<?php
namespace app\service;
use app\model\Ad;
use app\model\BpsAdCreativeInsight;
use app\model\BpsAdInsight;
use app\model\BpsAdsMerchantRelation;
use app\model\DayData;
use app\model\Campaign;
use app\model\BpsAdCampaign;
use app\model\BpsAdSet;
use app\model\BpsAdAd;
use app\model\ThirdUser;
use app\model\Asset;
use app\model\AssetRelation;
use app\model\ThirdUserAdvertiser;
use DateTime;
use PhpOffice\PhpSpreadsheet\Spreadsheet;
use PhpOffice\PhpSpreadsheet\Writer\Xlsx;
use think\db\exception\DbException;
use think\facade\Db as ThinkDb;
use support\Redis;
use support\Response;
class AdsInsightService
{
// 状态映射数组
private static $statusMapping = [
0 => 'UNSPECIFIED', // UNSPECIFIED
1 => 'UNKNOWN', // UNKNOWN
2 => 'ENABLED', // ENABLED
3 => 'PAUSED', // PAUSED
4 => 'REMOVED', // REMOVED
5 => 'FROZEN', // FROZEN
6 => 'ARCHIVED', // ARCHIVED
];
// 状态映射数组
private static $platformMapping = [
1 => 'meta',
2 => 'google',
3 => 'tiktok',
];
// 状态映射数组
private static $creativeTypeMapping = [
1 => 'image',
2 => 'video',
];
// Redis 键名前缀
const REDIS_KEY_PREFIX = 'ad_data_count:';
/**
* 获取广告数据的各项总数（统一接口）
*
* @param array $customerIds 客户 ID 数组
* @return array 各项 count 统计数据
*/
public static function getAdCountData($merchantId, $customerIds, $startDate, $endDate)
{
if (empty($customerIds)) {
return [];
}
// 生成唯一的哈希键
$hashKey = self::generateHashKey($customerIds);
$redisKey = self::REDIS_KEY_PREFIX . $hashKey;
// 尝试从 Redis 中获取缓存值
$cachedData = Redis::get($redisKey);
if (!empty($cachedData)) {
return json_decode($cachedData, true);
}
// 没有缓存时重新计算
$countData = self::calculateCountData($merchantId, $customerIds, $startDate, $endDate);
// 缓存到 Redis，有效期 10 分钟
Redis::setex($redisKey, 600, json_encode($countData));
return $countData;
}
/**
* 计算广告数据的 count
*/
protected static function calculateCountData($merchantId, $customerIds, $startDate, $endDate)
{
if (!$startDate || !$endDate) {
[$startDate, $endDate] = self::getLastWeekDateRange();
}
return [
'account_list_count' => self::getAccountListCount($merchantId, $customerIds, $startDate, $endDate),
'campaign_list_count' => self::getCampaignListCount($customerIds, $startDate, $endDate),
'adset_list_count' => self::getAdsetListCount($customerIds, $startDate, $endDate),
'ad_list_count' => self::getAdListCount($customerIds, $startDate, $endDate),
'creative_list_count' => self::getCreativeListCount($customerIds, $startDate, $endDate),
];
}
/**
* 生成 Redis 键的唯一哈希值
*/
protected static function generateHashKey(array $customerIds)
{
sort($customerIds);
return md5(json_encode($customerIds));
}
/**
* 获取广告列表的 count
*/
protected static function getAdListCount(array $customerIds, $startDate, $endDate)
{
return self::getAdList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
}
/**
* 获取广告系列列表的 count
*/
protected static function getCampaignListCount(array $customerIds, $startDate, $endDate)
{
return self::getCampaignList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
}
/**
* 获取广告组列表的 count
*/
protected static function getAdsetListCount(array $customerIds, $startDate, $endDate)
{
return self::getAdsetList(0, $customerIds, 1, 1, '', $startDate, $endDate, 0, false, true);
}
/**
* 获取账户列表的 count
*/
protected static function getAccountListCount($merchantId, $customerIds, $startDate, $endDate)
{
return self::getAccountList(0, $merchantId, $customerIds, 1, 1, '', $startDate, $endDate, false, true);
}
/**
* 获取账户列表的 count
*/
protected static function getCreativeListCount(array $customerIds, $startDate, $endDate)
{
return self::getCreativeInsightData(0, $customerIds, 1, 1, '', $startDate, $endDate, false, true);
}
/**
* 获取最近 7 天的起始和结束日期
*/
protected static function getLastWeekDateRange()
{
$endDate = (int)date('Ymd');
$startDate = (int)date('Ymd', strtotime('-6 days'));
return [$startDate, $endDate];
}
/**
* 获取广告系列列表
*/
public static function getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
{
// 检查 customerIds 是否为空，直接返回空结构
if (empty($customerIds)) {
return $countOnly ? 0 : [
'pagination' => [
'startIndex' => 0,
'maxResults' => 0,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [],
'data' => [],
];
}
// 基础查询：广告活动和日数据表联接
$query = BpsAdCampaign::alias('c')
->cache(false) // 强制不使用缓存
->where('c.account_id', 'in', $customerIds);
// 如果只需要记录条数，执行计数查询
if ($countOnly) {
return $query->count();
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
}
$query->leftJoin('bps.bps_ads_insights d', "c.campaign_id = d.ad_campaign_id AND c.platform_type = d.platform AND {$dateCondition}")
->field('c.campaign_id, c.status as status, c.name, c.account_id,c.platform_type,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
COALESCE(SUM(d.impressions), 0) as impressions,
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type');
// ->where('c.account_id', 'in', $customerIds); // 添加 customerIds 条件
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
if ($requireSpend) {
$query->having('SUM(d.spend) > 0');
}
if ($status !== 0) {
$query->where('c.status', '=', $status);
}
// 添加关键字过滤条件
$query->where(function ($query) use ($keyword, $platformType) {
if ($keyword) {
$query->whereRaw('LOWER(c.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
}
if ($platformType) {
$platformType = (int)$platformType;
$query->where('c.platform_type', '=', $platformType);
}
});
$query->order('c.platform_type,c.account_id,c.status', 'asc');
// 获取所有符合条件的数据（不分页）
$allCampaigns = $query->select()->toArray();
$total_spend = array_sum(array_column($allCampaigns, 'spend'));
$total_cost = array_sum(array_column($allCampaigns, 'total_cost'));
$total_impressions = array_sum(array_column($allCampaigns, 'impressions'));
$total_clicks = array_sum(array_column($allCampaigns, 'clicks'));
$total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value'));
$total_revenue = array_sum(array_column($allCampaigns, 'revenue'));
$total_purchases = array_sum(array_column($allCampaigns, 'purchases'));
// $total_platform_purchase = array_sum(array_column($allCampaigns, 'platform_purchase'));
// $total_pixel_purchase = array_sum(array_column($allCampaigns, 'pixel_purchase'));
$adds_to_cart = array_sum(array_column($allCampaigns, 'adds_to_cart'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
// 汇总统计数据
$statistics = [
'platform_purchase' => number_format(array_sum(array_column($allCampaigns, 'platform_purchase'))),
'pixel_purchase' => number_format(array_sum(array_column($allCampaigns, 'pixel_purchase'))),
'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
'clicks' => number_format($total_clicks),
'impressions' => number_format($total_impressions),
'adds_to_cart' => number_format($adds_to_cart),
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
'purchases' => number_format($total_purchases),
'purchases_value' => array_sum(array_column($allCampaigns, 'purchases_value')),
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allCampaigns, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
// 计算总的 CTR
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
// 获取分页数据
// $campaigns = $query->paginate($pageSize, false, ['page' => $page]);
// 获取分页数据
$page = max(1, (int)$page); // 确保页码不小于 1
// $ads = $query->page($page, $pageSize)->select();
$campaigns = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
// 确保数据格式统一
$result = array_map(function ($item) {
// CTR 的计算：点击率 = 点击数 / 展示数
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
return [
'id' => $item['campaign_id'],
'platform_type' => $item['platform_type'],
'account_id' => $item['account_id'], // 映射为 customer_id
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']),
'clicks' => number_format($item['clicks']),
'ctr' => $ctr, // CTR 字段
'adds_to_cart' => number_format($item['adds_to_cart']),
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
'purchases' => number_format($item['purchases']),
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => $conversion_rate,
'net_profit' => $net_profit,
'net_profit_margin' => $net_profit_margin,
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
];
}, $campaigns->toArray());
// Pagination 数据
$pagination = [
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
'maxResults' => count($campaigns), // 当前页实际返回数据数量
'count' => count($allCampaigns), // 符合条件的总记录数
'pageNo' => $page, // 当前页码
'pageSize' => $pageSize, // 每页条数
'pages' => (int)ceil(count($allCampaigns) / $pageSize), // 总页数
];
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
/**
* 导出广告系列列表到 Excel
*
* @param int $platformType 平台类型
* @param array $customerIds 客户ID列表
* @param int $page 当前页码
* @param int $pageSize 每页条数
* @param string $keyword 关键字
* @param string|null $startDate 开始日期
* @param string|null $endDate 结束日期
* @param int $status 广告系列状态
*/
public static function exportCampaignsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $status = 0)
{
// 调用 getCampaignList 获取广告系列数据
$campaignList = self::getCampaignList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, false);
if (empty($campaignList['data'])) {
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
// 创建 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$headers = [
'A1' => 'Ad Campaigns',
'B1' => 'Status',
'C1' => 'Ad Platform', // 修正为 Ad Platform
'D1' => 'Ad Accounts', // 修正为 Ad Accounts
'E1' => 'Platform Purchases',
'F1' => 'Best Pixel Purchases',
'G1' => 'ROAS',
'H1' => 'Amount Spent',
'I1' => 'Impressions',
'J1' => 'Clicks',
'K1' => 'Click Through Rate',
'L1' => 'Adds to Cart',
'M1' => 'Cost per ATC',
'N1' => 'Purchases',
'O1' => 'Purchases Value',
'P1' => 'Cost per Purchase',
'Q1' => 'Conversion Rate',
'R1' => 'Revenue',
'S1' => 'Total Cost',
'T1' => 'Net Profit',
'U1' => 'Net Profit Margin',
'V1' => 'Net Profit on Ad Spend' // 新增 V 列
];
foreach ($headers as $cell => $header) {
$sheet->setCellValue($cell, $header);
}
// 填充数据
$row = 2;
foreach ($campaignList['data'] as $campaign) {
// $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('A' . $row, $campaign['name']); // Ad Campaigns
$sheet->setCellValue('B' . $row, self::$statusMapping[$campaign['status']]); // Status
$sheet->setCellValue('C' . $row, self::$platformMapping[$campaign['platform_type']]); // Platform Type
$sheet->setCellValueExplicit('D' . $row, (string)$campaign['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('E' . $row, $campaign['platform_purchase']);
$sheet->setCellValue('F' . $row, $campaign['pixel_purchase']);
$sheet->setCellValue('G' . $row, $campaign['roas']); // ROAS
$sheet->setCellValue('H' . $row, $campaign['spend']); // Amount Spent
$sheet->setCellValue('I' . $row, $campaign['impressions']); // Impressions
$sheet->setCellValue('J' . $row, $campaign['clicks']); // Clicks
$sheet->setCellValue('K' . $row, $campaign['ctr']); // Click Through Rate
$sheet->setCellValue('L' . $row, $campaign['adds_to_cart']); // Adds to Cart
$sheet->setCellValue('M' . $row, $campaign['cost_per_atc']); // Cost per ATC
$sheet->setCellValue('N' . $row, $campaign['purchases']); // Purchases
$sheet->setCellValue('O' . $row, $campaign['purchases_value']); // Purchases Value
$sheet->setCellValue('P' . $row, $campaign['cost_per_purchase']); // Cost per Purchase
$sheet->setCellValue('Q' . $row, $campaign['conversion_rate']); // Conversion Rate
$sheet->setCellValue('R' . $row, $campaign['revenue']); // Revenue
$sheet->setCellValue('S' . $row, $campaign['total_cost']); // Total Cost
$sheet->setCellValue('T' . $row, $campaign['net_profit']); // Net Profit
$sheet->setCellValue('U' . $row, $campaign['net_profit_margin']); // Net Profit Margin
$sheet->setCellValue('V' . $row, $campaign['net_profit_on_ad_spend']); // Net Profit on Ad Spend
$row++;
}
// 填充统计信息到表格的最后一行
$statistics = $campaignList['statistics'];
$statisticsRow = $row; // 统计信息从当前行开始
$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']); // Platform Purchases
$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']); // Pixel Purchases
$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
$sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
$sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
$sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
$sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
$sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
$sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
$sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
$sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
$sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
$sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend
unset($statistics);
unset($campaignList);
// 文件名与路径
$fileName = 'Exported_Campaigns_' . date('Y-m-d_H-i-s') . '.xlsx';
$filePath = public_path() . '/' . $fileName;
// 保存 Excel 文件
$writer = new Xlsx($spreadsheet);
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
} catch (\Exception $e) {
// return ['success' => false, 'message' => $e->getMessage()];
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
}
/**
* 导出广告组列表到 Excel
*
* @param int $platformType 平台类型
* @param array $customerIds 客户ID列表
* @param int $page 当前页码
* @param int $pageSize 每页条数
* @param string $keyword 关键字
* @param string|null $startDate 开始日期
* @param string|null $endDate 结束日期
* @param int $status 广告系列状态
*/
public static function exportAdsetsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
{
// 调用 getCampaignList 获取广告系列数据
$adsetList = self::getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend);
if (empty($adsetList['data'])) {
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
// 创建 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$headers = [
'A1' => 'Ad Sets',
'B1' => 'Status',
'C1' => 'Ad Platform', // 修正为 Ad Platform
'D1' => 'Ad Accounts', // 修正为 Ad Accounts
'E1' => 'Platform Purchases',
'F1' => 'Best Pixel Purchases',
'G1' => 'ROAS',
'H1' => 'Amount Spent',
'I1' => 'Impressions',
'J1' => 'Clicks',
'K1' => 'Click Through Rate',
'L1' => 'Adds to Cart',
'M1' => 'Cost per ATC',
'N1' => 'Purchases',
'O1' => 'Purchases Value',
'P1' => 'Cost per Purchase',
'Q1' => 'Conversion Rate',
'R1' => 'Revenue',
'S1' => 'Total Cost',
'T1' => 'Net Profit',
'U1' => 'Net Profit Margin',
'V1' => 'Net Profit on Ad Spend' // 新增 V 列
];
foreach ($headers as $cell => $header) {
$sheet->setCellValue($cell, $header);
}
// 填充数据
$row = 2;
foreach ($adsetList['data'] as $adset) {
// $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('A' . $row, $adset['name']); // Ad Campaigns
$sheet->setCellValue('B' . $row, self::$statusMapping[$adset['status']]); // Status
$sheet->setCellValue('C' . $row, self::$platformMapping[$adset['platform_type']]); // Platform Type
$sheet->setCellValueExplicit('D' . $row, (string)$adset['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('E' . $row, $adset['platform_purchase']);
$sheet->setCellValue('F' . $row, $adset['pixel_purchase']);
$sheet->setCellValue('G' . $row, $adset['roas']); // ROAS
$sheet->setCellValue('H' . $row, $adset['spend']); // Amount Spent
$sheet->setCellValue('I' . $row, $adset['impressions']); // Impressions
$sheet->setCellValue('J' . $row, $adset['clicks']); // Clicks
$sheet->setCellValue('K' . $row, $adset['ctr']); // Click Through Rate
$sheet->setCellValue('L' . $row, $adset['adds_to_cart']); // Adds to Cart
$sheet->setCellValue('M' . $row, $adset['cost_per_atc']); // Cost per ATC
$sheet->setCellValue('N' . $row, $adset['purchases']); // Purchases
$sheet->setCellValue('O' . $row, $adset['purchases_value']); // Purchases Value
$sheet->setCellValue('P' . $row, $adset['cost_per_purchase']); // Cost per Purchase
$sheet->setCellValue('Q' . $row, $adset['conversion_rate']); // Conversion Rate
$sheet->setCellValue('R' . $row, $adset['revenue']); // Revenue
$sheet->setCellValue('S' . $row, $adset['total_cost']); // Total Cost
$sheet->setCellValue('T' . $row, $adset['net_profit']); // Net Profit
$sheet->setCellValue('U' . $row, $adset['net_profit_margin']); // Net Profit Margin
$sheet->setCellValue('V' . $row, $adset['net_profit_on_ad_spend']); // Net Profit on Ad Spend
$row++;
}
// 填充统计信息到表格的最后一行
$statistics = $adsetList['statistics'];
$statisticsRow = $row; // 统计信息从当前行开始
$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']);
$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']);
$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
$sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
$sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
$sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
$sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
$sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
$sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
$sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
$sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
$sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
$sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend
unset($statistics);
unset($adsetList);
// 文件名与路径
$fileName = 'Exported_Adsets_' . date('Y-m-d_H-i-s') . '.xlsx';
$filePath = public_path() . '/' . $fileName;
// 保存 Excel 文件
$writer = new Xlsx($spreadsheet);
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
} catch (\Exception $e) {
// return ['success' => false, 'message' => $e->getMessage()];
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
}
/**
* 导出广告列表到 Excel
*
* @param int $platformType 平台类型
* @param array $customerIds 客户ID列表
* @param int $page 当前页码
* @param int $pageSize 每页条数
* @param string $keyword 关键字
* @param string|null $startDate 开始日期
* @param string|null $endDate 结束日期
* @param int $status 广告系列状态
*/
public static function exportAdsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false)
{
// 调用 getCampaignList 获取广告系列数据
$adList = self::getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $status, $requireSpend, false);
if (empty($adList['data'])) {
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
// 创建 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$headers = [
'A1' => 'Ads',
'B1' => 'Status',
'C1' => 'Ad Platform', // 修正为 Ad Platform
'D1' => 'Ad Accounts', // 修正为 Ad Accounts
'E1' => 'Platform Purchases',
'F1' => 'Best Pixel Purchases',
'G1' => 'ROAS',
'H1' => 'Amount Spent',
'I1' => 'Impressions',
'J1' => 'Clicks',
'K1' => 'Click Through Rate',
'L1' => 'Adds to Cart',
'M1' => 'Cost per ATC',
'N1' => 'Purchases',
'O1' => 'Purchases Value',
'P1' => 'Cost per Purchase',
'Q1' => 'Conversion Rate',
'R1' => 'Revenue',
'S1' => 'Total Cost',
'T1' => 'Net Profit',
'U1' => 'Net Profit Margin',
'V1' => 'Net Profit on Ad Spend' // 新增 V 列
];
foreach ($headers as $cell => $header) {
$sheet->setCellValue($cell, $header);
}
// 填充数据
$row = 2;
foreach ($adList['data'] as $ad) {
// $sheet->setCellValueExplicit('A' . $row, (string)$campaign['campaign_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('A' . $row, $ad['name']); // Ad Campaigns
$sheet->setCellValue('B' . $row, self::$statusMapping[$ad['status']]); // Status
$sheet->setCellValue('C' . $row, self::$platformMapping[$ad['platform_type']]); // Platform Type
$sheet->setCellValueExplicit('D' . $row, (string)$ad['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING);
$sheet->setCellValue('E' . $row, $ad['platform_purchase']);
$sheet->setCellValue('F' . $row, $ad['pixel_purchase']);
$sheet->setCellValue('G' . $row, $ad['roas']); // ROAS
$sheet->setCellValue('H' . $row, $ad['spend']); // Amount Spent
$sheet->setCellValue('I' . $row, $ad['impressions']); // Impressions
$sheet->setCellValue('J' . $row, $ad['clicks']); // Clicks
$sheet->setCellValue('K' . $row, $ad['ctr']); // Click Through Rate
$sheet->setCellValue('L' . $row, $ad['adds_to_cart']); // Adds to Cart
$sheet->setCellValue('M' . $row, $ad['cost_per_atc']); // Cost per ATC
$sheet->setCellValue('N' . $row, $ad['purchases']); // Purchases
$sheet->setCellValue('O' . $row, $ad['purchases_value']); // Purchases Value
$sheet->setCellValue('P' . $row, $ad['cost_per_purchase']); // Cost per Purchase
$sheet->setCellValue('Q' . $row, $ad['conversion_rate']); // Conversion Rate
$sheet->setCellValue('R' . $row, $ad['revenue']); // Revenue
$sheet->setCellValue('S' . $row, $ad['total_cost']); // Total Cost
$sheet->setCellValue('T' . $row, $ad['net_profit']); // Net Profit
$sheet->setCellValue('U' . $row, $ad['net_profit_margin']); // Net Profit Margin
$sheet->setCellValue('V' . $row, $ad['net_profit_on_ad_spend']); // Net Profit on Ad Spend
$row++;
}
// 填充统计信息到表格的最后一行
$statistics = $adList['statistics'];
$statisticsRow = $row; // 统计信息从当前行开始
$sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题
$sheet->setCellValue('E' . $statisticsRow, $statistics['platform_purchase']);
$sheet->setCellValue('F' . $statisticsRow, $statistics['pixel_purchase']);
$sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS
$sheet->setCellValue('H' . $statisticsRow, $statistics['amount_spend']); // Amount Spent
$sheet->setCellValue('I' . $statisticsRow, $statistics['impressions']); // Impressions
$sheet->setCellValue('J' . $statisticsRow, $statistics['clicks']); // Clicks
$sheet->setCellValue('K' . $statisticsRow, $statistics['ctr']); // Click Through Rate
$sheet->setCellValue('L' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart
$sheet->setCellValue('M' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases']); // Purchases
$sheet->setCellValue('O' . $statisticsRow, $statistics['purchases_value']); // Purchases Value
$sheet->setCellValue('P' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase
$sheet->setCellValue('Q' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate
$sheet->setCellValue('R' . $statisticsRow, $statistics['revenue']); // Revenue
$sheet->setCellValue('S' . $statisticsRow, $statistics['total_cost']); // Total Cost
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit']); // Net Profit
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin
$sheet->setCellValue('V' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend
unset($statistics);
unset($adList);
// 文件名与路径
$fileName = 'Exported_Ads_' . date('Y-m-d_H-i-s') . '.xlsx';
$filePath = public_path() . '/' . $fileName;
// 保存 Excel 文件
$writer = new Xlsx($spreadsheet);
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
} catch (\Exception $e) {
// return ['success' => false, 'message' => $e->getMessage()];
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
}
public static function exportCreativesToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false)
{
// 获取广告创意数据
$creativeList = self::getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $requireSpend, false);
if (empty($creativeList['data'])) {
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
// 创建 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$headers = [
'A1' => 'Creative',
'B1' => 'Ad Platform',
'C1' => 'Thumbnail/Creative URL',
'D1' => 'Creative Type',
'E1' => 'Ad Count',
'F1' => 'Spend',
'G1' => 'Purchase value',
'H1' => 'ROAS',
'I1' => 'CPA',
'J1' => 'CPC (link click)',
'K1' => 'CPM',
'L1' => 'CPC (all)',
'M1' => 'AOV',
'N1' => 'Click to ATC ratio',
'O1' => 'ATC to purchase ratio',
'P1' => 'Purchases',
'Q1' => '1st frame retention',
'R1' => 'Thumbstop',
'S1' => 'CTR (outbound)',
'T1' => 'Click to purchase',
'U1' => 'CTR (all)',
'V1' => '25% video plays (rate)',
'W1' => '50% video plays (rate)',
'X1' => '75% video plays (rate)',
'Y1' => '100% video plays (rate)',
'Z1' => 'Hold rate'
];
// 填充表头
foreach ($headers as $cell => $header) {
$sheet->setCellValue($cell, $header);
}
// 填充数据
$row = 2;
foreach ($creativeList['data'] as $creative) {
$sheet->setCellValue('A' . $row, $creative['creative']); // Creative
$sheet->setCellValue('B' . $row, self::$platformMapping[$creative['platform']]); // Ad Platform
$sheet->setCellValue('C' . $row, $creative['thumbnail_url'] ?: $creative['creative_url']); // Thumbnail/Creative URL
$sheet->setCellValue('D' . $row, self::$creativeTypeMapping[$creative['creative_type']]); // Creative Type
$sheet->setCellValue('E' . $row, $creative['ad_count']); // Ad Count
$sheet->setCellValue('F' . $row, $creative['spend']); // Spend
$sheet->setCellValue('G' . $row, $creative['purchases_value']); // Purchase value
$sheet->setCellValue('H' . $row, $creative['roas']); // ROAS
$sheet->setCellValue('I' . $row, $creative['cpa']); // CPA
$sheet->setCellValue('J' . $row, $creative['cpc_link_click']); // CPC (link click)
$sheet->setCellValue('K' . $row, $creative['cpm']); // CPM
$sheet->setCellValue('L' . $row, $creative['cpc_all']); // CPC (all)
$sheet->setCellValue('M' . $row, $creative['aov']); // AOV
$sheet->setCellValue('N' . $row, $creative['click_to_atc_ratio']); // Click to ATC ratio
$sheet->setCellValue('O' . $row, $creative['atc_to_purchase_ratio']); // ATC to purchase ratio
$sheet->setCellValue('P' . $row, $creative['purchases']); // Purchases
$sheet->setCellValue('Q' . $row, $creative['first_frame_retention']); // 1st frame retention
$sheet->setCellValue('R' . $row, $creative['thumbstop']); // Thumbstop
$sheet->setCellValue('S' . $row, $creative['ctr_outbound']); // CTR (outbound)
$sheet->setCellValue('T' . $row, $creative['click_to_purchase']); // Click to purchase
$sheet->setCellValue('U' . $row, $creative['ctr_all']); // CTR (all)
$sheet->setCellValue('V' . $row, $creative['video_plays_25_rate']); // 25% video plays (rate)
$sheet->setCellValue('W' . $row, $creative['video_plays_50_rate']); // 50% video plays (rate)
$sheet->setCellValue('X' . $row, $creative['video_plays_75_rate']); // 75% video plays (rate)
$sheet->setCellValue('Y' . $row, $creative['video_plays_100_rate']); // 100% video plays (rate)
$sheet->setCellValue('Z' . $row, $creative['hold_rate']); // Hold rate
$row++;
}
// 填充统计信息到表格的最后一行
$statistics = $creativeList['statistics'];
$statisticsRow = $row; // 统计信息从当前行开始
$sheet->setCellValue('E' . $statisticsRow, 'Totals'); // 统计信息标题
$sheet->setCellValue('F' . $statisticsRow, $statistics['spend']); // Spend
$sheet->setCellValue('G' . $statisticsRow, $statistics['purchases_value']); // Purchase value
$sheet->setCellValue('H' . $statisticsRow, $statistics['roas']); // ROAS
$sheet->setCellValue('I' . $statisticsRow, $statistics['cpa']); // CPA
$sheet->setCellValue('J' . $statisticsRow, $statistics['cpc_link_click']); // CPC (link click)
$sheet->setCellValue('K' . $statisticsRow, $statistics['cpm']); // CPM
$sheet->setCellValue('L' . $statisticsRow, $statistics['cpc_all']); // CPC (all)
$sheet->setCellValue('M' . $statisticsRow, $statistics['aov']); // AOV
$sheet->setCellValue('N' . $statisticsRow, $statistics['click_to_atc_ratio']); // Click to ATC ratio
$sheet->setCellValue('O' . $statisticsRow, $statistics['atc_to_purchase_ratio']); // ATC to purchase ratio
$sheet->setCellValue('P' . $statisticsRow, $statistics['purchases']); // Purchases
$sheet->setCellValue('Q' . $statisticsRow, $statistics['first_frame_retention']); // 1st frame retention
$sheet->setCellValue('R' . $statisticsRow, $statistics['thumbstop']); // Thumbstop
$sheet->setCellValue('S' . $statisticsRow, $statistics['ctr_outbound']); // CTR (outbound)
$sheet->setCellValue('T' . $statisticsRow, $statistics['click_to_purchase']); // Click to purchase
$sheet->setCellValue('U' . $statisticsRow, $statistics['ctr_all']); // CTR (all)
$sheet->setCellValue('V' . $statisticsRow, $statistics['video_plays_25_rate']); // 25% video plays (rate)
$sheet->setCellValue('W' . $statisticsRow, $statistics['video_plays_50_rate']); // 50% video plays (rate)
$sheet->setCellValue('X' . $statisticsRow, $statistics['video_plays_75_rate']); // 75% video plays (rate)
$sheet->setCellValue('Y' . $statisticsRow, $statistics['video_plays_100_rate']); // 100% video plays (rate)
$sheet->setCellValue('Z' . $statisticsRow, $statistics['hold_rate']); // Hold rate
// 释放内存
unset($statistics);
unset($creativeList);
// 文件名与路径
$fileName = 'Exported_Creatives_' . date('Y-m-d_H-i-s') . '.xlsx';
$filePath = public_path() . '/' . $fileName;
// 保存 Excel 文件
$writer = new Xlsx($spreadsheet);
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
} catch (\Exception $e) {
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
}
/**
* 获取广告组列表
*/
public static function getAdsetList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
{
// 检查 customerIds 是否为空，直接返回空结构
if (empty($customerIds)) {
return $countOnly ? 0 : [
'pagination' => [
'startIndex' => 0,
'maxResults' => 0,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [],
'data' => [],
];
}
// 基础查询：广告活动和日数据表联接
$query = BpsAdSet::alias('s')
->cache(false) // 强制不使用缓存
->where('s.account_id', 'in', $customerIds);
// 如果只需要记录条数，执行计数查询
if ($countOnly) {
return $query->count();
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
}
// 基础查询：广告组和日数据表联接
$query->leftJoin('bps.bps_ads_insights d', "s.ad_set_id = d.ad_set_id AND s.platform_type = d.platform AND {$dateCondition}")
->leftJoin('bps.bps_ads_campaign c', 's.campaign_id = c.campaign_id') // 联接广告系列表
->field('s.ad_set_id, s.status as status, s.name, s.account_id,s.platform_type,c.name as campaign_name,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
COALESCE(SUM(d.impressions), 0) as impressions,
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name');
// ->where('s.account_id', 'in', $customerIds); // 添加 customerIds 条件
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
if ($requireSpend) {
$query->having('SUM(d.spend) > 0');
}
if ($status !== 0) {
$query->where('s.status', '=', $status);
}
// 添加关键字过滤条件
$query->where(function ($query) use ($keyword, $platformType) {
if ($keyword) {
// $query->where('s.name', 'like', '%' . $keyword . '%');
$query->whereRaw('LOWER(s.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
}
if ($platformType) {
$platformType = (int)$platformType;
$query->where('s.platform_type', '=', $platformType);
}
});
$query->order('s.platform_type, s.account_id, s.status', 'asc');
// 获取所有符合条件的数据（不分页）
$allAdsets = $query->select()->toArray();
$total_spend = array_sum(array_column($allAdsets, 'spend'));
$total_cost = array_sum(array_column($allAdsets, 'total_cost'));
$total_impressions = array_sum(array_column($allAdsets, 'impressions'));
$total_clicks = array_sum(array_column($allAdsets, 'clicks'));
$total_purchases_value = array_sum(array_column($allAdsets, 'purchases_value'));
$total_revenue = array_sum(array_column($allAdsets, 'revenue'));
$total_purchases = array_sum(array_column($allAdsets, 'purchases'));
// $total_platform_purchase = array_sum(array_column($allAdsets, 'platform_purchase'));
// $total_pixel_purchase = array_sum(array_column($allAdsets, 'pixel_purchase'));
$adds_to_cart = array_sum(array_column($allAdsets, 'adds_to_cart'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
// 汇总统计数据
$statistics = [
'platform_purchase' => number_format(array_sum(array_column($allAdsets, 'platform_purchase'))),
'pixel_purchase' => number_format(array_sum(array_column($allAdsets, 'pixel_purchase'))),
'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
'clicks' => number_format($total_clicks),
'impressions' => number_format($total_impressions),
'adds_to_cart' => number_format($adds_to_cart),
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
'purchases' => number_format($total_purchases),
'purchases_value' => array_sum(array_column($allAdsets, 'purchases_value')),
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allAdsets, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 广告支出净利润
// 计算总的 CTR
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
// 获取分页数据
// $adsets = $query->paginate($pageSize, false, ['page' => $page]);
$page = max(1, (int)$page); // 确保页码不小于 1
$adsets = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
// 确保数据格式统一
$result = array_map(function ($item) {
// CTR 的计算：点击率 = 点击数 / 展示数
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
return [
'id' => $item['ad_set_id'],
'platform_type' => $item['platform_type'],
'account_id' => $item['account_id'], // 映射为 customer_id
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
'campaign_name' => $item['campaign_name'] ?: '-', // 若 name 为空则显示 '-'
'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']),
'clicks' => number_format($item['clicks']),
'ctr' => $ctr, // CTR 字段
'adds_to_cart' => number_format($item['adds_to_cart']),
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
'purchases' => number_format($item['purchases']),
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => $conversion_rate, // 没有提供有效的计算，保持为 '-'
'net_profit' => $net_profit, // 没有提供 net_profit 计算，保持为 '-'
'net_profit_margin' => $net_profit_margin, // 没有提供 net_profit_margin 计算，保持为 '-'
'net_profit_on_ad_spend' => $net_profit_on_ad_spend, // 没有提供 net_profit_on_ad_spend 计算，保持为 '-'
];
}, $adsets->toArray());
// Pagination 数据
$pagination = [
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
'maxResults' => count($adsets), // 当前页实际返回数据数量
'count' => count($allAdsets), // 符合条件的总记录数
'pageNo' => $page, // 当前页码
'pageSize' => $pageSize, // 每页条数
'pages' => (int)ceil(count($allAdsets) / $pageSize), // 总页数
];
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
/**
* 导出广告账号列表到 Excel
*
* @param int $platformType 平台类型
* @param array $customerIds 客户ID列表
* @param int $page 当前页码
* @param int $pageSize 每页条数
* @param string $keyword 关键字
* @param string|null $startDate 开始日期
* @param string|null $endDate 结束日期
* @param int $status 广告系列状态
*/
public static function exportAccountsToExcel($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false)
{
// 调用 getCampaignList 获取广告系列数据
$accountList = self::getAccountList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate, $endDate, $requireSpend);
if (empty($accountList['data'])) {
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
// 创建 Spreadsheet 对象
$spreadsheet = new Spreadsheet();
$sheet = $spreadsheet->getActiveSheet();
// 设置表头
$headers = [
'A1' => 'Ad Account Id',
'B1' => 'Advertiser Name',
'C1' => 'Ad Platform',
'D1' => 'Platform Purchases',
'E1' => 'Best Pixel Purchases',
'F1' => 'ROAS',
'G1' => 'Amount Spent',
'H1' => 'Impressions',
'I1' => 'Clicks',
'J1' => 'Click Through Rate',
'K1' => 'Adds to Cart',
'L1' => 'Cost per ATC',
'M1' => 'Purchases',
'N1' => 'Purchases Value',
'O1' => 'Cost per Purchase',
'P1' => 'Conversion Rate',
'Q1' => 'Revenue',
'R1' => 'Total Cost',
'S1' => 'Net Profit',
'T1' => 'Net Profit Margin',
'U1' => 'Net Profit on Ad Spend'
];
foreach ($headers as $cell => $header) {
$sheet->setCellValue($cell, $header);
}
// 填充数据
// 填充数据
$row = 2;
foreach ($accountList['data'] as $account) {
$sheet->setCellValueExplicit('A' . $row, (string)$account['user_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); // Ad Account Id
$sheet->setCellValue('B' . $row, $account['advertiser_name']); // Advertiser Name
$sheet->setCellValue('C' . $row, self::$platformMapping[$account['platform_type']]); // Ad Platform
$sheet->setCellValue('D' . $row, $account['platform_purchase']);
$sheet->setCellValue('E' . $row, $account['pixel_purchase']);
$sheet->setCellValue('F' . $row, $account['roas']); // ROAS（原 G 列）
$sheet->setCellValue('G' . $row, $account['spend']); // Amount Spent（原 H 列）
$sheet->setCellValue('H' . $row, $account['impressions']); // Impressions（原 I 列）
$sheet->setCellValue('I' . $row, $account['clicks']); // Clicks（原 J 列）
$sheet->setCellValue('J' . $row, $account['ctr']); // Click Through Rate（原 K 列）
$sheet->setCellValue('K' . $row, $account['adds_to_cart']); // Adds to Cart（原 L 列）
$sheet->setCellValue('L' . $row, $account['cost_per_atc']); // Cost per ATC（原 M 列）
$sheet->setCellValue('M' . $row, $account['purchases']); // Purchases（原 N 列）
$sheet->setCellValue('N' . $row, $account['purchases_value']); // Purchases Value（原 O 列）
$sheet->setCellValue('O' . $row, $account['cost_per_purchase']); // Cost per Purchase（原 P 列）
$sheet->setCellValue('P' . $row, $account['conversion_rate']); // Conversion Rate（原 Q 列）
$sheet->setCellValue('Q' . $row, $account['revenue']); // Revenue（原 R 列）
$sheet->setCellValue('R' . $row, $account['total_cost']); // Total Cost（原 S 列）
$sheet->setCellValue('S' . $row, $account['net_profit']); // Net Profit（原 T 列）
$sheet->setCellValue('T' . $row, $account['net_profit_margin']); // Net Profit Margin（原 U 列）
$sheet->setCellValue('U' . $row, $account['net_profit_on_ad_spend']); // Net Profit on Ad Spend（原 V 列）
$row++;
}
// 填充统计信息到表格的最后一行
$statistics = $accountList['statistics'];
$statisticsRow = $row; // 统计信息从当前行开始
$sheet->setCellValue('C' . $statisticsRow, 'Totals'); // 统计信息标题（调整到 A 列）
$sheet->setCellValue('D' . $statisticsRow, $statistics['platform_purchase']);
$sheet->setCellValue('E' . $statisticsRow, $statistics['pixel_purchase']);
$sheet->setCellValue('F' . $statisticsRow, $statistics['roas']); // ROAS（原 G 列）
$sheet->setCellValue('G' . $statisticsRow, $statistics['amount_spend']); // Amount Spent（原 H 列）
$sheet->setCellValue('H' . $statisticsRow, $statistics['impressions']); // Impressions（原 I 列）
$sheet->setCellValue('I' . $statisticsRow, $statistics['clicks']); // Clicks（原 J 列）
$sheet->setCellValue('J' . $statisticsRow, $statistics['ctr']); // Click Through Rate（原 K 列）
$sheet->setCellValue('K' . $statisticsRow, $statistics['adds_to_cart']); // Adds to Cart（原 L 列）
$sheet->setCellValue('L' . $statisticsRow, $statistics['cost_per_atc']); // Cost per ATC（原 M 列）
$sheet->setCellValue('M' . $statisticsRow, $statistics['purchases']); // Purchases（原 N 列）
$sheet->setCellValue('N' . $statisticsRow, $statistics['purchases_value']); // Purchases Value（原 O 列）
$sheet->setCellValue('O' . $statisticsRow, $statistics['cost_per_purchase']); // Cost per Purchase（原 P 列）
$sheet->setCellValue('P' . $statisticsRow, $statistics['conversion_rate']); // Conversion Rate（原 Q 列）
$sheet->setCellValue('Q' . $statisticsRow, $statistics['revenue']); // Revenue（原 R 列）
$sheet->setCellValue('R' . $statisticsRow, $statistics['total_cost']); // Total Cost（原 S 列）
$sheet->setCellValue('S' . $statisticsRow, $statistics['net_profit']); // Net Profit（原 T 列）
$sheet->setCellValue('T' . $statisticsRow, $statistics['net_profit_margin']); // Net Profit Margin（原 U 列）
$sheet->setCellValue('U' . $statisticsRow, $statistics['net_profit_on_ad_spend']); // Net Profit on Ad Spend（原 V 列）
unset($statistics);
unset($accountList);
// 文件名与路径
$fileName = 'Exported_Accounts_' . date('Y-m-d_H-i-s') . '.xlsx';
$filePath = public_path() . '/' . $fileName;
// 保存 Excel 文件
$writer = new Xlsx($spreadsheet);
try {
$writer->save($filePath);
return response()->download($filePath, $fileName);
} catch (\Exception $e) {
// return ['success' => false, 'message' => $e->getMessage()];
$data = [
'code' => 901,
'msg' => 'No data available for export.',
'data' => []
];
return new Response(400, ['Content-Type' => 'application/json'], json_encode($data, JSON_UNESCAPED_UNICODE));
}
}
public static function getAccountList($platformType, $merchantId, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $countOnly = false)
{
// 检查 customerIds 是否为空，直接返回计数为 0
if (empty($customerIds)) {
return $countOnly ? 0 : [
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [],
'data' => [],
];
}
// 构建查询条件
// $query = ThirdUserAdvertiser::alias('a')
// ->cache(false)
// ->where('a.advertiser_id', 'in', $customerIds);
$query = BpsAdsMerchantRelation::alias('bamr')
->cache(false)
->where('bamr.merchant_id', '=', $merchantId)
->where('bamr.account_id', 'in', $customerIds);
// 仅计数时优化查询
if ($countOnly) {
return $query->count('distinct(bamr.account_id)'); // 只查询总记录数
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
}
// 基础查询：广告和日数据表联接
// 其他联表及字段计算
$query->leftJoin('bps.bps_ads_insights d', "bamr.account_id = d.account_id AND {$dateCondition}")
->field('bamr.account_id, bamr.account_name,bamr.platform,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
COALESCE(SUM(d.impressions), 0) as impressions,
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
->group('bamr.account_id, bamr.account_name,bamr.platform');
// ->where('bamr.account_id', 'in', $customerIds); // 添加 customerIds 条件
// 如果传入了 status 参数，按状态筛选
// if ($status !== 0) {
// $query->where('a.status', '=', $status);
// }
// 添加关键字过滤条件
$query->where(function ($query) use ($keyword, $platformType) {
if ($keyword) {
$query->whereRaw('LOWER(bamr.account_name) LIKE ?', ['%' . strtolower($keyword) . '%']);
}
if ($platformType) {
// $a = (int)$platformType;
// $platformTypeNames = [1 => 'facebook', 2 => 'google', 3 => 'tiktok'];
$query->where('bamr.platform', '=', $platformType);
}
});
$query->order('bamr.platform', 'asc');
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
if ($requireSpend) {
$query->having('SUM(d.spend) > 0');
}
// 获取所有符合条件的数据（不分页）
$allAccounts = $query->select()->toArray();
// 打印调试 SQL 查询
// $sql = $query->getLastSql();
// dump($sql);
// 汇总统计数据
$total_spend = array_sum(array_column($allAccounts, 'spend'));
$total_cost = array_sum(array_column($allAccounts, 'total_cost'));
$total_impressions = array_sum(array_column($allAccounts, 'impressions'));
$total_clicks = array_sum(array_column($allAccounts, 'clicks'));
$total_purchases_value = array_sum(array_column($allAccounts, 'purchases_value'));
$total_revenue = array_sum(array_column($allAccounts, 'revenue'));
$total_purchases = array_sum(array_column($allAccounts, 'purchases'));
$adds_to_cart = array_sum(array_column($allAccounts, 'adds_to_cart'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
$statistics = [
'platform_purchase' => number_format(array_sum(array_column($allAccounts, 'platform_purchase'))),
'pixel_purchase' => number_format(array_sum(array_column($allAccounts, 'pixel_purchase'))),
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2) . 'x',
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
'clicks' => number_format($total_clicks),
'impressions' => number_format($total_impressions),
'adds_to_cart' => number_format($adds_to_cart),
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
'purchases' => number_format($total_purchases),
'purchases_value' => '$' . number_format($total_purchases_value, 2) ?: '$0.00', // 格式化销售额$total_purchases_value,,
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allAccounts, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 平均广告花费的净利润
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
// 获取分页数据
$page = max(1, (int)$page); // 确保页码不小于 1
// $ads = $query->page($page, $pageSize)->select();
$accounts = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
// dump($ads);
// 确保数据格式统一
$result = array_map(function ($item) {
// CTR 的计算：点击率 = 点击数 / 展示数
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
// $platformTypeIds = ['facebook' => 1, 'google' => 2, 'tiktok' => 3];
return [
'user_id' => $item['account_id'],
// 'platform_type' => $platformTypeIds[$item['third_type']],
'platform_type' => $item['platform'],
'advertiser_name' => $item['account_name'] ?: '-', // 若 name 为空则显示 '-'
// 'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
// 'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'amount_spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']),
'clicks' => number_format($item['clicks']),
'ctr' => $ctr, // CTR 字段
'adds_to_cart' => number_format($item['adds_to_cart']),
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
'purchases' => number_format($item['purchases']),
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => $conversion_rate,
'net_profit' => $net_profit,
'net_profit_margin' => $net_profit_margin,
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
];
}, $accounts->toArray());
// Pagination 数据
$pagination = [
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
'maxResults' => count($accounts), // 当前页实际返回数据数量
'count' => count($allAccounts), // 符合条件的总记录数
'pageNo' => $page, // 当前页码
'pageSize' => $pageSize, // 每页条数
'pages' => (int)ceil(count($allAccounts) / $pageSize), // 总页数
];
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
public static function getAdList($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $status = 0, $requireSpend = false, $countOnly = false)
{
// 检查 customerIds 是否为空，直接返回空结构
if (empty($customerIds)) {
return $countOnly ? 0 : [
'pagination' => [
'startIndex' => 0,
'maxResults' => 0,
'count' => 0,
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => 0,
],
'statistics' => [],
'data' => [],
];
}
// 基础查询：广告活动和日数据表联接
$query = BpsAdAd::alias('a')
->cache(false) // 强制不使用缓存
->where('a.account_id', 'in', $customerIds);
// 如果只需要记录条数，执行计数查询
if ($countOnly) {
return $query->count();
}
// 动态构建日期条件
$dateCondition = '';
if ($startDate && $endDate) {
$dateCondition = "d.date BETWEEN '{$startDate}' AND '{$endDate}'";
}
// 基础查询：广告和日数据表联接
$query->leftJoin('bps.bps_ads_insights d', "a.ad_id = d.ad_id AND a.platform_type = d.platform AND {$dateCondition}")
->leftJoin('bps.bps_ads_set s', 'a.ad_set_id = s.ad_set_id') // 联接广告组表，获取 ad_set_name
->field('a.ad_id, a.status as status, a.name, a.account_id,a.platform_type,s.name as ad_set_name,
COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.spend) / 1000000, 0) as spend,
COALESCE(SUM(d.impressions), 0) as impressions,
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name');
// ->where('a.account_id', 'in', $customerIds); // 添加 customerIds 条件
// 如果传入了 status 参数，按状态筛选
if ($status !== 0) {
$query->where('a.status', '=', $status);
}
// 根据 $requireSpend 参数决定是否添加 SUM(d.spend) > 0 的条件
if ($requireSpend) {
$query->having('SUM(d.spend) > 0');
}
// 添加关键字过滤条件
$query->where(function ($query) use ($keyword, $platformType) {
if ($keyword) {
// $query->where('a.name', 'like', '%' . $keyword . '%');
$query->whereRaw('LOWER(a.name) LIKE ?', ['%' . strtolower($keyword) . '%']);
}
if ($platformType) {
$platformType = (int)$platformType;
$query->where('a.platform_type', '=', $platformType);
}
});
$query->order('a.platform_type, a.account_id, a.status', 'asc');
// 获取所有符合条件的数据（不分页）
$allAds = $query->select()->toArray();
// 汇总统计数据
$total_spend = array_sum(array_column($allAds, 'spend'));
$total_cost = array_sum(array_column($allAds, 'total_cost'));
$total_impressions = array_sum(array_column($allAds, 'impressions'));
$total_clicks = array_sum(array_column($allAds, 'clicks'));
$total_purchases_value = array_sum(array_column($allAds, 'purchases_value'));
$total_revenue = array_sum(array_column($allAds, 'revenue'));
$total_purchases = array_sum(array_column($allAds, 'purchases'));
$adds_to_cart = array_sum(array_column($allAds, 'adds_to_cart'));
$cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2);
// 生成唯一缓存键
$cacheKey = 'adlist_stats:' . md5(serialize([
$platformType,
$customerIds,
$pageSize,
$keyword,
$startDate,
$endDate,
$status,
$requireSpend
]));
// 尝试从缓存读取统计数据
if (!$countOnly && $cached = Redis::get($cacheKey)) {
$statistics = json_decode($cached, true);
// 跳过后续统计计算直接使用缓存数据...
} else {
$statistics = [
'platform_purchase' => number_format(array_sum(array_column($allAds, 'platform_purchase'))),
'pixel_purchase' => number_format(array_sum(array_column($allAds, 'pixel_purchase'))),
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2) . 'x',
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
'clicks' => number_format($total_clicks),
'impressions' => number_format($total_impressions),
'adds_to_cart' => number_format($adds_to_cart),
'cost_per_atc' => $adds_to_cart == 0 ? '-' : '$' . number_format(($total_spend / $adds_to_cart), 2),
'purchases' => number_format($total_purchases),
'purchases_value' => array_sum(array_column($allAds, 'purchases_value')),
'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00',
'revenue' => '$' . number_format(array_sum(array_column($allAds, 'revenue')), 2) ?: '$0.00', // 格式化收入
'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format(abs($total_revenue - $total_cost), 2), // 净利润
'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2) * 100 . '%', // 平均广告花费的净利润
'ctr' => ($total_impressions > 0) ? number_format(($total_clicks / $total_impressions) * 100, 2) . '%' : '-', // 格式化为百分比
];
// 将新生成的统计数据存入缓存（10分钟有效期）
Redis::setex($cacheKey, 600, json_encode($statistics));
}
// 获取分页数据
$page = max(1, (int)$page); // 确保页码不小于 1
// $ads = $query->page($page, $pageSize)->select();
$ads = $query->limit(($page - 1) * $pageSize, $pageSize)->select();
// dump($ads);
// 确保数据格式统一
$result = array_map(function ($item) {
// CTR 的计算：点击率 = 点击数 / 展示数
$ctr = $item['impressions'] > 0 ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-';
// Conversion Rate 的计算：转换率 = 购买数 / 点击数
$conversion_rate = $item['clicks'] > 0 ? round(($item['purchases'] / $item['clicks']) * 100, 2) . '%' : '-';
// Net Profit 的计算：净利润 = 收入 - 总成本
$net_profit = ($item['revenue'] - $item['total_cost']) >= 0 ? '+$' . number_format($item['revenue'] - $item['total_cost'], 2) : '-$' . number_format(abs($item['revenue'] - $item['total_cost']), 2);
// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
$net_profit_margin = $item['revenue'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['revenue'], 2) * 100 . '%' : '-';
// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
$net_profit_on_ad_spend = $item['spend'] > 0 ? round(($item['revenue'] - $item['total_cost']) / $item['spend'], 2) * 100 . '%' : '-';
return [
'id' => $item['ad_id'],
'platform_type' => $item['platform_type'],
'account_id' => $item['account_id'], // 映射为 customer_id
'name' => $item['name'] ?: '-', // 若 name 为空则显示 '-'
'ad_set_name' => $item['ad_set_name'] ?: '-', // 若 name 为空则显示 '-'
'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']),
'clicks' => number_format($item['clicks']),
'ctr' => $ctr, // CTR 字段
'adds_to_cart' => number_format($item['adds_to_cart']),
'cost_per_atc' => $item['adds_to_cart'] > 0 ? '$' . number_format(($item['spend'] / $item['adds_to_cart']), 2) : '-',
'purchases' => number_format($item['purchases']),
'purchases_value' => '$' . number_format($item['purchases_value'], 2), // 格式化购买金额
'cost_per_purchase' => $item['purchases'] > 0 ? '$' . number_format(($item['spend'] / $item['purchases']), 2) : '-',
'revenue' => '$' . number_format($item['revenue'], 2), // 格式化收入
'total_cost' => '$' . number_format($item['total_cost'], 2), // 格式化总成本
'conversion_rate' => $conversion_rate,
'net_profit' => $net_profit,
'net_profit_margin' => $net_profit_margin,
'net_profit_on_ad_spend' => $net_profit_on_ad_spend,
];
}, $ads->toArray());
// Pagination 数据
$pagination = [
'startIndex' => ($page - 1) * $pageSize + 1, // 确保索引从 1 开始
'maxResults' => count($ads), // 当前页实际返回数据数量
'count' => count($allAds), // 符合条件的总记录数
'pageNo' => $page, // 当前页码
'pageSize' => $pageSize, // 每页条数
'pages' => (int)ceil(count($allAds) / $pageSize), // 总页数
];
return [
'pagination' => $pagination,
'statistics' => $statistics,
'data' => $result,
];
}
public static function getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null, $requireSpend = false, $countOnly = false)
{
// 1. 创建查询对象，初始化 BpsAdCreativeInsight 查询
$creativeDataQuery = BpsAdCreativeInsight::alias('i')
->join('bps.bps_ads_creative c', 'i.creative_id = c.creative_id', 'LEFT'); // 联接 bps_ads_creative 表
if ($platformType != 0) {
$creativeDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
}
// 2. 日期范围筛选
if ($startDate && $endDate) {
$creativeDataQuery->whereBetween('i.date', [$startDate, $endDate]);
}
// 3. 客户 ID 过滤（如果提供了）
if (!empty($customerIds)) {
$creativeDataQuery->whereIn('i.account_id', $customerIds);
} else {
return $countOnly ? 0 : [
'data' => [],
'total' => 0,
'statistics' => [],
'pagination' => [
'startIndex' => 0,
'maxResults' => $pageSize,
'count' => 0,
'pageNo' => 1,
'pageSize' => $pageSize
]
];
}
// 仅返回记录数时的逻辑
if ($countOnly) {
return $creativeDataQuery->count('distinct(i.creative_id)') ?: 0;
}
// 4. 关键词过滤
if ($keyword) {
// $creativeDataQuery->where('c.name', 'like', '%' . $keyword . '%'); // 在 bps_ads_creative 表中查找关键词
$creativeDataQuery->whereRaw('LOWER(c.name) LIKE ?', ['%' . strtolower($keyword) . '%']); // 在 bps_ads_creative 表中查找关键词
}
// 5. 数据聚合（按 creative_id 和其他字段）
$creativeDataQuery->group('i.creative_id, i.platform, i.account_id, c.name, c.type,c.url, c.thumbnail_url') // 按需要的字段分组
->field([
'i.creative_id',
'i.platform',
'c.name AS creative_name', // 从 bps_ads_creative 表中选择 name
'c.url AS creative_url', // 从 bps_ads_creative 表中选择 url
'c.type AS creative_type', // 从 bps_ads_creative 表中选择 url
'c.thumbnail_url', // 从 bps_ads_creative 表中选择 thumbnail_url
ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) AS total_spend'),
ThinkDb::raw('COALESCE(SUM(i.purchases_value) / 1000000, 0) AS total_purchases_value'),
ThinkDb::raw('COALESCE(SUM(i.purchases), 0) AS total_purchases'),
ThinkDb::raw('COALESCE(SUM(i.revenue) / 1000000, 0) AS total_revenue'),
ThinkDb::raw('COALESCE(SUM(i.impressions), 0) AS total_impressions'),
ThinkDb::raw('COALESCE(SUM(i.clicks), 0) AS total_clicks'),
ThinkDb::raw('COALESCE(SUM(i.link_clicks), 0) AS total_link_clicks'),
ThinkDb::raw('COALESCE(SUM(i.adds_to_cart), 0) AS total_adds_to_cart'),
ThinkDb::raw('COALESCE(SUM(i.outbound_clicks), 0) AS total_outbound_clicks'),
ThinkDb::raw('COALESCE(SUM(i.video_25),0) AS video_25'),
ThinkDb::raw('COALESCE(SUM(i.video_50),0) AS video_50'),
ThinkDb::raw('COALESCE(SUM(i.video_75),0) AS video_75'),
ThinkDb::raw('COALESCE(SUM(i.video_100),0) AS video_100'),
ThinkDb::raw('COALESCE(SUM(i.video_play),0) AS video_plays'),
ThinkDb::raw('-1 AS hold_rate')
]);
// 根据 $requireSpend 参数决定是否添加 SUM(i.spend) > 0 的条件
if ($requireSpend) {
$creativeDataQuery->having('SUM(i.spend) > 0');
}
// 6. 执行查询并获取聚合结果
// $aggregatedData = $creativeDataQuery->select();
// 6. 执行查询并获取聚合结果
$aggregatedData = $creativeDataQuery->select()->toArray(); // 转换为数组处理
$totalRecords = count($aggregatedData); // 总记录数
// 计算分页起始索引
$startIndex = ($page - 1) * $pageSize;
// 打印调试 SQL 查询
//$sql = $creativeDataQuery->getLastSql();
// dump($sql);
// 7. 初始化广告创意的汇总数据和统计数据
$creativeSummaryData = [];
// $statisticsData = $this->initializeStatistics();
$statisticsData = [];
// 8. 遍历查询结果并计算每个 creative 的相关统计数据
foreach ($aggregatedData as $creativeData) {
// 初始化该 creative_id 的数据（如果不存在）
$creativeId = $creativeData['creative_id'];
if (!isset($creativeSummaryData[$creativeId])) {
$creativeSummaryData[$creativeId] = [
'creative_id' => $creativeData['creative_id'],
'platform' => $creativeData['platform'],
'creative' => $creativeData['creative_name'],
'creative_type' => $creativeData['creative_type'],
'creative_url' => $creativeData['creative_url'] ?? '',
'thumbnail_url' => $creativeData['thumbnail_url'] ?? '',
'title' => $creativeData['title'] ?? '',
'spend' => 0,
'purchases_value' => 0,
'roas' => 0,
'cpa' => '-',
'cpc_link_click' => '-',
'cpm' => '-',
'cpc_all' => '-',
'aov' => '-',
'click_to_atc_ratio' => '-',
'atc_to_purchase_ratio' => '-',
'purchases' => 0,
'first_frame_retention' => '-',
'thumbstop' => '-',
'ctr_outbound' => '-',
'click_to_purchase' => '-',
'ctr_all' => '-',
'video_25' => 0,
'video_50' => 0,
'video_75' => 0,
'video_100' => 0,
'video_plays' => 0,
'video_plays_25_rate' => '-',
'video_plays_50_rate' => '-',
'video_plays_75_rate' => '-',
'video_plays_100_rate' => '-',
'hold_rate' => '-',
'total_conversions_value' => 0,
'total_conversions' => 0,
'impressions' => 0,
'clicks' => 0,
'link_clicks' => 0,
'outbound_clicks' => 0,
'adds_to_cart' => 0,
'revenue' => 0,
'ad_count' => 0
];
}
// 更新该 creative_id 的统计数据
$creativeSummaryData[$creativeId]['spend'] += $creativeData['total_spend'];
$creativeSummaryData[$creativeId]['purchases_value'] += $creativeData['total_purchases_value'];
$creativeSummaryData[$creativeId]['purchases'] += $creativeData['total_purchases'];
$creativeSummaryData[$creativeId]['impressions'] += $creativeData['total_impressions'];
$creativeSummaryData[$creativeId]['clicks'] += $creativeData['total_clicks'];
$creativeSummaryData[$creativeId]['link_clicks'] += $creativeData['total_link_clicks'];
$creativeSummaryData[$creativeId]['outbound_clicks'] += $creativeData['total_outbound_clicks'];
$creativeSummaryData[$creativeId]['adds_to_cart'] += $creativeData['total_adds_to_cart'];
$creativeSummaryData[$creativeId]['revenue'] += $creativeData['total_revenue'];
$creativeSummaryData[$creativeId]['video_25'] += $creativeData['video_25'];
$creativeSummaryData[$creativeId]['video_50'] += $creativeData['video_50'];
$creativeSummaryData[$creativeId]['video_75'] += $creativeData['video_75'];
$creativeSummaryData[$creativeId]['video_100'] += $creativeData['video_100'];
$creativeSummaryData[$creativeId]['video_plays'] += $creativeData['video_plays'];
// 填充广告计数
// $creativeSummaryData[$creativeData->creative_id]['ad_count'] = rand(10, 200); // 每个 creative_id 对应一个广告
}
// dump($creativeSummaryData);
// 汇总总体统计数据
$statisticsData['spend'] = array_sum(array_column($creativeSummaryData, 'spend'));
$statisticsData['purchases_value'] = array_sum(array_column($creativeSummaryData, 'purchases_value'));
$statisticsData['purchases'] = array_sum(array_column($creativeSummaryData, 'purchases'));
$statisticsData['impressions'] = array_sum(array_column($creativeSummaryData, 'impressions'));
$statisticsData['clicks'] = array_sum(array_column($creativeSummaryData, 'clicks'));
$statisticsData['link_clicks'] = array_sum(array_column($creativeSummaryData, 'link_clicks'));
$statisticsData['outbound_clicks'] = array_sum(array_column($creativeSummaryData, 'outbound_clicks'));
$statisticsData['adds_to_cart'] = array_sum(array_column($creativeSummaryData, 'adds_to_cart'));
$statisticsData['revenue'] = array_sum(array_column($creativeSummaryData, 'revenue'));
$statisticsData['video_25'] = array_sum(array_column($creativeSummaryData, 'video_25'));
$statisticsData['video_50'] = array_sum(array_column($creativeSummaryData, 'video_50'));
$statisticsData['video_75'] = array_sum(array_column($creativeSummaryData, 'video_75'));
$statisticsData['video_100'] = array_sum(array_column($creativeSummaryData, 'video_100'));
$statisticsData['video_plays'] = array_sum(array_column($creativeSummaryData, 'video_plays'));
// 汇总统计数据
$statistics = [
'spend' => '$' . number_format($statisticsData['spend'], 2), // 格式化金额
'purchases_value' => '$' . number_format($statisticsData['purchases_value'], 2), // 格式化金额
'roas' => $statisticsData['spend'] == 0 ? '-' : round($statisticsData['purchases_value'] / $statisticsData['spend'], 2) . 'x',
'cpa' => $statisticsData['purchases'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['purchases'], 2),
'cpc_link_click' => $statisticsData['link_clicks'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['link_clicks'], 2),
'cpm' => $statisticsData['impressions'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] * 1000 / $statisticsData['impressions'], 2), // sum(spend) * 1000 / sum(Impression)
'cpc_all' => $statisticsData['clicks'] == 0 ? '-' : '$' . number_format($statisticsData['spend'] / $statisticsData['clicks'], 2),
'aov' => $statisticsData['purchases'] == 0 ? '-' : '$' . number_format($statisticsData['purchases_value'] / $statisticsData['purchases'], 2), // 格式化金额
'click_to_atc_ratio' => ($statisticsData['clicks'] > 0) ? number_format(($statisticsData['adds_to_cart'] / $statisticsData['clicks']) * 100, 2) . '%' : '-',
'atc_to_purchase_ratio' => ($statisticsData['adds_to_cart'] > 0) ? number_format(($statisticsData['purchases'] / $statisticsData['adds_to_cart']) * 100, 2) . '%' : '-',
'purchases' => $statisticsData['purchases'],
'first_frame_retention' => self::calculateFirstFrameRetention($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
'thumbstop' => self::calculateThumbstop($statisticsData['impressions'], $statisticsData['video_plays'], $statisticsData['video_25']),
'ctr_outbound' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
'click_to_purchase' => ($statisticsData['purchases'] > 0) ? number_format(($statisticsData['outbound_clicks'] / $statisticsData['purchases']) * 100, 2) . '%' : '-',
'ctr_all' => ($statisticsData['impressions'] > 0) ? number_format(($statisticsData['clicks'] / $statisticsData['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
'video_plays_25_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_25'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
'video_plays_50_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_50'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
'video_plays_75_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_75'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
'video_plays_100_rate' => ($statisticsData['video_plays'] > 0) ? number_format(($statisticsData['video_100'] / $statisticsData['video_plays']) * 100, 2) . '%' : '-',
'hold_rate' => self::calculateHoldRate($statisticsData['video_25'], $statisticsData['video_50'], $statisticsData['video_75'], $statisticsData['video_100']),// 格式化百分比
];
// 获取每个 creative_id 对应的广告数量
$creativeIds_from_google = array_keys(array_filter($creativeSummaryData, function ($item) {
return $item['platform'] == 2;
}));
if (!empty($creativeIds_from_google)) {
// 将整数日期转为 Y-m-d 格式
$formattedStartDate = DateTime::createFromFormat('Ymd', $startDate)->format('Y-m-d');
$formattedEndDate = DateTime::createFromFormat('Ymd', $endDate)->format('Y-m-d');
// 查询满足条件的 asset_id 和唯一 ad_id 计数
$ad_count_google = AssetRelation::whereIn('asset_id', $creativeIds_from_google)
->whereBetween('date', [$formattedStartDate, $formattedEndDate])
->group('asset_id')
->column('COUNT(DISTINCT ad_id) AS ad_count', 'asset_id');
}
$creativeIds_from_fb_tk = array_keys(array_filter($creativeSummaryData, function ($item) {
return ($item['platform'] == 1 || $item['platform'] == 3);
}));
if (!empty($creativeIds_from_fb_tk)) {
$ad_count_fb_tk = BpsAdAd::whereIn('creative_id', $creativeIds_from_fb_tk)
->group('creative_id')
->column('COUNT(DISTINCT ad_id) as ad_count', 'creative_id');
}
// 确保变量存在，避免未定义错误
$ad_count_fb_tk = $ad_count_fb_tk ?? [];
$ad_count_google = $ad_count_google ?? [];
// 合并数组
$ad_count_combined = $ad_count_fb_tk + $ad_count_google;
//dump($ad_count_combined);
// dump($creativeIds_from_fb_tk);
// 将广告数量填充到对应的 creativeSummaryData 中
foreach ($creativeSummaryData as $creativeId => &$creativeData) {
$creativeData['ad_count'] = $ad_count_combined[$creativeId] ?? 0; // 如果没有匹配记录，默认填充 0
// dump($creativeData);
}
unset($creativeData); // 解除引用
// dump($creativeSummaryData);
// 格式化返回的创意数据
$formattedData = array_map(function ($item) {
return [
'creative_id' => $item['creative_id'],
'creative' => $item['creative'] ?: '-',
'platform' => $item['platform'] ?: '-',
'creative_type' => $item['creative_type'],
'creative_url' => $item['creative_url'],
'thumbnail_url' => $item['thumbnail_url'],
'spend' => '$' . number_format($item['spend'], 2),
'purchases_value' => '$' . number_format($item['purchases_value'], 2),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x',
'cpa' => $item['purchases'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['purchases'], 2),
'cpc_link_click' => $item['link_clicks'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['link_clicks'], 2),
'cpm' => $item['impressions'] == 0 ? '-' : '$' . number_format($item['spend'] * 1000 / $item['impressions'], 2),
'cpc_all' => $item['clicks'] == 0 ? '-' : '$' . number_format($item['spend'] / $item['clicks'], 2),
'aov' => $item['purchases'] == 0 ? '-' : '$' . number_format($item['purchases_value'] / $item['purchases'], 2),
'click_to_atc_ratio' => ($item['clicks'] > 0) ? number_format(($item['adds_to_cart'] / $item['clicks']) * 100, 2) . '%' : '-',
'atc_to_purchase_ratio' => ($item['adds_to_cart'] > 0) ? number_format(($item['purchases'] / $item['adds_to_cart']) * 100, 2) . '%' : '-',
'purchases' => $item['purchases'],
'first_frame_retention' => self::calculateFirstFrameRetention($item['impressions'], $item['video_plays'], $item['video_25']),
'thumbstop' => self::calculateThumbstop($item['impressions'], $item['video_plays'], $item['video_25']),
'ctr_outbound' => ($item['impressions'] > 0) ? number_format(($item['outbound_clicks'] / $item['impressions']) * 100, 2) . '%' : '-', // 格式化为百分比
'click_to_purchase' => ($item['purchases'] > 0) ? number_format(($item['outbound_clicks'] / $item['purchases']) * 100, 2) . '%' : '-',
'ctr_all' => ($item['impressions'] > 0) ? number_format(($item['clicks'] / $item['impressions']) * 100, 2) . '%' : '-',
'total_conversions_value' => '$' . number_format($item['purchases_value'], 2), //准备删除
'impressions' => $item['impressions'],
'video_plays_25_rate' => ($item['video_plays'] > 0) ? number_format($item['video_25'] / $item['video_plays'], 2) . '%' : '-',
'video_plays_50_rate' => ($item['video_plays'] > 0) ? number_format($item['video_50'] / $item['video_plays'], 2) . '%' : '-',
'video_plays_75_rate' => ($item['video_plays'] > 0) ? number_format($item['video_75'] / $item['video_plays'], 2) . '%' : '-',
'video_plays_100_rate' => ($item['video_plays'] > 0) ? number_format($item['video_100'] / $item['video_plays'], 2) . '%' : '-',
'hold_rate' => self::calculateHoldRate($item['video_25'], $item['video_50'], $item['video_75'], $item['video_100']),
'ad_count' => $item['ad_count'],
// 添加更多的格式化字段
];
}, $creativeSummaryData);
// $formattedData = array_values($creativeSummaryData); // 未分页处理
$pagedData = array_slice(array_values($formattedData), $startIndex, $pageSize); // 分页处理
// 9. 返回分页数据
return [
'data' => $pagedData,
'total' => count($creativeSummaryData),
'statistics' => $statistics, // 汇总的统计数据
'pagination' => [
'startIndex' => ($page - 1) * $pageSize,
'maxResults' => $pageSize,
'count' => count($creativeSummaryData),
'pageNo' => $page,
'pageSize' => $pageSize,
'pages' => ceil(count($creativeSummaryData) / $pageSize)
]
];
}
public static function calculateFirstFrameRetention($impressions, $video_play, $video_25)
{
// 如果 impressions 为 0 或 NULL，直接返回 0
if ($impressions == 0 || $video_play == 0) {
return '-';
}
// 处理 NULL 值，用 0 替换
$video_25 = $video_25 ?? 0;
// 计算公式
return number_format(($video_play / $impressions) * ($video_25 / $video_play) * 100, 2) . '%';
}
public static function calculateThumbstop($impressions, $video_play, $video_25)
{
// 如果 impressions 为 0 或 NULL，直接返回 0
if ($impressions == 0) {
return '-';
}
// 处理 NULL 值，用 0 替换
$video_play = $video_play ?? 0;
$video_25 = $video_25 ?? 0;
// 计算公式
return number_format((($video_play * 0.7) + ($video_25 * 0.3)) / $impressions * 100, 2) . '%';
}
public static function calculateHoldRate($video_25, $video_50, $video_75, $video_100)
{
// 如果 video_25 为 0 或 NULL，直接返回 0
if ($video_25 == 0) {
return '-';
}
// 处理 NULL 值，用 0 替换
$video_25 = $video_25 ?? 0;
$video_50 = $video_50 ?? 0;
$video_75 = $video_75 ?? 0;
$video_100 = $video_100 ?? 0;
// 计算公式
$numerator = $video_25 + $video_50 + $video_75 + $video_100;
$denominator = $video_25 * 4;
return number_format(($numerator / $denominator) * 100, 2) . '%';
}
/**
* 初始化统计数据
*/
private function initializeStatistics()
{
return [
'impressions' => 0,
'clicks' => 0,
'revenue' => 0,
'spend' => 0,
'purchases_value' => 0,
'roas' => 0,
'cpa' => '-',
'cpc_link_click' => '-',
'cpm' => '-',
'cpc_all' => '-',
'aov' => '-',
'click_to_atc_ratio' => '-',
'atc_to_purchase_ratio' => '-',
'purchases' => 0,
'first_frame_retention' => '-',
'thumbstop' => '-',
'ctr_outbound' => '-',
'click_to_purchase' => '-',
'ctr_all' => '-',
'video_plays_25_rate' => 0,
'video_plays_50_rate' => 0,
'video_plays_75_rate' => 0,
'video_plays_100_rate' => 0,
'hold_rate' => '-',
// Add other stats as necessary
];
}
public function getAdcycleInsight($platformType, $customerIds, $cycle, $startDate = null, $endDate = null)
{
// 1. 查询全部数据集
$adcycleDataQuery = BpsAdInsight::alias('i');
if ($platformType != 0) {
$adcycleDataQuery->where('i.platform', $platformType); // 只有 platformType 不为 0 时才添加筛选
}
//dump($customerIds);
// 2. 客户 ID 过滤（如果提供了）
if (!empty($customerIds)) {
$adcycleDataQuery->whereIn('i.account_id', $customerIds);
} else {
return [
'data' => [],
'total' => 0
];
}
// 3. 时间范围筛选
if ($startDate && $endDate) {
$adcycleDataQuery->whereBetween('i.date', [$startDate, $endDate]);
}
// 4. 获取数据并按日期聚合
$adcycleData = $adcycleDataQuery->field([
'i.date',
ThinkDb::raw('COALESCE(SUM(i.spend) / 1000000, 0) as spend'),
ThinkDb::raw('COALESCE(SUM(i.revenue), 0) as revenue')
])
->group('i.date') // 按日期进行分组
->select();
// dump(ThinkDb::getLastSql());
// 5. 处理数据，按照周期进行分组
$processedData = $this->processDataByCycle($adcycleData->toArray(), $cycle);
// 6. 返回处理后的数据
return $processedData;
}
/**
* 按周期处理数据
*
* @param array $adcycleData 原始数据
* @param string $cycle 周期类型（daily, weekly, monthly）
* @return array 按照周期分组后的数据
*/
private function processDataByCycle($adcycleData, $cycle)
{
// 排序 adcycleData 数组，确保按照日期升序排列
usort($adcycleData, function ($a, $b) {
return $a['date'] <=> $b['date']; // 按照 'YYYYMMDD' 字符顺序排序
});
$groupedData = [];
foreach ($adcycleData as $data) {
// 根据周期类型，调整日期分组
switch ($cycle) {
case 1:
// 将 'YYYYMMDD' 格式的日期转换为 'YYYY-MM-DD'
$date = DateTime::createFromFormat('Ymd', $data['date']); // 转换为 DateTime 对象
$key = $date ? $date->format('Y-m-d') : ''; // 格式化为 'YYYY-MM-DD'
break;
case 2:
// 使用 ISO 周格式来分组
$key = $this->getWeekFromDate($data['date']);
break;
case 3:
// 按年-月格式分组
$key = $this->getMonthFromDate($data['date']);
break;
default:
throw new \InvalidArgumentException("Invalid cycle value. Use 'daily', 'weekly' or 'monthly'.");
}
// 汇总数据
if (!isset($groupedData[$key])) {
$groupedData[$key] = [
'spend' => 0,
'revenue' => 0,
// 'conversions_value' => 0,
// 'conversions' => 0,
// 'impressions' => 0,
// 'clicks' => 0
];
}
// 累加数据
$groupedData[$key]['spend'] += $data['spend'];
$groupedData[$key]['revenue'] += $data['revenue'];
// $groupedData[$key]['conversions_value'] += $data->purchases_value;
// $groupedData[$key]['conversions'] += $data->purchases;
// $groupedData[$key]['impressions'] += $data->impressions;
// $groupedData[$key]['clicks'] += $data->clicks;
}
// 格式化返回数据
$formattedData = [];
foreach ($groupedData as $key => $values) {
$roas = $values['spend'] > 0 ? $values['revenue'] / $values['spend'] : 0;
$formattedData[] = [
'date' => $key,
'spend' => round($values['spend'], 2),
'roas' => $roas > 0 ? round($roas, 2) : 0
];
}
// 如果没有数据，返回空数组并提供默认的分页信息
if (empty($formattedData)) {
return [
'data' => [],
'total' => 0,
];
}
// 返回格式化后的数据
return [
'data' => $formattedData,
'total' => count($formattedData),
];
}
/**
* 获取周数（基于 ISO 周格式）
*
* @param int $date 日期（格式：YYYYMMDD）
* @return string ISO 周格式（YYYY-Www）
*/
private function getWeekFromDate($date)
{
// 将日期转换为 PHP DateTime 对象
$dateStr = (string)$date;
$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
// 获取 ISO 周格式
return $dateObj->format('o-W') . 'W';
}
/**
* 获取月分（格式：YYYY-MM）
*
* @param int $date 日期（格式：YYYYMMDD）
* @return string 月份格式（YYYY-MM）
*/
private function getMonthFromDate($date)
{
// 将日期转换为 PHP DateTime 对象
$dateStr = (string)$date;
$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
// 获取年-月格式
return $dateObj->format('Y-m');
}
public static function getPlatformType($thirdType)
{
$platformMapping = [
'facebook' => 1,
'google' => 2,
'tiktok' => 3,
];
return $platformMapping[$thirdType] ?? null; // 如果不存在的第三方类型，返回 null
}
}