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更新dashboard meta_ads某些统计口径

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huangguancheng 2025-02-16 17:48:02 +08:00
parent d85791a740
commit 2f7a177a4a
1 changed files with 35 additions and 9 deletions
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44
app/service/AdsDashboardService.php
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@ -111,14 +111,19 @@ class AdsDashboardService
COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases, COALESCE(SUM(d.assisted_purchases), 0) as assisted_purchases,
COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases, COALESCE(SUM(d.last_clicked_purchases), 0) as last_clicked_purchases,
COALESCE(SUM(d.clicks), 0) as clicks, COALESCE(SUM(d.clicks), 0) as clicks,
COALESCE(SUM(d.outbound_clicks), 0) as outbound_clicks,
COALESCE(SUM(d.spend) / 1000000, 0) as spend, COALESCE(SUM(d.spend) / 1000000, 0) as spend,
COALESCE(SUM(d.impressions), 0) as impressions, COALESCE(SUM(d.impressions), 0) as impressions,
COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart, COALESCE(SUM(d.adds_to_cart), 0) as adds_to_cart,
COALESCE(SUM(d.purchases), 0) as purchases, COALESCE(SUM(d.purchases), 0) as purchases,
COALESCE(SUM(d.onsite_purchase), 0) as onsite_purchase,
COALESCE(SUM(d.offsite_purchase), 0) as offsite_purchase,
COALESCE(SUM(d.purchases_all), 0) as purchases_all, COALESCE(SUM(d.purchases_all), 0) as purchases_all,
COALESCE(SUM(d.tiktok_shop_conversion), 0) as tiktok_shop_conversion, COALESCE(SUM(d.tiktok_shop_conversion), 0) as tiktok_shop_conversion,
COALESCE(SUM(d.platform_purchase), 0) as platform_purchase, COALESCE(SUM(d.platform_purchase), 0) as platform_purchase,
COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value, COALESCE(SUM(d.purchases_value) / 1000000, 0) as purchases_value,
COALESCE(SUM(d.onsite_purchases_value) / 1000000, 0) as onsite_purchases_value,
COALESCE(SUM(d.offsite_purchases_value) / 1000000, 0) as offsite_purchases_value,
COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value, COALESCE(SUM(d.platform_purchase_value) / 1000000, 0) as platform_purchase_value,
COALESCE(SUM(d.tiktok_shop_conversion_value) / 1000000, 0) as tiktok_shop_conversion_value, COALESCE(SUM(d.tiktok_shop_conversion_value) / 1000000, 0) as tiktok_shop_conversion_value,
COALESCE(SUM(d.revenue) / 1000000, 0) as revenue, COALESCE(SUM(d.revenue) / 1000000, 0) as revenue,
@ -141,12 +146,12 @@ class AdsDashboardService
'roas' => 'meta_roas', 'roas' => 'meta_roas',
'cpc' => 'cpc', 'cpc' => 'cpc',
'cpm' => 'cpm', 'cpm' => 'cpm',
'meta_purchases' => 'platform_purchase', 'meta_purchases' => 'onsite_purchase',
'web_purchases' => 'purchases', 'web_purchases' => 'offsite_purchase',
'purchases' => 'purchases_all', 'purchases' => 'platform_purchase',
'meta_conversion_value' => 'platform_purchase_value', 'meta_conversion_value' => 'platform_purchase_value',
'web_conversion_value' => 'purchases_value', 'web_conversion_value' => 'purchases_value',
'conversion_value' => 'purchases_value', 'conversion_value' => 'platform_purchase_value',
'cpoc' => 'cpoc', 'cpoc' => 'cpoc',
'ctr' => 'ctr', 'ctr' => 'ctr',
'revenue_per_link_click' => 'revenue_per_link_click', 'revenue_per_link_click' => 'revenue_per_link_click',
@ -211,28 +216,34 @@ class AdsDashboardService
$totalCost = (float)$data['total_cost']; $totalCost = (float)$data['total_cost'];
$impressions = (int)$data['impressions']; $impressions = (int)$data['impressions'];
$clicks = (int)$data['clicks']; $clicks = (int)$data['clicks'];
$outbound_clicks = (int)$data['outbound_clicks'];
$purchases = (int)$data['purchases']; $purchases = (int)$data['purchases'];
$purchases_all = (int)$data['purchases_all']; $purchases_all = (int)$data['purchases_all'];
$tiktok_shop_conversion = (int)$data['tiktok_shop_conversion']; $tiktok_shop_conversion = (int)$data['tiktok_shop_conversion'];
$platform_purchase = (int)$data['platform_purchase']; $platform_purchase = (int)$data['platform_purchase'];
$onsite_purchase = (int)$data['onsite_purchase'];
$offsite_purchase = (int)$data['offsite_purchase'];
$purchases_value = (float)$data['purchases_value']; $purchases_value = (float)$data['purchases_value'];
$platform_purchase_value = (float)$data['platform_purchase_value']; $platform_purchase_value = (float)$data['platform_purchase_value'];
$conversion_value = $platform_purchase_value; //meta的$conversion_value=$platform_purchase_value
$tiktok_shop_conversion_value = (float)$data['tiktok_shop_conversion_value']; $tiktok_shop_conversion_value = (float)$data['tiktok_shop_conversion_value'];
$web_conversion_value = (float)$data['web_conversion_value'];
$meta_conversion_value = (float)$data['meta_conversion_value'];
// 计算指标 // 计算指标
$roas = ($spend == 0) ? 0 : $revenue / $spend; $roas = ($spend == 0) ? 0 : $revenue / $spend;
$meta_roas = ($spend == 0) ? 0 : $platform_purchase_value / $spend; $meta_roas = ($spend == 0) ? 0 : $conversion_value / $spend;
$google_roas = ($spend == 0) ? 0 : $purchases_value / $spend; $google_roas = ($spend == 0) ? 0 : $purchases_value / $spend;
$ctr = ($impressions == 0) ? 0 : $clicks / $impressions; $ctr = ($impressions == 0) ? 0 : $clicks / $impressions;
$cpoc = ($platform_purchase == 0) ? 0 : $platform_purchase_value / $platform_purchase; $cpoc = ($outbound_clicks == 0) ? 0 : $spend / $outbound_clicks;
$cpa = ($purchases == 0) ? 0 : $spend / $purchases; $cpa = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase;
$google_cpa = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase; $google_cpa = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase;
$cpm = ($impressions == 0) ? 0 : ($spend * 1000) / $impressions; $cpm = ($impressions == 0) ? 0 : ($spend * 1000) / $impressions;
$cpc = ($clicks == 0) ? 0 : $spend / $clicks; $cpc = ($clicks == 0) ? 0 : $spend / $clicks;
$conversionRate = ($clicks == 0) ? 0 : $purchases / $clicks; $conversionRate = ($clicks == 0) ? 0 : $purchases / $clicks;
$revenuePerLinkClick = ($clicks == 0) ? 0 : $revenue / $clicks; $revenuePerLinkClick = ($outbound_clicks == 0) ? 0 : $conversion_value / $outbound_clicks;
// 根据平台类型映射数据 // 根据平台类型映射数据
$platformKey = match ($platform) { $platformKey = match ($platform) {
1 => 'meta', 1 => 'meta',
2 => 'google', 2 => 'google',
@ -286,6 +297,15 @@ class AdsDashboardService
case 'cpc': case 'cpc':
$value = '$' . number_format($cpc, 2); $value = '$' . number_format($cpc, 2);
break; break;
case 'meta_conversion_value':
$value = '$' . number_format($meta_conversion_value, 2);
break;
case 'web_conversion_value':
$value = '$' . number_format($web_conversion_value, 2);
break;
case 'conversion_value':
$value = '$' . number_format($conversion_value, 2);
break;
case 'conversion_rate': case 'conversion_rate':
$value = $conversionRate; $value = $conversionRate;
break; break;
@ -310,6 +330,12 @@ class AdsDashboardService
case 'platform_purchase': case 'platform_purchase':
$value = number_format($platform_purchase); $value = number_format($platform_purchase);
break; break;
case 'onsite_purchase':
$value = number_format($onsite_purchase);
break;
case 'offsite_purchase':
$value = number_format($offsite_purchase);
break;
case 'clicks': case 'clicks':
$value = number_format($clicks); $value = number_format($clicks);
break; break;