报告数据优化1
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huangguancheng
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4ccc1ebeee
@ -81,7 +81,7 @@ class AdsInsightService
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// 添加关键字过滤条件
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$query->where(function ($query) use ($keyword, $platformType) {
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if ($keyword) {
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$query->where('c.campaign_name', 'like', '%' . $keyword . '%');
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$query->where('c.name', 'like', '%' . $keyword . '%');
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}
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if ($platformType) {
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$platformType = (int)$platformType;
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@ -585,10 +585,10 @@ class AdsInsightService
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'cost_per_purchase' => '$' . number_format($cost_per_purchase, 2) ?: '$0.00', // 格式化销售额$total_purchases_value,
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'revenue' => '$' . number_format($total_revenue, 2) ?: '$0.00', // 格式化收入
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'total_cost' => '$' . number_format($total_cost, 2) ?: '$0.00', // 格式化总成本
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'conversion_rate' => '-', // 没有计算逻辑，保持为 '-'
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'net_profit' => '-', // 没有提供 net_profit，保持为 '-'
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'net_profit_margin' => '-', // 没有提供 net_profit_margin，保持为 '-'
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'net_profit_on_ad_spend' => '-', // 没有提供 net_profit_on_ad_spend，保持为 '-'
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'conversion_rate' => $total_clicks == 0 ? '-' : round(($total_purchases / $total_clicks) * 100, 2) . '%', // 转换率
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'net_profit' => ($total_revenue - $total_cost) >= 0 ? '+$' . number_format($total_revenue - $total_cost, 2) : '-$' . number_format($total_revenue - $total_cost, 2), // 净利润
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'net_profit_margin' => $total_revenue == 0 ? '-' : round(($total_revenue - $total_cost) / $total_revenue, 2) * 100 . '%', // 净利润率
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'net_profit_on_ad_spend' => $total_spend == 0 ? '-' : round(($total_revenue - $total_cost) / $total_spend, 2), // 广告支出净利润
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'ctr' => $ctr, // CTR 字段
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];
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@ -649,22 +649,94 @@ class AdsInsightService
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$total_cost = $data['total_cost'];
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$total_clicks = $data['clicks'];
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$total_impressions = $data['impressions'];
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// $total_adds_to_cart = $data['adds_to_cart'];
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// $total_cost_per_atc = $data['cost_per_atc'];
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// $total_purchases = $data['purchases'];
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// $total_assisted_purchases = $data['assisted_purchases'];
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// $total_last_clicked_purchases = $data['last_clicked_purchases'];
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// CTR 的计算：点击率 = 点击数 / 展示数
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$ctr = $data['impressions'] > 0 ? number_format(($data['clicks'] / $data['impressions']) * 100, 2) . '%' : '-';
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// Conversion Rate 的计算：转换率 = 购买数 / 点击数
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$conversion_rate = $data['clicks'] > 0 ? round(($data['purchases'] / $data['clicks']) * 100, 2) . '%' : '-';
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// Net Profit 的计算：净利润 = 收入 - 总成本
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$net_profit = ($data['revenue'] - $data['total_cost']) >= 0 ? '+$' . number_format($data['revenue'] - $data['total_cost'], 2) : '-$' . number_format($data['revenue'] - $data['total_cost'], 2);
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// Net Profit Margin 的计算：净利润率 = 净利润 / 收入
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$net_profit_margin = $data['revenue'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['revenue'], 2) * 100 . '%' : '-';
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// Net Profit on Ad Spend 的计算：广告支出净利润 = (收入 - 总成本) / 广告支出
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$net_profit_on_ad_spend = $data['spend'] > 0 ? round(($data['revenue'] - $data['total_cost']) / $data['spend'], 2) : '-';
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// 计算 ROAS, CTR 和其他需要的字段
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$aggregatedUsers[$userId]['roas'] = $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2);
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$aggregatedUsers[$userId]['amount_spend'] = '$' . number_format($total_spend, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['purchases_value'] = '$' . number_format($total_purchases_value, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['cost_per_purchase'] = $data['purchases'] == 0 ? '$0.00' : '$' . number_format($total_purchases_value / $data['purchases'], 2);
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$aggregatedUsers[$userId]['revenue'] = '$' . number_format($total_revenue, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['total_cost'] = '$' . number_format($total_cost, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['conversion_rate'] = $total_impressions == 0 ? '-' : round(($total_clicks / $total_impressions) * 100, 2) . '%';
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$aggregatedUsers[$userId]['ctr'] = $total_impressions == 0 ? '-' : round(($total_clicks / $total_impressions) * 100, 2) . '%';
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$aggregatedUsers[$userId]['roas'] = $total_spend == 0 ? '-' : round($total_purchases_value / $total_spend, 2);
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$aggregatedUsers[$userId]['amount_spend'] = '$' . number_format($total_spend, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['purchases_value'] = '$' . number_format($total_purchases_value, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['cost_per_purchase'] = $data['purchases'] == 0 ? '$0.00' : '$' . number_format($total_purchases_value / $data['purchases'], 2);
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$aggregatedUsers[$userId]['revenue'] = '$' . number_format($total_revenue, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['total_cost'] = '$' . number_format($total_cost, 2) ?: '$0.00';
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$aggregatedUsers[$userId]['conversion_rate'] = $conversion_rate;
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$aggregatedUsers[$userId]['ctr'] = $ctr;
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$aggregatedUsers[$userId]['net_profit'] = $net_profit;
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$aggregatedUsers[$userId]['net_profit_margin'] = $net_profit_margin;
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$aggregatedUsers[$userId]['net_profit_on_ad_spend'] = $net_profit_on_ad_spend;
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}
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// 如果 aggregatedUsers 为空，返回默认的数据结构
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if (empty($aggregatedUsers)) {
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$emptyUser = [];
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$query = ThirdUser::alias('u')
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->cache(false) // 强制不使用缓存
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->leftJoin('bps.bps_third_user_advertiser a', "u.id = a.doc_")
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->field('u.id as user_id,u.third_type,a.advertiser_name');
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// 添加关键字过滤条件
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$query->where(function ($query) use ($keyword, $platformType) {
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// if ($keyword) {
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// $query->where('a.advertiser_name', 'like', '%' . $keyword . '%');
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// }
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if ($platformType) {
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$a = (int)$platformType;
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$platformTypeNames = [1=>'facebook',2=>'google',3=>'tiktok'];
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$query->where('u.third_type', '=', $platformTypeNames[$a]);
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}
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});
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// 获取所有符合条件的数据（不分页）
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$allUsers = $query->select()->toArray();
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foreach ($allUsers as $user) {
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if (in_array($user['user_id'], $userIds)) {
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$emptyUser[] = [
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'user_id' => $user['user_id'],
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'platform_type' => (int)$platformType,
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'advertiser_name' => $user['advertiser_name'],
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'assisted_purchases' => 0,
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'last_clicked_purchases' => 0,
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'spend' => 0,
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'impressions' => 0,
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'clicks' => 0,
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'adds_to_cart' => 0,
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'cost_per_atc' => 0,
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'purchases' => 0,
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'purchases_value' => 0,
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'revenue' => 0,
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'total_cost' => 0,
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'conversion_rate' => '-',
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'net_profit' => '-',
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'net_profit_margin' => '-',
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'net_profit_on_ad_spend' => '-',
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'ctr' => '-',
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];
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}
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}
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// dump($allUsers,'222');
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return [
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'pagination' => [
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'startIndex' => ($page - 1) * $pageSize,
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'maxResults' => $pageSize,
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'count' => 0,
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => 0,
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],
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'statistics' => $statistics,
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'data' => $emptyUser
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];
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}
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// 使用 array_values 移除键名
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$dataWithoutKeys = array_values($aggregatedUsers);
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// 最终分页信息
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@ -996,7 +1068,7 @@ class AdsInsightService
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$dateObj = \DateTime::createFromFormat('Ymd', $dateStr);
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// 获取 ISO 周格式
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return $dateObj->format('o-W'). 'W';
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return $dateObj->format('o-W') . 'W';
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}
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/**
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