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Analytics roas口径改成跟dashboard一样

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hgc 2025-04-21 18:24:46 +08:00
parent 765aa61542
commit f5185983e6
1 changed files with 9 additions and 9 deletions
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18
app/service/AdsInsightService.php
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@ -209,7 +209,7 @@ class AdsInsightService
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase, COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase, COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value, COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue / 1000000), 0) as revenue, COALESCE(SUM(d.platform_purchase_value / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost, COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend') -1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type'); ->group('c.campaign_id, c.status, c.account_id, c.name,c.platform_type');
@ -921,7 +921,7 @@ class AdsInsightService
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase, COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase, COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value, COALESCE(SUM(d.purchases_value / 1000000), 0) as purchases_value,
COALESCE(SUM(d.revenue / 1000000), 0) as revenue, COALESCE(SUM(d.platform_purchase_value / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost, COALESCE(SUM(d.total_cost / 1000000), 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend') -1 as conversion_rate, -1 as roas, -1 as ctr,-1 as net_profit,-1 as net_profit_margin,-1 as net_profit_on_ad_spend')
->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name'); ->group('s.ad_set_id, s.status, s.account_id, s.name,s.platform_type,c.name');
@ -1010,7 +1010,7 @@ class AdsInsightService
'status' => $item['status'], 'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']), 'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']), 'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x', 'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出 'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']), 'impressions' => number_format($item['impressions']),
'clicks' => number_format($item['clicks']), 'clicks' => number_format($item['clicks']),
@ -1228,7 +1228,7 @@ class AdsInsightService
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase, COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase, COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value, COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue, COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost, COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend') -1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
->group('bamr.account_id, bamr.account_name,bamr.platform'); ->group('bamr.account_id, bamr.account_name,bamr.platform');
@ -1274,7 +1274,7 @@ class AdsInsightService
$statistics = [ $statistics = [
'platform_purchase' => number_format(array_sum(array_column($allAccounts, 'platform_purchase'))), 'platform_purchase' => number_format(array_sum(array_column($allAccounts, 'platform_purchase'))),
'pixel_purchase' => number_format(array_sum(array_column($allAccounts, 'pixel_purchase'))), 'pixel_purchase' => number_format(array_sum(array_column($allAccounts, 'pixel_purchase'))),
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2) . 'x', 'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出 'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
'clicks' => number_format($total_clicks), 'clicks' => number_format($total_clicks),
'impressions' => number_format($total_impressions), 'impressions' => number_format($total_impressions),
@ -1321,7 +1321,7 @@ class AdsInsightService
// 'status' => $item['status'], // 'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']), 'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']), 'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x', 'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出 'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'amount_spend' => '$' . number_format($item['spend'], 2), // 格式化支出 'amount_spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']), 'impressions' => number_format($item['impressions']),
@ -1405,7 +1405,7 @@ class AdsInsightService
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase, COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase, COALESCE(SUM(d.pixel_purchase), 0) as pixel_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value, COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue, COALESCE(SUM(d.platform_purchase_value / 1000000), 0) as revenue,
COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost, COALESCE(SUM(d.total_cost) / 1000000, 0) as total_cost,
-1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend') -1 as conversion_rate, -1 as roas, -1 as ctr, -1 as net_profit, -1 as net_profit_margin, -1 as net_profit_on_ad_spend')
->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name'); ->group('a.ad_id, a.status, a.account_id, a.name,a.platform_type, s.name');
@ -1463,7 +1463,7 @@ class AdsInsightService
$statistics = [ $statistics = [
'platform_purchase' => number_format(array_sum(array_column($allAds, 'platform_purchase'))), 'platform_purchase' => number_format(array_sum(array_column($allAds, 'platform_purchase'))),
'pixel_purchase' => number_format(array_sum(array_column($allAds, 'pixel_purchase'))), 'pixel_purchase' => number_format(array_sum(array_column($allAds, 'pixel_purchase'))),
'roas' => $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2) . 'x', 'roas' => $total_spend == 0 ? '-' : round($total_revenue / $total_spend, 2) . 'x',
'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出 'amount_spend' => '$' . number_format($total_spend, 2) ?: '$0.00', // 格式化支出
'clicks' => number_format($total_clicks), 'clicks' => number_format($total_clicks),
'impressions' => number_format($total_impressions), 'impressions' => number_format($total_impressions),
@ -1514,7 +1514,7 @@ class AdsInsightService
'status' => $item['status'], 'status' => $item['status'],
'platform_purchase' => number_format($item['platform_purchase']), 'platform_purchase' => number_format($item['platform_purchase']),
'pixel_purchase' => number_format($item['pixel_purchase']), 'pixel_purchase' => number_format($item['pixel_purchase']),
'roas' => $item['spend'] == 0 ? '-' : round($item['purchases_value'] / $item['spend'], 2) . 'x', 'roas' => $item['spend'] == 0 ? '-' : round($item['revenue'] / $item['spend'], 2) . 'x',
'spend' => '$' . number_format($item['spend'], 2), // 格式化支出 'spend' => '$' . number_format($item['spend'], 2), // 格式化支出
'impressions' => number_format($item['impressions']), 'impressions' => number_format($item['impressions']),
'clicks' => number_format($item['clicks']), 'clicks' => number_format($item['clicks']),