fix dashboard google roas口径
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@ -141,7 +141,7 @@ class AdsDashboardService
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'google' => [
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'google_ads' => 'spend', // 示例映射
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'conversion_value' => 'platform_purchase_value',
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'roas' => 'roas',
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'roas' => 'google_roas',
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'conversions' => 'purchases',
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'ctr' => 'ctr',
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'cpa' => 'google_cpa',
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@ -182,24 +182,25 @@ class AdsDashboardService
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// 在 PHP 中计算指标
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foreach ($adcycleData as $data) {
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$platform = $data['platform']; // 获取平台类型
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$spend = (float)$data['spend'];
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$revenue = (float)$data['revenue'];
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$totalCost = (float)$data['total_cost'];
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$impressions = (int)$data['impressions'];
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$clicks = (int)$data['clicks'];
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$purchases = (int)$data['purchases'];
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$purchases_all = (int)$data['purchases_all'];
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$platform_purchase = (int)$data['platform_purchase'];
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$purchases_value = (float)$data['purchases_value'];
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$platform = $data['platform']; // 获取平台类型
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$spend = (float)$data['spend'];
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$revenue = (float)$data['revenue'];
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$totalCost = (float)$data['total_cost'];
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$impressions = (int)$data['impressions'];
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$clicks = (int)$data['clicks'];
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$purchases = (int)$data['purchases'];
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$purchases_all = (int)$data['purchases_all'];
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$platform_purchase = (int)$data['platform_purchase'];
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$purchases_value = (float)$data['purchases_value'];
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$platform_purchase_value = (float)$data['platform_purchase_value'];
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// 计算指标
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$roas = ($spend == 0) ? 0 : $revenue / $spend;
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$google_roas = ($spend == 0) ? 0 : $purchases_value / $spend;
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$ctr = ($impressions == 0) ? 0 : $clicks / $impressions;
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$cpoc = ($platform_purchase == 0) ? 0 : $platform_purchase_value / $platform_purchase;
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$cpoc = ($platform_purchase == 0) ? 0 : $platform_purchase_value / $platform_purchase;
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$cpa = ($purchases == 0) ? 0 : $spend / $purchases;
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$google_cpa = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase;
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$google_cpa = ($platform_purchase == 0) ? 0 : $spend / $platform_purchase;
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$cpm = ($impressions == 0) ? 0 : ($spend * 1000) / $impressions;
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$cpc = ($clicks == 0) ? 0 : $spend / $clicks;
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$conversionRate = ($clicks == 0) ? 0 : $purchases / $clicks;
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@ -235,6 +236,9 @@ class AdsDashboardService
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case 'roas':
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$value = round($roas, 2) . 'X';
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break;
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case 'google_roas':
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$value = round($google_roas, 2) . 'X';
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break;
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case 'cpoc':
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$value = '$' . number_format($cpoc, 2) . '%';
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break;
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