From 5b389442615469a512340312d31f77c2ccf52e52 Mon Sep 17 00:00:00 2001 From: huangguancheng Date: Thu, 23 Jan 2025 15:16:10 +0800 Subject: [PATCH] =?UTF-8?q?=E4=BC=98=E5=8C=96=20creative=20=E5=AF=BC?= =?UTF-8?q?=E5=87=BA=E8=A1=A8=E6=A0=BC?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- app/service/AdsInsightService.php | 190 +++++++++++++++--------------- 1 file changed, 96 insertions(+), 94 deletions(-) diff --git a/app/service/AdsInsightService.php b/app/service/AdsInsightService.php index 256e676..7a4306b 100644 --- a/app/service/AdsInsightService.php +++ b/app/service/AdsInsightService.php @@ -224,17 +224,17 @@ class AdsInsightService // 获取所有符合条件的数据（不分页） $allCampaigns = $query->select()->toArray(); - $total_spend = array_sum(array_column($allCampaigns, 'spend')); - $total_cost = array_sum(array_column($allCampaigns, 'total_cost')); - $total_impressions = array_sum(array_column($allCampaigns, 'impressions')); - $total_clicks = array_sum(array_column($allCampaigns, 'clicks')); - $total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value')); - $total_revenue = array_sum(array_column($allCampaigns, 'revenue')); - $total_purchases = array_sum(array_column($allCampaigns, 'purchases')); + $total_spend = array_sum(array_column($allCampaigns, 'spend')); + $total_cost = array_sum(array_column($allCampaigns, 'total_cost')); + $total_impressions = array_sum(array_column($allCampaigns, 'impressions')); + $total_clicks = array_sum(array_column($allCampaigns, 'clicks')); + $total_purchases_value = array_sum(array_column($allCampaigns, 'purchases_value')); + $total_revenue = array_sum(array_column($allCampaigns, 'revenue')); + $total_purchases = array_sum(array_column($allCampaigns, 'purchases')); // $total_platform_purchase = array_sum(array_column($allCampaigns, 'platform_purchase')); // $total_pixel_purchase = array_sum(array_column($allCampaigns, 'pixel_purchase')); - $adds_to_cart = array_sum(array_column($allCampaigns, 'adds_to_cart')); - $cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2); + $adds_to_cart = array_sum(array_column($allCampaigns, 'adds_to_cart')); + $cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2); // 汇总统计数据 $statistics = [ 'platform_purchase' => array_sum(array_column($allCampaigns, 'platform_purchase')), @@ -520,8 +520,8 @@ class AdsInsightService $sheet->setCellValue('B' . $row, self::$statusMapping[$adset['status']]); // Status $sheet->setCellValue('C' . $row, self::$platformMapping[$adset['platform_type']]); // Platform Type $sheet->setCellValueExplicit('D' . $row, (string)$adset['account_id'], \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING); - $sheet->setCellValue('E' . $row, $adset['platform_purchase']); - $sheet->setCellValue('F' . $row, $adset['pixel_purchase']); + $sheet->setCellValue('E' . $row, $adset['platform_purchase']); + $sheet->setCellValue('F' . $row, $adset['pixel_purchase']); $sheet->setCellValue('G' . $row, $adset['roas']); // ROAS $sheet->setCellValue('H' . $row, $adset['spend']); // Amount Spent $sheet->setCellValue('I' . $row, $adset['impressions']); // Impressions @@ -738,30 +738,31 @@ class AdsInsightService // 设置表头 $headers = [ 'A1' => 'Creative', - 'B1' => 'Thumbnail/Creative URL', - 'C1' => 'Creative Type', - 'D1' => 'Ad Count', - 'E1' => 'Spend', - 'F1' => 'Purchase value', - 'G1' => 'ROAS', - 'H1' => 'CPA', - 'I1' => 'CPC (link click)', - 'J1' => 'CPM', - 'K1' => 'CPC (all)', - 'L1' => 'AOV', - 'M1' => 'Click to ATC ratio', - 'N1' => 'ATC to purchase ratio', - 'O1' => 'Purchases', - 'P1' => '1st frame retention', - 'Q1' => 'Thumbstop', - 'R1' => 'CTR (outbound)', - 'S1' => 'Click to purchase', - 'T1' => 'CTR (all)', - 'U1' => '25% video plays (rate)', - 'V1' => '50% video plays (rate)', - 'W1' => '75% video plays (rate)', - 'X1' => '100% video plays (rate)', - 'Y1' => 'Hold rate' + 'B1' => 'Ad Platform', + 'C1' => 'Thumbnail/Creative URL', + 'D1' => 'Creative Type', + 'E1' => 'Ad Count', + 'F1' => 'Spend', + 'G1' => 'Purchase value', + 'H1' => 'ROAS', + 'I1' => 'CPA', + 'J1' => 'CPC (link click)', + 'K1' => 'CPM', + 'L1' => 'CPC (all)', + 'M1' => 'AOV', + 'N1' => 'Click to ATC ratio', + 'O1' => 'ATC to purchase ratio', + 'P1' => 'Purchases', + 'Q1' => '1st frame retention', + 'R1' => 'Thumbstop', + 'S1' => 'CTR (outbound)', + 'T1' => 'Click to purchase', + 'U1' => 'CTR (all)', + 'V1' => '25% video plays (rate)', + 'W1' => '50% video plays (rate)', + 'X1' => '75% video plays (rate)', + 'Y1' => '100% video plays (rate)', + 'Z1' => 'Hold rate' ]; // 填充表头 @@ -773,58 +774,59 @@ class AdsInsightService $row = 2; foreach ($creativeList['data'] as $creative) { $sheet->setCellValue('A' . $row, $creative['creative']); // Creative - $sheet->setCellValue('B' . $row, $creative['thumbnail_url'] ?: $creative['creative_url']); // Thumbnail/Creative URL - $sheet->setCellValue('C' . $row, self::$creativeTypeMapping[$creative['creative_type']]); // Creative Type - $sheet->setCellValue('D' . $row, $creative['ad_count']); // Ad Count - $sheet->setCellValue('E' . $row, $creative['spend']); // Spend - $sheet->setCellValue('F' . $row, $creative['purchases_value']); // Purchase value - $sheet->setCellValue('G' . $row, $creative['roas']); // ROAS - $sheet->setCellValue('H' . $row, $creative['cpa']); // CPA - $sheet->setCellValue('I' . $row, $creative['cpc_link_click']); // CPC (link click) - $sheet->setCellValue('J' . $row, $creative['cpm']); // CPM - $sheet->setCellValue('K' . $row, $creative['cpc_all']); // CPC (all) - $sheet->setCellValue('L' . $row, $creative['aov']); // AOV - $sheet->setCellValue('M' . $row, $creative['click_to_atc_ratio']); // Click to ATC ratio - $sheet->setCellValue('N' . $row, $creative['atc_to_purchase_ratio']); // ATC to purchase ratio - $sheet->setCellValue('O' . $row, $creative['purchases']); // Purchases - $sheet->setCellValue('P' . $row, $creative['first_frame_retention']); // 1st frame retention - $sheet->setCellValue('Q' . $row, $creative['thumbstop']); // Thumbstop - $sheet->setCellValue('R' . $row, $creative['ctr_outbound']); // CTR (outbound) - $sheet->setCellValue('S' . $row, $creative['click_to_purchase']); // Click to purchase - $sheet->setCellValue('T' . $row, $creative['ctr_all']); // CTR (all) - $sheet->setCellValue('U' . $row, $creative['video_plays_25_rate']); // 25% video plays (rate) - $sheet->setCellValue('V' . $row, $creative['video_plays_50_rate']); // 50% video plays (rate) - $sheet->setCellValue('W' . $row, $creative['video_plays_75_rate']); // 75% video plays (rate) - $sheet->setCellValue('X' . $row, $creative['video_plays_100_rate']); // 100% video plays (rate) - $sheet->setCellValue('Y' . $row, $creative['hold_rate']); // Hold rate + $sheet->setCellValue('B' . $row, self::$platformMapping[$creative['platform']]); // Ad Platform + $sheet->setCellValue('C' . $row, $creative['thumbnail_url'] ?: $creative['creative_url']); // Thumbnail/Creative URL + $sheet->setCellValue('D' . $row, self::$creativeTypeMapping[$creative['creative_type']]); // Creative Type + $sheet->setCellValue('E' . $row, $creative['ad_count']); // Ad Count + $sheet->setCellValue('F' . $row, $creative['spend']); // Spend + $sheet->setCellValue('G' . $row, $creative['purchases_value']); // Purchase value + $sheet->setCellValue('H' . $row, $creative['roas']); // ROAS + $sheet->setCellValue('I' . $row, $creative['cpa']); // CPA + $sheet->setCellValue('J' . $row, $creative['cpc_link_click']); // CPC (link click) + $sheet->setCellValue('K' . $row, $creative['cpm']); // CPM + $sheet->setCellValue('L' . $row, $creative['cpc_all']); // CPC (all) + $sheet->setCellValue('M' . $row, $creative['aov']); // AOV + $sheet->setCellValue('N' . $row, $creative['click_to_atc_ratio']); // Click to ATC ratio + $sheet->setCellValue('O' . $row, $creative['atc_to_purchase_ratio']); // ATC to purchase ratio + $sheet->setCellValue('P' . $row, $creative['purchases']); // Purchases + $sheet->setCellValue('Q' . $row, $creative['first_frame_retention']); // 1st frame retention + $sheet->setCellValue('R' . $row, $creative['thumbstop']); // Thumbstop + $sheet->setCellValue('S' . $row, $creative['ctr_outbound']); // CTR (outbound) + $sheet->setCellValue('T' . $row, $creative['click_to_purchase']); // Click to purchase + $sheet->setCellValue('U' . $row, $creative['ctr_all']); // CTR (all) + $sheet->setCellValue('V' . $row, $creative['video_plays_25_rate']); // 25% video plays (rate) + $sheet->setCellValue('W' . $row, $creative['video_plays_50_rate']); // 50% video plays (rate) + $sheet->setCellValue('X' . $row, $creative['video_plays_75_rate']); // 75% video plays (rate) + $sheet->setCellValue('Y' . $row, $creative['video_plays_100_rate']); // 100% video plays (rate) + $sheet->setCellValue('Z' . $row, $creative['hold_rate']); // Hold rate $row++; } // 填充统计信息到表格的最后一行 $statistics = $creativeList['statistics']; $statisticsRow = $row; // 统计信息从当前行开始 - $sheet->setCellValue('D' . $statisticsRow, 'Totals'); // 统计信息标题 - $sheet->setCellValue('E' . $statisticsRow, $statistics['spend']); // Spend - $sheet->setCellValue('F' . $statisticsRow, $statistics['purchases_value']); // Purchase value - $sheet->setCellValue('G' . $statisticsRow, $statistics['roas']); // ROAS - $sheet->setCellValue('H' . $statisticsRow, $statistics['cpa']); // CPA - $sheet->setCellValue('I' . $statisticsRow, $statistics['cpc_link_click']); // CPC (link click) - $sheet->setCellValue('J' . $statisticsRow, $statistics['cpm']); // CPM - $sheet->setCellValue('K' . $statisticsRow, $statistics['cpc_all']); // CPC (all) - $sheet->setCellValue('L' . $statisticsRow, $statistics['aov']); // AOV - $sheet->setCellValue('M' . $statisticsRow, $statistics['click_to_atc_ratio']); // Click to ATC ratio - $sheet->setCellValue('N' . $statisticsRow, $statistics['atc_to_purchase_ratio']); // ATC to purchase ratio - $sheet->setCellValue('O' . $statisticsRow, $statistics['purchases']); // Purchases - $sheet->setCellValue('P' . $statisticsRow, $statistics['first_frame_retention']); // 1st frame retention - $sheet->setCellValue('Q' . $statisticsRow, $statistics['thumbstop']); // Thumbstop - $sheet->setCellValue('R' . $statisticsRow, $statistics['ctr_outbound']); // CTR (outbound) - $sheet->setCellValue('S' . $statisticsRow, $statistics['click_to_purchase']); // Click to purchase - $sheet->setCellValue('T' . $statisticsRow, $statistics['ctr_all']); // CTR (all) - $sheet->setCellValue('U' . $statisticsRow, $statistics['video_plays_25_rate']); // 25% video plays (rate) - $sheet->setCellValue('V' . $statisticsRow, $statistics['video_plays_50_rate']); // 50% video plays (rate) - $sheet->setCellValue('W' . $statisticsRow, $statistics['video_plays_75_rate']); // 75% video plays (rate) - $sheet->setCellValue('X' . $statisticsRow, $statistics['video_plays_100_rate']); // 100% video plays (rate) - $sheet->setCellValue('Y' . $statisticsRow, $statistics['hold_rate']); // Hold rate + $sheet->setCellValue('E' . $statisticsRow, 'Totals'); // 统计信息标题 + $sheet->setCellValue('F' . $statisticsRow, $statistics['spend']); // Spend + $sheet->setCellValue('G' . $statisticsRow, $statistics['purchases_value']); // Purchase value + $sheet->setCellValue('H' . $statisticsRow, $statistics['roas']); // ROAS + $sheet->setCellValue('I' . $statisticsRow, $statistics['cpa']); // CPA + $sheet->setCellValue('J' . $statisticsRow, $statistics['cpc_link_click']); // CPC (link click) + $sheet->setCellValue('K' . $statisticsRow, $statistics['cpm']); // CPM + $sheet->setCellValue('L' . $statisticsRow, $statistics['cpc_all']); // CPC (all) + $sheet->setCellValue('M' . $statisticsRow, $statistics['aov']); // AOV + $sheet->setCellValue('N' . $statisticsRow, $statistics['click_to_atc_ratio']); // Click to ATC ratio + $sheet->setCellValue('O' . $statisticsRow, $statistics['atc_to_purchase_ratio']); // ATC to purchase ratio + $sheet->setCellValue('P' . $statisticsRow, $statistics['purchases']); // Purchases + $sheet->setCellValue('Q' . $statisticsRow, $statistics['first_frame_retention']); // 1st frame retention + $sheet->setCellValue('R' . $statisticsRow, $statistics['thumbstop']); // Thumbstop + $sheet->setCellValue('S' . $statisticsRow, $statistics['ctr_outbound']); // CTR (outbound) + $sheet->setCellValue('T' . $statisticsRow, $statistics['click_to_purchase']); // Click to purchase + $sheet->setCellValue('U' . $statisticsRow, $statistics['ctr_all']); // CTR (all) + $sheet->setCellValue('V' . $statisticsRow, $statistics['video_plays_25_rate']); // 25% video plays (rate) + $sheet->setCellValue('W' . $statisticsRow, $statistics['video_plays_50_rate']); // 50% video plays (rate) + $sheet->setCellValue('X' . $statisticsRow, $statistics['video_plays_75_rate']); // 75% video plays (rate) + $sheet->setCellValue('Y' . $statisticsRow, $statistics['video_plays_100_rate']); // 100% video plays (rate) + $sheet->setCellValue('Z' . $statisticsRow, $statistics['hold_rate']); // Hold rate // 释放内存 unset($statistics); @@ -933,8 +935,8 @@ class AdsInsightService $total_purchases = array_sum(array_column($allAdsets, 'purchases')); // $total_platform_purchase = array_sum(array_column($allAdsets, 'platform_purchase')); // $total_pixel_purchase = array_sum(array_column($allAdsets, 'pixel_purchase')); - $adds_to_cart = array_sum(array_column($allAdsets, 'adds_to_cart')); - $cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2); + $adds_to_cart = array_sum(array_column($allAdsets, 'adds_to_cart')); + $cost_per_purchase = $total_purchases == 0 ? 0 : round($total_spend / $total_purchases, 2); // 汇总统计数据 $statistics = [ @@ -1633,17 +1635,17 @@ class AdsInsightService } // 汇总统计 - $aggregatedUsers[$thirdUserId]['spend'] += $item['spend']; - $aggregatedUsers[$thirdUserId]['impressions'] += $item['impressions']; - $aggregatedUsers[$thirdUserId]['clicks'] += $item['clicks']; - $aggregatedUsers[$thirdUserId]['adds_to_cart'] += $item['adds_to_cart']; - $aggregatedUsers[$thirdUserId]['cost_per_atc'] += $item['cost_per_atc']; - $aggregatedUsers[$thirdUserId]['purchases'] += $item['purchases']; - $aggregatedUsers[$thirdUserId]['purchases_value'] += $item['purchases_value']; - $aggregatedUsers[$thirdUserId]['revenue'] += $item['revenue']; - $aggregatedUsers[$thirdUserId]['total_cost'] += $item['total_cost']; - $aggregatedUsers[$thirdUserId]['platform_purchase'] += $item['platform_purchase']; - $aggregatedUsers[$thirdUserId]['pixel_purchase'] += $item['pixel_purchase']; + $aggregatedUsers[$thirdUserId]['spend'] += $item['spend']; + $aggregatedUsers[$thirdUserId]['impressions'] += $item['impressions']; + $aggregatedUsers[$thirdUserId]['clicks'] += $item['clicks']; + $aggregatedUsers[$thirdUserId]['adds_to_cart'] += $item['adds_to_cart']; + $aggregatedUsers[$thirdUserId]['cost_per_atc'] += $item['cost_per_atc']; + $aggregatedUsers[$thirdUserId]['purchases'] += $item['purchases']; + $aggregatedUsers[$thirdUserId]['purchases_value'] += $item['purchases_value']; + $aggregatedUsers[$thirdUserId]['revenue'] += $item['revenue']; + $aggregatedUsers[$thirdUserId]['total_cost'] += $item['total_cost']; + $aggregatedUsers[$thirdUserId]['platform_purchase'] += $item['platform_purchase']; + $aggregatedUsers[$thirdUserId]['pixel_purchase'] += $item['pixel_purchase']; } // 计算统计口径字段：ROAS, CTR等