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增加广告landing_page表; google广告每天成效原始表增加指标

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huangguancheng 2025-01-16 18:19:40 +08:00
parent 249c12e92c
commit 2094a49b67
2 changed files with 176 additions and 35 deletions
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104
app/service/GoogleAdsAdService.php
View File

@ -88,7 +88,6 @@ class GoogleAdsAdService extends BaseService
return $groupAdsResourceName; return $groupAdsResourceName;
} }
/** /**
* 在数据库中保存广告信息 * 在数据库中保存广告信息
* @param $groupadsResourceName * @param $groupadsResourceName
@ -101,20 +100,20 @@ class GoogleAdsAdService extends BaseService
foreach ($groupadsResourceName as $data) { foreach ($groupadsResourceName as $data) {
// 构建 SQL 语句，添加 ad_type 和 metadata // 构建 SQL 语句，添加 ad_type 和 metadata
$sql = "INSERT INTO {$tableName} $sql = "INSERT INTO {$tableName}
(ad_id, ad_set_id, campaign_id, account_id, name, status, metadata,platform_type, last_sync_time, update_at) (ad_id, ad_set_id, campaign_id, account_id, name, status, metadata, platform_type, last_sync_time, update_at)
VALUES VALUES
(:ad_id, :ad_group_id, :campaign_id, :customer_id, :ad_name, :status, :metadata, 2, CURRENT_TIMESTAMP, CURRENT_TIMESTAMP) (:ad_id, :ad_group_id, :campaign_id, :customer_id, :ad_name, :status, :metadata, 2, CURRENT_TIMESTAMP, CURRENT_TIMESTAMP)
ON CONFLICT (platform_type,ad_id) ON CONFLICT (platform_type, ad_id)
DO UPDATE SET DO UPDATE SET
ad_set_id = EXCLUDED.ad_set_id, ad_set_id = EXCLUDED.ad_set_id,
campaign_id = EXCLUDED.campaign_id, campaign_id = EXCLUDED.campaign_id,
account_id = EXCLUDED.account_id, account_id = EXCLUDED.account_id,
name = EXCLUDED.name, name = EXCLUDED.name,
status = EXCLUDED.status, status = EXCLUDED.status,
metadata = EXCLUDED.metadata, metadata = EXCLUDED.metadata,
last_sync_time = CURRENT_TIMESTAMP, -- 使用当前时间戳 last_sync_time = CURRENT_TIMESTAMP, -- 使用当前时间戳
update_at = CURRENT_TIMESTAMP -- 使用当前时间戳 update_at = CURRENT_TIMESTAMP -- 使用当前时间戳
WHERE {$tableName}.platform_type = 2"; WHERE {$tableName}.platform_type = 2";
// 绑定数据 // 绑定数据
$bindData = [ $bindData = [
@ -125,14 +124,67 @@ class GoogleAdsAdService extends BaseService
'ad_name' => $data['ad_name'], 'ad_name' => $data['ad_name'],
'status' => $data['status'], 'status' => $data['status'],
'metadata' => $data['metadata'], 'metadata' => $data['metadata'],
// 'display_url' => $data['display_url'] ?? '', // 新增字段，默认值为空字符串
// 'final_app_urls' => self::toPgArray($data['final_app_urls']), // 新增字段，默认值为空数组
// 'final_mobile_urls' => self::toPgArray($data['final_mobile_urls']), // 新增字段，默认值为空数组
// 'final_url_suffix' => $data['final_url_suffix'] ?? '', // 新增字段，默认值为空字符串
// 'final_urls' => self::toPgArray($data['final_urls']), // 新增字段，默认值为空数组
]; ];
// 执行 SQL 插入语句 // 执行 SQL 插入语句
ThinkDb::execute($sql, $bindData); ThinkDb::execute($sql, $bindData);
// 处理 final_app_urls、final_mobile_urls 和 final_urls
self::saveLandingUrls($data['ad_id'], $data['customer_id'], $data['final_app_urls'] ?? [], 'app');
self::saveLandingUrls($data['ad_id'], $data['customer_id'], $data['final_mobile_urls'] ?? [], 'mobile');
self::saveLandingUrls($data['ad_id'], $data['customer_id'], $data['final_urls'] ?? [], 'web');
} }
} }
/**
* 将 URL 数组存储到 bps_ads_landing_url 表中
*
* @param string $adId 广告 ID
* @param string $accountId 账户 ID
* @param array $urls URL 数组
* @param string $landingAccess 落地类型（如 'app', 'mobile', 'web'）
*/
private static function saveLandingUrls($adId, $accountId, $urls, $landingAccess)
{
if (empty($urls)) {
return;
}
$tableName = 'bps.bps_ads_landing_url';
$platformType = 2; // Google Ads 平台类型
foreach ($urls as $url) {
// 构建 SQL 语句，插入或更新 URL 数据
$sql = "INSERT INTO {$tableName}
(landing_url, landing_access, ad_id, account_id, last_sync_time, platform_type, create_at, update_at)
VALUES
(:landing_url, :landing_access, :ad_id, :account_id, CURRENT_TIMESTAMP, :platform_type, CURRENT_TIMESTAMP, CURRENT_TIMESTAMP)
ON CONFLICT (platform_type, landing_url)
DO UPDATE SET
landing_access = EXCLUDED.landing_access,
ad_id = EXCLUDED.ad_id,
account_id = EXCLUDED.account_id,
last_sync_time = CURRENT_TIMESTAMP,
update_at = CURRENT_TIMESTAMP";
// 绑定数据
$bindData = [
'landing_url' => $url,
'landing_access' => $landingAccess,
'ad_id' => $adId,
'account_id' => $accountId,
'platform_type' => $platformType,
];
// 执行 SQL 插入或更新 URL 数据
ThinkDb::execute($sql, $bindData);
}
}
/** /**
* 在数据库中保存广告信息 * 在数据库中保存广告信息
* @param $groupadsResourceName * @param $groupadsResourceName
@ -297,7 +349,12 @@ class GoogleAdsAdService extends BaseService
ad_group_ad.ad.responsive_display_ad.square_logo_images, ad_group_ad.ad.responsive_display_ad.square_logo_images,
ad_group_ad.ad.responsive_display_ad.marketing_images, ad_group_ad.ad.responsive_display_ad.marketing_images,
ad_group_ad.ad.responsive_display_ad.square_marketing_images, ad_group_ad.ad.responsive_display_ad.square_marketing_images,
ad_group_ad.ad.responsive_display_ad.youtube_videos ad_group_ad.ad.responsive_display_ad.youtube_videos,
ad_group_ad.ad.display_url, -- 新增字段
ad_group_ad.ad.final_app_urls, -- 新增字段
ad_group_ad.ad.final_mobile_urls, -- 新增字段
ad_group_ad.ad.final_url_suffix, -- 新增字段
ad_group_ad.ad.final_urls -- 新增字段
FROM ad_group_ad FROM ad_group_ad
WHERE WHERE
ad_group_ad.status != 'REMOVED' "; ad_group_ad.status != 'REMOVED' ";
@ -315,16 +372,27 @@ class GoogleAdsAdService extends BaseService
// $finalUrlsList = $googleAdsRow->getAdGroupAd()->getAd()->getFinalUrls(); // $finalUrlsList = $googleAdsRow->getAdGroupAd()->getAd()->getFinalUrls();
// 将最终的 URL 列表转换为 PHP 数组 // 将最终的 URL 列表转换为 PHP 数组
// $finalUrlsArray = iterator_to_array($finalUrlsList); // $finalUrlsArray = iterator_to_array($finalUrlsList);
$finalAppUrls = iterator_to_array($googleAdsRow->getAdGroupAd()->getAd()->getFinalAppUrls());
$finalMobileUrls = iterator_to_array($googleAdsRow->getAdGroupAd()->getAd()->getFinalMobileUrls());
$finalUrls = iterator_to_array($googleAdsRow->getAdGroupAd()->getAd()->getFinalUrls());
$resourceName = []; $resourceName = [];
$resourceName['ad_id'] = $googleAdsRow->getAdGroupAd()->getAd()->getId(); $resourceName['ad_id'] = $googleAdsRow->getAdGroupAd()->getAd()->getId();
$resourceName['ad_name'] = $googleAdsRow->getAdGroupAd()->getAd()->getName(); $resourceName['ad_name'] = $googleAdsRow->getAdGroupAd()->getAd()->getName();
$resourceName['ad_group_id'] = $googleAdsRow->getAdGroup()->getId(); $resourceName['ad_group_id'] = $googleAdsRow->getAdGroup()->getId();
$resourceName['campaign_id'] = $googleAdsRow->getCampaign()->getId(); $resourceName['campaign_id'] = $googleAdsRow->getCampaign()->getId();
$resourceName['customer_id'] = $googleAdsRow->getCustomer()->getId(); $resourceName['customer_id'] = $googleAdsRow->getCustomer()->getId();
// 新增字段
$resourceName['display_url'] = $googleAdsRow->getAdGroupAd()->getAd()->getDisplayUrl();
$resourceName['final_app_urls'] = $finalAppUrls;
$resourceName['final_mobile_urls'] = $finalMobileUrls;
$resourceName['final_url_suffix'] = $googleAdsRow->getAdGroupAd()->getAd()->getFinalUrlSuffix();
$resourceName['final_urls'] = $finalUrls;
// $resourceName['final_urls'] = $finalUrlsArray; // $resourceName['final_urls'] = $finalUrlsArray;
$resourceName['status'] = $googleAdsRow->getAdGroupAd()->getStatus(); $resourceName['status'] = $googleAdsRow->getAdGroupAd()->getStatus();
// $resourceName['resource_name'] = $googleAdsRow->getAdGroupAd()->getAd()->getResourceName(); // $resourceName['resource_name'] = $googleAdsRow->getAdGroupAd()->getAd()->getResourceName();
$adType = $googleAdsRow->getAdGroupAd()->getAd()->getType(); $adType = $googleAdsRow->getAdGroupAd()->getAd()->getType();
//ad_type 19=> RESPONSIVE_DISPLAY_AD 自适应展示广告 详细看model定义 //ad_type 19=> RESPONSIVE_DISPLAY_AD 自适应展示广告 详细看model定义
if ($adType === 19) { if ($adType === 19) {
// 获取 squareMarketingImages 中的每个 asset // 获取 squareMarketingImages 中的每个 asset

97
app/service/GoogleAdsCampaignService.php
View File

@ -203,7 +203,7 @@ class GoogleAdsCampaignService extends BaseService
public function runListCampaigns(int $customerId, $options): mixed public function runListCampaigns(int $customerId, $options): mixed
{ {
$googleAdsClient = new GoogleAdsClientService($options['refresh_token'], $options['login_customer_id']); $googleAdsClient = new GoogleAdsClientService($options['refresh_token'], $options['login_customer_id']);
// $campaignsResourceName = self::getCampaigns($googleAdsClient->getGoogleAdsClientWithloginCustomerId(), $customerId); // $campaignsResourceName = self::getCampaigns($googleAdsClient->getGoogleAdsClientWithloginCustomerId(), $customerId);
$campaignsResourceName = self::getCampaignsNew($googleAdsClient->getGoogleAdsClientWithloginCustomerId(), $customerId); $campaignsResourceName = self::getCampaignsNew($googleAdsClient->getGoogleAdsClientWithloginCustomerId(), $customerId);
// dump(json_encode($campaignsResourceName)); // dump(json_encode($campaignsResourceName));
@ -220,7 +220,7 @@ class GoogleAdsCampaignService extends BaseService
* @return mixed * @return mixed
* @throws ApiException * @throws ApiException
*/ */
public function runListDateDatas($customerId,$options, $date): mixed public function runListDateDatas($customerId, $options, $date): mixed
{ {
// $googleAdsClient = $this->googleAdsClient; // $googleAdsClient = $this->googleAdsClient;
@ -281,11 +281,11 @@ class GoogleAdsCampaignService extends BaseService
// $googleAdsRow->getCampaignBudget()->getName(), // $googleAdsRow->getCampaignBudget()->getName(),
// PHP_EOL // PHP_EOL
// ); // );
$resourceName['campaign_id'] = $googleAdsRow->getCampaign()->getId(); $resourceName['campaign_id'] = $googleAdsRow->getCampaign()->getId();
$resourceName['campaign_name'] = $googleAdsRow->getCampaign()->getName(); $resourceName['campaign_name'] = $googleAdsRow->getCampaign()->getName();
$resourceName['status'] = $googleAdsRow->getCampaign()->getStatus(); $resourceName['status'] = $googleAdsRow->getCampaign()->getStatus();
$resourceName['customer_id'] = $googleAdsRow->getCustomer()->getId(); $resourceName['customer_id'] = $googleAdsRow->getCustomer()->getId();
$resourceNames[] = $resourceName; $resourceNames[] = $resourceName;
} }
return $resourceNames; return $resourceNames;
} }
@ -370,8 +370,44 @@ class GoogleAdsCampaignService extends BaseService
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all campaigns. // Creates a query that retrieves all campaigns.
$query = "SELECT ad_group_ad.ad.id, ad_group_ad.ad.name, ad_group_ad.ad.resource_name, ad_group.id, campaign.id, customer.id, metrics.clicks, metrics.cost_micros, metrics.conversions, metrics.conversions_value, metrics.impressions FROM ad_group_ad WHERE segments.date = '{$date}' ORDER BY ad_group.id ASC LIMIT 10000"; // $query = "SELECT ad_group_ad.ad.id, ad_group_ad.ad.name, ad_group_ad.ad.resource_name, ad_group.id, campaign.id, customer.id, metrics.clicks, metrics.cost_micros, metrics.conversions, metrics.conversions_value, metrics.impressions FROM ad_group_ad WHERE segments.date = '{$date}' ORDER BY ad_group.id ASC LIMIT 10000";
$query = "SELECT
ad_group_ad.ad.id,
ad_group_ad.ad.name,
ad_group_ad.ad.resource_name,
ad_group.id,
campaign.id,
customer.id,
metrics.clicks,
metrics.cost_micros,
metrics.conversions,
metrics.conversions_value,
metrics.impressions,
metrics.interactions,-- 新增字段
metrics.orders,-- 新增字段
metrics.revenue_micros,-- 新增字段
metrics.value_per_all_conversions,-- 新增字段
metrics.value_per_all_conversions_by_conversion_date,-- 新增字段
metrics.value_per_conversion,-- 新增字段
metrics.value_per_conversions_by_conversion_date,-- 新增字段
metrics.video_quartile_p25_rate,-- 新增字段
metrics.video_quartile_p50_rate,-- 新增字段
metrics.video_quartile_p75_rate,-- 新增字段
metrics.video_quartile_p100_rate,-- 新增字段
metrics.video_view_rate,-- 新增字段
metrics.video_views,-- 新增字段
metrics.view_through_conversions -- 新增字段
FROM
ad_group_ad
WHERE
segments.date = '{$date}'
ORDER BY
ad_group.id ASC
LIMIT 10000
";
// dump($query);return; // dump($query);return;
// Issues a search stream request. // Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */ /** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream( $stream = $googleAdsServiceClient->searchStream(
@ -397,7 +433,21 @@ class GoogleAdsCampaignService extends BaseService
$resourceName['month'] = $month; $resourceName['month'] = $month;
$resourceName['season'] = $season; $resourceName['season'] = $season;
$resourceName['year'] = $year; $resourceName['year'] = $year;
// 新增字段
$resourceName['interactions'] = $googleAdsRow->getMetrics()->getInteractions();
$resourceName['orders'] = $googleAdsRow->getMetrics()->getOrders();
$resourceName['revenue_micros'] = $googleAdsRow->getMetrics()->getRevenueMicros();
$resourceName['value_per_all_conversions'] = $googleAdsRow->getMetrics()->getValuePerAllConversions();
$resourceName['value_per_all_conversions_by_conversion_date'] = $googleAdsRow->getMetrics()->getValuePerAllConversionsByConversionDate();
$resourceName['value_per_conversion'] = $googleAdsRow->getMetrics()->getValuePerConversion();
$resourceName['value_per_conversions_by_conversion_date'] = $googleAdsRow->getMetrics()->getValuePerConversionsByConversionDate();
$resourceName['video_quartile_p25_rate'] = $googleAdsRow->getMetrics()->getVideoQuartileP25Rate();
$resourceName['video_quartile_p50_rate'] = $googleAdsRow->getMetrics()->getVideoQuartileP50Rate();
$resourceName['video_quartile_p75_rate'] = $googleAdsRow->getMetrics()->getVideoQuartileP75Rate();
$resourceName['video_quartile_p100_rate'] = $googleAdsRow->getMetrics()->getVideoQuartileP100Rate();
$resourceName['video_view_rate'] = $googleAdsRow->getMetrics()->getVideoViewRate();
$resourceName['video_views'] = $googleAdsRow->getMetrics()->getVideoViews();
$resourceName['view_through_conversions'] = $googleAdsRow->getMetrics()->getViewThroughConversions();
// $resourceName['budget_id'] = $googleAdsRow->getCampaignBudget()->getId(); // $resourceName['budget_id'] = $googleAdsRow->getCampaignBudget()->getId();
$resourceNames[] = $resourceName; $resourceNames[] = $resourceName;
@ -479,6 +529,7 @@ class GoogleAdsCampaignService extends BaseService
ThinkDb::execute($sql, $data); ThinkDb::execute($sql, $data);
} }
} }
/** /**
* 在数据库中保存广告系列信息 * 在数据库中保存广告系列信息
* @param $campaignsResourceName * @param $campaignsResourceName
@ -525,8 +576,16 @@ class GoogleAdsCampaignService extends BaseService
// ThinkDb::execute($sql, $data); // ThinkDb::execute($sql, $data);
$sql = "INSERT INTO bps.bps_google_ad_day_data $sql = "INSERT INTO bps.bps_google_ad_day_data
(ad_id, customer_id, ad_name, ad_resource_name, ad_group_id, campaign_id, clicks, cost_micros, conversions, conversions_value, impressions, date, month, season, year) (ad_id, customer_id, ad_name, ad_resource_name, ad_group_id, campaign_id, clicks, cost_micros, conversions, conversions_value, impressions, date, month, season, year,interactions, orders, revenue_micros, value_per_all_conversions,
VALUES (:ad_id, :customer_id, :ad_name, :ad_resource_name, :ad_group_id, :campaign_id, :clicks, :cost_micros, :conversions, :conversions_value, :impressions, :date, :month, :season, :year) value_per_all_conversions_by_conversion_date, value_per_conversion,
value_per_conversions_by_conversion_date, video_quartile_p25_rate,
video_quartile_p50_rate, video_quartile_p75_rate, video_quartile_p100_rate,
video_view_rate, video_views, view_through_conversions)
VALUES (:ad_id, :customer_id, :ad_name, :ad_resource_name, :ad_group_id, :campaign_id, :clicks, :cost_micros, :conversions, :conversions_value, :impressions, :date, :month, :season, :year,:interactions, :orders, :revenue_micros, :value_per_all_conversions,
:value_per_all_conversions_by_conversion_date, :value_per_conversion,
:value_per_conversions_by_conversion_date, :video_quartile_p25_rate,
:video_quartile_p50_rate, :video_quartile_p75_rate, :video_quartile_p100_rate,
:video_view_rate, :video_views, :view_through_conversions)
ON CONFLICT (ad_id, date) ON CONFLICT (ad_id, date)
DO UPDATE SET DO UPDATE SET
customer_id = EXCLUDED.customer_id, customer_id = EXCLUDED.customer_id,
@ -542,6 +601,20 @@ class GoogleAdsCampaignService extends BaseService
month = EXCLUDED.month, month = EXCLUDED.month,
season = EXCLUDED.season, season = EXCLUDED.season,
year = EXCLUDED.year, year = EXCLUDED.year,
interactions = EXCLUDED.interactions,
orders = EXCLUDED.orders,
revenue_micros = EXCLUDED.revenue_micros,
value_per_all_conversions = EXCLUDED.value_per_all_conversions,
value_per_all_conversions_by_conversion_date = EXCLUDED.value_per_all_conversions_by_conversion_date,
value_per_conversion = EXCLUDED.value_per_conversion,
value_per_conversions_by_conversion_date = EXCLUDED.value_per_conversions_by_conversion_date,
video_quartile_p25_rate = EXCLUDED.video_quartile_p25_rate,
video_quartile_p50_rate = EXCLUDED.video_quartile_p50_rate,
video_quartile_p75_rate = EXCLUDED.video_quartile_p75_rate,
video_quartile_p100_rate = EXCLUDED.video_quartile_p100_rate,
video_view_rate = EXCLUDED.video_view_rate,
video_views = EXCLUDED.video_views,
view_through_conversions = EXCLUDED.view_through_conversions,
update_at = EXCLUDED.update_at"; // 更新其他字段和更新时间戳 update_at = EXCLUDED.update_at"; // 更新其他字段和更新时间戳
// dump($sql, $data); // dump($sql, $data);
ThinkDb::execute($sql, $data); ThinkDb::execute($sql, $data);
@ -724,7 +797,7 @@ class GoogleAdsCampaignService extends BaseService
public function runUpdateCampaign($options): mixed public function runUpdateCampaign($options): mixed
{ {
$googleAdsClient = new GoogleAdsClientService($options['refresh_token'],$options['login_customer_id']); $googleAdsClient = new GoogleAdsClientService($options['refresh_token'], $options['login_customer_id']);
// Creates a single shared budget to be used by the campaigns added below. // Creates a single shared budget to be used by the campaigns added below.
$resourceName = self::updateCampaign($googleAdsClient->getGoogleAdsClient(), $options['customer_id'], $options['campaign_id'], $options['status']); $resourceName = self::updateCampaign($googleAdsClient->getGoogleAdsClient(), $options['customer_id'], $options['campaign_id'], $options['status']);