreativeInsightData(0, $customerIds, 1, 1, '', $startDate, $endDate, false, true);
    }

    /**
     * 获取最近 7 天的起始和结束日期
     */
    protected static function getLastWeekDateRange()
    {
        $endDate   = (int)date('Ymd');
        $startDate = (int)date('Ymd', strtotime('-6 days'));
        return [$startDate, $endDate];
    }


    /**
     * 获取广告系列列表
     */
    public static function getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
    {
        // 检查 customerIds 是否为空，直接返回空结构
        if (empty($customerIds)) {
            return $countOnly ? 0 : [
                'pagination' => [
                    'startIndex' => 0,
                    'maxResults' => 0,
                    'count' => 0,
                    'pageNo' => $page,
                    'pageSize' => $pageSize,
                    'pages' => 0,
                ],
                'statistics' => [],
                'data' => [],
            ];
        }

        // 基础查询：广告活动和日数据表联接
        $query = BpsAdCampaign::alias('c')
            ->cache(false) // 强制不使用缓存
            ->where('c.account_id', 'in', $customerIds);
        // 如果只需要记录条数，执行计数查询
        if ($countOnly) {
            return $query->count();
        }

        // 动态构建日期条件
        $dateCondition = '';
        if ($startDate && $endDate) {
            $dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
        }
        $query->leftJoin('bps.bps_ads_insights d', "c.campaign_id = d.ad_campaign_id AND c.platform_type = d.platform AND {$dateCondition}")
            ->field('c.campaign_id, c.status as status, c.name, c.account_id,c.platform_type,
             COALESCE(SUM(d.clicks), 0) as clicks,
             COALESCE(SUM(d.spend) / 1000000, 0) as spend,
             COALESCE(SUM(d.impressions), 0) as impressions,
             COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
             COALESCE(SUM(d.purchases), 0) as purchases,
             COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
             COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
             COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
             COALESCE(SUM(d.platform_purchase_value / 1000000), 0) as revenue,
             COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
             -1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
            ->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type');
//            ->where('c.account_id', 'in', $customerIds); // 添加 customerIds 条件
        // 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
        if ($requireSpend) {
            $query->having('SUM(d.spend) > 0');
        }
        if ($status !== 0) {
            $query->where('c.status', '=', $status);
        }
        // 添加关键字过滤条件
        $query->where(function ($query) use ($keyword, $platformType) {
            if ($keyword) {
                $query->whereRaw('LOWER(c.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
            }
            if ($platformType) {
                $platformType = (int)$platformType;
                $query->where('c.platform_type', '=', $platformType);
            }
        });
        $query->order('c.platform_type,c.account_id,c.status', 'asc');
        // 获取所有符合条件的数据（不分页）
        $allCampaigns = $query->select()->toArray();

        $total_spend           = array_sum(array_column($allCampaigns, 'spend'));
        $total_cost            = array_sum(array_column($allCampaigns, 'total_cost'));
        $total_impressions     = array_sum(array_column($allCampaigns, 'impressions'));
        $total_clicks          = array_sum(array_column($allCampaigns, 'clicks'));
        $total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
        $total_revenue         = array_sum(array_column($allCampaigns, 'revenue'));
        $total_purchases       = array_sum(array_column($allCampaigns, 'purchases'));
//        $total_platform_purchase = array_sum(array_column($allCampaigns, 'platform_purchase'));
//        $total_pixel_purchase    = array_sum(array_column($allCampaigns, 'pixel_purchase'));
        $adds_to_cart      = array_sum(array_column($allCampaigns, 'adds_to_cart'));
        $cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
        // 汇总统计数据
        $statistics = [
            'platform_purchase' => number_format(array_sum(array_column($allCampaigns, 'platform_purchase'))),
            'pixel_purchase' => number_format(array_sum(array_column($allCampaigns, 'pixel_purchase'))),
            'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
            'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
            'clicks' => number_format($total_clicks),
            'impressions' => number_format($total_impressions),
            'adds_to_cart' => number_format($adds_to_cart),
            'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
            'purchases' => number_format($total_purchases),
            'purchases_value' => array_sum(array_column($allCampaigns, 'purchases_value')),
            'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
            'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入
            'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
            'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%',  // 转换率
            'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2),  // 净利润
            'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%',  // 净利润率
            'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
            // 计算总的 CTR
            'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-',  // 格式化为百分比
        ];

        // 获取分页数据
//        $campaigns = $query->paginate($pageSize, false, ['page' => $page]);
        // 获取分页数据
        $page = max(1, (int)$page); // 确保页码不小于 1
//             $ads = $query->page($page, $pageSize)->select();
        $campaigns = $query->limit(($page - 1) * $pageSize, $pageSize)->select();


        $accountIds = array_unique(array_column($campaigns->toArray(), 'account_id'));
        $accountNames = BpsAdsMerchantRelation::whereIn('account_id', $accountIds)
            ->column('account_name', 'account_id');
        // 确保数据格式统一
        $result = array_map(function ($item) use ($accountNames){
            // CTR 的计算：点击率 = 点击数 / 展示数
            $ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
            // Conversion Rate 的计算：转换率 = 购买数 / 点击数
            $conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
            // Net Profit 的计算：净利润 = 收入 - 总成本
            $net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
            // Net Profit Margin 的计算：净利润率 = 净利润 / 收入
            $net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
            // Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
            $net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
            return [
                'id' => $item['campaign_id'],
                'platform_type' => $item['platform_type'],
                'account_id' => $item['account_id'],  // 映射为 customer_id
                'account_name' => $accountNames[$item['account_id']] ?? '-', // 新增字段
                'name' => $item['name'] ?: '-',  // 若 name 为空则显示 '-'
                'status' => $item['status'],
                'platform_purchase' => number_format($item['platform_purchase']),
                'pixel_purchase' => number_format($item['pixel_purchase']),
                'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
                'spend' => '$' . number_format($item['spend'], 2),  // 格式化支出
                'impressions' => number_format($item['impressions']),
                'clicks' => number_format($item['clicks']),
                'ctr' => $ctr,  // CTR 字段
                'adds_to_cart' => number_format($item['adds_to_cart']),
                'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
                'purchases' => number_format($item['purchases']),
                'purchases_value' => '$' . number_format($item['purchases_value'], 2),  // 格式化购买金额
                'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
                'revenue' => '$' . number_format($item['revenue'], 2),  // 格式化收入
                'total_cost' => '$' . number_format($item['total_cost'], 2),  // 格式化总成本
                'conversion_rate' => $conversion_rate,
                'net_profit' => $net_profit,
                'net_profit_margin' => $net_profit_margin,
                'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
            ];
        }, $campaigns->toArray());

        // Pagination 数据
        $pagination = [
            'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
            'maxResults' => count($campaigns),               // 当前页实际返回数据数量
            'count' => count($allCampaigns),            // 符合条件的总记录数
            'pageNo' => $page,                         // 当前页码
            'pageSize' => $pageSize,                   // 每页条数
            'pages' => (int)ceil(count($allCampaigns) / $pageSize), // 总页数
        ];

        return [
            'pagination' => $pagination,
            'statistics' => $statistics,
            'data' => $result,
        ];
    }

    /**
     * 导出广告系列列表到 Excel
     *
     * @param int $platformType 平台类型
     * @param array $customerIds 客户ID列表
     * @param int $page 当前页码
     * @param int $pageSize 每页条数
     * @param string $keyword 关键字
     * @param string|null $startDate 开始日期
     * @param string|null $endDate 结束日期
     * @param int $status 广告系列状态
     */
    public static function exportCampaignsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
    {
        // 调用 getCampaignList 获取广告系列数据
        $campaignList = self::getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend);

        if (empty($campaignList['data'])) {
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }

        // 创建 Spreadsheet 对象
        $spreadsheet = new Spreadsheet();
        $sheet       = $spreadsheet->getActiveSheet();

        // 设置表头
        $headers = [
            'A1' => 'Ad Campaigns',
            'B1' => 'Status',
            'C1' => 'Ad Platform', // 修正为 Ad Platform
            'D1' => 'Ad Accounts', // 修正为 Ad Accounts
            'E1' => 'Platform  Purchases',
            'F1' => 'Best Pixel Purchases',
            'G1' => 'ROAS',
            'H1' => 'Amount Spent',
            'I1' => 'Impressions',
            'J1' => 'Clicks',
            'K1' => 'Click Through Rate',
            'L1' => 'Adds to Cart',
            'M1' => 'Cost per ATC',
            'N1' => 'Purchases',
            'O1' => 'Purchases Value',
            'P1' => 'Cost per Purchase',
            'Q1' => 'Conversion Rate',
            'R1' => 'Revenue',
            'S1' => 'Total Cost',
            'T1' => 'Net Profit',
            'U1' => 'Net Profit Margin',
            'V1' => 'Net Profit on Ad Spend' // 新增 V 列
        ];
        foreach ($headers as $cell => $header) {
            $sheet->setCellValue($cell, $header);
        }

        // 填充数据
        $row = 2;
        foreach ($campaignList['data'] as $campaign) {
//            $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
            $sheet->setCellValue('A' . $row, $campaign['name']); // Ad Campaigns
            $sheet->setCellValue('B' . $row, self::$statusMapping[$campaign['status']]); // Status
            $sheet->setCellValue('C' . $row, self::$platformMapping[$campaign['platform_type']]); // Platform Type
//            $sheet->setCellValueExplicit('D' . $row, (string)$campaign['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
            $sheet->setCellValue('D' . $row, $campaign['account_name']);
            $sheet->setCellValue('E' . $row, $campaign['platform_purchase']);
            $sheet->setCellValue('F' . $row, $campaign['pixel_purchase']);
            $sheet->setCellValue('G' . $row, $campaign['roas']); // ROAS
            $sheet->setCellValue('H' . $row, $campaign['spend']); // Amount Spent
            $sheet->setCellValue('I' . $row, $campaign['impressions']); // Impressions
            $sheet->setCellValue('J' . $row, $campaign['clicks']); // Clicks
            $sheet->setCellValue('K' . $row, $campaign['ctr']); // Click Through Rate
            $sheet->setCellValue('L' . $row, $campaign['adds_to_cart']); // Adds to Cart
            $sheet->setCellValue('M' . $row, $campaign['cost_per_atc']); // Cost per ATC
            $sheet->setCellValue('N' . $row, $campaign['purchases']); // Purchases
            $sheet->setCellValue('O' . $row, $campaign['purchases_value']); // Purchases Value
            $sheet->setCellValue('P' . $row, $campaign['cost_per_purchase']); // Cost per Purchase
            $sheet->setCellValue('Q' . $row, $campaign['conversion_rate']); // Conversion Rate
            $sheet->setCellValue('R' . $row, $campaign['revenue']); // Revenue
            $sheet->setCellValue('S' . $row, $campaign['total_cost']); // Total Cost
            $sheet->setCellValue('T' . $row, $campaign['net_profit']); // Net Profit
            $sheet->setCellValue('U' . $row, $campaign['net_profit_margin']); // Net Profit Margin
            $sheet->setCellValue('V' . $row, $campaign['net_profit_on_ad_spend']); // Net Profit on Ad Spend
            $row++;
        }
        // 填充统计信息到表格的最后一行
        $statistics    = $campaignList['statistics'];
        $statisticsRow = $row; // 统计信息从当前行开始
        $sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
        $sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']); // Platform Purchases
        $sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']); // Pixel Purchases
        $sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
        $sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
        $sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
        $sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
        $sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
        $sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
        $sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
        $sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
        $sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
        $sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
        $sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
        $sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
        $sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
        $sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
        $sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
        $sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend

        unset($statistics);
        unset($campaignList);
        // 文件名与路径
        $fileName = 'Exported_Campaigns_' . date('Y-m-d_H-i-s') . '.xlsx';
        $filePath = public_path() . '/' . $fileName;

        // 保存 Excel 文件
        $writer = new Xlsx($spreadsheet);
        try {
            $writer->save($filePath);
            return response()->download($filePath, $fileName);
        } catch (\Exception $e) {
//            return ['success' => false, 'message' => $e->getMessage()];
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }
    }

    /**
     * 导出广告组列表到 Excel
     *
     * @param int $platformType 平台类型
     * @param array $customerIds 客户ID列表
     * @param int $page 当前页码
     * @param int $pageSize 每页条数
     * @param string $keyword 关键字
     * @param string|null $startDate 开始日期
     * @param string|null $endDate 结束日期
     * @param int $status 广告系列状态
     */
    public static function exportAdsetsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
    {
        // 调用 getCampaignList 获取广告系列数据
        $adsetList = self::getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend);

        if (empty($adsetList['data'])) {
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }

        // 创建 Spreadsheet 对象
        $spreadsheet = new Spreadsheet();
        $sheet       = $spreadsheet->getActiveSheet();

        // 设置表头
        $headers = [
            'A1' => 'Ad Sets',
            'B1' => 'Status',
            'C1' => 'Ad Platform', // 修正为 Ad Platform
            'D1' => 'Ad Campaigns',
            'E1' => 'Platform Purchases',
            'F1' => 'Best Pixel Purchases',
            'G1' => 'ROAS',
            'H1' => 'Amount Spent',
            'I1' => 'Impressions',
            'J1' => 'Clicks',
            'K1' => 'Click Through Rate',
            'L1' => 'Adds to Cart',
            'M1' => 'Cost per ATC',
            'N1' => 'Purchases',
            'O1' => 'Purchases Value',
            'P1' => 'Cost per Purchase',
            'Q1' => 'Conversion Rate',
            'R1' => 'Revenue',
            'S1' => 'Total Cost',
            'T1' => 'Net Profit',
            'U1' => 'Net Profit Margin',
            'V1' => 'Net Profit on Ad Spend' // 新增 V 列
        ];
        foreach ($headers as $cell => $header) {
            $sheet->setCellValue($cell, $header);
        }

        // 填充数据
        $row = 2;
        foreach ($adsetList['data'] as $adset) {
//            $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
            $sheet->setCellValue('A' . $row, $adset['name']); // Ad Campaigns
            $sheet->setCellValue('B' . $row, self::$statusMapping[$adset['status']]); // Status
            $sheet->setCellValue('C' . $row, self::$platformMapping[$adset['platform_type']]); // Platform Type
//            $sheet->setCellValueExplicit('D' . $row, (string)$adset['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
            $sheet->setCellValue('D' . $row, $adset['campaign_name']);
            $sheet->setCellValue('E' . $row, $adset['platform_purchase']);
            $sheet->setCellValue('F' . $row, $adset['pixel_purchase']);
            $sheet->setCellValue('G' . $row, $adset['roas']); // ROAS
            $sheet->setCellValue('H' . $row, $adset['spend']); // Amount Spent
            $sheet->setCellValue('I' . $row, $adset['impressions']); // Impressions
            $sheet->setCellValue('J' . $row, $adset['clicks']); // Clicks
            $sheet->setCellValue('K' . $row, $adset['ctr']); // Click Through Rate
            $sheet->setCellValue('L' . $row, $adset['adds_to_cart']); // Adds to Cart
            $sheet->setCellValue('M' . $row, $adset['cost_per_atc']); // Cost per ATC
            $sheet->setCellValue('N' . $row, $adset['purchases']); // Purchases
            $sheet->setCellValue('O' . $row, $adset['purchases_value']); // Purchases Value
            $sheet->setCellValue('P' . $row, $adset['cost_per_purchase']); // Cost per Purchase
            $sheet->setCellValue('Q' . $row, $adset['conversion_rate']); // Conversion Rate
            $sheet->setCellValue('R' . $row, $adset['revenue']); // Revenue
            $sheet->setCellValue('S' . $row, $adset['total_cost']); // Total Cost
            $sheet->setCellValue('T' . $row, $adset['net_profit']); // Net Profit
            $sheet->setCellValue('U' . $row, $adset['net_profit_margin']); // Net Profit Margin
            $sheet->setCellValue('V' . $row, $adset['net_profit_on_ad_spend']); // Net Profit on Ad Spend
            $row++;
        }
        // 填充统计信息到表格的最后一行
        $statistics    = $adsetList['statistics'];
        $statisticsRow = $row; // 统计信息从当前行开始
        $sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
        $sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']);
        $sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']);
        $sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
        $sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
        $sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
        $sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
        $sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
        $sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
        $sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
        $sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
        $sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
        $sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
        $sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
        $sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
        $sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
        $sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
        $sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
        $sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend

        unset($statistics);
        unset($adsetList);
        // 文件名与路径
        $fileName = 'Exported_Adsets_' . date('Y-m-d_H-i-s') . '.xlsx';
        $filePath = public_path() . '/' . $fileName;

        // 保存 Excel 文件
        $writer = new Xlsx($spreadsheet);
        try {
            $writer->save($filePath);
            return response()->download($filePath, $fileName);
        } catch (\Exception $e) {
//            return ['success' => false, 'message' => $e->getMessage()];
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }
    }

    /**
     * 导出广告列表到 Excel
     *
     * @param int $platformType 平台类型
     * @param array $customerIds 客户ID列表
     * @param int $page 当前页码
     * @param int $pageSize 每页条数
     * @param string $keyword 关键字
     * @param string|null $startDate 开始日期
     * @param string|null $endDate 结束日期
     * @param int $status 广告系列状态
     */
    public static function exportAdsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
    {
        // 调用 getCampaignList 获取广告系列数据
        $adList = self::getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend, false);

        if (empty($adList['data'])) {
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }

        // 创建 Spreadsheet 对象
        $spreadsheet = new Spreadsheet();
        $sheet       = $spreadsheet->getActiveSheet();

        // 设置表头
        $headers = [
            'A1' => 'Ads',
            'B1' => 'Status',
            'C1' => 'Ad Platform', // 修正为 Ad Platform
            'D1' => 'Ad Sets',
            'E1' => 'Platform Purchases',
            'F1' => 'Best Pixel Purchases',
            'G1' => 'ROAS',
            'H1' => 'Amount Spent',
            'I1' => 'Impressions',
            'J1' => 'Clicks',
            'K1' => 'Click Through Rate',
            'L1' => 'Adds to Cart',
            'M1' => 'Cost per ATC',
            'N1' => 'Purchases',
            'O1' => 'Purchases Value',
            'P1' => 'Cost per Purchase',
            'Q1' => 'Conversion Rate',
            'R1' => 'Revenue',
            'S1' => 'Total Cost',
            'T1' => 'Net Profit',
            'U1' => 'Net Profit Margin',
            'V1' => 'Net Profit on Ad Spend' // 新增 V 列
        ];
        foreach ($headers as $cell => $header) {
            $sheet->setCellValue($cell, $header);
        }

        // 填充数据
        $row = 2;
        foreach ($adList['data'] as $ad) {
//            $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
            $sheet->setCellValue('A' . $row, $ad['name']); // Ad Campaigns
            $sheet->setCellValue('B' . $row, self::$statusMapping[$ad['status']]); // Status
            $sheet->setCellValue('C' . $row, self::$platformMapping[$ad['platform_type']]); // Platform Type
//            $sheet->setCellValueExplicit('D' . $row, (string)$ad['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
            $sheet->setCellValue('D' . $row, $ad['ad_set_name']);
            $sheet->setCellValue('E' . $row, $ad['platform_purchase']);
            $sheet->setCellValue('F' . $row, $ad['pixel_purchase']);
            $sheet->setCellValue('G' . $row, $ad['roas']); // ROAS
            $sheet->setCellValue('H' . $row, $ad['spend']); // Amount Spent
            $sheet->setCellValue('I' . $row, $ad['impressions']); // Impressions
            $sheet->setCellValue('J' . $row, $ad['clicks']); // Clicks
            $sheet->setCellValue('K' . $row, $ad['ctr']); // Click Through Rate
            $sheet->setCellValue('L' . $row, $ad['adds_to_cart']); // Adds to Cart
            $sheet->setCellValue('M' . $row, $ad['cost_per_atc']); // Cost per ATC
            $sheet->setCellValue('N' . $row, $ad['purchases']); // Purchases
            $sheet->setCellValue('O' . $row, $ad['purchases_value']); // Purchases Value
            $sheet->setCellValue('P' . $row, $ad['cost_per_purchase']); // Cost per Purchase
            $sheet->setCellValue('Q' . $row, $ad['conversion_rate']); // Conversion Rate
            $sheet->setCellValue('R' . $row, $ad['revenue']); // Revenue
            $sheet->setCellValue('S' . $row, $ad['total_cost']); // Total Cost
            $sheet->setCellValue('T' . $row, $ad['net_profit']); // Net Profit
            $sheet->setCellValue('U' . $row, $ad['net_profit_margin']); // Net Profit Margin
            $sheet->setCellValue('V' . $row, $ad['net_profit_on_ad_spend']); // Net Profit on Ad Spend
            $row++;
        }
        // 填充统计信息到表格的最后一行
        $statistics    = $adList['statistics'];
        $statisticsRow = $row; // 统计信息从当前行开始
        $sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
        $sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']);
        $sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']);
        $sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
        $sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
        $sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
        $sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
        $sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
        $sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
        $sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
        $sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
        $sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
        $sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
        $sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
        $sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
        $sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
        $sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
        $sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
        $sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend

        unset($statistics);
        unset($adList);
        // 文件名与路径
        $fileName = 'Exported_Ads_' . date('Y-m-d_H-i-s') . '.xlsx';
        $filePath = public_path() . '/' . $fileName;

        // 保存 Excel 文件
        $writer = new Xlsx($spreadsheet);
        try {
            $writer->save($filePath);
            return response()->download($filePath, $fileName);
        } catch (\Exception $e) {
//            return ['success' => false, 'message' => $e->getMessage()];
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }
    }

    public static function exportCreativesToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false)
    {
        // 获取广告创意数据
        $creativeList = self::getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $requireSpend, false);

        if (empty($creativeList['data'])) {
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }

        // 创建 Spreadsheet 对象
        $spreadsheet = new Spreadsheet();
        $sheet       = $spreadsheet->getActiveSheet();

        // 设置表头
        $headers = [
            'A1' => 'Creative',
            'B1' => 'Ad Platform',
            'C1' => 'Thumbnail/Creative URL',
            'D1' => 'Creative Type',
            'E1' => 'Ad Count',
            'F1' => 'Spend',
            'G1' => 'Purchase value',
            'H1' => 'ROAS',
            'I1' => 'CPA',
            'J1' => 'CPC (link click)',
            'K1' => 'CPM',
            'L1' => 'CPC (all)',
            'M1' => 'AOV',
            'N1' => 'Click to ATC ratio',
            'O1' => 'ATC to purchase ratio',
            'P1' => 'Purchases',
            'Q1' => '1st frame retention',
            'R1' => 'Thumbstop',
            'S1' => 'CTR (outbound)',
            'T1' => 'Click to purchase',
            'U1' => 'CTR (all)',
            'V1' => '25% video plays (rate)',
            'W1' => '50% video plays (rate)',
            'X1' => '75% video plays (rate)',
            'Y1' => '100% video plays (rate)',
            'Z1' => 'Hold rate'
        ];

        // 填充表头
        foreach ($headers as $cell => $header) {
            $sheet->setCellValue($cell, $header);
        }

        // 填充数据
        $row = 2;
        foreach ($creativeList['data'] as $creative) {
            $sheet->setCellValue('A' . $row, $creative['creative']); // Creative
            $sheet->setCellValue('B' . $row, self::$platformMapping[$creative['platform']]); // Ad Platform
            $sheet->setCellValue('C' . $row, $creative['thumbnail_url'] ?: $creative['creative_url']); // Thumbnail/Creative URL
            $sheet->setCellValue('D' . $row, self::$creativeTypeMapping[$creative['creative_type']]); // Creative Type
            $sheet->setCellValue('E' . $row, $creative['ad_count']); // Ad Count
            $sheet->setCellValue('F' . $row, $creative['spend']); // Spend
            $sheet->setCellValue('G' . $row, $creative['purchases_value']); // Purchase value
            $sheet->setCellValue('H' . $row, $creative['roas']); // ROAS
            $sheet->setCellValue('I' . $row, $creative['cpa']); // CPA
            $sheet->setCellValue('J' . $row, $creative['cpc_link_click']); // CPC (link click)
            $sheet->setCellValue('K' . $row, $creative['cpm']); // CPM
            $sheet->setCellValue('L' . $row, $creative['cpc_all']); // CPC (all)
            $sheet->setCellValue('M' . $row, $creative['aov']); // AOV
            $sheet->setCellValue('N' . $row, $creative['click_to_atc_ratio']); // Click to ATC ratio
            $sheet->setCellValue('O' . $row, $creative['atc_to_purchase_ratio']); // ATC to purchase ratio
            $sheet->setCellValue('P' . $row, $creative['purchases']); // Purchases
            $sheet->setCellValue('Q' . $row, $creative['first_frame_retention']); // 1st frame retention
            $sheet->setCellValue('R' . $row, $creative['thumbstop']); // Thumbstop
            $sheet->setCellValue('S' . $row, $creative['ctr_outbound']); // CTR (outbound)
            $sheet->setCellValue('T' . $row, $creative['click_to_purchase']); // Click to purchase
            $sheet->setCellValue('U' . $row, $creative['ctr_all']); // CTR (all)
            $sheet->setCellValue('V' . $row, $creative['video_plays_25_rate']); // 25% video plays (rate)
            $sheet->setCellValue('W' . $row, $creative['video_plays_50_rate']); // 50% video plays (rate)
            $sheet->setCellValue('X' . $row, $creative['video_plays_75_rate']); // 75% video plays (rate)
            $sheet->setCellValue('Y' . $row, $creative['video_plays_100_rate']); // 100% video plays (rate)
            $sheet->setCellValue('Z' . $row, $creative['hold_rate']); // Hold rate
            $row++;
        }

        // 填充统计信息到表格的最后一行
        $statistics    = $creativeList['statistics'];
        $statisticsRow = $row; // 统计信息从当前行开始
        $sheet->setCellValue('E' . $statisticsRow, 'Totals'); // 统计信息标题
        $sheet->setCellValue('F' . $statisticsRow, $statistics['spend']); // Spend
        $sheet->setCellValue('G' . $statisticsRow, $statistics['purchases_value']); // Purchase value
        $sheet->setCellValue('H' . $statisticsRow, $statistics['roas']); // ROAS
        $sheet->setCellValue('I' . $statisticsRow, $statistics['cpa']); // CPA
        $sheet->setCellValue('J' . $statisticsRow, $statistics['cpc_link_click']); // CPC (link click)
        $sheet->setCellValue('K' . $statisticsRow, $statistics['cpm']); // CPM
        $sheet->setCellValue('L' . $statisticsRow, $statistics['cpc_all']); // CPC (all)
        $sheet->setCellValue('M' . $statisticsRow, $statistics['aov']); // AOV
        $sheet->setCellValue('N' . $statisticsRow, $statistics['click_to_atc_ratio']); // Click to ATC ratio
        $sheet->setCellValue('O' . $statisticsRow, $statistics['atc_to_purchase_ratio']); // ATC to purchase ratio
        $sheet->setCellValue('P' . $statisticsRow, $statistics['purchases']); // Purchases
        $sheet->setCellValue('Q' . $statisticsRow, $statistics['first_frame_retention']); // 1st frame retention
        $sheet->setCellValue('R' . $statisticsRow, $statistics['thumbstop']); // Thumbstop
        $sheet->setCellValue('S' . $statisticsRow, $statistics['ctr_outbound']); // CTR (outbound)
        $sheet->setCellValue('T' . $statisticsRow, $statistics['click_to_purchase']); // Click to purchase
        $sheet->setCellValue('U' . $statisticsRow, $statistics['ctr_all']); // CTR (all)
        $sheet->setCellValue('V' . $statisticsRow, $statistics['video_plays_25_rate']); // 25% video plays (rate)
        $sheet->setCellValue('W' . $statisticsRow, $statistics['video_plays_50_rate']); // 50% video plays (rate)
        $sheet->setCellValue('X' . $statisticsRow, $statistics['video_plays_75_rate']); // 75% video plays (rate)
        $sheet->setCellValue('Y' . $statisticsRow, $statistics['video_plays_100_rate']); // 100% video plays (rate)
        $sheet->setCellValue('Z' . $statisticsRow, $statistics['hold_rate']); // Hold rate

        // 释放内存
        unset($statistics);
        unset($creativeList);

        // 文件名与路径
        $fileName = 'Exported_Creatives_' . date('Y-m-d_H-i-s') . '.xlsx';
        $filePath = public_path() . '/' . $fileName;

        // 保存 Excel 文件
        $writer = new Xlsx($spreadsheet);
        try {
            $writer->save($filePath);
            return response()->download($filePath, $fileName);
        } catch (\Exception $e) {
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }
    }


    /**
     * 获取广告组列表
     */
    public static function getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
    {
        // 检查 customerIds 是否为空，直接返回空结构
        if (empty($customerIds)) {
            return $countOnly ? 0 : [
                'pagination' => [
                    'startIndex' => 0,
                    'maxResults' => 0,
                    'count' => 0,
                    'pageNo' => $page,
                    'pageSize' => $pageSize,
                    'pages' => 0,
                ],
                'statistics' => [],
                'data' => [],
            ];
        }

        // 基础查询：广告活动和日数据表联接
        $query = BpsAdSet::alias('s')
            ->cache(false) // 强制不使用缓存
            ->where('s.account_id', 'in', $customerIds);
        // 如果只需要记录条数，执行计数查询
        if ($countOnly) {
            return $query->count();
        }


        // 动态构建日期条件
        $dateCondition = '';
        if ($startDate && $endDate) {
            $dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";

        }

        // 基础查询：广告组和日数据表联接
        $query->leftJoin('bps.bps_ads_insights d', "s.ad_set_id = d.ad_set_id AND s.platform_type = d.platform AND {$dateCondition}")
            ->leftJoin('bps.bps_ads_campaign c', 's.campaign_id = c.campaign_id') // 联接广告系列表
            ->field('s.ad_set_id, s.status as status, s.name, s.account_id,s.platform_type,c.name as campaign_name,
            COALESCE(SUM(d.clicks), 0) as clicks,
            COALESCE(SUM(d.spend) / 1000000, 0) as spend,
            COALESCE(SUM(d.impressions), 0) as impressions,
            COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
            COALESCE(SUM(d.purchases), 0) as purchases,
            COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
            COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
            COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
            COALESCE(SUM(d.platform_purchase_value / 1000000), 0) as revenue,
            COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
            -1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
            ->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name');
//            ->where('s.account_id', 'in', $customerIds); // 添加 customerIds 条件
        // 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
        if ($requireSpend) {
            $query->having('SUM(d.spend) > 0');
        }
        if ($status !== 0) {
            $query->where('s.status', '=', $status);
        }

        // 添加关键字过滤条件
        $query->where(function ($query) use ($keyword, $platformType) {
            if ($keyword) {
//                $query->where('s.name', 'like', '%' . $keyword . '%');
                $query->whereRaw('LOWER(s.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
            }
            if ($platformType) {
                $platformType = (int)$platformType;
                $query->where('s.platform_type', '=', $platformType);
            }
        });
        $query->order('s.platform_type, s.account_id, s.status', 'asc');
        // 获取所有符合条件的数据（不分页）
        $allAdsets = $query->select()->toArray();

        $total_spend           = array_sum(array_column($allAdsets, 'spend'));
        $total_cost            = array_sum(array_column($allAdsets, 'total_cost'));
        $total_impressions     = array_sum(array_column($allAdsets, 'impressions'));
        $total_clicks          = array_sum(array_column($allAdsets, 'clicks'));
        $total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value'));
        $total_revenue         = array_sum(array_column($allAdsets, 'revenue'));
        $total_purchases       = array_sum(array_column($allAdsets, 'purchases'));
//        $total_platform_purchase       = array_sum(array_column($allAdsets, 'platform_purchase'));
//        $total_pixel_purchase       = array_sum(array_column($allAdsets, 'pixel_purchase'));
        $adds_to_cart      = array_sum(array_column($allAdsets, 'adds_to_cart'));
        $cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);

        // 汇总统计数据
        $statistics = [
            'platform_purchase' => number_format(array_sum(array_column($allAdsets, 'platform_purchase'))),
            'pixel_purchase' => number_format(array_sum(array_column($allAdsets, 'pixel_purchase'))),
            'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
            'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
            'clicks' => number_format($total_clicks),
            'impressions' => number_format($total_impressions),
            'adds_to_cart' => number_format($adds_to_cart),
            'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
            'purchases' => number_format($total_purchases),
            'purchases_value' => array_sum(array_column($allAdsets, 'purchases_value')),
            'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
            'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入
            'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
            'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%',  // 转换率
            'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2),  // 净利润
            'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%',  // 净利润率
            'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
            // 计算总的 CTR
            'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-',  // 格式化为百分比
        ];

        // 获取分页数据
//        $adsets = $query->paginate($pageSize, false, ['page' => $page]);
        $page   = max(1, (int)$page); // 确保页码不小于 1
        $adsets = $query->limit(($page - 1) * $pageSize, $pageSize)->select();

        // 确保数据格式统一
        $result = array_map(function ($item) {
            // CTR 的计算：点击率 = 点击数 / 展示数
            $ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
            // Conversion Rate 的计算：转换率 = 购买数 / 点击数
            $conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
            // Net Profit 的计算：净利润 = 收入 - 总成本
            $net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
            // Net Profit Margin 的计算：净利润率 = 净利润 / 收入
            $net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
            // Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
            $net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
            return [
                'id' => $item['ad_set_id'],
                'platform_type' => $item['platform_type'],
                'account_id' => $item['account_id'],  // 映射为 customer_id
                'name' => $item['name'] ?: '-',  // 若 name 为空则显示 '-'
                'campaign_name' => $item['campaign_name'] ?: '-',  // 若 name 为空则显示 '-'
                'status' => $item['status'],
                'platform_purchase' => number_format($item['platform_purchase']),
                'pixel_purchase' => number_format($item['pixel_purchase']),
                'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
                'spend' => '$' . number_format($item['spend'], 2),  // 格式化支出
                'impressions' => number_format($item['impressions']),
                'clicks' => number_format($item['clicks']),
                'ctr' => $ctr,  // CTR 字段
                'adds_to_cart' => number_format($item['adds_to_cart']),
                'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
                'purchases' => number_format($item['purchases']),
                'purchases_value' => '$' . number_format($item['purchases_value'], 2),  // 格式化购买金额
                'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
                'revenue' => '$' . number_format($item['revenue'], 2),  // 格式化收入
                'total_cost' => '$' . number_format($item['total_cost'], 2),  // 格式化总成本
                'conversion_rate' => $conversion_rate,  // 没有提供有效的计算，保持为 '-'
                'net_profit' => $net_profit,  // 没有提供 net_profit 计算，保持为 '-'
                'net_profit_margin' => $net_profit_margin,  // 没有提供 net_profit_margin 计算，保持为 '-'
                'net_profit_on_ad_spend' => $net_profit_on_ad_spend,  // 没有提供 net_profit_on_ad_spend 计算，保持为 '-'
            ];
        }, $adsets->toArray());

        // Pagination 数据
        $pagination = [
            'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
            'maxResults' => count($adsets),               // 当前页实际返回数据数量
            'count' => count($allAdsets),            // 符合条件的总记录数
            'pageNo' => $page,                         // 当前页码
            'pageSize' => $pageSize,                   // 每页条数
            'pages' => (int)ceil(count($allAdsets) / $pageSize), // 总页数
        ];

        return [
            'pagination' => $pagination,
            'statistics' => $statistics,
            'data' => $result,
        ];
    }


    /**
     * 导出广告账号列表到 Excel
     *
     * @param int $platformType 平台类型
     * @param array $customerIds 客户ID列表
     * @param int $page 当前页码
     * @param int $pageSize 每页条数
     * @param string $keyword 关键字
     * @param string|null $startDate 开始日期
     * @param string|null $endDate 结束日期
     * @param int $status 广告系列状态
     */
    public static function exportAccountsToExcel($platformType, $merchantId, $storeId, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false)
    {
        // 调用 getCampaignList 获取广告系列数据
        $accountList = self::getAccountList($platformType, $merchantId, $storeId, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $requireSpend);

        if (empty($accountList['data'])) {
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }

        // 创建 Spreadsheet 对象
        $spreadsheet = new Spreadsheet();
        $sheet       = $spreadsheet->getActiveSheet();

        // 设置表头
        $headers = [
            'A1' => 'Ad Account Id',
            'B1' => 'Advertiser Name',
            'C1' => 'Ad Platform',
            'D1' => 'Platform Purchases',
            'E1' => 'Best Pixel Purchases',
            'F1' => 'ROAS',
            'G1' => 'Amount Spent',
            'H1' => 'Impressions',
            'I1' => 'Clicks',
            'J1' => 'Click Through Rate',
            'K1' => 'Adds to Cart',
            'L1' => 'Cost per ATC',
            'M1' => 'Purchases',
            'N1' => 'Purchases Value',
            'O1' => 'Cost per Purchase',
            'P1' => 'Conversion Rate',
            'Q1' => 'Revenue',
            'R1' => 'Total Cost',
            'S1' => 'Net Profit',
            'T1' => 'Net Profit Margin',
            'U1' => 'Net Profit on Ad Spend'
        ];
        foreach ($headers as $cell => $header) {
            $sheet->setCellValue($cell, $header);
        }

        // 填充数据
// 填充数据
        $row = 2;
        foreach ($accountList['data'] as $account) {
            $sheet->setCellValueExplicit('A' . $row, (string)$account['user_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // Ad Account Id
            $sheet->setCellValue('B' . $row, $account['advertiser_name']); // Advertiser Name
            $sheet->setCellValue('C' . $row, self::$platformMapping[$account['platform_type']]); // Ad Platform
            $sheet->setCellValue('D' . $row, $account['platform_purchase']);
            $sheet->setCellValue('E' . $row, $account['pixel_purchase']);
            $sheet->setCellValue('F' . $row, $account['roas']); // ROAS（原 G 列）
            $sheet->setCellValue('G' . $row, $account['spend']); // Amount Spent（原 H 列）
            $sheet->setCellValue('H' . $row, $account['impressions']); // Impressions（原 I 列）
            $sheet->setCellValue('I' . $row, $account['clicks']); // Clicks（原 J 列）
            $sheet->setCellValue('J' . $row, $account['ctr']); // Click Through Rate（原 K 列）
            $sheet->setCellValue('K' . $row, $account['adds_to_cart']); // Adds to Cart（原 L 列）
            $sheet->setCellValue('L' . $row, $account['cost_per_atc']); // Cost per ATC（原 M 列）
            $sheet->setCellValue('M' . $row, $account['purchases']); // Purchases（原 N 列）
            $sheet->setCellValue('N' . $row, $account['purchases_value']); // Purchases Value（原 O 列）
            $sheet->setCellValue('O' . $row, $account['cost_per_purchase']); // Cost per Purchase（原 P 列）
            $sheet->setCellValue('P' . $row, $account['conversion_rate']); // Conversion Rate（原 Q 列）
            $sheet->setCellValue('Q' . $row, $account['revenue']); // Revenue（原 R 列）
            $sheet->setCellValue('R' . $row, $account['total_cost']); // Total Cost（原 S 列）
            $sheet->setCellValue('S' . $row, $account['net_profit']); // Net Profit（原 T 列）
            $sheet->setCellValue('T' . $row, $account['net_profit_margin']); // Net Profit Margin（原 U 列）
            $sheet->setCellValue('U' . $row, $account['net_profit_on_ad_spend']); // Net Profit on Ad Spend（原 V 列）
            $row++;
        }
        // 填充统计信息到表格的最后一行
        $statistics    = $accountList['statistics'];
        $statisticsRow = $row; // 统计信息从当前行开始
        $sheet->setCellValue('C' . $statisticsRow, 'Totals'); // 统计信息标题（调整到 A 列）
        $sheet->setCellValue('D' . $statisticsRow, $statistics['platform_purchase']);
        $sheet->setCellValue('E' . $statisticsRow, $statistics['pixel_purchase']);
        $sheet->setCellValue('F' . $statisticsRow, $statistics['roas']); // ROAS（原 G 列）
        $sheet->setCellValue('G' . $statisticsRow, $statistics['amount_spend']); // Amount Spent（原 H 列）
        $sheet->setCellValue('H' . $statisticsRow, $statistics['impressions']); // Impressions（原 I 列）
        $sheet->setCellValue('I' . $statisticsRow, $statistics['clicks']); // Clicks（原 J 列）
        $sheet->setCellValue('J' . $statisticsRow, $statistics['ctr']); // Click Through Rate（原 K 列）
        $sheet->setCellValue('K' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart（原 L 列）
        $sheet->setCellValue('L' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC（原 M 列）
        $sheet->setCellValue('M' . $statisticsRow, $statistics['purchases']); // Purchases（原 N 列）
        $sheet->setCellValue('N' . $statisticsRow, $statistics['purchases_value']); // Purchases Value（原 O 列）
        $sheet->setCellValue('O' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase（原 P 列）
        $sheet->setCellValue('P' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate（原 Q 列）
        $sheet->setCellValue('Q' . $statisticsRow, $statistics['revenue']); // Revenue（原 R 列）
        $sheet->setCellValue('R' . $statisticsRow, $statistics['total_cost']); // Total Cost（原 S 列）
        $sheet->setCellValue('S' . $statisticsRow, $statistics['net_profit']); // Net Profit（原 T 列）
        $sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin（原 U 列）
        $sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend（原 V 列）

        unset($statistics);
        unset($accountList);
        // 文件名与路径
        $fileName = 'Exported_Accounts_' . date('Y-m-d_H-i-s') . '.xlsx';
        $filePath = public_path() . '/' . $fileName;

        // 保存 Excel 文件
        $writer = new Xlsx($spreadsheet);
        try {
            $writer->save($filePath);
            return response()->download($filePath, $fileName);
        } catch (\Exception $e) {
//            return ['success' => false, 'message' => $e->getMessage()];
            $data = [
                'code' => 901,
                'msg' => 'No data available for export.',
                'data' => []
            ];
            return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
        }
    }

    public static function getAccountList($platformType, $merchantId, $storeId, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $countOnly = false)
    {
        // 检查 customerIds 是否为空，直接返回计数为 0
        if (empty($customerIds)) {
            return $countOnly ? 0 : [
                'pagination' => [
                    'startIndex' => 0,
                    'maxResults' => $pageSize,
                    'count' => 0,
                    'pageNo' => $page,
                    'pageSize' => $pageSize,
                    'pages' => 0,
                ],
                'statistics' => [],
                'data' => [],
            ];
        }
        // 构建查询条件
//        $query = ThirdUserAdvertiser::alias('a')
//            ->cache(false)
//            ->where('a.advertiser_id', 'in', $customerIds);
        $query = BpsAdsMerchantStoreRelation::alias('bamr')
            ->cache(false)
            ->where('bamr.merchant_id', '=', $merchantId)
            ->where('bamr.store_id', '=', $storeId)
            ->where('bamr.account_id', 'in', $customerIds);


        // 仅计数时优化查询
        if ($countOnly) {
            return $query->count('distinct(bamr.account_id)'); // 只查询总记录数
        }
        // 动态构建日期条件
        $dateCondition = '';
        if ($startDate && $endDate) {
            $dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";

        }

        // 基础查询：广告和日数据表联接
        // 其他联表及字段计算
        $query->leftJoin('bps.bps_ads_insights d', "bamr.account_id = d.account_id AND {$dateCondition}")
            ->field('bamr.account_id, bamr.account_name,bamr.platform,
        COALESCE(SUM(d.clicks), 0) as clicks,
        COALESCE(SUM(d.spend) / 1000000, 0) as spend,
        COALESCE(SUM(d.impressions), 0) as impressions,
        COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
        COALESCE(SUM(d.purchases), 0) as purchases,
        COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
        COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
        COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
        COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as revenue,
        COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
        -1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
            ->group('bamr.account_id, bamr.account_name,bamr.platform');
//            ->where('bamr.account_id', 'in', $customerIds); // 添加 customerIds 条件
        // 如果传入了 status 参数，按状态筛选
//        if ($status !== 0) {
//            $query->where('a.status', '=', $status);
//        }
        // 添加关键字过滤条件
        $query->where(function ($query) use ($keyword, $platformType) {
            if ($keyword) {
                $query->whereRaw('LOWER(bamr.account_name) LIKE ?', ['%' . strtolower($keyword) . '%']);
            }
            if ($platformType) {
//                $a                 = (int)$platformType;
//                $platformTypeNames = [1 => 'facebook', 2 => 'google', 3 => 'tiktok'];
                $query->where('bamr.platform', '=', $platformType);
            }
        });
        $query->order('bamr.platform', 'asc');

        // 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
        if ($requireSpend) {
            $query->having('SUM(d.spend) > 0');
        }

        // 获取所有符合条件的数据（不分页）
        $allAccounts = $query->select()->toArray();
        // 打印调试 SQL 查询
//        $sql = $query->getLastSql();
//        dump($sql);
        // 汇总统计数据
        $total_spend           = array_sum(array_column($allAccounts, 'spend'));
        $total_cost            = array_sum(array_column($allAccounts, 'total_cost'));
        $total_impressions     = array_sum(array_column($allAccounts, 'impressions'));
        $total_clicks          = array_sum(array_column($allAccounts, 'clicks'));
        $total_purchases_value = array_sum(array_column($allAccounts, 'purchases_value'));
        $total_revenue         = array_sum(array_column($allAccounts, 'revenue'));
        $total_purchases       = array_sum(array_column($allAccounts, 'purchases'));
        $adds_to_cart          = array_sum(array_column($allAccounts, 'adds_to_cart'));
        $cost_per_purchase     = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);

        $statistics = [
            'platform_purchase' => number_format(array_sum(array_column($allAccounts, 'platform_purchase'))),
            'pixel_purchase' => number_format(array_sum(array_column($allAccounts, 'pixel_purchase'))),
            'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
            'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
            'clicks' => number_format($total_clicks),
            'impressions' => number_format($total_impressions),
            'adds_to_cart' => number_format($adds_to_cart),
            'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
            'purchases' => number_format($total_purchases),
            'purchases_value' => '$' . number_format($total_purchases_value, 2) ?: '$0.00', // 格式化销售额$total_purchases_value,,
            'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
            'revenue' => '$' . number_format(array_sum(array_column($allAccounts, 'revenue')), 2) ?: '$0.00', // 格式化收入
            'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
            'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%',  // 转换率
            'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2),  // 净利润
            'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%',  // 净利润率
            'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%',  // 平均广告花费的净利润
            'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-',  // 格式化为百分比
        ];


        // 获取分页数据
        $page = max(1, (int)$page); // 确保页码不小于 1
//             $ads = $query->page($page, $pageSize)->select();
        $accounts = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
//        dump($ads);

        // 确保数据格式统一
        $result = array_map(function ($item) {
            // CTR 的计算：点击率 = 点击数 / 展示数
            $ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
            // Conversion Rate 的计算：转换率 = 购买数 / 点击数
            $conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
            // Net Profit 的计算：净利润 = 收入 - 总成本
            $net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
            // Net Profit Margin 的计算：净利润率 = 净利润 / 收入
            $net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
            // Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
            $net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
//            $platformTypeIds        = ['facebook' => 1, 'google' => 2, 'tiktok' => 3];
            return [
                'user_id' => $item['account_id'],
//                'platform_type' => $platformTypeIds[$item['third_type']],
                'platform_type' => $item['platform'],
                'advertiser_name' => $item['account_name'] ?: '-',  // 若 name 为空则显示 '-'
//                'ad_set_name' => $item['ad_set_name'] ?: '-',  // 若 name 为空则显示 '-'
//                'status' => $item['status'],
                'platform_purchase' => number_format($item['platform_purchase']),
                'pixel_purchase' => number_format($item['pixel_purchase']),
                'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
                'spend' => '$' . number_format($item['spend'], 2),  // 格式化支出
                'amount_spend' => '$' . number_format($item['spend'], 2),  // 格式化支出
                'impressions' => number_format($item['impressions']),
                'clicks' => number_format($item['clicks']),
                'ctr' => $ctr,  // CTR 字段
                'adds_to_cart' => number_format($item['adds_to_cart']),
                'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
                'purchases' => number_format($item['purchases']),
                'purchases_value' => '$' . number_format($item['purchases_value'], 2),  // 格式化购买金额
                'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
                'revenue' => '$' . number_format($item['revenue'], 2),  // 格式化收入
                'total_cost' => '$' . number_format($item['total_cost'], 2),  // 格式化总成本
                'conversion_rate' => $conversion_rate,
                'net_profit' => $net_profit,
                'net_profit_margin' => $net_profit_margin,
                'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
            ];
        }, $accounts->toArray());

        // Pagination 数据
        $pagination = [
            'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
            'maxResults' => count($accounts),               // 当前页实际返回数据数量
            'count' => count($allAccounts),            // 符合条件的总记录数
            'pageNo' => $page,                         // 当前页码
            'pageSize' => $pageSize,                   // 每页条数
            'pages' => (int)ceil(count($allAccounts) / $pageSize), // 总页数
        ];

        return [
            'pagination' => $pagination,
            'statistics' => $statistics,
            'data' => $result,
        ];
    }


    public static function getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
    {
        // 检查 customerIds 是否为空，直接返回空结构
        if (empty($customerIds)) {
            return $countOnly ? 0 : [
                'pagination' => [
                    'startIndex' => 0,
                    'maxResults' => 0,
                    'count' => 0,
                    'pageNo' => $page,
                    'pageSize' => $pageSize,
                    'pages' => 0,
                ],
                'statistics' => [],
                'data' => [],
            ];
        }

        // 基础查询：广告活动和日数据表联接
        $query = BpsAdAd::alias('a')
            ->cache(false) // 强制不使用缓存
            ->where('a.account_id', 'in', $customerIds);
        // 如果只需要记录条数，执行计数查询
        if ($countOnly) {
            return $query->count();
        }

        // 动态构建日期条件
        $dateCondition = '';
        if ($startDate && $endDate) {
            $dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";

        }

        // 基础查询：广告和日数据表联接
        $query->leftJoin('bps.bps_ads_insights d', "a.ad_id = d.ad_id AND a.platform_type = d.platform AND {$dateCondition}")
            ->leftJoin('bps.bps_ads_set s', 'a.ad_set_id = s.ad_set_id')  // 联接广告组表，获取 ad_set_name
            ->field('a.ad_id, a.status as status, a.name, a.account_id,a.platform_type,s.name as ad_set_name,
        COALESCE(SUM(d.clicks), 0) as clicks,
        COALESCE(SUM(d.spend) / 1000000, 0) as spend,
        COALESCE(SUM(d.impressions), 0) as impressions,
        COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
        COALESCE(SUM(d.purchases), 0) as purchases,
        COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
        COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
        COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
        COALESCE(SUM(d.platform_purchase_value / 1000000), 0) as revenue,
        COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
        -1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
            ->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name');
//            ->where('a.account_id', 'in', $customerIds); // 添加 customerIds 条件
        // 如果传入了 status 参数，按状态筛选
        if ($status !== 0) {
            $query->where('a.status', '=', $status);
        }
        // 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
        if ($requireSpend) {
            $query->having('SUM(d.spend) > 0');
        }
        // 添加关键字过滤条件
        $query->where(function ($query) use ($keyword, $platformType) {
            if ($keyword) {
//                $query->where('a.name', 'like', '%' . $keyword . '%');
                $query->whereRaw('LOWER(a.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
            }
            if ($platformType) {
                $platformType = (int)$platformType;
                $query->where('a.platform_type', '=', $platformType);
            }
        });
        $query->order('a.platform_type, a.account_id, a.status', 'asc');
        // 获取所有符合条件的数据（不分页）
        $allAds = $query->select()->toArray();

        // 汇总统计数据
        $total_spend           = array_sum(array_column($allAds, 'spend'));
        $total_cost            = array_sum(array_column($allAds, 'total_cost'));
        $total_impressions     = array_sum(array_column($allAds, 'impressions'));
        $total_clicks          = array_sum(array_column($allAds, 'clicks'));
        $total_purchases_value = array_sum(array_column($allAds, 'purchases_value'));
        $total_revenue         = array_sum(array_column($allAds, 'revenue'));
        $total_purchases       = array_sum(array_column($allAds, 'purchases'));
        $adds_to_cart          = array_sum(array_column($allAds, 'adds_to_cart'));
        $cost_per_purchase     = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);

        // 生成唯一缓存键
        $cacheKey = 'adlist_stats:' . md5(serialize([
                $platformType,
                $customerIds,
                $pageSize,
                $keyword,
                $startDate,
                $endDate,
                $status,
                $requireSpend
            ]));
        // 尝试从缓存读取统计数据
        if (!$countOnly && $cached = Redis::get($cacheKey)) {
            $statistics = json_decode($cached, true);
            // 跳过后续统计计算直接使用缓存数据...
        } else {
            $statistics = [
                'platform_purchase' => number_format(array_sum(array_column($allAds, 'platform_purchase'))),
                'pixel_purchase' => number_format(array_sum(array_column($allAds, 'pixel_purchase'))),
                'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
                'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
                'clicks' => number_format($total_clicks),
                'impressions' => number_format($total_impressions),
                'adds_to_cart' => number_format($adds_to_cart),
                'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
                'purchases' => number_format($total_purchases),
                'purchases_value' => array_sum(array_column($allAds, 'purchases_value')),
                'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
                'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入
                'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
                'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%',  // 转换率
                'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2),  // 净利润
                'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%',  // 净利润率
                'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%',  // 平均广告花费的净利润
                'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-',  // 格式化为百分比
            ];

            // 将新生成的统计数据存入缓存（10分钟有效期）
            Redis::setex($cacheKey, 600, json_encode($statistics));
        }


        // 获取分页数据
        $page = max(1, (int)$page); // 确保页码不小于 1
//             $ads = $query->page($page, $pageSize)->select();
        $ads = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
//        dump($ads);

        // 确保数据格式统一
        $result = array_map(function ($item) {
            // CTR 的计算：点击率 = 点击数 / 展示数
            $ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
            // Conversion Rate 的计算：转换率 = 购买数 / 点击数
            $conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
            // Net Profit 的计算：净利润 = 收入 - 总成本
            $net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
            // Net Profit Margin 的计算：净利润率 = 净利润 / 收入
            $net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
            // Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
            $net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';

            return [
                'id' => $item['ad_id'],
                'platform_type' => $item['platform_type'],
                'account_id' => $item['account_id'],  // 映射为 customer_id
                'name' => $item['name'] ?: '-',  // 若 name 为空则显示 '-'
                'ad_set_name' => $item['ad_set_name'] ?: '-',  // 若 name 为空则显示 '-'
                'status' => $item['status'],
                'platform_purchase' => number_format($item['platform_purchase']),
                'pixel_purchase' => number_format($item['pixel_purchase']),
                'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
                'spend' => '$' . number_format($item['spend'], 2),  // 格式化支出
                'impressions' => number_format($item['impressions']),
                'clicks' => number_format($item['clicks']),
                'ctr' => $ctr,  // CTR 字段
                'adds_to_cart' => number_format($item['adds_to_cart']),
                'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
                'purchases' => number_format($item['purchases']),
                'purchases_value' => '$' . number_format($item['purchases_value'], 2),  // 格式化购买金额
                'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
                'revenue' => '$' . number_format($item['revenue'], 2),  // 格式化收入
                'total_cost' => '$' . number_format($item['total_cost'], 2),  // 格式化总成本
                'conversion_rate' => $conversion_rate,
                'net_profit' => $net_profit,
                'net_profit_margin' => $net_profit_margin,
                'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
            ];
        }, $ads->toArray());

        // Pagination 数据
        $pagination = [
            'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
            'maxResults' => count($ads),               // 当前页实际返回数据数量
            'count' => count($allAds),            // 符合条件的总记录数
            'pageNo' => $page,                         // 当前页码
            'pageSize' => $pageSize,                   // 每页条数
            'pages' => (int)ceil(count($allAds) / $pageSize), // 总页数
        ];

        return [
            'pagination' => $pagination,
            'statistics' => $statistics,
            'data' => $result,
        ];
    }

    public static function getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $countOnly = false)
    {
        // 1. 创建查询对象，初始化 BpsAdCreativeInsight 查询
        $creativeDataQuery = BpsAdCreativeInsight::alias('i')
            ->join('bps.bps_ads_creative c', 'i.creative_id = c.creative_id', 'LEFT'); // 联接 bps_ads_creative 表
        if ($platformType != 0) {
            $creativeDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
        }

        // 2. 日期范围筛选
        if ($startDate && $endDate) {
            $creativeDataQuery->whereBetween('i.date', [$startDate, $endDate]);
        }

        // 3. 客户 ID 过滤（如果提供了）
        if (!empty($customerIds)) {
            $creativeDataQuery->whereIn('i.account_id', $customerIds);
        } else {
            return $countOnly ? 0 : [
                'data' => [],
                'total' => 0,
                'statistics' => [],
                'pagination' => [
                    'startIndex' => 0,
                    'maxResults' => $pageSize,
                    'count' => 0,
                    'pageNo' => 1,
                    'pageSize' => $pageSize
                ]
            ];
        }
        // 仅返回记录数时的逻辑
        if ($countOnly) {
            return $creativeDataQuery->count('distinct(i.creative_id)') ?: 0;
        }

        // 4. 关键词过滤
        if ($keyword) {
//            $creativeDataQuery->where('c.name', 'like', '%' . $keyword . '%');  // 在 bps_ads_creative 表中查找关键词
            $creativeDataQuery->whereRaw('LOWER(c.name) LIKE ?', ['%' . strtolower($keyword) . '%']);  // 在 bps_ads_creative 表中查找关键词
        }

        // 5. 数据聚合（按 creative_id 和其他字段）
        $creativeDataQuery->group('i.creative_id,  i.platform, i.account_id, c.name, c.type,c.url, c.thumbnail_url') // 按需要的字段分组
        ->field([
            'i.creative_id',
            'i.platform',
            'c.name AS creative_name',  // 从 bps_ads_creative 表中选择 name
            'c.url AS creative_url',    // 从 bps_ads_creative 表中选择 url
            'c.type AS creative_type',    // 从 bps_ads_creative 表中选择 url
            'c.thumbnail_url',          // 从 bps_ads_creative 表中选择 thumbnail_url
            ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0)  AS total_spend'),
            ThinkDb::raw('COALESCE(SUM(i.purchases_value) / 1000000, 0) AS total_purchases_value'),
            ThinkDb::raw('COALESCE(SUM(i.purchases), 0) AS total_purchases'),
            ThinkDb::raw('COALESCE(SUM(i.revenue) / 1000000, 0) AS total_revenue'),
            ThinkDb::raw('COALESCE(SUM(i.impressions), 0) AS total_impressions'),
            ThinkDb::raw('COALESCE(SUM(i.clicks), 0) AS total_clicks'),
            ThinkDb::raw('COALESCE(SUM(i.link_clicks), 0) AS total_link_clicks'),
            ThinkDb::raw('COALESCE(SUM(i.adds_to_cart), 0) AS total_adds_to_cart'),
            ThinkDb::raw('COALESCE(SUM(i.outbound_clicks), 0) AS total_outbound_clicks'),
            ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_25'),
            ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_50'),
            ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_75'),
            ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_100'),
            ThinkDb::raw('COALESCE(SUM(i.video_play),0) AS video_plays'),
            ThinkDb::raw('-1 AS hold_rate')
        ]);

        // 根据 $requireSpend 参数决定是否添加 SUM(i.spend) > 0 的条件
        if ($requireSpend) {
            $creativeDataQuery->having('SUM(i.spend) > 0');
        }

        // 6. 执行查询并获取聚合结果
//        $aggregatedData = $creativeDataQuery->select();
        // 6. 执行查询并获取聚合结果
        $aggregatedData = $creativeDataQuery->select()->toArray();  // 转换为数组处理
        $totalRecords   = count($aggregatedData);  // 总记录数

        // 计算分页起始索引
        $startIndex = ($page - 1) * $pageSize;


        // 打印调试 SQL 查询
//$sql = $creativeDataQuery->getLastSql();
//        dump($sql);

        // 7. 初始化广告创意的汇总数据和统计数据
        $creativeSummaryData = [];
//        $statisticsData      = $this->initializeStatistics();
        $statisticsData = [];

        // 8. 遍历查询结果并计算每个 creative 的相关统计数据
        foreach ($aggregatedData as $creativeData) {
            // 初始化该 creative_id 的数据（如果不存在）
            $creativeId = $creativeData['creative_id'];
            if (!isset($creativeSummaryData[$creativeId])) {
                $creativeSummaryData[$creativeId] = [
                    'creative_id' => $creativeData['creative_id'],
                    'platform' => $creativeData['platform'],
                    'creative' => $creativeData['creative_name'],
                    'creative_type' => $creativeData['creative_type'],
                    'creative_url' => $creativeData['creative_url'] ?? '',
                    'thumbnail_url' => $creativeData['thumbnail_url'] ?? '',
                    'title' => $creativeData['title'] ?? '',
                    'spend' => 0,
                    'purchases_value' => 0,
                    'roas' => 0,
                    'cpa' => '-',
                    'cpc_link_click' => '-',
                    'cpm' => '-',
                    'cpc_all' => '-',
                    'aov' => '-',
                    'click_to_atc_ratio' => '-',
                    'atc_to_purchase_ratio' => '-',
                    'purchases' => 0,
                    'first_frame_retention' => '-',
                    'thumbstop' => '-',
                    'ctr_outbound' => '-',
                    'click_to_purchase' => '-',
                    'ctr_all' => '-',
                    'video_25' => 0,
                    'video_50' => 0,
                    'video_75' => 0,
                    'video_100' => 0,
                    'video_plays' => 0,
                    'video_plays_25_rate' => '-',
                    'video_plays_50_rate' => '-',
                    'video_plays_75_rate' => '-',
                    'video_plays_100_rate' => '-',
                    'hold_rate' => '-',
                    'total_conversions_value' => 0,
                    'total_conversions' => 0,
                    'impressions' => 0,
                    'clicks' => 0,
                    'link_clicks' => 0,
                    'outbound_clicks' => 0,
                    'adds_to_cart' => 0,
                    'revenue' => 0,
                    'ad_count' => 0
                ];
            }

            // 更新该 creative_id 的统计数据
            $creativeSummaryData[$creativeId]['spend']           += $creativeData['total_spend'];
            $creativeSummaryData[$creativeId]['purchases_value'] += $creativeData['total_purchases_value'];
            $creativeSummaryData[$creativeId]['purchases']       += $creativeData['total_purchases'];
            $creativeSummaryData[$creativeId]['impressions']     += $creativeData['total_impressions'];
            $creativeSummaryData[$creativeId]['clicks']          += $creativeData['total_clicks'];
            $creativeSummaryData[$creativeId]['link_clicks']     += $creativeData['total_link_clicks'];
            $creativeSummaryData[$creativeId]['outbound_clicks'] += $creativeData['total_outbound_clicks'];
            $creativeSummaryData[$creativeId]['adds_to_cart']    += $creativeData['total_adds_to_cart'];
            $creativeSummaryData[$creativeId]['revenue']         += $creativeData['total_revenue'];
            $creativeSummaryData[$creativeId]['video_25']        += $creativeData['video_25'];
            $creativeSummaryData[$creativeId]['video_50']        += $creativeData['video_50'];
            $creativeSummaryData[$creativeId]['video_75']        += $creativeData['video_75'];
            $creativeSummaryData[$creativeId]['video_100']       += $creativeData['video_100'];
            $creativeSummaryData[$creativeId]['video_plays']     += $creativeData['video_plays'];
            // 填充广告计数
//            $creativeSummaryData[$creativeData->creative_id]['ad_count'] = rand(10, 200); // 每个 creative_id 对应一个广告
        }
//        dump($creativeSummaryData);

        // 汇总总体统计数据
        $statisticsData['spend']           = array_sum(array_column($creativeSummaryData, 'spend'));
        $statisticsData['purchases_value'] = array_sum(array_column($creativeSummaryData, 'purchases_value'));
        $statisticsData['purchases']       = array_sum(array_column($creativeSummaryData, 'purchases'));
        $statisticsData['impressions']     = array_sum(array_column($creativeSummaryData, 'impressions'));
        $statisticsData['clicks']          = array_sum(array_column($creativeSummaryData, 'clicks'));
        $statisticsData['link_clicks']     = array_sum(array_column($creativeSummaryData, 'link_clicks'));
        $statisticsData['outbound_clicks'] = array_sum(array_column($creativeSummaryData, 'outbound_clicks'));
        $statisticsData['adds_to_cart']    = array_sum(array_column($creativeSummaryData, 'adds_to_cart'));
        $statisticsData['revenue']         = array_sum(array_column($creativeSummaryData, 'revenue'));
        $statisticsData['video_25']        = array_sum(array_column($creativeSummaryData, 'video_25'));
        $statisticsData['video_50']        = array_sum(array_column($creativeSummaryData, 'video_50'));
        $statisticsData['video_75']        = array_sum(array_column($creativeSummaryData, 'video_75'));
        $statisticsData['video_100']       = array_sum(array_column($creativeSummaryData, 'video_100'));
        $statisticsData['video_plays']     = array_sum(array_column($creativeSummaryData, 'video_plays'));
        // 汇总统计数据
        $statistics = [
            'spend' => '$' . number_format($statisticsData['spend'], 2),  // 格式化金额
            'purchases_value' => '$' . number_format($statisticsData['purchases_value'], 2),  // 格式化金额
            'roas' => $statisticsData['spend'] == 0 ? '-' : round($statisticsData['purchases_value'] / $statisticsData['spend'], 2) . 'x',
            'cpa' => $statisticsData['purchases'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['purchases'], 2),
            'cpc_link_click' => $statisticsData['link_clicks'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['link_clicks'], 2),
            'cpm' => $statisticsData['impressions'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] * 1000 / $statisticsData['impressions'], 2), // sum(spend) * 1000 / sum(Impression)
            'cpc_all' => $statisticsData['clicks'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['clicks'], 2),
            'aov' => $statisticsData['purchases'] == 0 ? '-' : '$' . number_format($statisticsData['purchases_value'] / $statisticsData['purchases'], 2), // 格式化金额
            'click_to_atc_ratio' => ($statisticsData['clicks'] > 0) ? number_format(($statisticsData['adds_to_cart'] / $statisticsData['clicks']) * 100, 2) . '%' : '-',
            'atc_to_purchase_ratio' => ($statisticsData['adds_to_cart'] > 0) ? number_format(($statisticsData['purchases'] / $statisticsData['adds_to_cart']) * 100, 2) . '%' : '-',
            'purchases' => $statisticsData['purchases'],
            'first_frame_retention' => self::calculateFirstFrameRetention($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
            'thumbstop' => self::calculateThumbstop($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
            'ctr_outbound' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-',  // 格式化为百分比
            'click_to_purchase' => ($statisticsData['purchases'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['purchases']) * 100, 2) . '%' : '-',
            'ctr_all' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-',  // 格式化为百分比
            'video_plays_25_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_25'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
            'video_plays_50_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_50'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
            'video_plays_75_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_75'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
            'video_plays_100_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_100'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
            'hold_rate' => self::calculateHoldRate($statisticsData['video_25'], $statisticsData['video_50'], $statisticsData['video_75'], $statisticsData['video_100']),// 格式化百分比
        ];

        // 获取每个 creative_id 对应的广告数量
        $creativeIds_from_google = array_keys(array_filter($creativeSummaryData, function ($item) {
            return $item['platform'] == 2;
        }));

        if (!empty($creativeIds_from_google)) {
            // 将整数日期转为 Y-m-d 格式
            $formattedStartDate = DateTime::createFromFormat('Ymd', $startDate)->format('Y-m-d');
            $formattedEndDate   = DateTime::createFromFormat('Ymd', $endDate)->format('Y-m-d');
            // 查询满足条件的 asset_id 和唯一 ad_id 计数
            $ad_count_google = AssetRelation::whereIn('asset_id', $creativeIds_from_google)
                ->whereBetween('date', [$formattedStartDate, $formattedEndDate])
                ->group('asset_id')
                ->column('COUNT(DISTINCT ad_id) AS ad_count', 'asset_id');
        }
        $creativeIds_from_fb_tk = array_keys(array_filter($creativeSummaryData, function ($item) {
            return ($item['platform'] == 1 || $item['platform'] == 3);
        }));
        if (!empty($creativeIds_from_fb_tk)) {
            $ad_count_fb_tk = BpsAdAd::whereIn('creative_id', $creativeIds_from_fb_tk)
                ->group('creative_id')
                ->column('COUNT(DISTINCT ad_id) as ad_count', 'creative_id');
        }
        // 确保变量存在，避免未定义错误
        $ad_count_fb_tk  = $ad_count_fb_tk ?? [];
        $ad_count_google = $ad_count_google ?? [];
        // 合并数组
        $ad_count_combined = $ad_count_fb_tk + $ad_count_google;
//dump($ad_count_combined);
//        dump($creativeIds_from_fb_tk);

        // 将广告数量填充到对应的 creativeSummaryData 中
        foreach ($creativeSummaryData as $creativeId => &$creativeData) {
            $creativeData['ad_count'] = $ad_count_combined[$creativeId] ?? 0;  // 如果没有匹配记录，默认填充 0
//            dump($creativeData);
        }
        unset($creativeData);  // 解除引用
//        dump($creativeSummaryData);

        // 格式化返回的创意数据
        $formattedData = array_map(function ($item) {
            return [
                'creative_id' => $item['creative_id'],
                'creative' => $item['creative'] ?: '-',
                'platform' => $item['platform'] ?: '-',
                'creative_type' => $item['creative_type'],
                'creative_url' => $item['creative_url'],
                'thumbnail_url' => $item['thumbnail_url'],
                'spend' => '$' . number_format($item['spend'], 2),
                'purchases_value' => '$' . number_format($item['purchases_value'], 2),
                'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
                'cpa' => $item['purchases'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['purchases'], 2),
                'cpc_link_click' => $item['link_clicks'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['link_clicks'], 2),
                'cpm' => $item['impressions'] == 0 ? '-' : '$' . number_format($item['spend'] * 1000 / $item['impressions'], 2),
                'cpc_all' => $item['clicks'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['clicks'], 2),
                'aov' => $item['purchases'] == 0 ? '-' : '$' . number_format($item['purchases_value'] / $item['purchases'], 2),
                'click_to_atc_ratio' => ($item['clicks'] > 0) ? number_format(($item['adds_to_cart'] / $item['clicks']) * 100, 2) . '%' : '-',
                'atc_to_purchase_ratio' => ($item['adds_to_cart'] > 0) ? number_format(($item['purchases'] / $item['adds_to_cart']) * 100, 2) . '%' : '-',
                'purchases' => $item['purchases'],
                'first_frame_retention' => self::calculateFirstFrameRetention($item['impressions'], $item['video_plays'], $item['video_25']),
                'thumbstop' => self::calculateThumbstop($item['impressions'], $item['video_plays'], $item['video_25']),
                'ctr_outbound' => ($item['impressions'] > 0) ? number_format(($item['outbound_clicks'] / $item['impressions']) * 100, 2) . '%' : '-',  // 格式化为百分比
                'click_to_purchase' => ($item['purchases'] > 0) ? number_format(($item['outbound_clicks'] / $item['purchases']) * 100, 2) . '%' : '-',
                'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
                'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
                'impressions' => $item['impressions'],
                'video_plays_25_rate' => ($item['video_plays'] > 0) ? number_format($item['video_25'] / $item['video_plays'], 2) . '%' : '-',
                'video_plays_50_rate' => ($item['video_plays'] > 0) ? number_format($item['video_50'] / $item['video_plays'], 2) . '%' : '-',
                'video_plays_75_rate' => ($item['video_plays'] > 0) ? number_format($item['video_75'] / $item['video_plays'], 2) . '%' : '-',
                'video_plays_100_rate' => ($item['video_plays'] > 0) ? number_format($item['video_100'] / $item['video_plays'], 2) . '%' : '-',
                'hold_rate' => self::calculateHoldRate($item['video_25'], $item['video_50'], $item['video_75'], $item['video_100']),
                'ad_count' => $item['ad_count'],
                // 添加更多的格式化字段
            ];
        }, $creativeSummaryData);
//        $formattedData = array_values($creativeSummaryData);  // 未分页处理
        $pagedData = array_slice(array_values($formattedData), $startIndex, $pageSize);  // 分页处理
        // 9. 返回分页数据
        return [
            'data' => $pagedData,
            'total' => count($creativeSummaryData),
            'statistics' => $statistics, // 汇总的统计数据
            'pagination' => [
                'startIndex' => ($page - 1) * $pageSize,
                'maxResults' => $pageSize,
                'count' => count($creativeSummaryData),
                'pageNo' => $page,
                'pageSize' => $pageSize,
                'pages' => ceil(count($creativeSummaryData) / $pageSize)
            ]
        ];
    }

    public static function calculateFirstFrameRetention($impressions, $video_play, $video_25)
    {
        // 如果 impressions 为 0 或 NULL，直接返回 0
        if ($impressions == 0 || $video_play == 0) {
            return '-';
        }

        // 处理 NULL 值，用 0 替换
        $video_25 = $video_25 ?? 0;

        // 计算公式
        return number_format(($video_play / $impressions) * ($video_25 / $video_play) * 100, 2) . '%';
    }

    public static function calculateThumbstop($impressions, $video_play, $video_25)
    {
        // 如果 impressions 为 0 或 NULL，直接返回 0
        if ($impressions == 0) {
            return '-';
        }

        // 处理 NULL 值，用 0 替换
        $video_play = $video_play ?? 0;
        $video_25   = $video_25 ?? 0;

        // 计算公式
        return number_format((($video_play * 0.7) + ($video_25 * 0.3)) / $impressions * 100, 2) . '%';
    }

    public static function calculateHoldRate($video_25, $video_50, $video_75, $video_100)
    {
        // 如果 video_25 为 0 或 NULL，直接返回 0
        if ($video_25 == 0) {
            return '-';
        }

        // 处理 NULL 值，用 0 替换
        $video_25  = $video_25 ?? 0;
        $video_50  = $video_50 ?? 0;
        $video_75  = $video_75 ?? 0;
        $video_100 = $video_100 ?? 0;

        // 计算公式
        $numerator   = $video_25 + $video_50 + $video_75 + $video_100;
        $denominator = $video_25 * 4;
        return number_format(($numerator / $denominator) * 100, 2) . '%';
    }


    /**
     * 初始化统计数据
     */
    private function initializeStatistics()
    {
        return [
            'impressions' => 0,
            'clicks' => 0,
            'revenue' => 0,
            'spend' => 0,
            'purchases_value' => 0,
            'roas' => 0,
            'cpa' => '-',
            'cpc_link_click' => '-',
            'cpm' => '-',
            'cpc_all' => '-',
            'aov' => '-',
            'click_to_atc_ratio' => '-',
            'atc_to_purchase_ratio' => '-',
            'purchases' => 0,
            'first_frame_retention' => '-',
            'thumbstop' => '-',
            'ctr_outbound' => '-',
            'click_to_purchase' => '-',
            'ctr_all' => '-',
            'video_plays_25_rate' => 0,
            'video_plays_50_rate' => 0,
            'video_plays_75_rate' => 0,
            'video_plays_100_rate' => 0,
            'hold_rate' => '-',
            // Add other stats as necessary
        ];
    }

    public function getAdcycleInsight($platformType, $customerIds, $cycle, $startDate = null, $endDate = null)
    {
        // 1. 查询全部数据集
        $adcycleDataQuery = BpsAdInsight::alias('i');
        if ($platformType != 0) {
            $adcycleDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
        }
//dump($customerIds);
        // 2. 客户 ID 过滤（如果提供了）
        if (!empty($customerIds)) {
            $adcycleDataQuery->whereIn('i.account_id', $customerIds);
        } else {
            return [
                'data' => [],
                'total' => 0
            ];
        }

        // 3. 时间范围筛选
        if ($startDate && $endDate) {
            $adcycleDataQuery->whereBetween('i.date', [$startDate, $endDate]);
        }

        // 4. 获取数据并按日期聚合
        $adcycleData = $adcycleDataQuery->field([
            'i.date',
            ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) as spend'),
            ThinkDb::raw('COALESCE(SUM(i.revenue), 0) as revenue')
        ])
            ->group('i.date') // 按日期进行分组
            ->select();

//        dump(ThinkDb::getLastSql());

        // 5. 处理数据，按照周期进行分组
        $processedData = $this->processDataByCycle($adcycleData->toArray(), $cycle);

        // 6. 返回处理后的数据
        return $processedData;
    }

    /**
     * 按周期处理数据
     *
     * @param array $adcycleData 原始数据
     * @param string $cycle 周期类型（daily, weekly, monthly）
     * @return array 按照周期分组后的数据
     */
    private function processDataByCycle($adcycleData, $cycle)
    {
        // 排序 adcycleData 数组，确保按照日期升序排列
        usort($adcycleData, function ($a, $b) {
            return $a['date'] <=> $b['date'];  // 按照 'YYYYMMDD' 字符顺序排序
        });
        $groupedData = [];

        foreach ($adcycleData as $data) {
            // 根据周期类型，调整日期分组
            switch ($cycle) {
                case 1:
                    // 将 'YYYYMMDD' 格式的日期转换为 'YYYY-MM-DD'
                    $date = DateTime::createFromFormat('Ymd', $data['date']);  // 转换为 DateTime 对象
                    $key  = $date ? $date->format('Y-m-d') : '';  // 格式化为 'YYYY-MM-DD'
                    break;
                case 2:
                    // 使用 ISO 周格式来分组
                    $key = $this->getWeekFromDate($data['date']);
                    break;
                case 3:
                    // 按年-月格式分组
                    $key = $this->getMonthFromDate($data['date']);
                    break;
                default:
                    throw new \InvalidArgumentException("Invalid cycle value. Use 'daily', 'weekly' or 'monthly'.");
            }

            // 汇总数据
            if (!isset($groupedData[$key])) {
                $groupedData[$key] = [
                    'spend' => 0,
                    'revenue' => 0,
//                    'conversions_value' => 0,
//                    'conversions' => 0,
//                    'impressions' => 0,
//                    'clicks' => 0
                ];
            }

            // 累加数据
            $groupedData[$key]['spend']   += $data['spend'];
            $groupedData[$key]['revenue'] += $data['revenue'];
//            $groupedData[$key]['conversions_value'] += $data->purchases_value;
//            $groupedData[$key]['conversions']       += $data->purchases;
//            $groupedData[$key]['impressions']       += $data->impressions;
//            $groupedData[$key]['clicks']            += $data->clicks;
        }

        // 格式化返回数据
        $formattedData = [];
        foreach ($groupedData as $key => $values) {
            $roas            = $values['spend'] > 0 ? $values['revenue'] / $values['spend'] : 0;
            $formattedData[] = [
                'date' => $key,
                'spend' => round($values['spend'], 2),
                'roas' => $roas > 0 ? round($roas, 2) : 0
            ];
        }
        // 如果没有数据，返回空数组并提供默认的分页信息
        if (empty($formattedData)) {
            return [
                'data' => [],
                'total' => 0,
            ];
        }

// 返回格式化后的数据
        return [
            'data' => $formattedData,
            'total' => count($formattedData),
        ];
    }

    /**
     * 获取周数（基于 ISO 周格式）
     *
     * @param int $date 日期（格式：YYYYMMDD）
     * @return string ISO 周格式（YYYY-Www）
     */
    private function getWeekFromDate($date)
    {
        // 将日期转换为 PHP DateTime 对象
        $dateStr = (string)$date;
        $dateObj = \DateTime::createFromFormat('Ymd', $dateStr);

        // 获取 ISO 周格式
        return $dateObj->format('o-W') . 'W';
    }

    /**
     * 获取月分（格式：YYYY-MM）
     *
     * @param int $date 日期（格式：YYYYMMDD）
     * @return string 月份格式（YYYY-MM）
     */
    private function getMonthFromDate($date)
    {
        // 将日期转换为 PHP DateTime 对象
        $dateStr = (string)$date;
        $dateObj = \DateTime::createFromFormat('Ymd', $dateStr);

        // 获取年-月格式
        return $dateObj->format('Y-m');
    }

    public static function getPlatformType($thirdType)
    {
        $platformMapping = [
            'facebook' => 1,
            'google' => 2,
            'tiktok' => 3,
        ];

        return $platformMapping[$thirdType] ?? null;  // 如果不存在的第三方类型，返回 null
    }

    private static function getLastQueryParams()
    {
        $query = ThinkDb::getLastQuery();
        return $query ? $query->getOptions()['where'] : [];
    }

    // 修改enableSqlLog方法
    public static function enableSqlLog()
    {
        if (!self::$sqlLogEnabled) {
            ThinkDb::listen(function($sql, $time, $explain) {
                $logData = [
                    'sql' => $sql,
                    'time' => $time . 'ms',
                    'params' => self::getLastQueryParams(),
                    'trace' => debug_backtrace(DEBUG_BACKTRACE_IGNORE_ARGS, 5)
                ];
                // 仅在非空时记录 EXPLAIN
                if (!empty($explain)) {
                    $logData['explain'] = $explain;
                }

                Log::channel('sql')->debug('SQL', $logData);
            });
            self::$sqlLogEnabled = true;
        }
    }

}