<?php
namespace app\service;
use app\model\Ad;
use app\model\DayData;
use app\model\Campaign;
use app\model\AdGroup;
use app\model\Asset;
use app\model\AssetRelation;
use PhpOffice\PhpSpreadsheet\Spreadsheet;
use PhpOffice\PhpSpreadsheet\Writer\Xlsx;
use think\db\exception\DbException;
use think\facade\Db as ThinkDb;
use think\model\Collection;
class GoogleAdsReportService
{
// 状态映射数组
private static $statusMapping = [
2 => 'ENABLE', // 2 代表广告已启用
3 => 'PAUSED', // 3 代表广告待审核等状态
// 其他状态可以继续添加
];
/**
* 获取广告列表
*/
public static function getAdList($customerIds, $page, $pageSize, $keyword, $dateRange, $startDate = null, $endDate = null)
{
// 基础查询：广告表和日数据表联接
$query = Ad::alias('a')
->cache(false) // 强制不使用缓存
->leftJoin('bps.bps_google_ads_ad_group g', 'a.ad_group_id = g.ad_group_id') // 关联广告组表
->leftJoin('bps.bps_google_ads_campaign c', 'a.campaign_id = c.campaign_id'); // 关联广告系列表
// 如果提供了 customerIds，增加查询条件
if (!empty($customerIds)) {
$query->whereIn('a.customer_id', $customerIds); // 添加 customer_id 的查询约束
} else {
return [
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [
'results' => '-',
'reach' => '-',
'spend' => '-',
'revenue' => '-',
'roas' => '-',
'profit' => '-',
'be_roas' => '-',
],
'data' => [],
];
}
// 动态拼接 LEFT JOIN 的 ON 条件
$onCondition = 'a.ad_id = d.ad_id';
if ($startDate && $endDate) {
$onCondition .= " AND d.date BETWEEN '{$startDate}' AND '{$endDate}'";
} else {
switch ($dateRange) {
case 'Today':
$onCondition .= " AND d.date = '" . date('Y-m-d') . "'";
break;
case 'Yesterday':
$onCondition .= " AND d.date = '" . date('Y-m-d', strtotime('-1 day')) . "'";
break;
case 'Last Week':
$onCondition .= " AND d.date >= '" . date('Y-m-d', strtotime('-1 week')) . "'";
break;
case 'Last Month':
$onCondition .= " AND d.date >= '" . date('Y-m-d', strtotime('-1 month')) . "'";
break;
case 'Last Year':
$onCondition .= " AND d.date >= '" . date('Y-m-d', strtotime('-1 year')) . "'";
break;
default:
break;
}
}
// 添加 LEFT JOIN 日数据表
$query->leftJoin('bps.bps_google_ad_day_data d', $onCondition);
// 添加字段、分组和查询条件
$query->field('a.ad_id, a.ad_name, a.status as ad_status, a.customer_id, a.ad_group_id, g.ad_group_name as ad_group_name, a.campaign_id, c.campaign_name as campaign_name,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, 0) as spend,
COALESCE(SUM(d.conversions), 0) as results,
COALESCE(SUM(d.conversions_value), 0) as conversions_value,
COALESCE(SUM(d.impressions), 0) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery,
a.metadata') // Include metadata field
->group('a.ad_id, a.ad_name, a.status, a.customer_id, a.ad_group_id, g.ad_group_name, a.campaign_id, c.campaign_name')
->where(function ($query) use ($keyword) {
// if ($keyword) {
// $query->where('a.ad_name', 'like', '%' . $keyword . '%');
// }
});
// 获取所有符合条件的数据（不分页）
$allAds = $query->select()->toArray(); // 使用 toArray() 将对象转化为数组
$total_spend = array_sum(array_column($allAds, 'spend'));
$total_reach = array_sum(array_column($allAds, 'reach'));
$total_conversions_value = array_sum(array_column($allAds, 'conversions_value'));
// 汇总统计数据：基于所有数据而不是分页数据
$statistics = [
'results' => '-',
'reach' => $total_reach,
'spend' => '$' . number_format($total_spend, 2) ?: '$0.00',
'revenue' => '-',
'roas' => $total_spend == 0 ? '-' : number_format($total_conversions_value / $total_spend * 100, 2) . '%',
'profit' => '-',
'be_roas' => '-'
];
// 获取查询结果
$ads = $query->paginate($pageSize, false, ['page' => $page]);
// 确保转换为数值，并格式化 -1 为 "-"
$result = array_map(function ($item) {
// Extract square marketing images from metadata
// Extract square marketing images from metadata
$metadata = $item['metadata'];
// 如果是对象，转换为数组
if (is_object($metadata)) {
$metadata = (array)$metadata;
}
$imageUrls = isset($metadata['marketing_images']) ? $metadata['marketing_images'] : (isset($metadata['square_marketing_images']) ? $metadata['square_marketing_images'] : []);
// Extract asset_id from the image URL
$assetId = 0;
if (!empty($imageUrls)) {
// Example: "customers/8452924576/assets/191936503309"
$imagePath = $imageUrls[0]; // Get the last element
preg_match('/assets\/(\d+)/', $imagePath, $matches);
if (isset($matches[1])) {
$assetId = $matches[1];
}
}
// Query the asset_url from the bps_google_ads_asset table
$assetUrl = '';
if ($assetId) {
$asset = Asset::find($assetId);
if ($asset) {
$assetUrl = $asset['asset_url'];
}
}
//ROAS = conversion_value / (cost_micros / 1000000)
return [
'id' => $item['ad_id'],
'customer_id' => $item['customer_id'],
'ad_group_id' => $item['ad_group_id'],
'name' => $item['ad_name'] ?: '-', // 默认值为 '-'
'status' => $item['ad_status'],
'results' => $item['results'],
'reach' => $item['reach'],
'revenue' => $item['revenue'] == -1 ? '-' : $item['revenue'],
// 'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
'roas' => $item['spend'] == 0 ? '-' : number_format($item['conversions_value'] / $item['spend'] * 100, 2) . '%',
'profit' => $item['profit'] == -1 ? '-' : $item['profit'],
'spend' => '$' . number_format($item['spend'], 2),
'campaign_name' => $item['campaign_name'],
'ad_set_name' => $item['ad_group_name'], // Assuming ad_group_name as ad_set_name
'delivery' => self::$statusMapping[$item['ad_status']],
'delivery_status' => $item['ad_status'], // Assuming active as '活动'
'be_roas' => $item['be_roas'] == -1 ? '-' : $item['be_roas'],
'image_url' => $assetUrl, // Add logic to populate image URLs if available
];
}, $ads->items());
// 汇总统计数据
// $statistics = [
// 'results' => '-',
// 'reach' => array_sum(array_column($result, 'reach')) ?: '-',
// 'revenue' => '-',
// 'roas' => '-',
// 'profit' => '-',
// 'spend' => array_sum(array_column($result, 'spend')) ?: '-',
// 'be_roas' => '-'
// ];
// Pagination data
$pagination = [
'startIndex' => ($page - 1) * $pageSize,
'maxResults' => $pageSize,
'count' => $ads->total(),
'pageNo' => $ads->currentPage(),
'pageSize' => $pageSize,
'pages' => $ads->lastPage(),
];
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
/**
* 导出广告列表到 Excel
*
* @param string $keyword
* @param string $dateRange
* @return void
*/
public static function exportAdListToExcel($customerIds, $keyword, $dateRange, $startDate = null, $endDate = null)
{
if (empty($customerIds)) {
return [];
}
// 基础查询：广告表和日数据表联接
$query = Ad::alias('a')
->cache(false) // 强制不使用缓存
->leftJoin('bps.bps_google_ads_ad_group g', 'a.ad_group_id = g.ad_group_id') // 关联广告组表
->leftJoin('bps.bps_google_ads_campaign c', 'a.campaign_id = c.campaign_id'); // 关联广告系列表
// 动态拼接 LEFT JOIN 的 ON 条件
$onCondition = 'a.ad_id = d.ad_id';
if ($startDate && $endDate) {
$onCondition .= " AND d.date BETWEEN '{$startDate}' AND '{$endDate}'";
} else {
switch ($dateRange) {
case 'Today':
$onCondition .= " AND d.date = '" . date('Y-m-d') . "'";
break;
case 'Yesterday':
$onCondition .= " AND d.date = '" . date('Y-m-d', strtotime('-1 day')) . "'";
break;
case 'Last Week':
$onCondition .= " AND d.date >= '" . date('Y-m-d', strtotime('-1 week')) . "'";
break;
case 'Last Month':
$onCondition .= " AND d.date >= '" . date('Y-m-d', strtotime('-1 month')) . "'";
break;
case 'Last Year':
$onCondition .= " AND d.date >= '" . date('Y-m-d', strtotime('-1 year')) . "'";
break;
default:
break;
}
}
// 添加 LEFT JOIN 日数据表
$query->leftJoin('bps.bps_google_ad_day_data d', $onCondition);
// 添加字段、分组和查询条件
$query->field('a.ad_id, -1 as ad_name, a.status as ad_status, a.customer_id, a.ad_group_id, g.ad_group_name as ad_group_name, a.campaign_id, c.campaign_name as campaign_name,
COALESCE(SUM(d.clicks), -1) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, -1) as spend,
COALESCE(SUM(d.conversions), -1) as results,
COALESCE(SUM(d.conversions_value), -1) as conversions_value,
COALESCE(SUM(d.impressions), -1) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery')
->group('a.ad_id, a.ad_name, a.status, a.customer_id, a.ad_group_id, g.ad_group_name, a.campaign_id, c.campaign_name')
->where('a.customer_id', 'in', $customerIds)
->where(function ($query) use ($keyword) {
// if ($keyword) {
// $query->where('a.ad_name', 'like', '%' . $keyword . '%');
// }
});
// 获取所有广告数据
$ads = $query->select();
// 创建一个新的 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
$ad_status = [
0 => 'UNSPECIFIED',
1 => 'UNKNOWN', // UNKNOW
2 => 'ENABLED', // ENABLED
3 => 'PAUSED', // PAUSED
4 => 'REMOVED', // REMOVED
];
// 设置表头
$sheet->setCellValue('A1', 'Ad ID');
$sheet->setCellValue('B1', 'Ad Status');
$sheet->setCellValue('C1', 'Name');
$sheet->setCellValue('D1', 'Campaign');
$sheet->setCellValue('E1', 'Ad Set');
$sheet->setCellValue('F1', 'Delivery');
$sheet->setCellValue('G1', 'Results');
$sheet->setCellValue('H1', 'Reach');
$sheet->setCellValue('I1', 'Revenue');
$sheet->setCellValue('J1', 'ROAS');
$sheet->setCellValue('K1', 'beROAS');
$sheet->setCellValue('L1', 'Profit');
$sheet->setCellValue('M1', 'Spend');
// $sheet->setCellValue('N1', 'Customer ID');
// $sheet->setCellValue('E1', 'Clicks');
// $sheet->setCellValue('F1', 'Cost Micros');
// $sheet->setCellValue('G1', 'Conversions');
// $sheet->setCellValue('H1', 'Conversions Value');
// $sheet->setCellValue('I1', 'Impressions');
// 填充数据
$row = 2; // 从第二行开始
foreach ($ads as $ad) {
$sheet->setCellValueExplicit('A' . $row, (string)$ad->ad_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置 ad_id 为文本
$sheet->setCellValue('B' . $row, $ad_status[$ad->ad_status]);
$sheet->setCellValue('C' . $row, $ad->ad_name); // 直接设置 ad_name
$sheet->setCellValue('D' . $row, $ad->campaign_name); // 直接设置 ad_name
$sheet->setCellValue('E' . $row, $ad->ad_group_name); // 直接设置 ad_name
$sheet->setCellValue('F' . $row, $ad->delivery); // 直接设置 ad_name
$sheet->setCellValue('G' . $row, $ad->results);
$sheet->setCellValue('H' . $row, $ad->reach);
$sheet->setCellValue('I' . $row, $ad->revenue);
$sheet->setCellValue('J' . $row, $ad->roas);
$sheet->setCellValue('K' . $row, $ad->be_roas);
$sheet->setCellValue('L' . $row, $ad->profit);
$sheet->setCellValue('M' . $row, $ad->spend);
// $sheet->setCellValueExplicit('N' . $row, (string)$ad->customer_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置 customer_id 为文本
$row++;
}
// 设置 Excel 文件名
$fileName = 'Ad_Report_' . $dateRange . '_' . date('Y-m-d_H-i-s') . '.xlsx';
// 创建 Excel 文件并保存
$writer = new Xlsx($spreadsheet);
$filePath = public_path() . '/' . $fileName;
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
// return ['success' => true, 'file_path' => $filePath];
} catch (\Exception $e) {
return ['' => false, 'message' => $e->getMessage()];
}
}
/**
* 获取广告系列列表
*/
public static function getCampaignList($customerIds, $page, $pageSize, $keyword, $dateRange, $startDate = null, $endDate = null)
{
// 检查 customerIds 是否为空，直接返回空结构
if (empty($customerIds)) {
return [
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [
'results' => '-',
'reach' => '-',
'spend' => '-',
'revenue' => '-',
'roas' => '-',
'profit' => '-',
'be_roas' => '-',
],
'data' => [],
];
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
} else {
switch ($dateRange) {
case 'Today':
$dateCondition = "d.date = '" . date('Y-m-d') . "'";
break;
case 'Yesterday':
$dateCondition = "d.date = '" . date('Y-m-d', strtotime('-1 day')) . "'";
break;
case 'Last Week':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 week')) . "'";
break;
case 'Last Month':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 month')) . "'";
break;
case 'Last Year':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 year')) . "'";
break;
default:
$dateCondition = "1=1"; // 无日期限制，默认条件始终为真
break;
}
}
// 基础查询：广告活动和日数据表联接
$query = Campaign::alias('c')
->cache(false) // 强制不使用缓存
->leftJoin('bps.bps_google_ad_day_data d', "c.campaign_id = d.campaign_id AND {$dateCondition}")
->field('c.campaign_id, c.status as campaign_status, c.campaign_name, c.customer_id,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, 0) as spend,
COALESCE(SUM(d.conversions), 0) as results,
COALESCE(SUM(d.conversions_value), 0) as conversions_value,
COALESCE(SUM(d.impressions), 0) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery')
->group('c.campaign_id, c.status, c.customer_id, c.campaign_name')
->where('c.customer_id', 'in', $customerIds); // 添加 customerIds 条件
// 添加关键字过滤条件
$query->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('c.campaign_name', 'like', '%' . $keyword . '%');
}
});
// 获取所有符合条件的数据（不分页）
$allCampaigns = $query->select()->toArray();
$total_spend = array_sum(array_column($allCampaigns, 'spend'));
$total_reach = array_sum(array_column($allCampaigns, 'reach'));
$total_conversions_value = array_sum(array_column($allCampaigns, 'conversions_value'));
// 汇总统计数据
$statistics = [
'results' => '-',
'reach' => $total_reach,
'spend' => '$' . number_format($total_spend, 2) ?: '$0.00',
'revenue' => '-',
'roas' => $total_spend == 0 ? '-' : number_format($total_conversions_value / $total_spend * 100, 2) . '%',
'profit' => '-',
'be_roas' => '-',
];
// 获取分页数据
$campaigns = $query->paginate($pageSize, false, ['page' => $page]);
// 确保数据格式统一
$result = array_map(function ($item) {
return [
'id' => $item['campaign_id'],
'customer_id' => $item['customer_id'],
'name' => $item['campaign_name'] ?: '-',
'status' => $item['campaign_status'],
'results' => $item['results'],
'reach' => $item['reach'],
'revenue' => $item['revenue'] == -1 ? '-' : $item['revenue'],
// 'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
'roas' => $item['spend'] == 0 ? '-' : number_format($item['conversions_value'] / $item['spend'] * 100, 2) . '%',
'profit' => $item['profit'] == -1 ? '-' : $item['profit'],
'spend' => '$' . number_format($item['spend'], 2),
'delivery' => self::$statusMapping[$item['campaign_status']],
'delivery_status' => $item['campaign_status'], // 默认状态
'be_roas' => $item['be_roas'] == -1 ? '-' : $item['be_roas'],
];
}, $campaigns->items());
// Pagination 数据
$pagination = [
'startIndex' => ($page - 1) * $pageSize,
'maxResults' => $pageSize,
'count' => $campaigns->total(),
'pageNo' => $campaigns->currentPage(),
'pageSize' => $pageSize,
'pages' => $campaigns->lastPage(),
];
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
/**
* 导出广告系列数据到 Excel
*
* @param string $keyword
* @param string $dateRange
* @return void
*/
public function exportCampaignsToExcel($customerIds, $keyword, $dateRange, $startDate = null, $endDate = null)
{
if (empty($customerIds)) {
return [];
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
} else {
switch ($dateRange) {
case 'Today':
$dateCondition = "d.date = '" . date('Y-m-d') . "'";
break;
case 'Yesterday':
$dateCondition = "d.date = '" . date('Y-m-d', strtotime('-1 day')) . "'";
break;
case 'Last Week':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 week')) . "'";
break;
case 'Last Month':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 month')) . "'";
break;
case 'Last Year':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 year')) . "'";
break;
default:
$dateCondition = "1=1"; // 无日期限制，默认条件始终为真
break;
}
}
// 基础查询：广告活动和日数据表联接
$query = Campaign::alias('c')
->leftJoin('bps.bps_google_ad_day_data d', "c.campaign_id = d.campaign_id AND {$dateCondition}") // 将日期条件加入到 ON 子句中
->field('c.campaign_id, c.status as campaign_status, c.campaign_name, c.customer_id,
COALESCE(SUM(d.clicks), -1) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, -1) as spend,
COALESCE(SUM(d.conversions), -1) as results,
COALESCE(SUM(d.conversions_value), -1) as conversions_value,
COALESCE(SUM(d.impressions), -1) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery')
->group('c.campaign_id, c.status, c.customer_id, c.campaign_name')
->where('c.customer_id', 'in', $customerIds)
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('c.campaign_name', 'like', '%' . $keyword . '%');
}
});
// 获取所有广告系列数据
$campaigns = $query->select();
// 创建一个新的 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
$campaignsStatus = [
0 => 'UNSPECIFIED', // UNSPECIFIED
1 => 'UNKNOWN', // UNKNOWN
2 => 'ENABLED', // ENABLED
3 => 'PAUSED', // PAUSED
4 => 'REMOVED', // REMOVED
];
// 设置表头
$sheet->setCellValue('A1', 'Campaign ID');
$sheet->setCellValue('B1', 'Status');
$sheet->setCellValue('C1', 'Name');
$sheet->setCellValue('D1', 'Delivery');
$sheet->setCellValue('E1', 'Results');
$sheet->setCellValue('F1', 'Reach');
$sheet->setCellValue('G1', 'Revenue');
$sheet->setCellValue('H1', 'ROAS');
$sheet->setCellValue('I1', 'beROAS');
$sheet->setCellValue('J1', 'Profit');
$sheet->setCellValue('K1', 'Spend');
// 填充数据
$row = 2; // 从第二行开始
foreach ($campaigns as $campaign) {
//使用 setCellValueExplicit 显式设置为文本格式
$sheet->setCellValueExplicit('A' . $row, (string)$campaign->campaign_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置为文本格式
$sheet->setCellValue('B' . $row, $campaignsStatus[$campaign->campaign_status]);
$sheet->setCellValue('C' . $row, $campaign->campaign_name);
$sheet->setCellValue('D' . $row, $campaign->delivery); // 直接设置 ad_name
$sheet->setCellValue('E' . $row, $campaign->results);
$sheet->setCellValue('F' . $row, $campaign->reach);
$sheet->setCellValue('G' . $row, $campaign->revenue);
$sheet->setCellValue('H' . $row, $campaign->roas);
$sheet->setCellValue('I' . $row, $campaign->be_roas);
$sheet->setCellValue('J' . $row, $campaign->profit);
$sheet->setCellValue('K' . $row, $campaign->spend);
// $sheet->setCellValueExplicit('N' . $row, (string)$campaign->customer_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置为文本格式
$row++;
}
// 设置 Excel 文件名
$fileName = 'Campaign_Report_' . $dateRange . '_' . date('Y-m-d_H-i-s') . '.xlsx';
// 创建 Excel 文件并保存
$writer = new Xlsx($spreadsheet);
$filePath = public_path() . '/' . $fileName;
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
// return ['success' => true, 'file_path' => $filePath];
} catch (\Exception $e) {
return ['' => false, 'message' => $e->getMessage()];
}
}
/**
* 获取广告组列表
*/
public static function getAdGroupList($customerIds, $page, $pageSize, $keyword, $dateRange, $startDate = null, $endDate = null)
{
// 检查 customerIds 是否为空，直接返回空结构
if (empty($customerIds)) {
return [
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [
'results' => '-',
'reach' => '-',
'spend' => '-',
'revenue' => '-',
'roas' => '-',
'profit' => '-',
'be_roas' => '-',
],
'data' => [],
];
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
} else {
switch ($dateRange) {
case 'Today':
$dateCondition = "d.date = '" . date('Y-m-d') . "'";
break;
case 'Yesterday':
$dateCondition = "d.date = '" . date('Y-m-d', strtotime('-1 day')) . "'";
break;
case 'Last Week':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 week')) . "'";
break;
case 'Last Month':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 month')) . "'";
break;
case 'Last Year':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 year')) . "'";
break;
default:
$dateCondition = "1=1"; // 无日期限制，默认条件始终为真
break;
}
}
// 初始化查询
$query = AdGroup::alias('ag')
->leftJoin("bps.bps_google_ad_day_data d", "ag.ad_group_id = d.ad_group_id AND {$dateCondition}") // 日期条件放入 ON 子句
->leftJoin("bps.bps_google_ads_campaign c", "ag.campaign_id = c.campaign_id") // 关联广告系列表
->field('ag.ad_group_id, ag.ad_group_name, ag.status as ad_group_status, ag.campaign_id, c.campaign_name, ag.customer_id,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, 0) as spend,
COALESCE(SUM(d.conversions), 0) as results,
COALESCE(SUM(d.conversions_value), 0) as conversions_value,
COALESCE(SUM(d.impressions), 0) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery')
->group('ag.ad_group_id, ag.ad_group_name, ag.status, ag.campaign_id, c.campaign_name, ag.customer_id')
->where('ag.customer_id', 'in', $customerIds) // 添加 customerIds 条件
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('ag.ad_group_name', 'like', '%' . $keyword . '%');
}
});
// 获取所有符合条件的数据（不分页）
$allAdGroups = $query->select()->toArray();
$total_spend = array_sum(array_column($allAdGroups, 'spend'));
$total_reach = array_sum(array_column($allAdGroups, 'reach'));
$total_conversions_value = array_sum(array_column($allAdGroups, 'conversions_value'));
// 汇总统计数据：基于所有数据而不是分页数据
$statistics = [
'results' => '-',
'reach' => $total_reach,
'spend' => '$' . number_format($total_spend, 2) ?: '$0.00',
'revenue' => '-',
'roas' => $total_spend == 0 ? '-' : number_format($total_conversions_value / $total_spend * 100, 2) . '%',
'profit' => '-',
'be_roas' => '-'
];
// 获取分页数据
$adGroups = $query->paginate($pageSize, false, ['page' => $page]);
// 格式化结果
$result = array_map(function ($item) {
return [
'id' => $item['ad_group_id'],
'customer_id' => $item['customer_id'],
'name' => $item['ad_group_name'] ?: '-',
'status' => $item['ad_group_status'],
'delivery' => self::$statusMapping[$item['ad_group_status']],
'delivery_status' => $item['ad_group_status'], // Assuming active as '活动'
'campaign_name' => $item['campaign_name'],
'results' => $item['results'],
'reach' => $item['reach'],
'spend' => '$' . number_format($item['spend'], 2),
'revenue' => $item['revenue'] == -1 ? '-' : $item['revenue'],
// 'roas' => $item['roas'] == -1 ? '-' : $item['roas'],
'roas' => $item['spend'] == 0 ? '-' : number_format($item['conversions_value'] / $item['spend'] * 100, 2) . '%',
'profit' => $item['profit'] == -1 ? '-' : $item['profit'],
'be_roas' => $item['be_roas'] == -1 ? '-' : $item['be_roas'],
];
}, $adGroups->items());
// 分页信息
$pagination = [
'startIndex' => ($page - 1) * $pageSize,
'maxResults' => $pageSize,
'count' => $adGroups->total(),
'pageNo' => $adGroups->currentPage(),
'pageSize' => $pageSize,
'pages' => $adGroups->lastPage(),
];
// 返回结果
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
/**
* 将广告组数据导出到 Excel 文件
*/
public function exportAdGroupsToExcel($customerIds, $keyword = '', $dateRange = 'Today', $startDate = null, $endDate = null)
{
if (empty($customerIds)) {
return [];
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
} else {
switch ($dateRange) {
case 'Today':
$dateCondition = "d.date = '" . date('Y-m-d') . "'";
break;
case 'Yesterday':
$dateCondition = "d.date = '" . date('Y-m-d', strtotime('-1 day')) . "'";
break;
case 'Last Week':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 week')) . "'";
break;
case 'Last Month':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 month')) . "'";
break;
case 'Last Year':
$dateCondition = "d.date >= '" . date('Y-m-d', strtotime('-1 year')) . "'";
break;
default:
$dateCondition = "1=1"; // 默认无日期限制
break;
}
}
// 初始化查询
$query = AdGroup::alias('ag')
->leftJoin("bps.bps_google_ad_day_data d", "ag.ad_group_id = d.ad_group_id AND {$dateCondition}") // 日期条件放入 ON 子句
->leftJoin("bps.bps_google_ads_campaign c", "ag.campaign_id = c.campaign_id") // 关联广告系列表
->field('ag.ad_group_id, ag.ad_group_name, ag.status as ad_group_status, ag.campaign_id, c.campaign_name, ag.customer_id,
COALESCE(SUM(d.clicks), -1) as clicks,
COALESCE(SUM(d.cost_micros) / 1000000, -1) as spend,
COALESCE(SUM(d.conversions), -1) as results,
COALESCE(SUM(d.conversions_value), -1) as conversions_value,
COALESCE(SUM(d.impressions), -1) as reach,
-1 as roas, -1 as be_roas, -1 as revenue, -1 as profit, -1 as delivery')
->group('ag.ad_group_id, ag.ad_group_name, ag.status, ag.campaign_id, c.campaign_name, ag.customer_id')
->where('ag.customer_id', 'in', $customerIds) // 添加 customerIds 条件
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('ag.ad_group_name', 'like', '%' . $keyword . '%');
}
});
// 获取所有广告组数据
$ad_groups = $query->select();
// 创建一个新的 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$sheet->setCellValue('A1', 'Ad Group ID');
$sheet->setCellValue('B1', 'Status');
$sheet->setCellValue('C1', 'Name');
$sheet->setCellValue('D1', 'Campaign');
$sheet->setCellValue('E1', 'Delivery');
$sheet->setCellValue('F1', 'Results');
$sheet->setCellValue('G1', 'Reach');
$sheet->setCellValue('H1', 'Revenue');
$sheet->setCellValue('I1', 'ROAS');
$sheet->setCellValue('J1', 'beROAS');
$sheet->setCellValue('K1', 'Profit');
$sheet->setCellValue('L1', 'Spend');
$ad_groups_status = [
0 => 'UNSPECIFIED', // UNSPECIFIED
1 => 'UNKNOWN', // UNKNOWN
2 => 'ENABLED', // ENABLED
3 => 'PAUSED', // PAUSED
4 => 'REMOVED', // REMOVED
];
// 填充数据
$row = 2;
foreach ($ad_groups as $adGroup) {
// 使用 setCellValueExplicit 显式设置为文本格式
$sheet->setCellValueExplicit('A' . $row, (string)$adGroup->ad_group_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // 设置为文本格式
// $sheet->setCellValueExplicit('B' . $row, (string)$adGroup->campaign_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('B' . $row, $ad_groups_status[$adGroup->ad_group_status]);
$sheet->setCellValue('C' . $row, $adGroup->ad_group_name);
$sheet->setCellValue('D' . $row, $adGroup->campaign_name);
$sheet->setCellValue('E' . $row, $adGroup->delivery); // 直接设置 ad_name
$sheet->setCellValue('F' . $row, $adGroup->results);
$sheet->setCellValue('G' . $row, $adGroup->reach);
$sheet->setCellValue('H' . $row, $adGroup->revenue);
$sheet->setCellValue('I' . $row, $adGroup->roas);
$sheet->setCellValue('J' . $row, $adGroup->be_roas);
$sheet->setCellValue('K' . $row, $adGroup->profit);
$sheet->setCellValue('L' . $row, $adGroup->spend);
// $sheet->setCellValueExplicit('M' . $row, (string)$adGroup->customer_id, \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$row++;
}
// 自动调整所有列宽
foreach (range('A', 'H') as $column) {
$spreadsheet->getActiveSheet()->getColumnDimension($column)->setAutoSize(true);
}
// 设置 Excel 文件名
$fileName = 'AdGroup_Report_' . $dateRange . '_' . date('Y-m-d_H-i-s') . '.xlsx';
// 创建 Excel 文件并保存
$writer = new Xlsx($spreadsheet);
$filePath = public_path() . '/' . $fileName;
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
// return ['success' => true, 'file_path' => $filePath];
} catch (\Exception $e) {
return ['' => false, 'message' => $e->getMessage()];
}
}
/**
* 获取广告资产报告
*
* @param string $keyword 关键词（广告素材名称模糊搜索）
* @param string $dateRange 日期范围：Today, Yesterday, Last Week, Last Month, Last Year
* @param string|null $startDate 起始日期（可选）
* @param string|null $endDate 结束日期（可选）
* @param int $page 当前页码
* @param int $pageSize 每页数量
* @return array
*/
public function getAssetConversionData($customerIds, $page, $pageSize, $keyword, $dateRange, $startDate = null, $endDate = null)
{
$isSameMonth = true; // 判断是否跨月
$currentMonth = date('Y-m'); //一个月内的统计需要确定是什么月份。
if ($startDate && $endDate) {
// 比较日期的年月是否相同，若不同则为跨月
$isSameMonth = date('Y-m', strtotime($startDate)) === date('Y-m', strtotime($endDate));
if ($isSameMonth) {
$currentMonth = date('Y-m', strtotime($startDate));
}
}
// 1. 获取符合条件的 ad_id 列表，并且筛选 AssetRelation 的 date 字段
$adIdsQuery = AssetRelation::alias('r')
->leftJoin('bps.bps_google_ads_asset a', 'r.asset_id = a.asset_id') // 关联资产表
->where(function ($query) use ($keyword) {
if ($keyword) {
$query->where('a.asset_name', 'like', '%' . $keyword . '%'); // 关键词模糊匹配
}
});
// 如果提供了 customerIds，增加查询条件
if (!empty($customerIds)) {
$adIdsQuery->whereIn('a.customer_id', $customerIds); // 添加 customer_id 的查询约束
} else {
return [
'data' => [],
'chat_1_data' => [], // 返回按月汇总的 chat_data
'total' => 0,
'statistics' => [],
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
'count' => 0,
'pageNo' => 1,
'pageSize' => $pageSize,
'pages' => 1
]
];
}
// 日期范围处理，筛选 AssetRelation 的 date 字段
if ($startDate && $endDate) {
$adIdsQuery->whereBetween('r.date', [$startDate, $endDate]);
} else {
switch ($dateRange) {
case 'Today':
$adIdsQuery->where('r.date', '=', date('Y-m-d'));
$currentMonth = date('Y-m');
$isSameMonth = true;
break;
case 'Yesterday':
$adIdsQuery->where('r.date', '=', date('Y-m-d', strtotime('-1 day')));
$currentMonth = date('Y-m', strtotime('-1 day'));
$isSameMonth = true;
break;
case 'Last Week':
$adIdsQuery->where('r.date', '>=', date('Y-m-d', strtotime('-1 week')));
// 比较日期的年月是否相同，若不同则为跨月
$isSameMonth = date('Y-m', strtotime('-1 week')) === date('Y-m');
break;
case 'Last Month':
$adIdsQuery->where('r.date', '>=', date('Y-m-d', strtotime('-1 month')));
$isSameMonth = false;
break;
case 'Last Year':
$adIdsQuery->where('r.date', '>=', date('Y-m-d', strtotime('-1 year')));
$isSameMonth = false;
break;
default:
break;
}
}
// 获取唯一的 ad_id 列表
$adIds = $adIdsQuery->distinct(true)->column('r.ad_id');
// dump($adIds);return($adIds);
// 2. 根据 ad_id 和日期范围去查询 DayData 表，按 ad_id 和日期聚合统计
$dayDataQuery = DayData::alias('d')
// ->leftJoin('bps.bps_google_ads_campaign c', 'd.campaign_id = c.campaign_id') // 关联广告系列表（如果有）
// ->leftJoin('bps.bps_google_ads_ad_group ag', 'd.ad_group_id = ag.ad_group_id') // 关联广告组表（如果有）
->whereIn('d.ad_id', $adIds) // 使用 ad_id 过滤
->where(function ($query) use ($startDate, $endDate, $dateRange) {
// 日期范围的筛选
if ($startDate && $endDate) {
$query->whereBetween('d.date', [$startDate, $endDate]);
} else {
switch ($dateRange) {
case 'Today':
$query->where('d.date', '=', date('Y-m-d'));
break;
case 'Yesterday':
$query->where('d.date', '=', date('Y-m-d', strtotime('-1 day')));
break;
case 'Last Week':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 week')));
break;
case 'Last Month':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 month')));
break;
case 'Last Year':
$query->where('d.date', '>=', date('Y-m-d', strtotime('-1 year')));
break;
default:
break;
}
}
});
// 如果跨月，按月聚合；如果不跨月，按 ad_id 聚合
if (!$isSameMonth) {
$dayDataQuery->group("d.month,d.ad_id,d.ad_name, d.ad_resource_name, d.ad_group_id, d.campaign_id, d.customer_id"); // 按月聚合
$dayDataQuery->field([
'd.ad_id',
'd.month',
// ThinkDb::raw("TO_CHAR(d.date, 'YYYY-MM') AS month"), // 格式化为 YYYY-MM 格式
ThinkDb::raw('SUM(d.cost_micros) / 1000000 AS total_spend'),
ThinkDb::raw('SUM(d.conversions_value) AS total_conversions_value'),
ThinkDb::raw('SUM(d.conversions) AS total_conversions'),
ThinkDb::raw('SUM(d.impressions) AS total_impressions'),
ThinkDb::raw('SUM(d.clicks) AS total_clicks')
]);
} else {
$dayDataQuery->group('d.ad_id,d.ad_name, d.ad_resource_name, d.ad_group_id, d.campaign_id, d.customer_id'); // 按 ad_id 聚合
$dayDataQuery->field([
'd.ad_id',
ThinkDb::raw('SUM(d.cost_micros) / 1000000 AS total_spend'),
ThinkDb::raw('SUM(d.conversions_value) AS total_conversions_value'),
ThinkDb::raw('SUM(d.conversions) AS total_conversions'),
ThinkDb::raw('SUM(d.impressions) AS total_impressions'),
ThinkDb::raw('SUM(d.clicks) AS total_clicks')
]);
}
// 获取聚合数据，不需要再传递字段给 select()
$aggregatedData = $dayDataQuery->select();
// dump($aggregatedData);return($aggregatedData);
// 3. 获取与 ad_id 关联的 asset_id 以及相关数据
$assetRelationsQuery = AssetRelation::whereIn('ad_id', $adIds)
->whereBetween('date', [$startDate, $endDate]) // 加上 AssetRelation 的 date 过滤
->field(['asset_id', 'ad_id'])->select();
// dump($assetRelationsQuery);return($assetRelationsQuery);
// 4. 汇总每个 asset_id 下的所有 ad_id 的聚合数据
$assetSummaryData = [];
foreach ($assetRelationsQuery as $assetRelation) {
// 从聚合数据中找到当前 ad_id 的相关数据
// $adStats = $aggregatedData->where('ad_id', $assetRelation->ad_id)->first();
// 获取该 ad_id 的所有聚合数据（可能有多条记录）
$adStatsCollection = $aggregatedData->where('ad_id', $assetRelation->ad_id);
// dump($adStatsCollection);return($adStatsCollection);
if (!$adStatsCollection->isEmpty()) {
// 如果该 ad_id 有对应的聚合数据，初始化资产汇总数据
if (!isset($assetSummaryData[$assetRelation->asset_id])) {
$assetSummaryData[$assetRelation->asset_id] = [
'asset_id' => $assetRelation->asset_id,
'asset_name' => '-', // 获取 asset_name
'asset_type' => 0, // 获取 asset_type
'asset_url' => '-', // 获取 asset_url
'total_spend' => 0,
'total_conversions_value' => 0,
'total_conversions' => 0,
'total_impressions' => 0,
'ad_count' => 0,
'monthly_data' => [], // 按月存储数据
];
}
// 遍历该 ad_id 所有的统计数据
foreach ($adStatsCollection as $adStats) {
// 获取当前月份
if ($isSameMonth) {
$month = $currentMonth; // 格式化为 YYYY-MM
} else {
$month = $adStats->month; // 格式化日期为 'YYYY-MM'
}
// 获取 asset 相关信息，通过模型查询 Asset
$asset = Asset::find($assetRelation->asset_id); // 根据 asset_id 查找对应的 Asset 数据
// 累加该 ad_id 的统计数据到对应的 asset_id 汇总
$assetSummaryData[$assetRelation->asset_id]['asset_name'] = $asset->asset_name;
$assetSummaryData[$assetRelation->asset_id]['asset_type'] = $asset->asset_type;
$assetSummaryData[$assetRelation->asset_id]['asset_url'] = $asset->asset_url;
$assetSummaryData[$assetRelation->asset_id]['total_spend'] += $adStats->total_spend;
$assetSummaryData[$assetRelation->asset_id]['total_conversions_value'] += $adStats->total_conversions_value;
$assetSummaryData[$assetRelation->asset_id]['total_conversions'] += $adStats->total_conversions;
$assetSummaryData[$assetRelation->asset_id]['total_impressions'] += $adStats->total_impressions;
$assetSummaryData[$assetRelation->asset_id]['ad'][] = $adStats->ad_id; // 存储 ad_id下一步统计数量
// 按月分开存储每个月的 spend 和 ROAS
if (!isset($assetSummaryData[$assetRelation->asset_id]['monthly_data'][$month])) {
$assetSummaryData[$assetRelation->asset_id]['monthly_data'][$month] = [
'month' => $month,
'spend' => 0,
'conversions_value' => 0,
];
}
// 累加每个月的数据
$assetSummaryData[$assetRelation->asset_id]['monthly_data'][$month]['spend'] += $adStats->total_spend;
$assetSummaryData[$assetRelation->asset_id]['monthly_data'][$month]['conversions_value'] += $adStats->total_conversions_value; // 避免除以零
}
}
}
//return $assetSummaryData;
// 5. 格式化输出数据
// 生成最终输出的数据
$resultData = [];
$chat_data = [];
$statistics = $this->initializeStatistics(); // Initialize statistics before processing
foreach ($assetSummaryData as $assetId => $data) {
// 计算 ROAS
$roas = $data['total_spend'] ? ($data['total_conversions_value'] / $data['total_spend']) : 0;
// 合并月度数据到总数据
$resultData[] = [
'creative_id' => $assetId,
'creative' => $data['asset_name'],
'creative_type' => $data['asset_type'],
'creative_url' => $data['asset_url'],
'spend' => '$' . number_format($data['total_spend'], 2),
'purchase_value' => '-',
'roas' => number_format($roas, 2) . 'X',
'cpa' => '-',
'cpc_link_click' => '-',
'cpm' => '-',
'cpc_all' => '-',
'aov' => '-',
'click_to_atc_ratio' => '-',
'atc_to_purchase_ratio' => '-',
'purchases' => '-',
'first_frame_retention' => '-',
'thumbstop' => '-',
'ctr_outbound' => '-',
'click_to_purchase' => '-',
'ctr_all' => '-',
'video_plays_25_rate' => '-',
'video_plays_50_rate' => '-',
'video_plays_75_rate' => '-',
'video_plays_100_rate' => '-',
'hold_rate' => '-',
'total_conversions_value' => '$' . number_format($data['total_conversions_value'], 2),
'total_conversions' => $data['total_conversions'],
'total_impressions' => $data['total_impressions'],
'ad_count' => count($data['ad']),
// 'monthly_data' => $data['monthly_data'], // 合并月度数据
];
// 计算每个月的汇总数据，用于 chat_data
foreach ($data['monthly_data'] as $month => $monthlyData) {
// 如果 chat_data 中已有该月的数据，则累加
if (!isset($chat_data[$month])) {
$chat_data[$month] = [
'month' => $month,
'total_spend' => 0,
'total_conversions_value' => 0,
'roas' => 0,
];
}
// 累加该月的 spend 和 conversions_value
$chat_data[$month]['total_spend'] += $monthlyData['spend'];
$chat_data[$month]['total_conversions_value'] += $monthlyData['conversions_value'];
// Aggregate statistics for overall summary
$statistics['spend'] += $monthlyData['spend'];
$statistics['conversions_value'] += $monthlyData['conversions_value'];
}
}
// 计算每个月的总 ROAS，ROAS = 总的转换值 / 总的支出
foreach ($chat_data as $month => $data) {
// 计算 ROAS
$totalSpend = $data['total_spend'];
$totalConversionsValue = $data['total_conversions_value'];
// 如果有支出数据，计算 ROAS
$chat_data[$month]['roas'] = $totalSpend ? ($totalConversionsValue / $totalSpend) : 0;
// 格式化 ROAS 为倍数
$chat_data[$month]['roas'] = round($chat_data[$month]['roas'], 2);
}
// 计算整体的 ROAS
$statistics['spend'] = '$'.number_format($statistics['spend'], 2);
$statistics['roas'] = $statistics['spend'] > 0 ? ($statistics['conversions_value'] / $statistics['spend']) : 0;
// 返回分页数据
$totalItems = count($assetSummaryData);
$totalPages = ceil($totalItems / $pageSize);
$startIndex = ($page - 1) * $pageSize;
// 截取返回的数据
// $pagedData = array_slice($assetSummaryData, $startIndex, $pageSize);
$resultDataPaginated = array_slice($resultData, ($page - 1) * $pageSize, $pageSize);
return [
'pagination' => [
'startIndex' => $startIndex,
'maxResults' => $pageSize,
'count' => $totalItems,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => $totalPages
],
'chat_1_data' => array_values($chat_data), // 返回按月汇总的 chat_data
'data' => $resultDataPaginated,
'statistics' => $statistics
];
}
/**
* 初始化统计数据
*/
private function initializeStatistics()
{
return [
'conversions_value' => 0,
'spend' => 0,
'purchase_value' => '-', // 可根据需求进一步计算
'roas' => 0, // 可以根据需要计算总体 ROAS
'cpa' => '-',
'cpc_link_click' => '-',
'cpm' => '-',
'cpc_all' => '-',
'aov' => '-',
'click_to_atc_ratio' => '-',
'atc_to_purchase_ratio' => '-',
'purchases' => '-',
'first_frame_retention' => '-',
'thumbstop' => '-',
'ctr_outbound' => '-',
'click_to_purchase' => '-',
'ctr_all' => '-',
'video_plays_25_rate' => '-',
'video_plays_50_rate' => '-',
'video_plays_75_rate' => '-',
'video_plays_100_rate' => '-',
'hold_rate' => '-'
// Add other stats as necessary
];
}
}