fix Creative 3
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huangguancheng
parent
2577f5df58
commit
408380bf2f
@ -664,169 +664,6 @@ class AdsInsightService
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}
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/**
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* 获取广告资产报告
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*
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* @param string $keyword 关键词（广告素材名称模糊搜索）
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* @param string $dateRange 日期范围：Today, Yesterday, Last Week, Last Month, Last Year
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* @param string|null $startDate 起始日期（可选）
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* @param string|null $endDate 结束日期（可选）
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* @param int $page 当前页码
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* @param int $pageSize 每页数量
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* @return array
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*/
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public function getCreativeInsightData11111($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null)
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{
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// 1. 获取符合条件的 ad_id 列表，并且筛选 AssetRelation 的 date 字段
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$adIdsQuery = AssetRelation::alias('r')
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->leftJoin('bps.bps_google_ads_asset a', 'r.asset_id = a.asset_id') // 关联资产表
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->where(function ($query) use ($keyword) {
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if ($keyword) {
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$query->where('a.asset_name', 'like', '%' . $keyword . '%'); // 关键词模糊匹配
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}
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});
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// 如果提供了 customerIds，增加查询条件
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if (!empty($customerIds)) {
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$adIdsQuery->whereIn('a.customer_id', $customerIds); // 添加 customer_id 的查询约束
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} else {
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return [
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'data' => [],
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'total' => 0,
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'statistics' => [],
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'pagination' => [
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'startIndex' => 0,
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'maxResults' => $pageSize,
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'count' => 0,
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'pageNo' => 1,
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'pageSize' => $pageSize,
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'pages' => 1
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]
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];
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}
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// 日期范围处理，筛选 AssetRelation 的 date 字段
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if ($startDate && $endDate) {
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$adIdsQuery->whereBetween('r.date', [$startDate, $endDate]);
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}
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// 获取唯一的 ad_id 列表
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$adIds = $adIdsQuery->distinct(true)->column('r.ad_id');
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// 2. 根据 ad_id 和日期范围去查询 DayData 表，按 ad_id 聚合统计
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$dayDataQuery = DayData::alias('d')
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->whereIn('d.ad_id', $adIds) // 使用 ad_id 过滤
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->where(function ($query) use ($startDate, $endDate) {
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// 日期范围的筛选
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if ($startDate && $endDate) {
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$query->whereBetween('d.date', [$startDate, $endDate]);
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}
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});
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$dayDataQuery->group('d.ad_id,d.ad_name, d.ad_resource_name, d.ad_group_id, d.campaign_id, d.customer_id'); // 按 ad_id 聚合
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$dayDataQuery->field([
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'd.ad_id',
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ThinkDb::raw('SUM(d.cost_micros) / 1000000 AS total_spend'),
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ThinkDb::raw('SUM(d.conversions_value) AS total_conversions_value'),
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ThinkDb::raw('SUM(d.conversions) AS total_conversions'),
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ThinkDb::raw('SUM(d.impressions) AS total_impressions'),
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ThinkDb::raw('SUM(d.clicks) AS total_clicks')
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]);
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// 获取聚合数据
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$aggregatedData = $dayDataQuery->select();
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// 3. 获取与 ad_id 关联的 asset_id 以及相关数据
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$assetRelationsQuery = AssetRelation::whereIn('ad_id', $adIds)
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->whereBetween('date', [$startDate, $endDate]) // 加上 AssetRelation 的 date 过滤
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->field(['asset_id', 'ad_id'])->select();
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// 4. 汇总每个 asset_id 下的所有 ad_id 的聚合数据
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$assetSummaryData = [];
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$statisticsData = $this->initializeStatistics(); // 初始化统计数据
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foreach ($assetRelationsQuery as $assetRelation) {
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$adStatsCollection = $aggregatedData->where('ad_id', $assetRelation->ad_id);
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if (!$adStatsCollection->isEmpty()) {
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if (!isset($assetSummaryData[$assetRelation->asset_id])) {
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$assetSummaryData[$assetRelation->asset_id] = [
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'creative_id' => $assetRelation->asset_id,
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'creative' => '-',
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'creative_type' => 0,
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'creative_url' => '-',
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'spend' => 0,
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'purchase_value' => '-',
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'roas' => 0,
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'cpa' => '-',
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'cpc_link_click' => '-',
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'cpm' => '-',
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'cpc_all' => '-',
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'aov' => '-',
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'click_to_atc_ratio' => '-',
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'atc_to_purchase_ratio' => '-',
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'purchases' => '-',
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'first_frame_retention' => '-',
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'thumbstop' => '-',
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'ctr_outbound' => '-',
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'click_to_purchase' => '-',
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'ctr_all' => '-',
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'video_plays_25_rate' => '-',
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'video_plays_50_rate' => '-',
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'video_plays_75_rate' => '-',
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'video_plays_100_rate' => '-',
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'hold_rate' => '-',
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'total_conversions_value' => 0,
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'total_conversions' => 0,
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'total_impressions' => 0,
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'ad_count' => 0
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];
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}
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// 更新每个广告素材的统计数据
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foreach ($adStatsCollection as $adStats) {
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$assetSummaryData[$assetRelation->asset_id]['spend'] += $adStats->total_spend;
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$assetSummaryData[$assetRelation->asset_id]['total_conversions_value'] += $adStats->total_conversions_value;
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$assetSummaryData[$assetRelation->asset_id]['total_conversions'] += $adStats->total_conversions;
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$assetSummaryData[$assetRelation->asset_id]['total_impressions'] += $adStats->total_impressions;
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// 汇总 statisticsData
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$statisticsData['spend'] += $adStats->total_spend;
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$statisticsData['conversions_value'] += $adStats->total_conversions_value;
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$statisticsData['total_conversions'] += $adStats->total_conversions;
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$statisticsData['total_impressions'] += $adStats->total_impressions;
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}
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// 计算 ROAS
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$roas = $assetSummaryData[$assetRelation->asset_id]['spend'] > 0 ?
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$assetSummaryData[$assetRelation->asset_id]['total_conversions_value'] / $assetSummaryData[$assetRelation->asset_id]['spend'] :
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0;
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$assetSummaryData[$assetRelation->asset_id]['roas'] = $roas > 0 ? number_format($roas, 2) . 'X' : '-';
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// 填充 ad_count 和 creative_data
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$assetSummaryData[$assetRelation->asset_id]['ad_count'] = count($adStatsCollection);
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$assetSummaryData[$assetRelation->asset_id]['creative'] = $adStatsCollection[0]->ad_name; // 假设第一个 ad 的名称作为 creative_name
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}
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}
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// 返回分页数据
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return [
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'data' => array_values($assetSummaryData),
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'total' => count($assetSummaryData),
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'statistics' => $statisticsData, // 汇总的统计数据
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'pagination' => [
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'startIndex' => ($page - 1) * $pageSize,
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'maxResults' => $pageSize,
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'count' => count($assetSummaryData),
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'pageNo' => $page,
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'pageSize' => $pageSize,
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'pages' => ceil(count($assetSummaryData) / $pageSize)
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]
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];
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}
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public function getCreativeInsightData($platformType, $customerIds, $page, $pageSize, $keyword, $startDate = null, $endDate = null)
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{
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// 1. 创建查询对象，初始化 BpsAdCreativeInsight 查询
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@ -900,9 +737,9 @@ class AdsInsightService
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$creativeSummaryData[$creativeData->creative_id] = [
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'creative_id' => $creativeData->creative_id,
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'creative' => $creativeData->creative_name, // 使用联接查询中的 creative_name
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'creative_url' => $creativeData->creative_url, // 使用联接查询中的 creative_url
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'thumbnail_url' => $creativeData->thumbnail_url, // 使用联接查询中的 thumbnail_url
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'title' => $creativeData->title, // 使用联接查询中的 title
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'creative_url' => $creativeData->creative_url?: '', // 使用联接查询中的 creative_url
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'thumbnail_url' => $creativeData->thumbnail_url?: '', // 使用联接查询中的 thumbnail_url
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'title' => $creativeData->title?: '', // 使用联接查询中的 title
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'spend' => 0,
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'purchase_value' => '-',
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'roas' => 0,
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